🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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More video-related content? Follow me Fred Vermeij

Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

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How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

More video-related content? Follow me Fred Vermeij

1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

More video-related content? Follow me Fred Vermeij

This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

More video-related content? Follow me: Fred Vermeij

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Hootsuite

Senior Sales Content Strategist

Implementing creative ideas and strategies across outbound and inbound motions. (420% increase in pipeline QoQ)

Content Consultant

Clay

Influencer Content

Unmuted | B2B SaaS Marketing

Advisor + Creator

ClickUp

Content Creator

Ansira

Director of Content

SproutLoud Media Networks

----> Built an owned media property which included original shows that helped educate, entertain, and give insight into our platform
----> Increased every single social metric

----> Increased revenue by 13%
----> Responsible for all lifecycle content

Director of Content (SMB)

HockeyStack (YC S23)

Topia

Marketing Director

Grew revenue by 14% YOY as a solo marketing contributor.

Senior Content Manager

Help secure brands for our new SaaS platform as employee #1. 

Jiffy lube and Serta Simmons Bedding to name a few.

Digital Solutions Manager

Managed the digital marketing efforts for brands like Jiffy lube and Toyota.

Senior Account Executive

ROI Mantra Inc.

Developed an agency Webinar & Lead nurturing campaign to grow our SMB billings 200% YoY.

Digital Account Director

I create marketing & sales video content | Director of Digital @ Sproutloud 🌱

I create engaging content for brands in all formats. I focus on "RECALL" for your brand, so when prospects are ready to buy, they will remember you!

Aaron Morrissey 🤠

Didn’t make the freshman A team. Didn’t make varsity until junior year. But ended up college All-American. 


Just like in the content game.

I didn’t gain 10k followers in a month.

I’m not in ad age or any top lists. 

But I get paid 💰 by the best brands to make content.

No big brand behind me ( until now Hootsuite 🦉 🙌🏼👊🏼😎)

Don’t let anything hold you back. Keep going!

Make your own way without comparison.

This was on Brad Pitt arena btw in Springfield Missouri.

Coincidence? Nope 🙂‍↔️

Aaron Morrissey 

Content @ Hootsuite + Creator for Tech Brands

I'm breaking down Starbucks "Bearista" fiasco using Hootsuite's Social Listening powered by Talkwalker in Ep 1 of my new series. 

In this series I'm going to be using our Social Listening platform to look at trending marketing campaigns and cultural events. 

Using data from 150 million sources, 30+ social networks, including podcasts and videos. 

Why? We all have different feeds, see different posts with different opinions.  

The only way you can make strategic decisions is when you see the entire conversation!

If you didn't know, Social Listening is the new "Signal" on the block. 

#starbucks #sociallistening

Met up with my guy Ding and the Event Shark team in Dallas 🤠.


Meeting strangers from seeing each others vids is weird? Kinda but not in B2B.

That’s how I’ve my some of the ppl I talk to most.

IRL is how I keep motivated to keep my brand going and also essential in future collabs.

Get out of the office, shoot content, have a beer, come up with ideas 💡.

The cost of shooting by myself 😅. Broken camera, broken mic.

Why does your sales team have more software than Tony Stark?


I was on a call about our Sales Tech Stack the other day, and someone said:

"How much tech does the sales team need?!"

CONTEXT: I used to be in sales, and now I help our sales team with creative outbound motions. 

Plus, I manage all my creator projects for sell-in to delivery and payment. 

Right now, the software industry has compartmentalized software to the point that each software has a different purpose. 

So instead of sales teams focusing on helping prospects identify solutions for their business, they're busy logging into platforms. 

If your platform doesn't do it all, make it easy to integrate with other tech.

That's why tools like Copper make it easy. 

You can manage your prospects in one platform every step of the way. 

#Copperpartner #b2bsales

I want to go to New York and shoot content with ppl.

DM ME, I'm DM'ing a few of my favorite folks too. 

I'm thinking fisheye lens, vlog style, meet you in your habitat or join you in your hobby. 

😎

taplio

The Battle

Fred Vermeij

Aaron Morrissey 🤠

Followers

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Performance ScoreFred Vermeij's LinkedIn Performance

Performance ScoreAaron Morrissey 🤠's LinkedIn Performance

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taplio

The Battle

Fred Vermeij

Aaron Morrissey 🤠

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fred Vermeij's LinkedIn Performance

Performance ScoreAaron Morrissey 🤠's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFred Vermeij's LinkedIn Performance