🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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More video-related content? Follow me Fred Vermeij

Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

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How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

More video-related content? Follow me Fred Vermeij

1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

More video-related content? Follow me Fred Vermeij

This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

More video-related content? Follow me: Fred Vermeij

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Taavi Lindmaa ⚡

Autlio

Rental management automation tool.  

Check out the website for different use cases for renting services, equipment, and spaces.

Co-Founder, Chief Operating Officer

Saxby.io

Create high-quality content with AI Article Writer.

Research keywords and create factual and SEO-optimized content with just a few clicks.

Try for free: Saxby.io

Co-Founder

Taavi Lindmaa

We help you gain clients, visibility, authority, and trust on LinkedIn.

Services include: 
- LinkedIn lead generation
- LinkedIn content strategy & writing
- LinkedIn Personal branding & employer branding
- LinkedIn 1 on 1 mentorship program

Notable companies whom we have worked with include Samsung, Tallink, Veriff, Salv, Elsavie, Textmagic, TrumpAuto, Siffi etc.

LinkedIn Strategy & Growth - Founder

Siffi

Siffi is a digital mental health platform for employees in remote and hybrid tech companies.

Feel free to check out Siffi, which is already operational worldwide.

Growth Advisor

LinkedIn Daily Growth

Free daily insights, strategies, and motivational content to help you grow your LinkedIn audience.

Founder

BrandX Accelerator

LinkedIn BrandX Accelerator and Private Community to build a writing habit, start your business, accelerate growth, or find a dream job.

Join now by sending a DM to "Private Community," and I will gladly share more info.

Founder Newsletter

For Founders & Entrepreneurs to Learn to Build Personal Brands & Communities.

Founder, CEO & Writer

Samsung Electronics Baltics

Galaxy Z Fold product testing, reviews, and content creation.

Samsung Brand Ambassador

Elsavie

- From product discovery to research to leading a product vision and roadmap of a health platform.  Conducted several usability studies and helped to pivot product and client segments to the US market.  
- Lead a team to launch a web app ahead of schedule and delivered a mobile app in 2 months from idea to App store/Google Play with 5* ratings.
- Product roadmap and prioritizing of backlog based on business needs/user impact
- Collaboration with UI designer, product developers, analysts, testers, marketing team, management board, and owners.
- Tools used: Figma, Miro, Jira, Confluence, Coda
- User research, interviews
- Business model validation, pricing, KPI's
- Storyboarding, flow charts, customer journey maps
- Prototyping, wireframes, and usability testing
-----

Building a prevention-focused health & well-being platform - elsavie.com

We combine gut health science, dietary fibre supplements, psychology and coaching, to raise awareness and help people to shift their lifestyle and habits towards a much more eco-conscious life.

Head of Health Platform

Salv

- I was the first business development/sales hire. 
- I validated different client segments and international markets and helped the company to find a product-market fit and raise $2 million in seed funding
- built the sales pipeline, and closed the first deals with SaaS clients with recurring revenue. Worked side by side with the founders to mentor them about business development. 
- Together with the team, we co-organized roadshows, speaker events, and talks. 

I had the pleasure of working with a team of multiple startup experiences from Skype, Wise (Transferwise), Pipedrive who have been through thick and thin.

----

Experts agree that today only around 1-2% of money laundering is detected. Like you, I want to change that. Tackling the AML 1% at a time.

Salv is building software to help financial institutions manage their anti-money laundering (AML) efforts. Our platform helps to streamline operations, gain insight in and implement it all fast. 

Learn more at www.salv.com

Head Of Business Development

Growing personal & company brands on LinkedIn® | Building SEO Article Generator | Investor | Sharing content daily how we do it!

Hi! Great seeing you here.

We are helping sports centres marinas, car service and rental companies with automation and digitalisation. Find out more autlio.com 

Send me a message. I´m passionate about helping you take your business growth to the next level.


Here is a little about myself:

- From Estonia
- Born in a bank, grew up in an entrepreneurial family
- Worked in IT since 2006 in various roles, most notably as the 10th employee and 1st sales leader of Veriff (Valued at 1.5B) and Salv.
- User Experience Designer by profession, having built check-in kiosks, mobile, and web applications UI
- Transformed into Sales Leadership and now to LinkedIn Personal Branding Expert and Content Creator
- Built my first business over 16 years ago 
- Lived and worked in 6 countries: the US (New York), Sweden (Stockholm), Spain (Malaga), the UK (St. Helens), Germany (Furtwangen), and Estonia.

Ten years of thinking… and now it finally exists. 🙌

For years I’ve wondered why so many good ideas never happen simply because the path to them is too complicated.
You want to act on a great idea — but then you remember you need to coordinate, wait, arrive at the right time, hope the place is open…

Simple moments turn into planning, and spontaneity disappears.

And honestly, many of the best experiences start like this:
a thought pops up → you book → you go → you do it.

No waiting.
No queues.
No dependence on someone else’s schedule.

Nature is one of the clearest examples of this.
Snow arrives unexpectedly, bogs freeze overnight, friends say “let’s go now” — and you just want to go. ❄️✨

But until now, the same dilemma always stood in the way:
the snowshoes aren’t available, the skates are with someone else, the rental point is closed, or you have to wait for someone to unlock a door.
Everything nature makes beautifully spontaneous turns into planning for people.

Now, it finally works differently.

Seiklusfirma 360 KRAADI has opened Europe's first automated self-service outdoor gear rental locker, available 24/7.
You can pick up smaller gear — skates, snowshoes, tents, accessories — in minutes, exactly when you want. 🔐

✔️ no waiting for someone to open a door
✔️ no relying on opening hours
✔️ no queues
✔️ go exactly when the weather inspires you

For me personally, this is a really exciting moment — seeing an idea become a real, functioning solution.
And I’m especially proud that behind this technology is Autlio — our rental software and automation that makes all of this possible.

For adventurers, this creates real freedom — to head outdoors when the feeling is right, not when someone’s schedule allows it. 🏕️

Where else do you think automated self-service rentals could make life easier? 🤔

I’m genuinely curious — there are already many ideas, but I’m sure you have even better ones.

Self-service automation for sports, marinas, vehicles, rental, service companies | Autlio.com – bookings, access, digital contracts & payments in one autonomous platform | 1xExit | Ex-Veriff 🦄 |

I want to share a story that I’m genuinely happy about. 🙌

This year, Tartu Tähtvere Recreation Park opened Estonia’s first automatic service building for health trails – a place you can access with your smartphone, finally offering proper changing and washing facilities. 🏃🚴⛷️

So many times after a forest run, workout or ski session, I’ve thought:
“I really need a shower… but the rooms are closed, or there aren’t any, or I have to sit in the car all sweaty.”

And when I’m cycling, carrying a backpack full of spare clothes is always uncomfortable.

Now, finally, things have changed:
✔️ no need to carry a backpack everywhere
✔️ no need to go home or to work in sweaty clothes
✔️ no waiting for someone to open the doors
✔️ access to showers and changing rooms directly from your phone

And what’s even cooler – you can rent skis right in the same building from SuusaAkadeemia.
In winter this literally means stepping onto the track without carrying your own equipment. ❄️⛷️

This is the kind of convenience people in Tartu have needed for a long time – and that many other cities will honestly envy.

Huge credit to the City of Tartu for making this possible. 👏

I’m proud that our team at Autlio could take part in creating this solution.
Every time I see people using it, it feels like we’re building something meaningful.

Where else should we have automatic access and self-service facilities like this?

Let me know – there are plenty of good places out there. 🚀

Photo rights: SuusaAkadeemia

This news genuinely made my day 🙌

Elva Sport has opened the first public sports halls in Estonia that can be accessed entirely with a smartphone — fully keyless and self-service. 🏋️‍♂️🏀🏐

For years, I’ve been thinking about how much unused potential lies in our school sports facilities.

How many times have I myself stood in front of a dark, locked gym and thought: “What a shame we can’t use this.”

Or seen people climbing over fences just to reach an outdoor court that actually belongs to everyone… but is simply locked.

- We don’t lack facilities.
- We have excellent schools, gymnasiums, sports halls and outdoor courts.
- What we’ve lacked is access.

That’s why I’m truly glad that Elva Municipality and Elva Sport decided to take a step many others are still only discussing — opening these facilities to the community in a modern, accessible way.
This is a major leap forward for the entire Tartumaa region. 👏

The sports halls in Rannu, Puhja and Rõngu schools are now fully self-service and keyless.

No more waiting for someone to lock up after a late training session.

The door can stay securely locked — yet opens at the exact time for the person who has a booking.

This finally means that:

✔️ everyone can train exactly when it suits them
✔️ no more concerns about keys, staff or supervision
✔️ a clear overview of when facilities are free or booked
✔️ Elva Municipality can fully utilise existing spaces — without building anything new

This is the kind of comfort and flexibility the local community has been waiting for.

And honestly, it’s a solution other municipalities could confidently take inspiration from.

Our Autlio team had the privilege of delivering the technical side of this solution.

And every time I see a previously dark hall filled with life again — simply because the door now opens smartly — it reminds me why we build these systems. 🚀

If we want people to be more active, we don’t always need new buildings or major investments.

Sometimes the smartest move is simply to make the existing ones accessible.

Where else do you think automated, booking-based access would make a difference?

Let me know — there are plenty of great opportunities across the world. 💬

⸻

Read more about our collaboration here:
https://lnkd.in/duUMfQT2

Photo credit: Kayvo Kroon (Illustrative image of Elva Sports Center)

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Taavi Lindmaa ⚡

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The Battle

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Taavi Lindmaa ⚡

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