🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

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How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

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1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

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This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

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Young Collective

We organize events and manage communities in 250 cities worldwide, directly connecting millions of students who are new to these cities. Our events and online communities are designed to help students integrate, network, and thrive in their new environments.

Business Consultant

COHORT

COHORT, een businessclub voor 30 ondernemers. Hier staan strategische begeleiding, netwerken en partnerships centraal.

Founder

BiBBR | Fieldmarketing 

BiBBR begon met het bieden van bijbanen in de field marketing – de offline marketing binnen het retaillandschap. Het groeide uit tot een organisatie die vrijwel elke Nederlandse retailer en elk fieldmarketingbureau ondersteunde met merchandise- en promotieactiviteiten voor A-merken.

In totaal heeft BiBBR meer dan 1.000 mensen in dienst gehad of als freelancer ingezet, waaronder studenten, ZZP’ers en parttimers. Onze kracht lag in het snel opschalen, een loyale fieldmarketingcommunity en een georganiseerde backoffice.

De opkomst van remote werken en digitale transities bracht mijn interesse naar online marketing en communities. COVID versnelde dit proces, en BiBBR is uiteindelijk ondergebracht bij Work and Joy.

Owner

𝗕𝗶𝗕𝗕𝗥 // 𝗬𝗼𝘂𝗻𝗴 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 // 𝗖𝗢𝗛𝗢𝗥𝗧 // 𝗦𝗮𝗺𝗲𝗻𝗦𝗼𝗹𝗼.𝗻𝗹
Ik ben de oprichter van BiBBR, dat uitgroeide tot een organisatie met honderden medewerkers en samenwerkte met 100+ A-merken. Na jaren in de field marketing heb ik vanuit deze ervaring bedrijven geholpen met het efficiënt inrichten en automatiseren van hun (HR) backoffices.

Vanaf eind 2023 ben ik CEO van Young Collective en eigenaar van businessclub COHORT.

Daarnaast leid ik SamenSolo.nl, een community die ZZP’ers en opdrachtgevers ondersteunt bij financiële en juridische vraagstukken, zoals de Wet DBA, ketenaansprakelijkheid en boekhouding.

𝗕𝗶𝗕𝗕𝗥 - 𝗙𝗶𝗲𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗿𝗲𝗮𝘂 (𝘁𝗼𝘁 𝟮𝟬𝟮𝟯)
BiBBR begon met het bieden van bijbanen in de field marketing – de offline marketing binnen het retaillandschap. Het groeide uit tot een organisatie die vrijwel elke Nederlandse retailer en elk fieldmarketingbureau ondersteunde met merchandise- en promotieactiviteiten voor A-merken.

In totaal heeft BiBBR meer dan 1.000 mensen in dienst gehad of als ZZP'ers ingezet. Onze kracht lag in het snel opschalen, een loyale fieldmarketingcommunity en een georganiseerde backoffice.

De opkomst van remote werken en digitale transities bracht mijn interesse naar online marketing en communities. COVID versnelde dit proces, en BiBBR is toen ondergebracht bij Work and Joy.

𝗬𝗼𝘂𝗻𝗴𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 - 𝗪𝗲𝗿𝗲𝗹𝗱𝘄𝗶𝗷𝗱𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝗲𝗻 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀
Met mijn ervaring in field marketing en online communities ben ik nu CEO bij Young Collective. Wij verbinden elk semester studenten wereldwijd via online en offline evenementen.

- Impact: Ons netwerk bereikt jaarlijks honderduizenden studenten in 200+ steden.
- Missie: Studenten helpen integreren, netwerken en settelen in een nieuwe stad of land.
- Team: Samen met een remote team van 30 mensen en 1.000+ venues realiseren we dit.

𝗖𝗢𝗛𝗢𝗥𝗧 - 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗹𝘂𝗯
Het bouwen van communities zit in mijn DNA. Dat blijkt ook uit COHORT, een businessclub voor 30 ondernemers. 

𝗦𝗮𝗺𝗲𝗻𝘀𝗼𝗹𝗼.𝗻𝗹 - 𝗢𝗻𝗱𝗲𝗿𝘀𝘁𝗲𝘂𝗻𝗶𝗻𝗴 𝘃𝗼𝗼𝗿 𝗼𝗻𝗱𝗲𝗿𝗻𝗲𝗺𝗲𝗿𝘀
Door de jaren heen heb ik een breed netwerk opgebouwd, bestaande uit boekhouders, advocaten, influencers en andere experts. Deze kennis bundel ik in SamenSolo.nl, een platform voor ZZP’ers. We bieden ondersteuning bij belastingaangiftes, schulden, verzekeringen en juridische vraagstukken. Ons doel is zelfstandigen grip te geven op administratie, bedrijfsvoering en toekomstplannen.

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The Battle

Fred Vermeij

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taplio

The Battle

Fred Vermeij

Ruben P.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fred Vermeij's LinkedIn Performance

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Performance ScoreFred Vermeij's LinkedIn Performance