Frederik Baun

Founder

Words Sounds Visuals

Upwork

Top-Rated freelance copywriter on Upwork. I can help you with SEO, blog content, email newsletters, landing pages, website copy, and much more. Click the link below to hire me!

Freelance Copywriter

THE MIDI MUSIC COMPANY

Creative Associate Professional

Ivory Research

Content Writer

Critical Essays Limited

The B. Blunt Agency

EIGHT MAGAZINE LIMITED

Urban Foxes

Musician

Groupon

Market Development Team Leader UK & IE

I write reader-optimised content

If YOUR business is making AT LEAST six figures per year…

Then let’s be honest – you don’t *really* want a copywriter. 

You’re not sitting around in your office, thinking:

“If only we had copy, things would be fine.”

Because it’s not what you *really* want.

What you *really* want is… 

🥁… Drumroll… 🥁

… Customers!

(Y’know, the people who keep you in business.)

But let’s go a level deeper…

Why do you want a successful business?

It’s not a trick question – it’s sales psychology:

– Maybe you do it for the fancy things or social status.
– Maybe you do it for personal freedom or to do good in the world. 
– Maybe it’s to prove your teachers wrong for saying you’d never amount to anything.

Hey, I’m not here to judge!

But this is the kind of stuff that matters. 

You see, I’m not like most “copywriters” who’ll happily write you some pretty words for a pretty penny and call it a day. 

That won’t get you sales.

Here’s what *will* get you sales:

– Understanding what keeps your customers tossing and turning at night.
– Presenting your offer as a no-brainer solution to their most burning problems. 
– Creating a sense of FOMO and urgency to make them smash the “buy now” button.

And that, my friend, requires more than pretty words on a page.

It requires empathy and persuasion.

Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you.

Now, let’s get down to business.

If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting.

Maybe you need some…

→ Social media copy
→ Email campaigns
→ Autoresponders
→ Landing pages
→ Sales pages
→ Newsletters
→ SMS copy
→ Web copy
→ Ad copy
→ VSLs

… to help you get you there.

Here are some of my claims to fame:

✅ Among the top 3% of freelance writers on Upwork
✅ Generated $25M+ in client revenue across all projects
✅ Worked with big-name clients like NordVPN and PandaDoc
✅ Published in globally syndicated media like The Independent

Now, of course…

You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix.

You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human.

But neither option would be worth your precious time or money.

And no, I’m not cheap – but I’m also not unreasonable.

So if you’re sold, hit me up: https://calendly.com/wordssoundsvisuals/meeting

Speak soon,

– F

Frederik B.

Briars

Leading Briars' marketing team and joining the firms Senior Leadership Team, with a mission to tell the story of our company and its people, as well as to shape the brand as we head into a new phase of growth.

Head of Marketing

Building Rocket Ships

Host of Building Rocket Ships - a podcast dedicated to telling amazing growth stories achieved by marketing experts and founders.

Podcast host 

Investwrite

Investwrite is a specialist global agency providing content and communications services to investment and fund management clients.

Content and Marketing Strategy

Investec

Head of Content

Brooks Macdonald

Driving content across channels and platforms, including web, social and traditional media outlets.

Working on a range of Investor Relations management services for listed Brazilian firms, focussing on quarterly/annual reporting and sustainability reports. Most clients are financial services related but also worked with airlines, oil & gas, infrastructure and agricultural firms. Also helped to produce content for websites and investor road shows. Bi-lingual English / Portuguese speaking role based in Brazil

Investment Editor

Standard Life Investments

Investment Writer / Content for Standard Life Investments.

Investment Marketing

BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2013, BNY Mellon had $26.2 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management.

Editor - Marketing (Asset Management)

BlackRock

Creating and shaping BlackRock content for newsletters, online, conferences, brochures, sales aids, magazine articles, conference call content, regulatory commentaries (monthly and quarterly) and email campaigns direct to clients.

- Content marketing; creating a voice for BlackRock’s, as well as helping individuals to shine with their views. Content was created for a number of projects, including PR campaigns, digital media and the firm's website, the brand campaign, as well as traditional print communications. Helped the taskforce on the firm’s latest brand and advertising campaigns. 

- Investment communications: providing traditional investment communications support to sales and marketing teams, including dealing with direct investor / client requests, and writing sales materials. I also helped manage the outsourcing of BlackRock's monthly and quarterly reports.

- Global Investment Conference content: writing up the event at London's Savoy, with speakers including Evy Hambro and Sir Martin Sorrell, editing the event's videos, and managing the resulting content stream.

- Responsible for the management of BlackRock's international direct-to-client conference calls, both on multimedia and traditional platforms. This includes inviting clients to calls appropriate to them in order to update them on investments and markets, as well as making sure the production and execution of the calls run according to brief.

As of December 31, 2012, BlackRock's assets under management total US$3.792 trillion across equity, fixed income, cash management, alternative investment, real estate and advisory strategies.
BlackRock employs more than 10,100 talented professionals and maintains offices in 27 countries around the world.

Investment Writer / EMEA Marketing - Investment Communications Team

Centaur Communications

Feature writer for Fund Strategy magazine covering all things investments. Researched and wrote stories and profiles about all of the top groups and individuals in investments, as well as macro economic pieces covering countries or even sectors. My work also included opinion blogs. An archive of my stories can be seen here:

http://www.fundweb.co.uk/shaun-cumming/694.contributor

Fundweb is the evolution of fundstrategy.co.uk, brought to you by the news team of Fund Strategy. Its goal is to bring you a faster, broader and more insightful news service, from a dedicated team, in addition to all the in depth existing Fund Strategy magazine content.

Investment Journalist/Writer - Fund Strategy magazine and fundweb.co.uk

Head of Content at Investec | Social media growth, content and personal branding strategies | Podcaster and vlogger reaching half a million monthly viewers

Content leadership for investment and fund management industries.

Hey! My name is Shaun. Thanks for joining me on LinkedIn 😊 Follow me for content strategies, particularly for the investment and fund management industries 🚀

I am a seasoned content team leader living and working between Edinburgh, Scotland (my hometown), London and NYC. Outside my day job, I am a podcaster and vlogger reaching an audience of over 2o million total viewers.

My work interests include leadership, exploring the future of content, marketing trends, influencers and Web 3.0. Outside of work, I enjoy travel and meeting new people.

I have over a decade's experience in content marketing leadership roles at global investment and fund management organisations including BlackRock, BNY Mellon, Investec and Standard Life Investments.

I am focussed on delivering market-leading content across platforms and formats, including written, audio and video for web, social media as well as traditional communications outlets. I am keenly aware of the commercial necessities of marketing, and am driven to establish brand presence, grow audiences, cultivate 'fan' communities and ultimately drive sales through my work.

A particular passion is my personal vlogs on YouTube, through which I have over 190,000 subscribers, 18 million views and through which I've been awarded ambassadorships and honorary citizenship with countries and cities, partnerships with retail brands and have won an internationally-recognised award.

I have made several TV appearances to discuss my content and also do public speaking on content and building a personal brand.

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