Frederik Baun

Founder

Words Sounds Visuals

Upwork

Top-Rated freelance copywriter on Upwork. I can help you with SEO, blog content, email newsletters, landing pages, website copy, and much more. Click the link below to hire me!

Freelance Copywriter

THE MIDI MUSIC COMPANY

Creative Associate Professional

Ivory Research

Content Writer

Critical Essays Limited

The B. Blunt Agency

EIGHT MAGAZINE LIMITED

Urban Foxes

Musician

Groupon

Market Development Team Leader UK & IE

I write reader-optimised content

If YOUR business is making AT LEAST six figures per year…

Then let’s be honest – you don’t *really* want a copywriter. 

You’re not sitting around in your office, thinking:

“If only we had copy, things would be fine.”

Because it’s not what you *really* want.

What you *really* want is… 

🥁… Drumroll… 🥁

… Customers!

(Y’know, the people who keep you in business.)

But let’s go a level deeper…

Why do you want a successful business?

It’s not a trick question – it’s sales psychology:

– Maybe you do it for the fancy things or social status.
– Maybe you do it for personal freedom or to do good in the world. 
– Maybe it’s to prove your teachers wrong for saying you’d never amount to anything.

Hey, I’m not here to judge!

But this is the kind of stuff that matters. 

You see, I’m not like most “copywriters” who’ll happily write you some pretty words for a pretty penny and call it a day. 

That won’t get you sales.

Here’s what *will* get you sales:

– Understanding what keeps your customers tossing and turning at night.
– Presenting your offer as a no-brainer solution to their most burning problems. 
– Creating a sense of FOMO and urgency to make them smash the “buy now” button.

And that, my friend, requires more than pretty words on a page.

It requires empathy and persuasion.

Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you.

Now, let’s get down to business.

If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting.

Maybe you need some…

→ Social media copy
→ Email campaigns
→ Autoresponders
→ Landing pages
→ Sales pages
→ Newsletters
→ SMS copy
→ Web copy
→ Ad copy
→ VSLs

… to help you get you there.

Here are some of my claims to fame:

✅ Among the top 3% of freelance writers on Upwork
✅ Generated $25M+ in client revenue across all projects
✅ Worked with big-name clients like NordVPN and PandaDoc
✅ Published in globally syndicated media like The Independent

Now, of course…

You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix.

You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human.

But neither option would be worth your precious time or money.

And no, I’m not cheap – but I’m also not unreasonable.

So if you’re sold, hit me up: https://calendly.com/wordssoundsvisuals/meeting

Speak soon,

– F

Frederik B.

KP Growth Management Ltd.

Scalable Digital Growth Solutions for Niche Markets: Architected a digital growth offering uniquely designed for small cap businesses in the oil, minerals, and natural gas sectors. This highly adaptable solution is poised for future deployment across similar markets, leveraging my expertise and KP Growth's resources.

Forward-Thinking Content Strategy: Engineered an expansive, future-proof content strategy that not only elevates brand awareness but also serves as a blueprint for client businesses looking to break new ground in their respective sectors.

Social Media Strategy Ready for Multi-Client Deployment: Orchestrated a versatile social media framework, proven to significantly boost audience engagement and customer interaction. The strategy is designed for seamless adaptation to other small cap businesses, allowing them to rapidly achieve similar results.

Hands-On Website Development for Expanding Digital Footprints: Lead the proactive development of agile websites focused on scalability and user experience, perfectly positioning client businesses for sustainable digital expansion.

Actionable Insights from Industry & Competitive Tracking: Implemented an analytics-driven approach for real-time tracking of industry trends and competitor movements. These insights not only inform PR activities but are also compiled into a scalable strategy toolkit for future client engagements.

Monthly Board Pack with Future Growth Metrics: Regularly curate a comprehensive board pack that not only highlights current growth metrics but also includes projections and strategies for scalable digital expansion, offering a roadmap for stakeholders and future clients alike.

Chief Product & Marketing Officer (CPMO)

Linetide

Linetide is developing ZeroPath.eco to simplify carbon accounting for businesses, transforming emissions data into actionable insights that drive real sustainability progress.

With ZeroPath.eco, businesses gain more than just emissions tracking—they get a strategic tool that helps them manage their carbon footprint with confidence. Designed to streamline complex reporting and compliance requirements, the platform turns carbon data into meaningful action.

As ZeroPath.eco moves toward launch, we are inviting select early adopters to help refine and shape the platform before its full release. By working closely with these businesses, Linetide ensures that ZeroPath.eco delivers practical solutions that integrate seamlessly into operations, making sustainability a competitive advantage.

If your business is looking for a smarter way to manage carbon data and drive real impact, now is the time to get involved.

Chief Product & Marketing Officer (CPMO) / Co-Founder

Intelligent People Limited

This free mentorship programme aims to provide a place where product people of all levels can engage, network, access new resources and learn new skills.

As product management recruitment specialists, Intelligent People are proud of the work they do within the product management community, supporting candidates in their careers and identifying the best talent for our clients.

They actively support groups that celebrate the product management world such as Women in Product London and Women in Product UK, and are genuinely passionate about inspiring and connecting people together in this community.

Product Mentor

GYM MONKEE LTD

Gym Monkee is our own independent, family-run fitness clothing brand based in Bristol, UK. 

It’s that energy, vision and drive which we capture through our clothing and accessory lines; all married up with flawless design. 

Whether you’re new to the Gym or seasoned Fitness Fanatic, we have something for you.

-	Devising cost-effective strategies to drive online traffic to the GymMonkee website
-	Coordination of all content marketing on our channels including Instagram, Facebook & Twitter 
-	Produces the digital marketing reports and tracking KPIs for the team 
-	Search Engine Optimisation including technical on-page and content
-	General oversight of the Shopify platform
-	A place to ‘test & learn’ the latest digital practices and Shopify widgets

Manage the Shopify platform to create seamless online shopping experiences, implement sales and marketing strategies to drive customer acquisition, and analyse data to optimise performance and boost revenues whenever needed.

And … when needed … printing shipping labels and packing parcels.

Director

HUBB.pro

Optimising Home Design for Cost, Comfort, and Sustainability.

At Hubb.pro, we're revolutionising home design and construction, creating better-performing homes that reduce costs, enhance quality, and accelerate timelines.

Holistic Home Optimisation:

- Cost Efficiency: Save costs with optimised design and construction.
- Enhanced Comfort: Increase comfort with tailored design solutions.
- Superior Performance: Build high-performance homes that exceed industry standards.
- Longevity and Quality: Ensure durability with superior materials and techniques.
- Regulatory Compliance: Easily meet and exceed compliance requirements.

Building Energy Optimisation:
Harness cutting-edge technology for precise energy modelling and optimal performance.

- Detailed Simulations: Get actionable scenarios in minutes, not days.
- Tailored Energy Strategies: Receive strategies for maximum cost savings and sustainability.
- Accelerated Optimisation: Speed up your path to energy efficiency with quick, detailed insights.

Sustainability and Carbon Reduction:
Buildings are major carbon emitters. Hubb.pro helps the construction sector achieve net-zero targets by:

- Reducing Embedded Carbon: Minimise carbon footprint with sustainable designs and materials.
- Lowering Energy Bills: Cut energy consumption and costs.
- Measurable Impact: Track and measure the environmental impact of projects.

Addressing Industry Challenges:
The construction sector faces cost, time, and skill barriers. Hubb.pro addresses these with:

- Innovative Technology: Streamline design and construction processes.
- Accessibility: Provide a user-friendly, cost-effective platform for all stakeholders.
- Efficiency: Enhance developer and construction professional efficiency for better results in less time.

At Hubb.pro, we are committed to a more sustainable and efficient construction industry. Our platform bridges market gaps, offering a comprehensive solution that benefits developers, the supply chain, and homeowners.

Interim Chief Product Officer

Succeed Digital Consulting Ltd

Navigating the fast-paced world of start-ups demands agility, not just in methodology but also in mindset. 

As an Agile specialist, I've honed my expertise in facilitating fledgling businesses to crystallise their product visions, refine propositions, and implement effective backlogs, whether for products or sprints. My approach is rooted in versatility; I introduce Agile ceremonies calibrated to the unique rhythm and needs of each organisation, ensuring they remain lean, adaptive, and market responsive.

In the transformative realm of BIM, BEM, and Sustainable Housing Design, for instance, I've been instrumental in aiding start-ups to streamline their processes, reduce time-to-market, and enhance product viability. With a keen focus on sustainable design principles and technological integration, I empower these businesses to shape innovative solutions that are not only environmentally conscious but also economically viable.

In the intricate realm of Azure DevOps, streamlined workflows and effective communication stand paramount to achieving project success. 

As a dedicated Azure DevOps automation specialist, I pride myself on possessing a deep understanding of the platform, combined with the experience of meticulously auditing working practices. Through such audits, I diagnose complexities, bottlenecks, and inefficiencies that may be hampering team dynamics, communication, or project delivery timelines.

In today's dynamic digital landscape, the efficiency of lead management directly correlates with business success. 

As a seasoned Marketo specialist, I bring a keen eye for detail to the table, starting with a meticulous audit of your current Marketo lead scoring, lifecycle, and attribution modelling. By pinpointing discrepancies, redundancies, or inefficiencies, I will ensure that your lead management strategy is aligned with best practices and tailored to your unique business objectives.

Product Specialist

Method Mentorship Programme

The Product Management 121 Mentoring Program is a focused, one-to-one mentorship scheme aimed at individuals looking to hone their skills in product management. The program pairs each participant with an experienced product manager who offers bespoke coaching, guidance, and support tailored to the mentee's specific needs and career goals.

The mentoring program covers key aspects of product management, such as product lifecycle management, strategic planning, market analysis, user experience design, product marketing strategies, data analytics, and stakeholder management.

Through this personalised approach, mentees are guided to work on real-world projects, where they can construct their own product roadmaps, create, and validate business cases, and make informed decisions using data. The program is especially valuable for learning to lead cross-functional teams effectively.

In this safe and collaborative environment, mentees can learn directly from the successes and challenges their mentors have encountered in the industry, gain valuable insights, and broaden their professional network. The ultimate aim of the 121 Mentoring Program is to empower future product managers with the confidence, understanding, and practical skills necessary to excel in their roles.

Runway Growth Consulting

Working on behalf of Insightful for one of their key customers, responsible for the ideation process, providing the direction needed to go from idea to visual prototypes in iterative design sprints; to develop, test and challenge ideas. The ask: to work hand in hand with the client, supporting them in the development an innovative set of digital products and services.

Digital Transformation Lead

BOXARR

BOXARR is a versatile software platform that enables people to collaboratively create, manage and evolve DigitalTwin models of complex systems, plans, and organisations – across a wide range of use cases.​

BOXARR combines the flexibility of systems-modeling with the temporal and resourcing aspects of programs; the configurable analytics of spreadsheets; and the rich visualisations of dashboards. 

BOXARR shares data with disparate information systems to populate and inform DigitalTwin Models and assure their ongoing relevancy.

​BOXARR enables people to effectively manage complexity; cohere systems; identify risks; reveal opportunities; target investments; enable capabilities, and understand the propagating impacts of change to make informed decisions.

As the HubSpot Admin, continues to manage and optimise the platform to align sales and marketing efforts, implementing automation and lead nurturing strategies, and analysing data to drive continuous improvement in customer acquisition and retention strategies.

VC Backed: Parkwalk Advisors, IP Group	& Aerospace Growth Partnership.

Chief Product and Marketing Officer

Point Progress

A fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant. Fractional CMO’s (or CPO’s for that matter) are working with several different companies at one time, much like freelancers or consultants do. They work for you a fraction of their time (hence fractional). 

But don’t let that scare you. 

A good fractional CMO is going to give your business as much attention as it needs.

-	Sunsetting one CRM platform … replacing it with a whole new CRM tool … if needed
-	Sourcing a new Prospecting tool … building outbound templates … if needed
-	Refreshing marketing lists or prospect information … if needed
-	Outsourcing the design of new sales & marketing collateral … if needed
-	Documenting the end-to-end sales process, encompassing all touchpoints … if needed
-	Eradicate ALL technical & content issues with the corporate website using the likes of MOZ … if needed
-	Kickstart your brand or Dynamic Search Ad campaigns say, with Google Ads …if needed
-	Drive double and triple digit growth across the Social Media channels … if needed
-	Shape the content for the restart of customer newsletters … if needed
-	Plug reporting gaps in management team or board level packs … if needed
-	Produce job descriptions for new sales & marketing hires … if needed
-	Chair meetings of the ‘Three Amigos’ when revamping the product development process … if needed
-	Train internal teams on how optimise their own LinkedIn profiles … if needed

Normally, a fractional CMO would not:

-	Write & send emails to customer lists
-	Draft & upload blog posts
-	Craft social media posts
-	Redesign the layouts of landing pages
-	Track detailed metrics across all digital channels

However, I worked differently on this assignment.

As a fractional CMO, I was there to care for the overall health of the business’s marketing.

As a Fractional, you get an executive-level partnership and an experienced leader who knows how to get things done.

Fractional Chief Product Officer (CPO) | Advising MDs, CEOs & Tech Founders on Growth

Driving Business Transformation Through Strategy, Innovation, and Growth.

The business landscape is constantly evolving, and success belongs to those who anticipate change, adapt, and lead with purpose. Over the past few years, I’ve strategically transitioned my career to focus on helping businesses navigate complex challenges, seize new opportunities, and build long-term value.

With a strong foundation in product development and marketing, my expertise lies in transforming ideas into scalable, market-ready solutions. I work at the intersection of strategy, technology, and operations—ensuring businesses are equipped to stay competitive, compliant, and ahead of industry shifts.

Strategic Business Growth & Innovation.

I help businesses reimagine their products and services, integrating digital innovation and strategic positioning to unlock new markets. Whether it’s refining business models, optimising workflows, or introducing emerging technologies, my focus is on driving sustainable and profitable growth.

Brand & Market Positioning.

Telling the right story is as important as having the right strategy. I work with companies to enhance their brand narrative, align with evolving customer expectations, and create deeper engagement with key stakeholders. The result? Increased brand loyalty, market influence, and business expansion.

Leadership, Governance & Operational Excellence.

Sustainable success is built on strong leadership and operational integrity. I advise businesses on best practices in governance, risk management, and strategic decision-making—helping them strengthen stakeholder trust, attract investment, and future-proof their operations.

This journey is an ongoing evolution, driven by a belief that businesses thrive when they embrace transformation with agility, innovation, and a clear vision. My mission is to equip companies with the knowledge, strategies, and tools to lead their industries, not just follow trends.

If your organisation is navigating change and looking for a strategic edge, I’d love to connect.

taplio

The Battle

Frederik B.

Gary Pine

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?