🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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More video-related content? Follow me Fred Vermeij

Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

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How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

More video-related content? Follow me Fred Vermeij

1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

More video-related content? Follow me Fred Vermeij

This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

More video-related content? Follow me: Fred Vermeij

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BenKaluza

Currently a full-time content creator that specialises in sharing creator resources.

I am one of the leading short-form creators in this niche and have extensive knowledge on the creator ecosystem. 

I've worked with brands such as Canva, Adobe, Shutterstock, Instagram and Shure. 

My main channels are TikTok (428k), Instagram (250k), YouTube (32k) - @BenKaluza.

Full-Time Content Creator @BenKaluza

Amazon

Senior Campaign Manager (Twitch)

Part of the Amazon advertising operations team, responsible for the successful delivery of video ads across the Twitch platform.

Campaign Manager (Twitch)

Twitch

Part of the Twitch advertising operations team, responsible for the successful delivery of video ads across the platform.

Campaign Manager & Ad Trafficker

M3 EU

Responsibilities are similar to those described below, with a greater focus on maximising display revenue through programmatic and direct.

Campaigns Manager

Responsibilities are focused on the Doctors.net.uk platform and include:
•	The set-up, tracking and reporting of various types of campaigns including display and email.
•	Sole management of all ad operations on Google Ad Manager 360.
•	Programmatic strategy and implementation.
•	KPI setting for bespoke advertising products.

Campaigns Executive

Nottingham Trent University

• Optimised publicity and promotion of relevant BUCS Super Rugby materials.
• Content creation across Facebook, Twitter and Instagram accounts to help inform, entertain and grow following.  
• Provided live in-game updates on Twitter and Instagram. 
• Published detailed match previews and match reports for every fixture.
• Liaised with internal/external stakeholders surrounding anything media related.

BUCS Super Rugby Marketing Assistant

Tommy Hilfiger

I worked on and off for Tommy Hilfiger over a 7 year stretch of which the role involved: 

• Providing excellent customer service to maintain reputation of the store.
• Keeping the store tidy and presentable.
• Working as a team to maximise sales.
• Responding to customer enquiries and complaints.
• Varied communication tailored to the different types of customers.

Sales Assistant

WME | IMG

• Predominantly based on the Visa account, providing insightful research and support to strategy development and brand activations.
• Supported the team in consulting Visa on how best to sell their FIFA rights and packages.
• Identified appropriate sporting events and developed ideas for a mass participation event that would help penetrate a market with a new product. 
• Created post event reports with data analysis for Formula E races.

Intern - Global Partnerships

Aston Educational Group

• Spent 6 weeks teaching English to children aged 5-12.
• Had to think of creative lesson plans to help teach new words and sentences.  
• Learnt about Chinese business culture, business ventures and the tax system. 
• Was constantly challenged every day when undertaking any task in public.
• Had to quickly adapt to the culture and was an eye-opening experience into a country which still seems such a mystery to many.

English Language Teacher (China)

Dark Horse Agency

• Developed an initial marketing concept for a prosthetic leg manufacturer.
• Produced brand identity ideas for a company launching a new product.
• Got to understand the importance of the relationship between the client and the agency and how to manage that relationship effectively.
• Learnt the stages of creating an idea to producing the final product within a creative agency.

Intern

Baxter International Inc.

• Had a pivotal role in creating concepts for the company’s first digital sales aid. 
• Taught the sales team how the sales aid had been designed to be used in the field through a 3-hour long individual presentation.   
• Designed and setup an internal Sharepoint site that was simple and easy to use. 
• Helped organised and execute a major product launch in the UK.  
• Evaluated dated marketing materials and streamlined to provide brand new content.  
• Organised all aspects of the 2/3-day acute training  programs for external stakeholders.

Marketing Executive

Passionate about helping creators make better videos and speaking the truth.

I specialise in finding and testing the value of products/services that have been made for content creators.

@benkaluza on all platforms. 

TikTok (460k), Instagram (307k), YouTube (50k)

Ben Kaluza

1 idea. 4 formats. 1 Million+ total views. This is repurposing at it's finest. 

I might make it look and sound easy, but it actually takes quite a while to develop the skill to identify repurposing funnels like this in your niche.

This is one idea turned into 4 different formats. 

- Main video
- Short Static Breakdown
- Short-Form Tutorial
- Long-Form Tutorial

And I just repurposed it one more time for a LinkedIn post. Friyay. 

Each format serves a different purpose on a different account. 

This is a rinse and repeat formula that can grow accounts relatively easily.

Obviously there is still some level of taste making and skill required to execute the different formats, but it's not rocket science.

I will also say that I am by no means at the level of some of the very talented people in the GenAI space.

However, my strength is understanding social distribution. 

And that knowledge, combined with a good enough idea/concept, is what can get you very good results.

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Socials: @benkaluza 
GenAI Studio: NineSixteen Studios

Helping people make better videos by sharing the best resources available. 900k+ followers. Creator / Founder / Dreamer.

Ok I swear this is my last post on the ai girl edit but I'm just trying to show you how I leverage moments like this.

So the original video was posted on my 3rd TikTok account which is 2 weeks old. 

The problem was that the official music track hadn't been uploaded so I had to use my own. 

About 4/5 days ago the official track went up and it started trending hard. 

I spotted this as an opportunity to remake the video again but post it under the official audio.

This has just done a million views over night and is getting beamed out.

New account is well and truly off to the races and you have no idea how happy I am about this.

I have 900k+ followers. I’m building a GenAI studio. This is my multi-channel content strategy leveraging my personal brand to drive leads to the business.

So this is a new plan and just about to get underway. 

I have 3 full-time editors onboarded and looking to hire 2 more.

My weekly content plan will be:

- 3-5 highly edited shorts
- 5 short ai experiments
- 3 ai long-form tutorials
- 5 raw short-form talking heads
- 1 raw long-form talking head

This content is created under 5 different personal brand channels (3x short-form, 2x long-form) across TikTok, Instagram and YouTube and then posted to X, Linkedin and Threads. 

This is to keep certain formats separate but it is all still a wheel.

Each piece feeds another.

One ai experiment turns into a short and long form tutorial and then I also wrap up my daily and weekly learnings in the raw talking heads. 

I’ve been planning this strategy for a while now and I'm about to start executing it.

It's specifically tailored towards strengthening my brand awareness, authority and trust which will inevitably bring leads into the business. 

The different types of content serve all 4 things but some are better at doing it than others. 

A mixture of all of them optimises for maximum development across the board. 

This is also why you need to have them on different channels.

Content that maximises for awareness is very different than content that maximises for trust. 

Having all of this content on the same channel will impact the effectiveness of the awareness content because contrasting content will impact overall reach. 

Some may disagree with the above, but I live on social, I practice what I preach, I have no client rules, I test, I experiment, I learn, and this is what I've learnt. 

I will say this is not for people who are part-time, you have to be all-in on a content strategy like this. 

Some bros will say you can do all this with AI, but AI doesn't teach you what it's like to be in the mud. 

Maybe you'll get more posts out by getting AI to do everything for you, but your follower growth will disillusion you into thinking your skill development is growing at the same rate. 

It won't be. 

Just do the work. 

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Socials: @benkaluza 
GenAI Studio: NineSixteen Studios

I hate the phrase "game-changing," but this is definitely changing the game.

I think it's fair to say that Google's Nano Banana Pro is a huge leap forward in image generation/editing.

The combination of improvements across multiple areas is what makes this by far the best model.

I usually would write a spiel about the impact of this and the future of AI. 

However, I spent the last two days making this video and I'm behind on a lot of stuff.

I hope you enjoy the edit.

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Artlist paid me to make this video. They didn't pay me to post it here. If you comment "nano" you won't receive anything as this was my IG manychat automation. 

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Socials: @benkaluza 
GenAI Studio: NineSixteen Studios

Decided to test Grok yesterday and was very impressed with the speed and variety of models in the generations.

Only issue is that they're low res.

But a great hack right now is to just upload any image into Seedream and just prompt "recreate and keep everything the same" and you now have your image in 4k. 

I then started experimenting with simple speech generations with Google Veo 3.1.

It still seems to produce a little bit of waxiness and audio still sounds like Veo audio.

A workaround for this is feeding the video into ElevenLabs voice changer and finding a voice that matches.

It's still not perfect though as AI voiceovers still lack spatial ambience and room tone.

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Socials: @BenKaluza
GenAI Studio: NineSixteen Studios

I just made a video for Adobe covering their latest AI features and I think they’re beginning to step up their game.

We’re now beginning to see what the future of professional tools look like.

It's not just about one-click generative features, it's about embedding AI as a useful, everyday partner across many aspects of a creative's workflow.

My video covers features that show Adobe is leaning into this balance.

They're sticking to their commercially safe model strategy with Firefly Image 5, but also opening the ecosystem to other partner models.

However, they know their competitive advantage isn't just about providing access to the best models.

It's their ecosystem.

They have something that 99% of companies don't: a fully integrated suite of tools that professionals actually use.

The new additions cover the entire creative workflow.

For the brainstorming phase, they've introduced new environments like Firefly Boards, which allows you to quickly brainstorm and mood board different concepts with ease.

This foundation supports the other more granular utility tools I covered in the video:

- Harmonize to instantly match an object's lighting and colour to your scene.
- Light Touch to relight photos after they've been taken. 
- Trace Erase to completely remove objects and shadows.
- Generative upscale to upscale images.

This is the fine control + AI help that people want.

They're also soon adding the ability to analyse your footage and automatically layer sound effects or split your audio into different tracks.

But the biggest reveal for me is Project Graph.

It’s a node-based workflow that lets you chain prompts, images, and videos together to build your own custom reusable workflow.

We’re beginning to see this category of product really explode because many believe this is the future of professional creative production.

Adobe now just have the challenge of figuring out how to further develop this alongside everything else, so they have seamless integrations across their whole ecosystem of products.

The decisions Adobe makes now will define their trajectory, especially with more competition than ever.

However, if these features are the sign of things to come, I believe they're on the right track.

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Socials: @benkaluza 
GenAI Studio: NineSixteen Studios

taplio

The Battle

Fred Vermeij

Ben Kaluza

Followers

Posts

Engagements

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Performance ScoreFred Vermeij's LinkedIn Performance

Performance ScoreBen Kaluza's LinkedIn Performance

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taplio

The Battle

Fred Vermeij

Ben Kaluza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fred Vermeij's LinkedIn Performance

Performance ScoreBen Kaluza's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFred Vermeij's LinkedIn Performance