Fred Rockwell

B2B events are changing.  The most value comes from smaller, highly targeted groups having deeper conversations. We focus on making networking EASY.

EASY Way = Fun + Authentic + Engaging + Meaningful Convos + Budget Friendly

The Old Way = Boring + Fake + Painful + transactional booths + awkward to break the ice + asynchronous content 


The Future of B2B Conferences = Justify the spend based on longer bottom of the funnel conversations with the decision maker 


Our audience:

• VPs and C-Level 
• Mid-Market - $5M to $1BN ARR
• B2B Software/Tech

My DMs are open if you'd like to see how Ascent can connect you with your buyers 

Founder CEO

Ascent is a network of c-suite leaders who come together to share insights, build relationships, and discover new technologies that supercharge their companies and careers.

Veteran marketer with 15+ years of experience growing businesses, scaling teams and building brands.

Palmer Houchins

👀 So, we did a thing.

G2 has formally agreed to acquire Capterra, Software Advice, and GetApp from Gartner.  👏 

The top 4 B2B review platforms joining together...

👉 6M+ verified customer reviews
👉 200M+ annual software buyers across the globe
👉 10,000 customers

🤯 We're excited, and we're just getting started!

Here at G2 HQ (so to speak), I'm looking forward to welcoming our new colleagues in Austin, Fort Myers, Barcelona, Gurgaon, and elsewhere very soon. Let's climb! 🏔️ 

Read more about the acquisition here 👇 
https://lnkd.in/gzmJyCda

🥂 New year, new role.

Well, no, not for me. But, it's a new one on the marketing team here G2.

We're looking for a Senior Manager of Customer Marketing—someone who loves turning customers into advocates and programs into impact.

What you’ll do:

👉 Lead a team of talented marketers and guide multi-channel campaigns that drive adoption, retention, and advocacy
👉 Create programs that make customers feel heard and celebrated—testimonials, referrals, webinars, certifications, co-marketing…the works!
👉 Partner with cross-functional teams to make sure every interaction amplifies G2’s value

📩 If this sounds like a great opportunity (or someone you know!), apply here:

Open article: Open Positions | G2 Company by company.g2.com

📓 If you are like (checks notes) almost every single marketer I've talked to over the past year, you are wrestling with a web traffic crisis.

None of us are immune. Web search behavior has fundamentally changed -even in the boring old world of B2B! (Don't believe me? Check out our recent Buyer Behavior Report: https://lnkd.in/e2FabENn)

Organic traffic patterns have changed. Many of us start with LLMs. Others are still using Google like old, but zero-click search, thanks to those new pervasive AI overviews, has led to fewer traffic to site. And marketers are rightly freaking out. We're no different here at G2, but we've leaned in. 

🚨 I'm proud to say our overall traffic was up 20% in 2025 🚨  

👉 Direct traffic has surged more than 20% quarter-over-quarter during peak periods, reflecting strong brand recognition and buyer preference.
👉 Editorial content, including expert-driven articles and thought leadership, has driven organic web traffic growth of more than 50% in recent months.
👉 Large language model (LLM) referral traffic has increased by 10x year-over-year from AI engines like ChatGPT, Perplexity, Gemini, and Copilot.

(Massive shoutout to Mohammad Farooq and his SEO team for helping us wisely assess, adapt and succeed in our brave new AEO world.)

✍ I wrote more about our traffic momentum (and the key ingredient of AI visibility) here: 
https://lnkd.in/ezY582rd

This isn't intended to be a "rah-rah, look at us" post. But our success here at G2 is intrinsically linked with our customers. When we do well, they do well, too. We're nothing without the hundreds of thousands products and vendors across G2.com.

💁 Struggling to find that balance? Get in touch, we'd be happy to help.

(Also, sorry for the meme. I took my son to see the Spongebob movie over the break. Who's a big guy now? Sorry to the haters, but it's better than what Nano Banana gave me - see the comments.)

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The Battle

Fred Rockwell

Palmer Houchins

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taplio

The Battle

Fred Rockwell

Palmer Houchins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Palmer Houchins's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePalmer Houchins's LinkedIn Performance