SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

Managing Director | COO | Head of BD

10EQS

Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

Frost & Sullivan

Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

Jay Yang

Acquisition.com

Social Media Strategist for Alex & Leila Hormozi

Pre-Production Strategist for Alex & Leila Hormozi

The Spark

Writer

I help established entrepreneurs scale their brand and market their products using social media.

Founder

AppSumo

I worked directly with Noah Kagan (Founder & CEO of AppSumo) to strategize, create, and grow his social media brand and email newsletter. Led the social media campaign that helped make Million Dollar Weekend a New York Times bestseller.

Head of Content to Noah Kagan

Z Fellows

Grew the Z Fellows Twitter account from 1,066 to 22,369 followers in 1 year and newsletter from 3,460 to 6,000+ subscribers.

Content Strategist

The Startup Archive

Developed the content creation and distribution system that grew the Startup Archive Instagram account from 0 to 160,000 followers and Twitter account from 0 to 40,000 followers in 9 months.

Perch

Marketing

Good People Digital

Researcher & Copywriter

The Newsletter Nerd

Started and scaled a B2B newsletter media company to exit within 5 months.

beehiiv

Created and launched the beehiiv 101 resource.

Growth Marketer

Hi, I’m Jay Yang.

I believe you don’t need permission to create your own opportunities.

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential.

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller).

These days, I help entrepreneurs scale their brand, grow their audience, and market their products more effectively.

When I’m not working, you’ll find me:

• Playing pickup basketball at the local gym.
• Picking up and putting down heavy things (roughly 10-12 times).
• Hanging with family and friends.

Pretty cool thing to wake up to - got featured in Forbes!

You can just do things 🫡

Alex & Leila Hormozi’s Written Media Strategist | Author of You Can Just Do Things

I turned 20 two weeks ago…
Here’s how I got here:

When I was 15, I googled “how to make money online”.

That led me to start a music promotion YouTube channel where I’d promote underground artists songs to help them get exposure.

I posted every single day for an entire summer… but the channel didn’t go anywhere :(

But it did teach me the power of online content and value creation.

At 16, I realized I needed more guidance on how to run an online business, so I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help him.

That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential. 

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them.

That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller). 

At 18, while in college, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year. 

I learned a ton about offer creation, sales, onboarding, client success, marketing, and operations.

At 19, I dropped out of college to work on Alex & Leila Hormozi’s media team as a written strategist writing tweets, ads, VSLs, YouTube scripts, and emails.

I also self-published my first book You Can Just Do Things, which became an Amazon best-seller.

To be completely honest, those two decisions were the scariest decisions I’ve ever had to make.

…and now I’m 20.

And I’m still just getting started 😈

If I could go back and give my younger self one piece of advice - it would be this:

>> Do more things that would make your 10-year-old self proud. <<

The goal is to look back and be able to say…

“Everything we said we’d do, we did.”

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The quickest way to change your life is to put yourself in an environment where you feel out of place and force yourself to level up.

Since joining Acquisition, I've been in rooms with deca-millionaires and centa-millionaires. I've led meetings, worked with vendors, run learning workshops for the team, and pitched ideas to the company's leaders.

In nearly every one of those situations, I felt slightly out of place.

And that was the point.

Mimicry is fundamentally baked into the psychology of every human being.

Rather than trying to fight against it, lean into it, use it, find the best people you know, and spend as much time with them as possible.

Work with the best in the world. Lift with people stronger than you. Run with people faster than you. Hang out with people happier than you.

You become who you surround yourself with.

🚨IT’S OFFICIAL - Leila’s newsletter is LIVE!!

After 3+ months of picking the right platform, deciding the format, aligning the messaging, legal reviews, redactions, cross-department coordination, and fighting through every friction point that could've killed this project… we finally shipped it. 😅

This is the first time we've ever opened up Leila's internal thinking like this. Her real decision memos. Her real frameworks. The stuff that usually stays buried in Slack.

What makes this special is it's genuinely Leila writing. Her thoughts and her words in the most raw, authentic form. The same stuff she sends the team. Now the public gets it too.

Leila is an incredible leader, and I'm excited everyone else gets to see that now.
A ton of work went into making this feel raw and simple. Super proud of what the team built. Excited to see how it compounds.

LFGGG!!

2025 was INSANE…
This past year we:

• Broke a Guinness World Record
• Bought a second building
• Made $106M in 3 days

And we also crossed 100 teammates at Acquisition.com
(which is wild to say out loud).

But it also means I can’t have face-to-face conversations with everyone anymore.

So we’ve moved to more of a memo-style culture where I write memos to share what I’m thinking, what we’re learning, and how we’re growing.

My team has been loving them.

So, I figured…
Why not just send them to anyone who's interested? :D

Introducing “Leila’s Letters”

So here's what you'll get -

Every week I write notes for my team as we're building Acquisition.com. The stuff I'm thinking about, dealing with, trying to figure out.

Now I'm just... ALSO sending them to you :)

Things like:
What actually worked this week (and what bombed)
Leadership stuff I'm figuring out as I go
The uncomfortable parts of building a company nobody talks about that f*cking suck

The first collection is called “12 Months of Key Decisions at Acquisition.com.”

Inside you’ll find memos from our departmental leaders on:

• hiring
• pivoting our business model
• buying a second building
• launching the book
• and the decisions that shaped our year

These aren't edited. I'm not cleaning them up or making them sound smarter. They're the actual memos with typos, rambling thoughts, and occasional f-bombs included.

If you're looking for inspirational LinkedIn content about "crushing it" or whatever the heck that is, this isn't it.

But if you want to see what's ACTUALLY happening behind the scenes - the imperfect parts, the failures, the things that worked that we didn't expect - you'll probably get something out of these.

Talk soon :)
Leila

Access the memo here: https://lnkd.in/gsdTtQqZ

Reminder to self:
"Never let your quest for more distract you from the beauty of enough."



This Thanksgiving, I keep reminding myself that I'm living the life my younger self once prayed for.

This past year has been absolutely wild...

• My content agency crossed six figures, and then I shut the whole thing down.

• I published my first book (which became an Amazon bestseller), dropped out of college, and moved across the country to join Alex & Leila Hormozi's media team.

• We broke a Guinness World Record and made $106M in 3 days.

• I ran my first marathon. Got featured in Forbes. And built my Instagram to over 250k followers.

When you see it all listed out like that, it looks like everything just clicked into place.

But honestly, there were so many nights where I'd lay awake, staring at the ceiling, wondering if I'd completely blown up my life for nothing.

The weird part is that all these "highlights" probably made up 1% of my actual year. The other 99% felt pretty ordinary, messy and uncertain.

It's only when I look back now that I can see how much actually happened.

And that's what I keep forgetting:
That growth happens in the quiet stretches, not the headlines.

Whenever I catch myself complaining or feeling sorry for myself about some random little thing...

I stop and think about how 15-year-old Jay would absolutely lose his mind if he knew about all the cool stuff we've experienced this year.

I met so many incredible people who became real friends. I learned more than I thought possible. And I'm finally starting to feel proud of who I'm becoming.

While I'm still just scratching the surface of the things I want to do with my life... I'm beyond grateful for everything that's happened thus far.

Happy Thanksgiving everyone.

Here's to many more incredible experiences with incredible people.

- Jay

Ps. YOU CAN JUST DO THINGS (!!)

Happy Thanksgiving!!

Once you realize you can just do things.... everything changes.

You have to proactively shape the life you want, because if you don't, you'll be pulled by the natural entropy of society.

Stop worrying

"Don't be so busy planning the future that you forget to live in the present."

constantly alternating between “I’m so proud of myself” and “I’m not doing enough”

Your life is what you tolerate.

The habits you keep.
The excuses you make.
The friends you allow in.

If you want to change your life, change your standards.

Stop tolerating mediocrity

Harsh Truth: Everything you want is on the other side of a few hard decisions.

You can just do things

People calling you 'lucky' is one of the ultimate forms of flattery.


It means you have so much momentum, people can't comprehend the amount of volume and work you've done - so they write it off as luck.

Let them call you lucky

Do you want to be right?
Or do you want to win?

taplio

The Battle

Gabriele FD

Jay Yang

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taplio

The Battle

Gabriele FD

Jay Yang

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Yang's LinkedIn Performance

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