SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

Managing Director | COO | Head of BD

10EQS

Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

Frost & Sullivan

Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

Hextar Technologies Solutions Bhd

Partnership and Revenue Management Manager

VireServe Sdn Bhd

Key Account Manager

● Lead a whole team of Key Accounts Managers & Business Development and train them on acquiring new business and managing current clients for the whole ecosystem of sales needs.
● Achieve monthly sales targets with existing clients and by identifying their current needs and continuing to up-sell them with the company’s products and services. I play an integral part in generating new sales that will turn into long-lasting relationships 
● Manage multiple key accounts companies in Malaysia and develop positive working relationships. I manage clients’ activities with CRM tools for maximum efficiency and visibility with precise problem-solving solutions.
● Drive client retention, renewals, up-sell and achieve client satisfaction by providing the best for their employee engagement. I act as a liaison between my company and its clients and resolve problems if it arises. 
● Prepare proposals for new business opportunities and manage bids for existing ones by developing and managing strategic relationships with high-level executives to increase business opportunities for the company.
● Coordinate pre-sales and post-sales reports to the management.
● Cater to the needs of leading companies in Malaysia and am able to provide company services for them throughout my current employment.

Senior Manager, Key Account Management

● Develop a solid and trusting relationship and complete understanding between major key clients and the company.
● Manage communications between key clients and internal teams. 
● Work closely with the whole internal and external team in order to ensure the highest quality of services for my clients.
● Plan and am able to present account progress, goals, and sales initiatives to all stakeholders in the company. 
● Collaborate with the Key Account & Business Development Executive in the company in order to maximize profit for the company.

Manager, Key Account Management

● Responsible for acquiring corporate clients to utilize our services and assist in managing their employee engagement. 
● An experienced business development executive with a demonstrated history of working in both the food & beverage and e-commerce industries. I am skilled in negotiation, administration, management, and project coordination.
● Able to secure new customers, analyze the current market and competitive trends, negotiate and close profitable deals, and nurture beneficial relationships positions me to substantially impact your organization. 
● Connecting with key decision makers and quickly building profitable, lasting partnerships that sustain revenue growth.
● Excellent in crafting business proposals and contracts to draw in revenue for the company.

Business Development Executive

Hong Leong Assurance Berhad

● Responsible for providing the best solution for my client regarding their health & savings needs.
● Establish a collaborative relationship with prospective clients from various sources such as
networking, cold calling, and referrals.
● Create and implement marketing strategies to compete with other individuals or insurance companies.
● I'm a P10 achiever every month and am part of HLA’s PaceSetter Award.

Insurance Agent

Cakewalkers Cafe

● Second branch from D'cityHome Bakery with extra café service.

Business Owner

D'City Home Bakery

● Responsible for the whole company's upper and lower management.
● Make a business plan and budget to achieve high and maintainable sales every month.
● Portray my products and services to customers through thorough analyzing and creating marginal
advertising campaigns.
● Ensure customer satisfaction and make sure all my staff are fully trained and following the company’s guidelines.
● Manage day-to-day operations within budgeted guidelines and to the highest standards.

“A woman should be two things: who and what she wants” — Coco Chanel

taplio

The Battle

Gabriele FD

Qadhirah Suhaimi

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