B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

I have spent over 10 years building and fixing operational workflows, and I have seen the same pattern repeatedly. 

Up to 10 people, you can lead through personal involvement and individual talent. Once you cross that threshold, your presence in every decision becomes the bottleneck.

At this stage, the business is no longer scaling. It is just becoming more expensive to manage the daily friction.

I help leaders build the operational infrastructure needed to step away from daily task management. I design systems that allow an organization to produce consistent results without the founder needing to intervene in every project.

Real-world results:

✅ Grew teams from 15 to 30+ members across 4 countries and 2 continents.
✅ Designed processes that reduced delivery times by 80%.
✅ Assisted 50+ businesses in recruiting 200+ talents up to 87% faster than the industry average.
✅ Developed onboarding programs with a 95% success rate.

How I work with you:

I believe that software, AI, and tools are just commodities. The real competitive advantage is the system behind them.

1. Standardizing Delivery: Moving from individual heroics to documented protocols that produce the same result every time.
2. Process Automation: Eliminating repetitive manual tasks that drain your team’s energy (with and without AI)
3. Building Hiring Engines: Setting up recruitment systems so you find the right people before the workload crushes your team.
4. Operational Efficiency: Identifying and removing the manual workarounds that slow down your delivery. Faster delivery means better profit margins.

I work as an Ops Lead for founders and CEOs who want to scale without the chaos.
My main goal is to move you from managing daily noise to focusing on long-term growth.
My second goal is to offer peace of mind to you and sanity to your team.

If you are ready to build a system that works even when you are not there, let's talk.

Florin Lazar

Being an ops guy, I always love a great system that works smoothly.
Unfortunately, it's not always the case. There is always something to fix or improve.

However, internal communication, project management, and data entry should work a lot better in most of our businesses.

Assista's goal for 2026 is to solve them.

2025 was a year when Assista grew more than expected for individual professionals.
In 2026, its goal is to serve teams and entire organizations.

How can this be done?
We took all the knowledge and insights collected from users, and we iterated on the product, adding 3 new features:

Spaces - A knowledge base where everyone can organize documents, SOPs, and relevant information by department.

Agents - Virtual employees who follow your instructions, have access to specific documentation, and perform tasks just across the apps you set it to.

Insights - A list of the most urgent messages, emails, and things you need to solve in your business, together with suggested answers/actions for each one of them.

In the first comment, you can read in more detail how everything blends, so your team will have more time for the things that make a difference.

Scaling businesses from 15 to 30+ people. Ops Lead. Systems and Automation.

taplio

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Gabriela Deleanu

Florin Lazar

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taplio

The Battle

Gabriela Deleanu

Florin Lazar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Florin Lazar's LinkedIn Performance

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