🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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More video-related content? Follow me Fred Vermeij

Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

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How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

More video-related content? Follow me Fred Vermeij

1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

More video-related content? Follow me Fred Vermeij

This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

More video-related content? Follow me: Fred Vermeij

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Future Project

Visie & Strategie
Ontwikkelen en vormgeven aan menselijke én ethische AI-innovaties: van strategie tot live prototypes—met focus op praktische adoptie binnen organisaties.

Hands-on AI-ontwikkeling
Conceptualiseren én implementeren van AI‑tools met gebruik van state‑of‑the‑art modellen (OpenAI, Antropic, Perplexity, N8N, etc.), gericht op tastbare impact zoals efficiency‑verbeteringen, automatisering en slimme intelligentie.

Resultaat & Impact
Verkortte doorlooptijden, verhoogde productiviteit en gebruikersacceptatie door AI-toepassingen die aansluiten bij menselijke behoeften en werkprocessen versterken.

Mensgericht & to-the-point
Zorgde ervoor dat technologie en strategie samenkomen: AI-oplossingen zijn veilig, effectief én praktisch benut binnen enkele weken.

Founder

Wij dragen de overtuiging uit dat technologie ten dienste kan staan van menselijkheid en gelijkheid: we investeren in de volgende generatie van talent en changemakers, bevorderen technology for good door verantwoord AI en innovatie in te zetten ter ondersteuning van maatschappelijke doelen, en zetten ons in voor kansenongelijkheid door gelijke toegang tot digitale tools en vaardigheden te waarborgen — samen bouwen we aan een toekomst waarin ieders potentieel tot bloei komt.

Voorzitter, Future Project Foundation

Elke week maken we Future Project Radio op Yoursafe Radio tussen 14:00 - 16:00. Een programma waarin we praten over de toekomst. Luister live in heel Nederland op 90.7FM of kijk mee in de studio via Yoursafe.radio.

Radio DJ - Future Project Radio

The New Drive

I facilitate entrepreneurs with small- and medium B2B businesses to grow their companies by creating clarity, removing the bs, putting the right strategy in place, and holding you accountable for it.

Focus on: Strategy, digital & commerce.

Let's find a new way to drive your business growth! Interested? martijn@thenewdrive.nl

Founder, Operational Partner

EverUse. Circulaire isolatie.

EverUse maakt circulaire isolatie van papierafval in Nederland. De producten van EverUse mogen niet worden weggegooid, want alle grondstoffen worden volledig opnieuw gebruikt. Het isolatie materiaal blinkt niet alleen uit in duurzaamheid, maar scoort ook als beste in de markt op geluidsabsorptie dankzij de wollige structuur van het materiaal. EverUse heeft het Cradle to Cradle certificaat. Zowel het product als de fabriek voldoen aan de hoge eisen die worden gesteld aan duurzame producenten. Hiermee sluit het product goed aan bij de toenemende vraag naar circulaire producten.

Keywords:
-	Cradle to Cradle isolatie
-	Circulaire isolatie
-	Circulair bouwen
-	Natuurlijke isolatie

Co-founder / Director

Merlin Software BV | Software for crisis

Responsible for consulting on Software, Entrepreneurship, Marketing & Strategy.

Member of the Board of Advisors

Parcival | Ready for Crisis

TRIBOO EU

TRIBOO ontwerpt, levert en onderhoud circulaire inrichting die mensen in beweging brengt. Samen maken we circulaire transformatie mogelijk met innovatieve technieken. We transformeren afval naar spraakmakende inrichting. Niks wordt weggegooid, want alle grondstoffen krijgen een nieuw leven. Bijvoorbeeld 3D-geprinte stoelen van oude koelkasten, kasten en bureaus van geupcyclede fibres en Cradle to Cradle systeemwanden die keer op keer op keer kunnen worden gebruikt.

Keywords:
- Circulaire kantoorinrichting
- Circulaire economie
- Upcycling

MV Consultancy - Strategy & Marketing consultancy

Responsibilities:
- Advisory to the board of directors during Valuing & Evaluating fase of M&A PQR
- Facilitator during strategy meetings with directors of 2ML & PQR
- Working on an integrated Marketing & Communication strategy
- Implementing customer journey strategy and metrics
- Rebranding
- Marketing strategy

Interim Marketing & Brand manager @ 2ML / PQR

Projects:
- KPN (NL): Responsible for marketing activation and campaigns. 
- Cheops (BE): Co responsible for developing cloud proposition and marketingstrategy with the board. 
- STC (SA): Co responsible for developing voice over ip proposition.

Consultant to:
Telindus, Lemon Tree, Equinix, MapXact

Senior marketingconsultant @ Concept Sales

OGD ict-diensten

Chairman of the OGD Management Board (Directors and business unit managers).
Responsible for streamlining the OGD strategy & policy.

Chairman of the Management Board

Managing three departments (12 FTE): Marketing, Communications & Leadgeneration/Telesales.

Responsibilities:
- Marketing, Branding & Communication strategy 
- Leadgeneration true Telemarketing, Event Marketing, Inbound Marketing & Content Strategy
- Marketing Automation strategy and tooling (HubSpot)
- Market research and analysis
- Transforming the departments to lean- & agile
- Product development, business development, portfoliomanagement & partnermanagement

Head of Marketing and Communications

Responsible for:
- Multiple events and tradeshow
- Content creation
- Marketing research and analysis
- Creating and executing Marketing Campaigns

Marketeer

Synergie Identiteit & Merkstrategie

I helped companies make more impact on clients and employee's by helping them find their 'why' and market it.

Some keywords:
- Developed brand and marketing strategies and plans 
- Marketing research and analysis (Netherlands, Germany, Spain) 
- Helped organisations make cultural changes
- Proposition development

I had the pleasure to work for a lot of awesome companies including a big energy company, one of the biggest ensurance companies in the Netherlands, multiple branche organisations, one of the biggest security companies and a global production company.

Consultant Corporate Identity & Brand Strategy

Webscheppers

Co-Founder van Webscheppers (samen met 'Laurens Mast'). Een internetbureau voor creatieve en gebruiksvriendelijke websites, die eenvoudig en aantrekkelijk zijn voor beheerder en gebruiker. 

Ervaring: Online Marketing, Social media strategie, acquisitie, grafische ontwerp, projectmanagement, client-relations.

Groei zonder groeipijn: bij Future Project zijn we jouw AI-transformatiepartner die snel, veilig én mensgericht werkt. 

Hoe we dat doen?

➡️ Wake-up calls, keynotes & teamtrainingen
Je team snapt eindelijk waar AI écht voor kan dienen – zonder hype, maar met concrete kansen voor jullie sector. Van inspirerende keynotes tot hands-on workshops waar je medewerkers zelf aan de slag gaan.

➡️ AI-roadmap, beleid & governance
Een heldere koers waar iedereen achter staat. Wij vertalen jouw bedrijfsdoelen naar een concrete AI-strategie, inclusief governance en beleid. Zodat je weet wáár je naartoe gaat en hóe je er komt.

➡️ AI-Automations, Agents & maatwerk oplossingen
Van idee naar werkende oplossing in 2 weken. Custom GPT's die jouw processen sneller maken, slimme automations die handwerk wegwerken, en AI-agents die 24/7 voor je klaar staan.

________________
✅ Naast onze commerciële activiteiten hebben we ook Future Project Foundation.

Onze stichting versterkt precies wat Future Project drijft, maar dan idealistisch: we brengen bedrijven en jonge changemakers samen om technology for good mogelijk te maken. Met gezamenlijke programma’s creëren we kansen—zodat talenten kunnen dromen, groeien en daadwerkelijk verschil maken in onze maatschappij.

Wil je meer weten? Stuur mij een DM of plan een gratis call in! ✉️

taplio

The Battle

Fred Vermeij

Martijn Vinke

Followers

Posts

Engagements

Likes

Performance ScoreFred Vermeij's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fred Vermeij

Martijn Vinke

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fred Vermeij's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFred Vermeij's LinkedIn Performance