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Founder and CEO

Scandi.ee

Co-Owner

Antler

Founder

Nowescape

Change Invest

Product Management Consultant

Your Bourse

Chief Sales Officer

Admiral Markets Group

Chief Marketing Officer (CMO)

Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga

Lecturer

Vincorex AG

Business Development Manager

Linedata Services, Asset Management Hedge Fund Solutions (BFT)

Commercial Manager

Startup founder and CEO with fintec and marketing background

Fred Pedersen

mtc.

Team Leadership and Development:
Guided the professional development of team members through mentorship, cultivating a culture of continuous learning, and elevating the overall capabilities of the marketing department.

Team Motivation and Collaboration:
Led and motivated the Riga Marketing Team to achieve remarkable outcomes, fostering collaboration, innovation, and a positive work environment that contributed to the team's success.

Strategic Divisional Growth:
Pioneered the strategic expansion of the Social Media Division, demonstrating a keen ability to grow both team resources and the client portfolio with a focus on quality and impact.

Strategic Reporting and Insights:
Reported directly to the Marketing Director, providing invaluable insights, performance updates, and strategic recommendations to shape the company's overarching marketing strategy.

Lead Marketing Manager

High-Profile Client Management:
Successfully managed a diverse portfolio of high-profile UK clients, overseeing substantial PPC budgets with a laser focus on ensuring exceptional ROI and driving unparalleled client satisfaction.

Holistic Digital Marketing Strategies:
Formulated and executed data-driven digital marketing strategies, integrating PPC, SEO, and social media channels to not only meet but exceed client objectives and KPIs.

Advanced Analytics Implementation:
Implemented advanced data analytics and tracking solutions, consistently optimizing campaign performance and ensuring optimal budget allocation for maximum impact.

Cross-Functional Collaboration:
Fostered cross-functional collaboration to align digital marketing strategies with broader business and marketing objectives, ensuring a cohesive and synergistic approach.

Industry Trends and Innovation:
Maintained a proactive stance at the forefront of industry trends and emerging technologies, implementing innovative solutions to sustain a competitive edge in the dynamic digital marketing landscape.

Senior Digital Marketing Specialist

SIA “CLS TECHNOLOGY”

Led the development and execution of PPC campaigns for a diverse portfolio of 12 e-commerce shops across international markets, including the UK, Norway, Sweden, Denmark, Finland, and more.

Conducted in-depth keyword research and competitive analysis to optimize ad copy and landing pages, ensuring a strategic and data-driven approach to campaign management.

Managed monthly budgets ranging from $5,000 to $50,000, consistently delivering cost-effective advertising solutions and maximizing return on investment.

Implemented A/B testing and conversion rate optimization strategies, driving continual improvement in campaign performance and enhancing overall results.

Monitored and analyzed key performance indicators (KPIs) to make real-time adjustments, ensuring optimal campaign efficiency and aligning with business goals for maximum ROI.

PPC Specialist

Commenced the journey as an SEO Specialist and earned promotion to the role of Digital Marketing Specialist, contributing to diverse clients across various industries. Key achievements include:

Collaborated with a multitude of clients spanning a broad spectrum of industries, establishing an in-depth understanding of unique market dynamics and challenges.

Identified and capitalized on key areas of opportunity, playing a pivotal role in advancing website goals through strategic SEO initiatives, resulting in notable improvements in organic search visibility and overall website performance.

Formulated comprehensive marketing and content strategies grounded in competitor analysis, keyword research, and a blend of on-page and off-page SEO techniques, ensuring a holistic and effective approach.

Successfully managed PPC and SMM campaigns, showcasing a proven record of delivering successful campaigns and ensuring optimal performance across diverse digital marketing channels.

Demonstrated a continuous commitment to staying at the forefront of industry trends, ensuring the implementation of innovative solutions to maintain a competitive edge in the ever-evolving digital marketing landscape.

Digital Marketing Specialist

Devellar

Education Project in USA:
Developed a comprehensive business plan for an education project in the USA, leveraging strategic planning and market analysis to establish a robust foundation.

'Google Ban Removal' Project:
Played a key role in the 'Google ban removal' project, demonstrating expertise in navigating complex challenges. Collaborated with cross-functional teams, implemented effective strategies, and successfully contributed to the project's objective of regaining a favorable online presence.

Marketing Project Manager

Cryptopay

Contributed significantly to the growth and digital presence of Cryptopay during the startup phase. Key responsibilities included:

Search Engine Optimization (SEO):
Applied and executed an impactful SEO strategy, enhancing the online visibility and search engine rankings of Cryptopay. This involved optimizing website content, structure, and implementing SEO best practices.

Google Analytics Enhancement:
Worked on the improvement of Google Analytics, ensuring accurate tracking, and insightful data analysis. Implemented enhancements to gather actionable insights, contributing to data-driven decision-making processes.

Google AdWords Campaign Management:
Managed and created effective campaigns in Google AdWords, maximizing the reach and impact of digital advertising initiatives. Monitored performance metrics to optimize campaign effectiveness and drive results.

Email Marketing Creation:
Developed and executed email marketing campaigns, engaging and nurturing Cryptopay's audience. This involved crafting compelling content and strategically planning email campaigns for various objectives.

Social Media Management:
Managed social media channels, including Facebook, Twitter, and the Blog on Tumblr. Strategically curated content, interacted with the audience, and ensured consistent brand messaging across platforms.

Webpage Re-design and SEO-Friendly Content:
Actively contributed to the redesign of the website, ensuring a user-friendly and visually appealing online presence. Prepared SEO-friendly content, aligning with industry standards and optimizing for search engine performance.

Online Marketing Specialist

Admirals

Market Research and Business Development:
Spearheaded market research initiatives for South Africa, Pakistan, Kazakhstan, and Latvia, analyzing potential clients and devising strategies for brand development. Focused on enhancing both online and local brand presence, creating and launching tailored online marketing campaigns for each target country.

Sales and Post-Selling Services:
Successfully concluded sales with clients and continued to provide post-selling services, ensuring a seamless and positive customer experience throughout their journey.

Webinar Development and Delivery:
Prepared and delivered online webinars for clients in Russia and Kazakhstan, imparting valuable knowledge and insights in the forex domain.

Individual Consultations and Seminars:
Conducted personalized consultations for newcomers in Forex in Latvia, contributing to their understanding of the industry. Actively assisted in local seminars in Latvia, fostering community engagement and education.

Active Contribution to Marketing Projects:
Played an integral role in various marketing projects, leveraging insights and expertise to enhance overall business development strategies for Admiral Markets.

Customer Relationship Manager

Passionate about driving digital success, I am an experienced marketing professional with a diverse skill set and a track record of delivering impactful results. Currently serving as a Lead Digital Marketing Manager, I specialize in fostering collaboration, innovation, and a positive work environment to achieve outstanding outcomes.

My commitment to staying at the forefront of industry trends, coupled with a proven record of successful campaigns, positions me as a valuable asset in navigating the complexities of the digital marketing landscape.

Let's connect and explore opportunities for collaboration and growth in the ever-evolving world of digital marketing.

taplio

The Battle

Fred Pedersen

Anastasija Jermilova

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