To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

💼 About Me
I’m a Go-To-Market Professional and B2B Strategist with a strong foundation in customer-centric sales, business development, marketing, strategy, and cross-functional leadership. I specialize in translating customer needs into scalable GTM strategies that drive growth, build loyalty and deliver long-term value.

With hands-on experience, I’ve helped organizations navigate complex sales cycles and unlock new revenue streams—leveraging data-driven insights, AI tools, and cultural intelligence to craft strategies that resonate across diverse markets and customer segments.

I bring a full-funnel perspective, supporting the entire sales and marketing journey from brand awareness and lead generation to deal acceleration and post-sale engagement. Whether it’s building pipeline, nurturing relationships, or closing strategic deals, I focus on creating seamless, insight-led experiences that convert interest into impact.

I’m also passionate about aligning business growth with sustainable practices, helping organizations embed purpose into their GTM approach and contribute meaningfully to environmental and social impact goals.

🔍 What I Bring to the Table
Strategic GTM Execution: I design and execute go-to-market strategies that align with customer KPIs, market trends, and business goals, delivering measurable growth and impact.
Customer Advocacy: I champion the voice of the customer, especially in high-stakes or crisis situations, ensuring loyalty through empathy, creativity, and proactive problem-solving.
Cross-Functional Leadership: I lead cross-cultural and cross-functional teams, fostering collaboration across geographies and departments to deliver unified outcomes.
Executive Engagement: Skilled in engaging with C-level stakeholders, facilitating strategic workshops, and negotiating complex contracts with confidence and clarity.
AI & Innovation: I embrace emerging technologies, including AI and automation, to enhance customer insights, streamline operations, and drive smarter decision-making.

🚀 Driven by Growth & Passion
I’m a fast learner with a “roll-up-my-sleeves” attitude. I embrace challenges, seek feedback, and continuously look for ways to improve both process and performance. Whether navigating rejection or leading a strategic pivot, I bring energy, resilience, and a deep commitment to team success.

🎯 My Why
I believe that great go-to-market strategy is built on trust, empathy, and shared success. My mission is to help organizations grow by putting people (customers, colleagues, partners) and the planet at the center of every decision.

taplio

The Battle

Frederic Bonifassy

Julie Reynaud

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?