House of VIBES

Leaders, It’s not about who you know. It’s about who knows you. (I scale your reputation so you get seen by the right people). 

LinkedIn Personal Branding for CEOs, C-suite execs, and Leaders.

Founder & CEO

Gabriele Grikstaite

Self-employed External Marketing Consultant for various tech companies.

Digital Marketing Consultant

KPMG Denmark

In my position as Marketing Consultant at KPMG in Denmark my primary responsibilities included: 

- Establishing the corporation's LinkedIn presence 
- Planning, coordination and execution of KPMG and third party events
- Coordination and management of corporate sponsorship agreements 
- Developing and creating marketing deliverables such as collateral, newsletters, sales brochures and videos and coordination with internal stakeholders and agencies
- Collaboration with different internal business units to support marketing programs and deliverables that position KPMG for future sales opportunities 

Started as a student assistant in the team while completing my Master's degree.

Marketing Consultant

Agentur LOOP

Community Manager for the agency's Scandinavian brand activities on Facebook.
Primary tasks:

- Leading the team of four Scandinavian Community Managers
- Active Community Management for two global brands in Denmark 
- Creation of editorial calendars and creative content 
- Stats, screenshots of best conversations and short explanation in order to create monthly report for the client 
- Improve ideas on community management

Lead Community Manager Scandinavia

Copenhagen Fashion Week

While working as project assistant at Copenhagen Fashion Week I assisted with the execution of the following projects: 

- Danish and international press contact
- Maintainance of the contact database 
- Maintainance of the websites: danishfashioninstitute.dk, copenhagenfashionweek.com and copenhagenfashionfestival.com, including writing news bites, uploading event information and images  
- Coordinating the backstage lounge at the official Copenhagen Fashion Week show venue, including contact with sponsors 
- Editorial assistance with the Copenhagen Fashion Festival programme  
- Assisted the coordinators of the volunteer crew during fashion week 
- Assisted the sales coordinator at the office with various tasks 

Furthermore, I assisted on the event planning and execution of Copenhagen Fashion Summit 2012 in the Copenhagen Opera House.

Project Assistant

Personal Branding Catalyst | LinkedIn Ghostwriting for Purpose-Led Founders & Execs @vibecopy.io

As a Leader, your personal brand is a powerhouse.

Investors, customers, business partners, and top talent don’t just invest in ideas; they invest in people - in you and the vision you represent.

You’ve spent years building a strong professional reputation offline. Now, it’s time to scale it online.

That’s where I come in.

I help CEOs, C-suite execs, and leaders like you build a strong personal brand online and scale your reputation on LinkedIn (and beyond), positioning you as the go-to person in your field.

"Gabi absolutely knows what she’s doing! Within just a month of partnering with Gabriele, we've seen a noticeable uptick in inbound leads and coffee meetings being scheduled. Her expertise in LinkedIn personal branding is unparalleled.”

- Alex Pavlou, CEO, NYC

”Gabi is an expert at building thought leadership on LinkedIn. She transformed my LinkedIn presence from day one, expertly aligning my personal brand strategy with impactful posts. Her deep understanding of communications, PR, branding, and LinkedIn dynamics is unmatched.”

- Nicolas B., General Manager, GCC 

"Working with Gabriele is an absolute must for any business Leader looking to grow their personal brand on LinkedIn."

- Susanne Larsson, Executive advisor and former Big 4 Partner, CPH

Building your reputation behind closed doors is no longer enough. 

If you want to: 

- Build trust at scale
- Stand out in your field
- Get seen by the right people 
- Open doors to new opportunities 
- Be the go-to expert (even when you’re not in the room)

Then, you need to build authority at scale. 

In business, it’s not only about who you know. It’s about who knows and trusts you. 

If that’s of interest to you, you’re in the right place. 

I work with CEOs, C-suite execs, and leaders across all stages of their career, from leading companies to expanding to a portfolio career, transitioning from corporate to investor (and more).

There are 2 ways I help Leaders scale their reputation on LinkedIn: 

1. one-on-one coaching (LinkedIn personal branding)
2. I create content for you to scale your reputation on LinkedIn (and beyond)

Send me a DM if you want to get the details.

Working with Founders & Creators to Build Powerful Personal Brands | Co-Founder @Reach & Retain | Co-Founder @Comet Healthcare Solutions

I help founders grow fast on LinkedIn not with random posting but with a well-engineered personal brand + outbound system that brings in visibility, leads, and opportunities.

Currently working with SaaS founders, D2C entrepreneurs, consultants, and agency owners to scale their content, credibility, and client pipeline.

Here’s what typically happens when I step in:
👉🏽 Your brand visibility grows within 90 days
Your content starts reaching the right people like investors, clients, collaborators, and industry leaders.
👉🏽 Your outbound starts converting
I set up systems that generate qualified conversations and opportunities.
👉🏽 Your network becomes your superpower
You start attracting high-worth individuals you can learn from, hire, or partner with.
👉🏽 Your LinkedIn profile becomes a landing page
Clear value, strong positioning, credibility signals, and content that works for you 24/7.

If you’re a founder, coach, or consultant who wants:
✔ A strong personal brand
✔ Better inbound + outbound conversations
✔ Authority in your niche
✔ Consistent content without overwhelm
✔ A system that scales your visibility

…then I’m the right person to help you.
I don’t sell “overnight growth.”
I build long-term authority that compounds.

If you’re serious about growth and willing to put in consistent effort, let’s talk.

DM me or email: azra@reachandretain.co
Your personal brand might be the next big thing on LinkedIn, Don’t wait..!!

Azra Haris

Women are dramatic
Women compete

We’ve all heard the narratives
But my experience has shown me the exact opposite.

Here are 5 things I’ve learned from the women in my circle:

1) Empathy is a High-Level Strategy. 

Understanding the human element behind a project isn’t emotional it’s effective. 

Leading with empathy builds teams that people actually want to stay in.

2) Flexibility beats ego. 

Women are masters of adaptation. 

Whether it’s balancing life or shifting a business model, I’ve learned that flexibility is a much stronger asset than rigid persistence.

3) Collaboration > Competition

The most successful women I know don't gatekeep. 

They know that a bigger table is better for everyone, and that "clapping for each other" actually raises the ceiling for the whole room.

4) Trust your intuition. 

There is a specific intuition women bring to a room, the ability to sense tension or excitement before it's even voiced. 

It’s an invaluable tool for negotiations and culture building.

5) Resilience is quiet. 

You don't always have to be the loudest person in the room to be the most powerful 

True resilience is the consistent, steady work that happens when no one is watching

The right circle doesn't drain your energy.
It expands your potential.

What’s one lesson you’ve learned from the women in your life?

LinkedIn Voice for Healthcare Leaders | Co-Founder @Comet Healthcare Solutions & @Reach & Retain

Reach is dead. 
LinkedIn is dead
Engagement is dead. 
Personal branding is dead. 

No, you just post boring PDFs once a month. 

Then you go back to posting: “The feed is broken. Here’s my 10-step guide on how to hack the algorithm”

Also you just have the commitment levels of a goldfish. Just show up and do the work, it’s not a mystery.

The feed isn't broken, your work ethic is. 

PS: My weekend was great! I spent it dodging Growth Hack threads and enjoying the quiet side of the internet. 

How was your weekend? Did you manage to stay off the feed, or were you "building in public" the whole time?

Most of us start by thinking about what we want to build at our best. 
But here’s a thought: maybe the first thing you need is a comfortable worst-case scenario.

What if all your clients leave tomorrow?
What if your team walks away?
What if an investment doesn’t return?

Now, imagine this: 
even if all that happens, you still have your savings, skills, assets, or people to fall back on. Your worst day doesn’t break you, it just slows you down a little.

When you know the fall won’t kill you, you start daring to jump higher.

Build a life where even your worst day feels safe, secure, and manageable. 
That’s where real courage and growth begins.

#EntrepreneurMindset #LeadershipDevelopment

Your personal brand is your personality.


You don't need to have:

↳ A 6-figure biz
↳ Millions of dollars
↳ A nice car
↳ Loads of speaking gigs

To build something worthwhile here.

All you need is you, your experiences, and your authenticity.
↳That's what builds a community.

P.S.: Happy weekend! ✌

How to Optimize Your LinkedIn Content for AI Search?

I just finished LinkedIn’s latest report on optimizing content for the AI era and the data is a wake-up call for every B2B marketer

We’ve spent a decade learning how to rank on Google but the game is changing faster than most of us are ready for. 

If our content isn't AI-friendly, we’re essentially invisible to 94% of B2B buyers who use AI to research before they ever talk to a human.

Here are 5 things you should always do so your LinkedIn content ranks higher in AI searches:

1) Write steps as imperatives: 
→ Use active words. 
→ Say "Use this tool" instead of "Using this tool.”
→ AI likes direct commands.

2) Add ALT descriptions to images: 
→ This makes your content accessible, but also makes your images readable by LLMs.

3) Optimize readability: 
→ Avoid ultra-fancy words. 
→ Keep your sentences short aim for a max of 20 words per sentence.

4) Optimize visual structure: 
→ Use clear spacing and lists. 
→ This helps the AI know exactly what to scan first, second, and third.

5) Focus on 1 main topic: 
→ Don’t ramble. 
→ Stick to one theme and make sure you provide actual, actionable steps.

Bonus tips for LinkedIn:

6) Rename carousel posts: 
→ After uploading, name them as article titles in the LinkedIn settings (not just the PDF file name)

7) Treat video hooks as article titles:
→ The very first line of text on your video post is what AI sees as the headline.

8) Format Articles and Newsletters like blogs: 
→ Use clear headers and structure so AI can crawl them just like a website.

We’re writing for a Double Audience now 
→ the human who wants the insight 
→ and the AI that needs to extract it

Are you seeing your traditional search traffic dip yet? Are you changing how you write for AI yet?

Healthcare leaders love a good press release.

“We are proud to announce…”
“Recipient of the [X] award…”

Nobody cares. Truly.

LinkedIn isn't a trophy case. 
It’s a group chat. 

People want to know what you think about the latest tech, how you handle a crisis, or what you learned from a failure.

Stop broadcasting your wins and start sharing your wisdom. 

One real opinion is worth a thousand "honored to announce" posts.

And if you’re ready to turn your profile from a trophy case into a magnet for the right opportunities, send me a DM. 

Let’s make you the Top LinkedIn Voice for Healthcare Leaders!

LinkedIn Personal Branding for Healthcare CXOs

taplio

The Battle

Gabriele Grikstaite

Azra Haris

Followers

Posts

Engagements

Likes

Performance ScoreAzra Haris's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriele Grikstaite

Azra Haris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Azra Haris's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAzra Haris's LinkedIn Performance