To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

Adbiliti

Founder, Director of Consulting & Advisory

SMU Academy

Curriculum Developer and Trainer for (SCTP) Advanced Certificate in Digital Marketing for the following modules:

Module 2: Digital Advertising Excellence, Driving Online Success
Module 8: Digital Marketing Capstone Project

Find out why our programme is unique here: https://academy.smu.edu.sg/courses/sctp-advanced-certificate-digital-marketing

Affiliated Faculty, Trainer

Equinet Academy

- Developed and delivered 2 WSQ approved courses
- Trained over 1,000+ learners to date

At Equinet Academy, our team of highly qualified professionals have numerous years of experience in their respective industries, and are dedicated to imparting their knowledge to you. We pride ourselves in delivering quality training, implemented through a range of proven techniques for effective learning.

Since our inception in early 2013, our courses, events, and workshops have been attended by thousands of individuals, small business owners and representatives from renowned companies such as Fuji Xerox Asia Pacific, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines and a number of prestigious academic institutions and government organisations based in Singapore.

Digital Marketing Curriculum Developer and Trainer

BELLS Tech

Curriculum Developer & Trainer for SkillsFuture Career Transition Programme – Diploma in Digital Marketing with AI Integration - 6-months intensive part-time programme. 

Modules:
Programmatic & Digital Advertising
Advancing Business through Digital Marketing 

At BELLS Tech, we pride ourselves on delivering industry-relevant programs curated by seasoned experts. Whether you’re a novice looking to build a strong foundation or a seasoned professional aiming to stay ahead, our courses cater to diverse skill levels. Our state-of-the-art facilities and hands-on approach ensure an immersive learning experience, preparing you for real-world challenges.

Curriculum Developer & Trainer

NEO360

Performance Marketing Director

Versatile Courses

At Versatile, your self-improvement journey is at the heart of what we do. Our courses in personal development and essential soft skills are tailored to help you grow, succeed, and unlock your full potential.

Whether enhancing your communication, mastering conflict resolution, or building a growth mindset, we provide the tools you need to thrive personally and professionally.

Head of Curriculum & Learner Experience

Y Suites

Digital Marketing Strategy Consultant

Alteryx

- Part of APAC Marketing Leadership team.
- 2X Pipeline generated with flat media budget Y-o-Y 
- Reduced Paid Search CPLs by 10X

Breakthroughs don’t just happen. They come from people dedicated to finding answers that drive change. Our signature ease of use and low-code, no-code technology gives your team everything they need to start solving your organization’s toughest questions.

Digital Marketing Leader, APJ

Vonage

- Reported to Global Demand Generation Director.
- Achieved highest appointments generated for APJ region, setting a new 18-month record.
- Reduced junk lead volumes by 30-40% in India, Indonesia, and Philippines.

We’re making communications more flexible, intelligent, and personal, to help enterprises the world over stay ahead. We provide unified communications, contact centers and programmable communications APIs, built on the world's most flexible cloud communications platform.

APAC Demand Generation Leader

Experian Asia Pacific

Establishing a Digital Marketing Centre of Excellence. 

Leading a remote team of 3 talented individuals in managing corporate websites, Marketing Automation (Eloqua), Web Analytics, and Paid Media.

Head of Digital Marketing, APAC

Senior Digital Marketing Manager, APAC

We live in a world built on data; it is everywhere, growing in power and influence. At Experian we have always believed that data has the potential to transform lives and create a better tomorrow. To do this data needs to be understood, interpreted and the knowledge it holds acted on. We work to do just this: unlock the possibilities that data holds and help people and organisations realise the opportunities held within.

taplio

The Battle

Frederic Bonifassy

Xuanbin Lin

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