Strategic Partnerships @ StreamYard | Captain @ The Partner Ship 🚢

Franz Schrepf is the Head of Strategic Partnerships at OpusClip, the #1 AI video editing tool used by 10M+ creators and businesses around the world. 

Before Opus he was the #16 employee at Hopin and StreamYard, a virtual events and live streaming company which Sifted called "Europe's fastest growing startup of all time." 
 
His new book, "The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.", is a foundational guide full of stories and insights from 50+ industry experts that explain the power of partnerships in the most basic terms.  

Franz is also a frequent contributor and speaker on the topic of partnerships on podcasts, blogs, events, and conferences as well as the host of one of the most popular partnership podcasts, The Partner Ship 🚢.

Originally from Germany, Franz lives with his wife and daughter in San Francisco, where he organizes monthly partnerships meetups together with the Partnerships Leaders community.

Franz-Josef Schrepf (FJS)

"When is the audiobook coming out?"

Today I can finally say: it's here.

This was easily the most asked question since The Book on Partnerships launched.

I wrote it, recorded it, and edited the audiobook myself.

Which is surprisingly hard if you have 2 year old at home!

Every chapter, every story, every framework. 

In my voice, the way I'd tell it to you in person. 

It also comes with a companion PDF with all the graphics, sources, resources, and terminology so you get the full experience.

Available now on Audible, Spotify, and Apple Books.

If you've been waiting for this one, thank you.

I hope you enjoy it.

#partnerships #TheBookOnPartnerships #Ecosystems

Franz-Josef Schrepf

Revenue & Partnerships @ OpusClip | Author of ‘The Book on Partnerships’ | Captain @ The Partner Ship 🚢 | Pavilion’s Top 50 Partnership Execs to Watch in 2025

Jay Singh is the co-founder and CEO of Casper Studios, a bootstrapped AI product studio that, among many other things, built the Stranger Things × Netflix voice AI activation (400K+ calls). 

In this episode, we dig into:

- How he uses Claude Code + Cursor + MCP to automate BD from LinkedIn connections to qualified pipeline
- The "singles and doubles" framework: modular AI builds that cut hedge fund Q&A prep by 80%
- Why he chose deterministic AI over generative for a Netflix brand activation and what that tells us about AI's real edge
- The role of System Integrators in today's ever-changing AI landscape.

Whether you're a founder wondering how to actually use Claude Code beyond coding, or a partnerships leader thinking about AI-powered BD, this conversation will change how you think about building an AI-native business.

#partnerships #AI #systemsintegrator

Franz-Josef Schrepf and 56 other attendees

The AI Systems Integrator Handbook w/ Jay Singh @ Casper

"Sorry, my AI sent the wrong pricing" is about to become the most common sales objection handler in 2026.

Here's the thing: People care a lot less about you than you think.

Coffee stain on your shirt? Nobody notices. 

They're too busy worrying about their own stuff.

Social media is the same:

👉 3-second attention spans.
👉 Swipe, swipe, swipe..
👉 Zero appreciation for cool transitions.

Bottom line: Stop sweating the small stuff. 

Now, go make something!

For every $1 Salesforce makes, their ecosystem makes $7 

For every $1 an AI company makes, the ecosystem will earn $20. Or $100.

I've dug deep into the data, my own experience, and an important clue Anthropic's CEO left in a recent podcast. 

We are entering the golden age of implementation.

The SaaSpocalypse is in full swing. An eye-watering $1 trillion was wiped off of SaaS stocks in the first week of February 2026. HubSpot's stock is do

Open article: The Age of the Systems Integrator by Franz-Josef Schrepf • 4 min read

Scott Pollack spent 20 years building partnerships at giants like American Express and WeWork. Then he noticed something: the partnerships professionals he worked with had no profession, no training, no certifications, no community. So he built one.                                                                                          

Scott is the CEO and co-founder of Firneo, the leading learning community for partnerships professionals, and heads member programs at Pavilion. In this episode, we dig into:

- How 20 years in partnerships led him to build the community infrastructure the profession was missing
- Why the average partner manager has 30 portals, 30 Slack groups, and 30 newsletters, and nobody looks at any of them
- What separates a community people actually show up to from one that gets ignored
- What changes when you stop managing a partner program and start managing a community
- Why community might be the only distribution strategy that cuts through the noise

Whether you're an ecosystem leader sitting on 500 active partners or a partnerships professional wondering what comes next, this conversation will change how you think about your partner program.

Franz-Josef Schrepf and 11 other attendees

Manage Your Ecosystem Like A Community w/ Scott Pollack (Wework, Firneo)

Miro

I lead a product marketing team focused on driving distribution partnerships, new pipeline, and corporate active users through integrated marketing campaigns with strategic partners. My team influences new monthly active users of our prioritized features, and awareness of Miro products. We build creative content based campaigns with strategic partners like AWS, Microsoft, Google, Atlassian, Asana, and others that move the needle for the business, focusing on the enterprise audience. In 2023, Miro won the AWS Partner of the Year award in CEE. In 2024, Miro won the Google Cloud Technology Partner of the Year award.

Head of Partner Marketing

HubSpot

- I led a team of talented platform marketers, focusing on driving integration connections with our top technology partners through content, customer marketing, and use of data through platforms like Crossbeam and Reveal. 
- I Ied the focus on driving distribution and awareness for the powerful apps in our ecosystem, building a world-class app marketplace. 
- I worked on internal enablement of integrations, sourcing internal distribution through our customer marketing channels.

Senior Manager, Platform Partner Marketing

- I led the Go To Market Strategic Partnerships team, growing our strategic relationships with some of HubSpot's most exciting partners. Our team focused on bringing net new acquisition and MRR through external strategic partners like Google, AMEX, G2, AWS, VISA and others. 
- My team launched new and impactful integrations with strategic partners like ClickUp, Dropbox, and others, growing product engagement and retention. I launched and grew this program by 20% month over month.

Manager, GTM Strategic Partnerships

- I led marketing relationships with HubSpot's strategic external partners, working with companies like Google, Facebook, LinkedIn, Canva, QuickBooks, and others. 
- I focused on creating joint marketing strategies and distribution & revenue opportunities with our strategic partners.
- I ran sales and internal enablement projects to secure internal distribution and commitment for many new features and new integrations.

Principal Marketing Manager, Strategic Partnerships

- I built today's successful HubSpot co-marketing program, sourced and worked with new and existing HubSpot partners to create unique and forward-thinking co-marketing campaigns that surpassed our high net new lead goals. 
- I directly contributed millions of dollars in revenue to our business year over year through innovative co-marketing campaigns and partnerships.

Sr. Marketing Manager, Global Co-marketing Acquisition

Wistia

Senior Partnership Co-ordinator

Partnership Co-ordinator

Community Manager

Codecademy

Outsider NYC

Media Manager

Citymaps

Marketing Manager

Portland State University

Senator for Associated Students of Portland State University

Partnerships at Miro. I help companies create partnership programs that scale. 🤝

I'm Margot—I'm a product marketing professional focusing on growth through integrative marketing campaigns x partnerships. I help companies create partner marketing strategies that scale and build successful creative marketing teams. I drive pipeline through engaging and far reaching content and launch and grow connections for powerful integrations and new product features. These efforts have directly contributed millions of dollars in revenue per year, and create long-lasting connections throughout the tech industry. 

In my spare time, I'm a wine educator, sommelier, and freelance writer on topics around wine and travel. Read my wine newsletter here: https://thefizz.substack.com/ Cheers!

Margot Mazur

The rumors are true—I'm hiring! I'm looking for contractor support for our Stripe payment method partner marketing program. This person will be crucial in helping us deliver on our partner benefits, helping more businesses expand globally with payment methods. This role will be project focused, delivering on a set of high impact campaigns we're eager to get out the door. If this sounds like you, take a look at the job description in the comments!

Global Lead, Partner Marketing, Payments at Stripe

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The Battle

Franz-Josef Schrepf (FJS)

Margot Mazur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Franz-Josef Schrepf (FJS)'s LinkedIn Performance

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Performance ScoreFranz-Josef Schrepf (FJS)'s LinkedIn Performance