To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

As a Yoga Instructor, I have managed personal clients and corporate clients, overseeing the entire sales funnel from start to finish. My dedication to providing clear and simple yoga instruction and fostering a positive and supportive environment for all has enabled me to build strong relationships with my clients.

During my time with Urban Yogis, I worked as a freelance instructor, leading group classes from April 2021 to December 2022. Additionally, I occasionally assisted with the development and execution of retreat programmes, and contributed to their content development efforts.

Yoga Instructor

Pro Bono SG

Assistant Manager, Development and Communications

Sample Store (SingPost)

Sample Store is a business unit under Singapore Post. My time here was served under the management for both Sample Store and vPost.

Marketing Communications - Influencer Manager

Ngee Ann Academy

End-to-End Integrated Marketing (Building Brand and Product Awareness, Generating Leads, Engaging and Converting Leads)

Executive, Corporate Marketing & Communications

Dentsu

- Assist in creating and implementing media plans that align with client objectives and target audience demographics.
- Coordinate with internal teams and external vendors to ensure timely execution of media campaigns.
- Assist in optimising media plans based on analysis of performance data and market trends.
- Help maintain accurate records and documentation related to media planning and coordination efforts.

Key accounts: WSG and Netflix

Media Planner

GlobalTickets.sg

- Assisted the marketing lead in administrative and sales matters. 
- Increased accounts through cold calling and emailing. 
- Responding to customers' inquiries regarding events and ticketing matters efficiently. 
- Performed on event ground duties such as ticket sales and handling of customers' requests. 
- Photography and videography for events such as Manhunt Singapore 2016.
- Co-designed the company’s Logo.

Left the role for full-time university

Administrative Assistant

The Dairy Farm Group

Human Resource Assistant
- Managed and processed employees' requests and records. 
- Developed employees’ educational slides for training. 
- Devised employees' educational materials.

Learning and Development Assistant 
- Coordinated vendors for 'Guardian Day' event. 
- Developed several Excel spreadsheet macros for reducing entry time and automatically cross-referencing for errors.
- Assisted in Training and Development of Employees.

Human Resource Intern

Experiment often, fail fast and pivot faster | Strategic Communications Professional | Yoga Instructor and Mind-Body Wellness Practitioner

Forward-thinking and results-driven, I bring over 6 years of diverse expertise in marketing, business development, communications, and events. My passion lies in employing strategic planning, harnessing cross-functional team strengths, and cultivating impactful relationships to achieve business objectives.

As a resourceful and tech-savvy digital native, I excel at problem-solving and thrive in navigating complexities. My approach is marked by creativity, an innate ability to innovate, and a forward-thinking mindset. These qualities enable me to consistently deliver exceptional results and drive continuous improvement.

Beyond my professional endeavours, I find balance through coaching, teaching yoga and indulging in enriching personal development reads.

Ready to elevate your team's success? Let's connect and explore how my strategic mindset and relentless drive for innovation can propel your organisation forward.

taplio

The Battle

Frederic Bonifassy

Madeline Phang

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