Frederik Baun

Founder

Words Sounds Visuals

Upwork

Top-Rated freelance copywriter on Upwork. I can help you with SEO, blog content, email newsletters, landing pages, website copy, and much more. Click the link below to hire me!

Freelance Copywriter

THE MIDI MUSIC COMPANY

Creative Associate Professional

Ivory Research

Content Writer

Critical Essays Limited

The B. Blunt Agency

EIGHT MAGAZINE LIMITED

Urban Foxes

Musician

Groupon

Market Development Team Leader UK & IE

I write reader-optimised content

If YOUR business is making AT LEAST six figures per year…

Then let’s be honest – you don’t *really* want a copywriter. 

You’re not sitting around in your office, thinking:

“If only we had copy, things would be fine.”

Because it’s not what you *really* want.

What you *really* want is… 

🥁… Drumroll… 🥁

… Customers!

(Y’know, the people who keep you in business.)

But let’s go a level deeper…

Why do you want a successful business?

It’s not a trick question – it’s sales psychology:

– Maybe you do it for the fancy things or social status.
– Maybe you do it for personal freedom or to do good in the world. 
– Maybe it’s to prove your teachers wrong for saying you’d never amount to anything.

Hey, I’m not here to judge!

But this is the kind of stuff that matters. 

You see, I’m not like most “copywriters” who’ll happily write you some pretty words for a pretty penny and call it a day. 

That won’t get you sales.

Here’s what *will* get you sales:

– Understanding what keeps your customers tossing and turning at night.
– Presenting your offer as a no-brainer solution to their most burning problems. 
– Creating a sense of FOMO and urgency to make them smash the “buy now” button.

And that, my friend, requires more than pretty words on a page.

It requires empathy and persuasion.

Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you.

Now, let’s get down to business.

If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting.

Maybe you need some…

→ Social media copy
→ Email campaigns
→ Autoresponders
→ Landing pages
→ Sales pages
→ Newsletters
→ SMS copy
→ Web copy
→ Ad copy
→ VSLs

… to help you get you there.

Here are some of my claims to fame:

✅ Among the top 3% of freelance writers on Upwork
✅ Generated $25M+ in client revenue across all projects
✅ Worked with big-name clients like NordVPN and PandaDoc
✅ Published in globally syndicated media like The Independent

Now, of course…

You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix.

You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human.

But neither option would be worth your precious time or money.

And no, I’m not cheap – but I’m also not unreasonable.

So if you’re sold, hit me up: https://calendly.com/wordssoundsvisuals/meeting

Speak soon,

– F

Frederik B.

Cosmin Rusu

Duty Ventures - Software Design and Engineering Company

I'm leading a software development agency focused on fast iterations. Most of our clients are shipping more features, responding faster to support tickets, and have accelerated growth because of us.

We focused on HealthCare a lot lately due to the accelerated digitalization in this industry. I am a strong believer that we can make healthcare more technically advanced via pure software. 

In terms of technologies, our previous projects involved Ruby on Rails, React, React Native, Scala, Java, Kubernetes, GCP, AWS (ECS, RDS, AKS), Stripe Connect, HIPAA compliance.

Some of our previous clients: 
- Spotify
- Colgate
- Go4Ellis (incl. HIPAA compliance)
- KindBody (+1 HIPAA)
- NXT Sports
- Noom (Healthcare)
- Mochila Fulfillment
- 3Step
- Mylk Guys (YCombinator)
- NLV Productions
- SH Technologies
- One Step Software (Techstars)
- Ergodic Labs
- Med Prep
- Testing Psych
- Abundance Digital
- Tookitaki

Founder & Lead software engineer

Apple

Web Answers on the Siri Experience team, working on open-ended question answering. BERT, SBERT, TensorFlow

Machine Learning Engineer

Google

Intern in Google Ads team. Developed a daily training and prediction pipeline for a machine learning model. Worked closely with the data science and development team to integrate the R model in C++.

Intern in the Google Photos team. The project involved extending the selection framework for auto-created movies based on user content and implementing three new concept movies. Exposed to: Java 8, Protocol Buffers

Software Engineering Intern

Amazon

Amazon Development Center Iasi - Robot Detection Research team
The project involved creating a linkage and score system for robotic attributes. The main challenge was the huge amount of nodes and data that had to be processed every day.
Exposed to: Hadoop, MapReduce, Machine Learning, JavaScript, NodeJs

Software Engineer Internship

Transforming Visions into AI MVPs & Products | Founder @Duty Ventures | Ex {Google, Apple and Amazon}

Hi, I’m Cosmin, the Founder and Lead Engineer of Duty Ventures. 

After some experience as a software developer in companies such as Google, Apple, and Amazon, I decided to launch my project.

With several former colleagues and college friends, we launched our own startup specializing in software development for entrepreneurs and customers needing software development services. 

Duty Ventures is all about developing software products from start to finish, thanks to the experiences we have all acquired in the past years.

One of our most successful services is aimed at entrepreneurs and early-stage founders, for whom we provide an MVP-builder service getting their product from 0 to 1 within weeks!

However, our services are not limited to that. The teams we create do much more than just create MVPs and are able to adapt to the different technologies requested, all of this in an agile way.

Our most recurrent services are the following:
- MVP creation
- Custom Software Development
- Blockchain Development
- Mobile Development
- Checkout pages
- E-Commerce

And our most used technologies are:
- Ruby on Rails
- React
- React Native
- Java
- NodeJS


If you want to learn more about how we can help you, head over to: https://dutyventures.com


Phone: (+1) 669 200 9568 / (+40) 754 973 314
Email: cosmin@dutyventures.com

I got kicked out of a client's Slack without warning.

A few months later, their entire business was gone.

One of my clients got acquired by another company. New ownership, new team.

I got removed from their Slack. Never received an invite to the new one. I assumed they didn't need me anymore. (Made sense, they were part of a bigger company now.)

In September, I started receiving emails from Heroku.

The apps for this client were scheduled for deletion. Unpaid invoice.

Whenever I get this email for any client, I jump on it. I reach out immediately and tell them to log in, update their payment, and clear the invoice.

Because if they don't, everything goes down. The website. The apps. The database.

If you lose the database, you lose everything. All your users, all their data, gone. You can rebuild if you have backups. Restore the data, spin up new servers, get back online.

But if that database gets deleted with no backup, there's nothing left. The business collapses.

I tried to reach them. No Slack access. Emails went unanswered.

Last week, I got a LinkedIn message from my former colleagues there.

Their app stopped working.

That's when I realized what happened. I explained everything to them.

They can't recover it.

The unpaid invoice was $100. Their entire business got wiped out.

After an acquisition or major team change, someone needs to own infrastructure monitoring and billing. Make it clear who that person is.

A single missed alert can cost everything.

Engineering Teams for Ambitious Founders | Founder @Duty Ventures | Ex {Google, Apple and Amazon}

No alternative text description for this image

If Amazon had given up on microservices architecture, why would you want to adopt it?

“The move from a distributed microservices architecture to a monolith application helped achieve higher scale, resilience, and reduce costs.” -Amazon's Full article below!

Yes, you read that right! AWS has given up on microservice architecture and adopted a monolith application model. They lost their mind, right? Why on earth would you go back to the terribly bad monolith?

I’ll tell you why: sometimes, simple is better. Sometimes, an engineer can be more productive if he has to follow a single code base, he can easily implement new features, iterate quickly, and fix bugs faster. His local development setup is also way simpler with a monolith application.

I strongly believe there are definitely use cases for the microservice architecture. BUT - I think the number is way less than how many companies are currently adopting this new “architecture” just because it’s more popular. If I think about a parallel, it’s like everyone would buy a Pagani car... They invest all the money they have in that car, and when the car breaks down, they won’t afford to repair it.

The ugly truth: it’s hard to explain this to a business person when their CTO “really thinks that’s the best strategy long term”.

PS: I’m not the only one advocating for monolith architecture. Here is someone way more competent than me arguiging for the same thing:

https://lnkd.in/ehZAuhwB
https://lnkd.in/ewAPDxGC

Amazon Article: https://lnkd.in/e9Er5Dc8

O extensie facuta de un coleg de al meu pentru a îmbunătă modul de căutare a joburilor pe LinkedIn:

Open article: LinkedIn Jobs Filtering Plus - Chrome Web Store by chromewebstore.google.com

LinkedIn Jobs Filtering Plus - Chrome Web Store

Startups never think they’ll get hacked... until it happens.

I’ve watched teams rush an MVP into production, thinking: “Nobody cares about us yet. We’ll tighten security after launch.”

Then a single missed patch, a reused password, or a careless click and, BOOM! Customer data is compromised. The team scrambles, trust takes a hit, and the cleanup becomes the new roadmap.

Here’s the reality:
No company is “too small” for someone to notice. And the risk is never just technical, it’s reputational, financial, existential.

That’s why every contract I sign has a clear clause:
If pentests, third-party audits, and staff security training aren’t happening regularly, we’re not liable. If clients skip these basics, I can step away without arguments.

It’s not about looking for an excuse to walk. It’s making sure responsibility is real on both sides.
If you’re not taking security seriously, no dev or agency can carry all the risk for you.

The must-haves:
- Run regular pentests, even pre-launch
- Get a fresh set of eyes on all critical code and infra
- Teach the whole team to spot common attacks

Rushing to launch is good. Racing past security isn’t.

Security isn’t a checklist, it’s a habit you build from the start.

How do you make it part of your team’s DNA?

PS: Here's my exact clause I use:

NEITHER PARTY SHALL BE LIABLE TO THE OTHER FOR ANY SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT, INCLUDING BODILY INJURY, DEATH, LOSS OF REVENUE, OR PROFITS OR OTHER BENEFITS, AND CLAIMS BY ANY THIRD PARTY, EVEN IF THE PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Here’s something nobody tells you about giving feedback: Most people don’t change the first time you ask.

Some never change at all.

So, when do you finally call it quits?

I’ve faced this as a founder, an engineer, a manager, and yes.... even as a friend.

You give feedback once. 
Maybe things shift for a day or two. 
You give it again. 
You get a polite nod, maybe an apology, maybe a promise. 
You give it a third time. 
Still back to square one.

Here’s my golden rule: 
Three clear conversations. 
Three months. 
No magic. 
No drama.

If nothing changes after that, it’s time to move on, no matter if it’s a teammate, a contractor, or a client.

Life’s too short to beg someone to care.

People who want to improve will show it, FAST!

The rest? 
Not your problem.

How fast do you reply?

I don’t mean “inbox zero” or frantic notifications all day. 
I mean: do people know you’re there?

Responsiveness isn’t just about speed. 
It’s about showing up, every time.

You know what happens when a teammate gets a real answer minutes after asking? 
Trust goes up. 
Work gets unblocked. 
Momentum snowballs.

Clients notice too. 
A quick, thoughtful reply beats a polished sales deck. 
If you answer fast, even to say, “Let me dig in and come back”, you’re already in the top 20%.

Productivity isn’t just about planning or tools. 
It’s built on tiny habits like this.

I’ve seen teams at Google, Apple, Amazon, and with every founder I work with, it’s the same story:
The fastest-moving teams respond fast. 
They don’t wait. 
They don’t leave things hanging. 
They create velocity and reliability, every single day.

If you want to build trust, win deals, and speed up projects, start by being there when it counts.

Are you as responsive as you think?

What’s your move when that next message drops in?

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Talks about #software, #startups, #rubyonrails, #leadengineer, and #softwaredevelopment

🍕 Don’t serve burnt pizza.
MVPs test viability. MLPs (Minimum Lovable Products) win hearts, and markets.

We’ve moved past “first of X.” Users have options. If your first version only proves that people hate burnt pizza, you didn’t test pizza... you tested a bad slice.

How to design for love (fast):

Start with the user’s why, not the business why.
“Wouldn’t it be amazing if... users got this outcome?”

Separate problem from solution.
Park ideas; study pains. Diverge => converge => then build.

Listen, but not literally.
Ask, “What’s tedious, stressful, or painful?” Translate needs into products.

Choose your game.
Solve the highest-value problem you can commit to for years.

Make it lovable, not bloated:
Pick the one or two features that deliver undeniable value and a touch of pixie dust - that “oh wow, this gets me” moment. (Delight = word of mouth = momentum.)

Test smart:
Alpha loves you no matter what. GA is skeptical. Beta gives tough love you can act on.

When users say, “This is cool,” you’re viable.
When they say, “When can I use it?” you’re lovable.

What’s your favorite example of “pixie dust” in a product you built or use?

#Product #MLP #UX #Startups #ProductManagement #BuildMeasureLearn #PMF

Tesla used to be the brand everyone pointed to when talking about innovation.

Now? Porsche is making big moves of its own.

They just dropped the new Cayenne - and here’s what got my attention:
It charges wirelessly. No more cables. No plugging in.
You just park, and it powers up.

A few years back, Tesla was the only name you heard if you wanted an electric car that felt futuristic.

But when Porsche starts rolling out features nobody else has, suddenly it’s not so clear who is ahead.

That’s the thing about tech.
Innovation never stands still.
What’s new today is standard tomorrow.

And if you don’t keep moving, you get left behind... fast.

It’s not just about companies. The same is true for anyone in tech.
Your skills, your experience, your “edge” - all of it needs refreshing.

The question isn’t “How did we get here?”
It’s “What’s next?”

I’ve seen giants at Google, Apple, and Amazon lose momentum when they get too comfortable.
And I’ve watched startups win by constantly chasing the next step—even when things were working fine.

In this business, you have to bet on reinvention.
Standing still just isn’t an option.

What’s one thing you’re changing, learning, or building this year?

“If we just hire this sales consultant, our pipeline will explode.” 
I hear this all the time. But it rarely works that way.

A lot of founders hope that bringing in a sales consultant or agency will flip a switch. 
Suddenly, leads start pouring in. Revenue jumps. 
But it’s never instant, and it’s never magic.

A great sales consultant will give you a real edge. 
They’ll break down your current funnel, spot weak links, and show you strategies that actually work. 
They’ll share shortcuts and playbooks they built over years of trial and error.

But they can’t generate demand or close deals without your input. 
You still need a product that solves a clear pain. 
You still have to talk to customers, build trust, and do the gritty early work.

So what do you really get when you hire a sales consultant? 
Knowledge. 
Clarity on what works—and what doesn’t—faster than you’d get on your own. 
A path with fewer dead ends and less wasted time.

But instant results? 
That’s not how it happens. 

Hiring isn’t a shortcut to product-market fit or a ready-to-print-sales playbook. 
It’s an opportunity to move faster—if you’re ready to put in the work alongside them.

Looking for a magic fix? 
Better to look for real progress, one step at a time.

💡 What really distinguishes great software engineers?

It’s not IQ, algorithms, or syntax speed.
It’s mindset, empathy, and impact.

A University of Washington study (“What Distinguishes Great Software Engineers?” - Li, Ko, & Zhu) found that the best engineers consistently:

🔹 Understand users and context.
They don’t just build features - they solve real problems.

🔹 Communicate effectively.
They write clear docs, mentor others, and give thoughtful feedback.

🔹 Think systemically.
They see the ripple effects of their decisions across teams, architecture, and product.

🔹 Own outcomes, not just code.
They care about performance in production, user happiness, and business results.

🔹 Keep learning.
They’re curious about new tools, but even more curious about why they exist.

So the next time you’re reviewing code, onboarding a new teammate, or brainstorming the next release - remember:

👩💻 Great engineers don’t just ship code.
They amplify teams and shape outcomes.

The paper can be seen here: https://lnkd.in/exZPx8N5

#SoftwareEngineering #Leadership #Teamwork #ContinuousLearning #ProductMindset #DeveloperExcellence

Open article: What distinguishes great software engineers? by faculty.washington.edu

What distinguishes great software engineers?

I used to think changing my mind was a character flaw.
Now I think it might be the only way to grow.

I change my mind about almost everything.

The more I learn, the more I understand. And the more I understand, the more I change. Work methods. Priorities. What matters. What doesn't.

But lately I've been wondering what "change" really means.

When I change my mind, I'm not erasing what I used to think. I'm refining it. Adjusting it. Seeing it from a different angle because I know more now than I did six months ago.

Maybe change is just accumulation. Adding layers to what was already there.

And that feels different than being inconsistent or indecisive.

Growth shows up when you're willing to rethink what you thought you knew.

AWS down which means Slack is down. I went back to using Phone Numbers to contact my peers 😬

Some clients simply like working with you, and they’ll be the ones who come to you to extend your contract, give you a raise, and make sure you’re happy.

However, some clients are never satisfied even if you’ve given your 120%.

Life is short - respect your clients, but also remember to respect yourself first!

Most “email marketing” advice is stuck in 2015.

Here’s what actually moved the needle for three of my clients, and it wasn’t sending more newsletters.

We plugged Customer.io into their products and let behavioral automation do its thing.

Here’s what changed fast:

→ Suddenly, users who drifted away got a nudge - right when it mattered, not days later.
→ When someone hit an important milestone, we celebrated with them - automatically.
→ Every message felt like it was written just for them, because in a way, it was.

The results? Not just vanity metrics.

One client saw a 27% jump in monthly engagement, just by reactivating users who went silent.
Another saw paid upgrades climb 18% with milestone-triggered emails. 
None of this required a huge campaign. Just smart, timely, automated messages—based on what users actually did (or didn’t do).

When your product data talks to your marketing in real time, growth compounds.
You’re not chasing users—they’re being pulled back in, again and again.

Maybe you’re still sending blast emails, hoping something sticks.
Or maybe you’re already automating and seeing the lift.

If you’ve found a product-led marketing play that made real impact—what was it?
What’s working for you right now?

customer.io

Customer.io Platform: Automation, Data, Content Creation

I feel like Transparency wins a lot in all aspects of life: relationships, career, business.

Sometimes, development teams hide the hard truths (tech debt, shortcuts, wrong estimates). Being honest, especially when it's uncomfortable, builds real trust for the long term.

Reminder: Most companies are preparing their 2026 budgets now. If you want to re-negotiate a contract, you should do it now. I had this last year where I wanted to re-negotiate the contract in mid-2025, but there was a strong push back that the 2025 budget was "set in stone", so there was less room to negotiate at that time.

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The Battle

Frederik B.

Cosmin Rusu

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taplio

The Battle

Frederik B.

Cosmin Rusu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cosmin Rusu's LinkedIn Performance

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