Strategic Partnerships @ StreamYard | Captain @ The Partner Ship 🚢

Franz Schrepf is the Head of Strategic Partnerships at OpusClip, the #1 AI video editing tool used by 10M+ creators and businesses around the world. 

Before Opus he was the #16 employee at Hopin and StreamYard, a virtual events and live streaming company which Sifted called "Europe's fastest growing startup of all time." 
 
His new book, "The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.", is a foundational guide full of stories and insights from 50+ industry experts that explain the power of partnerships in the most basic terms.  

Franz is also a frequent contributor and speaker on the topic of partnerships on podcasts, blogs, events, and conferences as well as the host of one of the most popular partnership podcasts, The Partner Ship 🚢.

Originally from Germany, Franz lives with his wife and daughter in San Francisco, where he organizes monthly partnerships meetups together with the Partnerships Leaders community.

Franz-Josef Schrepf (FJS)

"When is the audiobook coming out?"

Today I can finally say: it's here.

This was easily the most asked question since The Book on Partnerships launched.

I wrote it, recorded it, and edited the audiobook myself.

Which is surprisingly hard if you have 2 year old at home!

Every chapter, every story, every framework. 

In my voice, the way I'd tell it to you in person. 

It also comes with a companion PDF with all the graphics, sources, resources, and terminology so you get the full experience.

Available now on Audible, Spotify, and Apple Books.

If you've been waiting for this one, thank you.

I hope you enjoy it.

#partnerships #TheBookOnPartnerships #Ecosystems

Franz-Josef Schrepf

Revenue & Partnerships @ OpusClip | Author of ‘The Book on Partnerships’ | Captain @ The Partner Ship 🚢 | Pavilion’s Top 50 Partnership Execs to Watch in 2025

Jay Singh is the co-founder and CEO of Casper Studios, a bootstrapped AI product studio that, among many other things, built the Stranger Things × Netflix voice AI activation (400K+ calls). 

In this episode, we dig into:

- How he uses Claude Code + Cursor + MCP to automate BD from LinkedIn connections to qualified pipeline
- The "singles and doubles" framework: modular AI builds that cut hedge fund Q&A prep by 80%
- Why he chose deterministic AI over generative for a Netflix brand activation and what that tells us about AI's real edge
- The role of System Integrators in today's ever-changing AI landscape.

Whether you're a founder wondering how to actually use Claude Code beyond coding, or a partnerships leader thinking about AI-powered BD, this conversation will change how you think about building an AI-native business.

#partnerships #AI #systemsintegrator

Franz-Josef Schrepf and 56 other attendees

The AI Systems Integrator Handbook w/ Jay Singh @ Casper

"Sorry, my AI sent the wrong pricing" is about to become the most common sales objection handler in 2026.

Here's the thing: People care a lot less about you than you think.

Coffee stain on your shirt? Nobody notices. 

They're too busy worrying about their own stuff.

Social media is the same:

👉 3-second attention spans.
👉 Swipe, swipe, swipe..
👉 Zero appreciation for cool transitions.

Bottom line: Stop sweating the small stuff. 

Now, go make something!

For every $1 Salesforce makes, their ecosystem makes $7 

For every $1 an AI company makes, the ecosystem will earn $20. Or $100.

I've dug deep into the data, my own experience, and an important clue Anthropic's CEO left in a recent podcast. 

We are entering the golden age of implementation.

The SaaSpocalypse is in full swing. An eye-watering $1 trillion was wiped off of SaaS stocks in the first week of February 2026. HubSpot's stock is do

Open article: The Age of the Systems Integrator by Franz-Josef Schrepf • 4 min read

Scott Pollack spent 20 years building partnerships at giants like American Express and WeWork. Then he noticed something: the partnerships professionals he worked with had no profession, no training, no certifications, no community. So he built one.                                                                                          

Scott is the CEO and co-founder of Firneo, the leading learning community for partnerships professionals, and heads member programs at Pavilion. In this episode, we dig into:

- How 20 years in partnerships led him to build the community infrastructure the profession was missing
- Why the average partner manager has 30 portals, 30 Slack groups, and 30 newsletters, and nobody looks at any of them
- What separates a community people actually show up to from one that gets ignored
- What changes when you stop managing a partner program and start managing a community
- Why community might be the only distribution strategy that cuts through the noise

Whether you're an ecosystem leader sitting on 500 active partners or a partnerships professional wondering what comes next, this conversation will change how you think about your partner program.

Franz-Josef Schrepf and 11 other attendees

Manage Your Ecosystem Like A Community w/ Scott Pollack (Wework, Firneo)

Grammarly

ISV Partner Manager 

Partnership Leaders

Partnership Leaders is the industry association for Partnership/ Channel/ Alliance/ Business Development leaders. The association's mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for its members.

Member

Firneo

Firneo is an invitation-only, professional development community for people in Business Development & Partnerships.

Member 

Coda

Product Partnerships

Zapier

Senior Partner Manager - Strategic Alliances

Zapier is an automation platform that enables 5k+ app integrations to build powerful workflows. 

As a Senior Partner Manager, I help build strong relationships with category-leading partners to increase usage through new and improved integrations, drive activations through embedded app experiences, and grow discovery through meaningful marketing activities to enable users to automate their workflow.

Senior Partner Manager

JotForm

JotForm is an online forms platform that helps customers across all roles and industries collect data without writing a single line of code. Used by more than 8 million users worldwide, JotForm is a B2B SaaS productivity tool that helps people, teams, and companies automate data collection and streamline processes. 

At JotForm I was responsible for developing strategic relationships with SaaS Companies that share our vision of delivering better customer experiences and extending the functionality of their technology around collecting data.  

- Managed relationships with 100+ technology app partners with a focus on key strategic partners acting as the primary point of contact for partners to ensure partner support. 
- Collaborated with partners on the creation of joint marketing materials such as customer stories, blogs, feature swaps, campaigns for generating MQLs, webinars, and social promotion. 
- Analyzed current integration growth and campaigns for key partnership activities to meet KPIs. 
- Drove new partner integrations and product improvements from start to finish working cross-functionally with product, growth, and marketing teams. A good technical understanding of software integrations. 
- Launched a Solutions Partner Program to enable agencies and consultants to resell JotForm as a solution to their clients and drive new revenue.

Partnerships Manager

AVer USA

AVer is an EdTech company specializing in solutions to help students learn better and enable personalized learning. 

While there I managed channel partnerships for the education segment of the company, working directly with the president, design team, and sales to align marketing objectives. I promoted our brand with channel partners to grow business and identify key areas of opportunity.

- Strengthened and built partner relationships through supported channel marketing to promote new product launches and retailer partnerships with sales enablement tools, email campaigns, and events.
- Managed $2M+ marketing budget to ensure we were not exceeding marketing spend internally and through co-op/ MDF with top channel partners, and collaborated with partners on marketing strategies to grow business and incentivize sales teams.  
- Established a strong social media presence to amplify branding and grew social channels 30%. 
- Developed optimized content for the website, including case studies, site copy, infographics, brochures, press releases, product datasheets, and promotional messages to build awareness and demand. 
- Oversaw 6+ successful product launches including end-to-end project management to ensure deadlines were met and the development of core content to support launch objectives. 
- Owned company website and all website content. Analyzed web traffic using Google Analytics to improve user experience, conversion rate, and web performance.
-  Oversaw and implemented the creative production of all collaterals, content creation, product launches, trade shows, and social media strategy. 
- Organized all logistics for trade shows nationwide, created booth design for branding, and product demos.

Channel Partnerships Manager

Brown & Riding Ins Services

Brown & Riding Insurance Services is one of the largest wholesale insurance brokerages that helps clients manage risk.  

I worked in sales enablement to evaluate insurance contracts and build company relationships by acting as the liaison between the client and insurance carriers and educated clients on insurance options by researching the client’s business issues and needs to offer appropriate solutions. Consulted with clients after sales and contract signings to resolve problems and provide support. 

- Charged with creating training programs and conducting webinars in training new employees along with overseeing workload, performance reviews, and continued training.
- Worked with top carriers to build relationships and align business objectives.

Insurance Sales Specialist

Currently working remotely at Coda, focusing on building impactful product partnerships with leading software providers. With 9 years of experience in partnerships, I’ve successfully developed and scaled product and strategic alliance programs at Jotform, Zapier, and Coda, driving growth across the SaaS ecosystem.

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The Battle

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