House of VIBES

Leaders, It’s not about who you know. It’s about who knows you. (I scale your reputation so you get seen by the right people). 

LinkedIn Personal Branding for CEOs, C-suite execs, and Leaders.

Founder & CEO

Gabriele Grikstaite

Self-employed External Marketing Consultant for various tech companies.

Digital Marketing Consultant

KPMG Denmark

In my position as Marketing Consultant at KPMG in Denmark my primary responsibilities included: 

- Establishing the corporation's LinkedIn presence 
- Planning, coordination and execution of KPMG and third party events
- Coordination and management of corporate sponsorship agreements 
- Developing and creating marketing deliverables such as collateral, newsletters, sales brochures and videos and coordination with internal stakeholders and agencies
- Collaboration with different internal business units to support marketing programs and deliverables that position KPMG for future sales opportunities 

Started as a student assistant in the team while completing my Master's degree.

Marketing Consultant

Agentur LOOP

Community Manager for the agency's Scandinavian brand activities on Facebook.
Primary tasks:

- Leading the team of four Scandinavian Community Managers
- Active Community Management for two global brands in Denmark 
- Creation of editorial calendars and creative content 
- Stats, screenshots of best conversations and short explanation in order to create monthly report for the client 
- Improve ideas on community management

Lead Community Manager Scandinavia

Copenhagen Fashion Week

While working as project assistant at Copenhagen Fashion Week I assisted with the execution of the following projects: 

- Danish and international press contact
- Maintainance of the contact database 
- Maintainance of the websites: danishfashioninstitute.dk, copenhagenfashionweek.com and copenhagenfashionfestival.com, including writing news bites, uploading event information and images  
- Coordinating the backstage lounge at the official Copenhagen Fashion Week show venue, including contact with sponsors 
- Editorial assistance with the Copenhagen Fashion Festival programme  
- Assisted the coordinators of the volunteer crew during fashion week 
- Assisted the sales coordinator at the office with various tasks 

Furthermore, I assisted on the event planning and execution of Copenhagen Fashion Summit 2012 in the Copenhagen Opera House.

Project Assistant

Personal Branding Catalyst | LinkedIn Ghostwriting for Purpose-Led Founders & Execs @vibecopy.io

As a Leader, your personal brand is a powerhouse.

Investors, customers, business partners, and top talent don’t just invest in ideas; they invest in people - in you and the vision you represent.

You’ve spent years building a strong professional reputation offline. Now, it’s time to scale it online.

That’s where I come in.

I help CEOs, C-suite execs, and leaders like you build a strong personal brand online and scale your reputation on LinkedIn (and beyond), positioning you as the go-to person in your field.

"Gabi absolutely knows what she’s doing! Within just a month of partnering with Gabriele, we've seen a noticeable uptick in inbound leads and coffee meetings being scheduled. Her expertise in LinkedIn personal branding is unparalleled.”

- Alex Pavlou, CEO, NYC

”Gabi is an expert at building thought leadership on LinkedIn. She transformed my LinkedIn presence from day one, expertly aligning my personal brand strategy with impactful posts. Her deep understanding of communications, PR, branding, and LinkedIn dynamics is unmatched.”

- Nicolas B., General Manager, GCC 

"Working with Gabriele is an absolute must for any business Leader looking to grow their personal brand on LinkedIn."

- Susanne Larsson, Executive advisor and former Big 4 Partner, CPH

Building your reputation behind closed doors is no longer enough. 

If you want to: 

- Build trust at scale
- Stand out in your field
- Get seen by the right people 
- Open doors to new opportunities 
- Be the go-to expert (even when you’re not in the room)

Then, you need to build authority at scale. 

In business, it’s not only about who you know. It’s about who knows and trusts you. 

If that’s of interest to you, you’re in the right place. 

I work with CEOs, C-suite execs, and leaders across all stages of their career, from leading companies to expanding to a portfolio career, transitioning from corporate to investor (and more).

There are 2 ways I help Leaders scale their reputation on LinkedIn: 

1. one-on-one coaching (LinkedIn personal branding)
2. I create content for you to scale your reputation on LinkedIn (and beyond)

Send me a DM if you want to get the details.

Optum

Detail-oriented Senior Technical Writer with strong experience in writing, reviewing, editing, formatting, revising, and standardizing various types of technical documents possesses strong experience in a regulatory environment, thereby certifying adherence to various compliance standards.
 
Experience in healthcare a must. Microsoft Office Suite 365 (including Microsoft Visio), Adobe Technical Communication Suite (including Adobe FrameMaker, Acrobat Pro, and RoboHelp), Adobe InDesign, Help Authoring using Adobe RoboHelp, Change Control Boards, Agile Software Development, Style Guides, Jira and Confluence, GitHub and ZenHub, Trello and Monday, Slack and Microsoft Teams.

Imaging Technical Writer

JohnTheWordsmith LLC

Storyteller-In-Chief

Merative

Created new documentation suites for cognitive AI solutions: Liver, Prostate, and Breast. Collaborated with leadership and internal and external stakeholders (e.g., development, QA / RA, implementation, support, training) for Merge Imaging division.
• Accountable for Radiology Imaging System (RIS), Merge Unity PACS, and Watson Health Imaging Analytics documentation suites.
• Created and edited user guides, system administration manuals, installation and upgrade instructions, and release notes utilizing Adobe FrameMaker.
• 100% perfect record meeting financial and time budgets throughout entire tenure.

Sr. Technical Writer

Created and edited user guides, system administration guides, installation and upgrade instructions, and release notes utilizing Adobe FrameMaker. Collaborated with interdisciplinary team members within the Merge Imaging division to accomplish project goals and objectives.

Information Developer

Merge Healthcare, an IBM Company

Managed and oversaw the documentation suites for Merge Dashboards, Merge Documents Management (MDM), and Merge Financials.
• Utilized Adobe FrameMaker to generate and refine user guides, system administration guides, installation and upgrade instructions, and release notes.

Senior Technical Writer

October, 2015 - Merge acquired by IBM for its Watson Health division

Responsible for documenting the Merge Cardio, Merge Dashboards, Merge Documents Management (MDM), and Merge Financials product lines.

Technical Writer

Amicas

Provided comprehensive management and oversight of the documentation suites encompassing Merge Hemo, Merge Cardio, Merge Dashboards, Merge Documents Management (MDM), and Merge Financials.
• Employed Adobe FrameMaker to create and enhance user guides, system administration guides, installation and upgrade instructions, and release notes.

Emageon

TEKsystems

Worked on contract at WEA Trust in Madison, WI from Halloween, 2005 - 2008.
Worked on contract at Metavante in Milwaukee, WI.

Contractor at WEA Trust in Madison, Wisconsin. Created documentation and online help topics for QNXT claims system. Developed online help topics and Business Process Re-engineering swim lane flowcharts.

Technical Writer / Help Author / BPR

Camtronics Medical Systems

Created CardioWorks EMR document suite in Adobe FrameMaker and Help topics using WebWorks. Collaborated with Product Development, Quality Assurance and Regulatory Affairs, Implementation and Technical Support, and Marketing departments to guarantee accuracy and comprehensiveness of IFUs. Verified that IFUs underwent review, approval, and release in accordance with quality system. Collaborated with Tech Comm team members to share knowledge and best practices.

Storyteller, wordsmith, pleasant chap

I'm a writer and storyteller for business and pleasure. I help clients learn reverse-engineer their career stories and craft their narratives for maximum impact.* 

A veteran of cohorts from Lara Acosta (Personal Branding), Taylin John Simmonds (Twitter Copywriting), I'm currently in Dakota Robertson's ghost writing cohort, and will join Michael Margolis' Narrative Influence cohort in the summer.

My background is as an experienced Senior Technical Writer working in the hospital & health care industry with a specialization in medical devices for over 20 years as a writer and editor. 

My speciality is working as a liaison between technical / Subject Matter Experts and end-users. (And my ADHD superpower of hyper-focus gives me an extra gear!)

* > I'm not currently offering a storytelling service for Inbound leads (but I'm busy creating one with an Alpha client who tracked me down and got me started thinking about what such a program / service like that might look like).

tl-dr: Stay tuned...

John Cook

This is my 765th consecutive post on the platform.
It wasn't always easy to post every day. 
Now it's harder to stop.
 
The mindset shift that broke this open for me was this—I switched the energy from "have to post" to "get to post."
 
I used to struggle at the end of the day to come up with something new for the following day.
 
I hated it.
 
I felt like I was working at cross purposes to my strengths.
 
So I started working with my brain instead of against it.
 
I'm super ADHD—my radar is always picking up things that interest me. So I just added one step—capturing a link or a snippet of a phrase and saving it as grist for the mill.
 
Now I have a deep pile of things to pull from that already captured my interest.
 
I often write two or three posts at a time now—because I'm on a roll, not because I'm behind.
 
What's one way you've learned to work with your brain instead of against it?

(I flew too close to the sun last Sunday so here's a FB meme from my friend Nathan Lilly.)

100 points to the person who correctly identifies this film without assistance.

Let me share this out with everyone in my circles—James is the guy you want in your corner.

LinkedIn’s Most Interesting Man in a Wheelchair

View James Wogan ✝️💪🏻’s profile

He can't scale mountains or run Tough Mudders. 
He can't do bench presses or deadlifts. 
He can't operate on Red Bull and 4 hours of sleep. 
He can't buy his wife a house on the beach. 

But. 

He can overcome any obstacle. 
He can lower himself down to lift others up. 
He can operate with confidence and conviction. 
He can make his wife feel cherished above all else. 

He's the guy you want in your corner.

New year, old problem. We're consuming when we should be creating.

It's a sneaky problem—consuming writing advice hits the same dopamine button as doing the thing.
 
Here's how it looked for me. I had:
 
• 17 open browser tabs on plot structure
• a "Writing Tips" folder that contained more words than my manuscript
• a YouTube playlist on character development I was definitely going to get to one of these days
 
Meanwhile, the novel sat there, waiting.
 
I felt like I was working. I wasn't. I was just procrastinating in a way that let me feel virtuous about it.
 
You can't read your way into becoming a better writer any more than you can watch cooking videos and call yourself a chef.

And here's the cruel part—the more you consume, the less ready you feel.

Consuming builds doubt. Making builds confidence. 

So try this instead. Pick one technique you've learned recently—just one—and apply it to your current project this week.
 
Maybe it's writing a clear scene goal before you draft. 
Maybe it's giving a character a contradictory trait. 
Maybe it's writing dialogue without any tags to see if the voices are distinct.
 
Doesn't matter what you choose. 
What matters is doing something instead of bookmarking another article about doing it.

What’s one new technique you can use this week?

How many times have you thought 'I wish I knew then what I know now'?

Everyone's got a 2026 blueprint. Author Janeen Ippolito fits in one sentence—do the obvious thing.

I know. That might sound unhelpful. It did for me.

For my first two years being active on the platform, people told me that somewhere inside me I knew what was obvious, and what I should do about it. They boldly called me out, almost shaming me into action.

They meant well. They thought they were helping.* 

It was agony. What was apparent to everyone else was a complete mystery to me.

Even Linda couldn't understand why I couldn't see what was right in front of my face.

It was only when I became so sick that I could no longer think that I let go of what was working for other people and allowed myself the freedom to approach the platform from my own interests and strengths, even (or especially if those didn't clearly line up with business). 

So when I read her 5 ways to make headway as a writer in 2026, they hit differently:
 
• Do the obvious thing
• Refresh your incentives
• If there's no reason to change something, don't
• Check your milestones, not your worth
• Remember why you're doing this
 
2026 doesn't need to be a grand reinvention. 

It might just need you to finally do what's been obvious all along.

For me, it's finishing my debut novel.

What's your obvious thing for 2026?
---------------
* 𝘐'𝘮 𝘯𝘰𝘵 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘷𝘢𝘨𝘶𝘦-𝘣𝘰𝘰𝘬𝘪𝘯𝘨 𝘩𝘦𝘳𝘦. 𝘛𝘩𝘦𝘴𝘦 𝘸𝘦𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘥𝘪𝘥𝘯'𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘬𝘯𝘰𝘸 𝘮𝘦, 𝘸𝘩𝘰 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘭𝘪𝘷𝘪𝘯𝘨 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘵𝘰 𝘬𝘪𝘤𝘬𝘴𝘵𝘢𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯𝘵𝘰 𝘢𝘤𝘵𝘪𝘰𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮. 𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘢𝘧𝘳𝘢𝘪𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘺𝘰𝘶, 𝘪𝘵'𝘴 𝘢𝘭𝘮𝘰𝘴𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘭𝘺 𝘯𝘰𝘵 𝘺𝘰𝘶, 𝘩𝘦𝘩.

𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘑𝘢𝘯𝘦𝘦𝘯 𝘧𝘰𝘳 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘩𝘦𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘩𝘦𝘳 𝘚𝘶𝘣𝘴𝘵𝘢𝘤𝘬. 𝘛𝘩𝘦𝘺'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 𝘵𝘰 𝘮𝘦. 𝘠𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘍𝘰𝘭𝘭𝘰𝘸 𝘩𝘦𝘳!
https://lnkd.in/gWkARQYx

Open article: Dear Author, in 2026, Do What's Obvious by authorculture.substack.com

taplio

The Battle

Gabriele Grikstaite

John Cook

Followers

Posts

Engagements

Likes

Performance ScoreJohn Cook's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriele Grikstaite

John Cook

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Cook's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Cook's LinkedIn Performance