I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

The ghostwriting agencies I've watched fail all had one thing in common. Their content was actually performing.

Their clients still left. Usually around month three or four.

Every workflow these agencies built was optimized for internal efficiency, not for making the client feel heard. It was all about getting new clients and plugging them into the system. And clients don't usually say that out loud when they decide to leave. They just don't renew.

Most of them blamed the writing anyway. Better hooks, more templates, more syncs, more efficiency. They were spending 90% of their energy acquiring new clients and 10% on the ones they already had.

No wonder they kept leaving.

3 places where I see this break down:

1. Onboarding that collects information but never asks what the client wants to be known for, for example.

2. Content calls that feel like data collection instead of actual conversations that might spark good, insightful ideas.

3. Reporting that tracks metrics but never checks for recognition, whether the relationship is healthy, or whether the content actually sounds like them.

The agencies keeping clients long-term are not just focused on adding efficiency. They're focused on retention too.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

Is a post less valuable if it was written by AI?

I've been watching 2 camps on LinkedIn: 

The first is AI-generated content. LinkedIn broetry style, 5th-grade level, hitting hundreds of likes, teaching something useful. 

The second is the warriors. People calling it out, listing all the AI-isms, counting the em dashes, the "it's not X, it's Y". That content is also getting numbers.

Here's the part that gets me. Most of the people sharing the warrior posts are probably liking AI posts without realizing it. The content probably helped them. They may have saved it, or even shared it. Then two posts later, they're nodding along to someone explaining how to spot the soulless AI content destroying LinkedIn.

So I genuinely want to know: If the content teaches you something real, does it matter how it got made?

Curious where people actually stand on this one.

In the last 12 months, our clients crossed 5M+ organic impressions on LinkedIn. Now we are giving you an insight into how we are doing it 👇

At the start of 2025, Hivemind Marketing had 2 clients and a few consulting gigs. At the same time this year, we are at 8 clients with expanded SOW, 2 new incoming, and several consulting partners.

Our clients are:

1. Walking into events and getting recognized for their content. 

2. They're having their own posts referred back to them mid-conversation. 

3. They're closing clients who came in already convinced.

For 3 days, Harry Phokou will be giving you an insight into how we've managed it all. Especially the content part, we believe there is a big gap to fill when it comes to sharing more stories, more wins, more insights on this platform.

If you or someone on your team wants to learn how we are helping our clients make the most of LinkedIn, join his free live event.

📅 March 6th, 7th & 8th
⏰ 5 PM CET
📍 Live on Zoom
🧑‍🎨 6 guest speakers
🔗 https://lnkd.in/evpgeQX5

Repost and help spread the word 🙏

I stopped writing value-add posts for my clients. Value-add content is almost always written for peers, not the people actually paying.

Adding value isn't bad. Big disclaimer lol

But often, the people you are targeting either already know it or are not the ones executing on it.

I had a conversation this week about a client in the event industry. The first instinct was to pack the posts with value - How to do venue selection, coordinating logistics, managing budgets, etc. 

Real, useful stuff. But the people reading those posts run events for a living. They've already dealt with venues that charge absurd amounts of fees and catering that costs more than the room. 

Writing a tutorial for them isn't valuable. It's noise. They are not starting an event business from scratch.

What actually gets a CEO/Exec to reach out is reading something and thinking:

- Wait, is he right about that?
- I've never heard it framed that way
- You articulated so well something I did not know how to put into words

Curiosity. Mild disagreement. Recognition of something they've felt but never said out loud.

So I shifted the question. 

Instead of "what can we teach the audience," it became "what would make someone in their world stop and feel something." 

That's a different brief. And it's produced a different kind of post.

The goal of executive content, imo, isn't always to be the most educational voice in the feed. It's to be the one that earns a second thought.

Three months into ghostwriting, I stopped building content plans around client personas and problem-solving topics. 

The logic made sense at the time. Upload the client's profile, find the problems their audience has, write posts about how to solve them. 

That's what you learn. Lead with the pain, deliver the solution. 

The issue is that most of our clients aren't in the business of teaching people how to do what they do. They're in the business of getting hired to do it themselves. Their audience isn't looking to execute, they're looking for someone they trust enough to hand it to.

The content that actually gets clients hired doesn't explain how to solve a problem. It says something their audience has felt but never put into words. An insight that makes someone stop and think "I've never heard it framed that way." 

That's what prompts a DM. Not a tutorial.

Once we understood that, the whole content process changed. We stopped looking for topics and started looking for the way our clients think.

The best content advice I give doesn't work on me.

I tell clients to build a story bank. Keep a running list. Mine your past, your decisions, your patterns. And it works - I've watched it work for people I coach and people I work with every day.

But sitting down to do that for myself, after a full day of delivery, is a different thing. My brain isn't there. I know the stories. But finding them on demand takes energy I usually don't have left.

So I stopped trying to mine stories reactively. 

Everything I know - the context, the examples, the patterns I've noticed - it all goes into a project. When I sit down to write, I just point at what's already there and can build from there.

It's made consistency feel like a different thing.

Most agency owners spend 90% of their time on content and 10% on their clients. Then wonder why clients leave after 3-4 months.

I've watched this play out enough times to know it's not a coincidence. Somewhere in the process, the client stops feeling like the priority.

The 10% looks like this in practice: bare minimum delivery, no check-ins, delegating the exact stuff clients hired you for. 

What people miss is that clients don't buy an agency. 

They buy the person whose name is on it. 

You don't have to be in every call. But you have to be present enough that they feel it. That's not a systems issue. That's a priorities issue.

The part that gets me is that most people think they're growing during this period. Sometimes they're not. They're replacing. Every new client covers someone who quietly left. At some point, the math stops working, and there's nowhere left to grow into.

Keeping a current client happy takes a fraction of what signing a new one costs. A check-in. Sitting in on a content call. Actually solving something when they bring it up. That's it.

Most agencies figure this out too late.

We spent 90 minutes extracting a founder's story. Then an hour realizing we hadn't actually written one.

We were reviewing a post a while ago, and it went through his life year by year. Dates, milestones, company names, funding rounds. 

All accurate. But completely boring...

There were no stakes. No problem that we were trying to solve. There was no journey. It was just facts. This happened, then this happened, and then this happened.  

It was basically a Wikipedia entry.

Here's what the draft said: "In 2003, my dad took out a $70,000 loan to fund my company."

Here's what it should have said: "In 2003, my parents put their house up as security. We went all in as a family."

Same fact. One reports it. The other makes you feel it.

Reporting answered: what happened?

Storytelling answered: what was at stake?

Reporting becomes the default because it's safe and fast. You're not inventing anything, you're just organizing what the client told you. But organized facts aren't stories. They're timelines.

The client's life has real stakes with real consequences and real moments where things could have gone wrong. Your job isn't to compress their career into bullet points; it's to find the part where the reader holds their breath.

That's the difference between a post someone skims and one they send to a friend.

The first few months I was ghostwriting, I was basically writing as myself with different topics.

I didn't notice it for a while. The posts were performing fine. Clients weren't complaining. But looking back at the drafts, everything had the same rhythm, the same sentence length, the same way of ending a thought. 

That was me, not them. 

I'd taken what they gave me and run it through my own filter so many times that nothing original was left.

The fix was just learning to be uncomfortable leaving sentences that felt slightly off to me but were exactly how the client spoke.

Big impressions are easy to get excited about. 

They're also easy to hide behind. 

A post that gets 50,000 views and zero DMs is not a good post for a service seller. It's just a popular one. Top-of-funnel content attracts top-of-funnel audiences, people who found the post interesting but have no reason to reach out. 

What we track when we get a viral post are things that could lead to results. Resume submission, meeting requests, DMs, conversations, etc.

The agencies I've seen struggle with this aren't producing bad content. They're optimizing for the wrong metric and calling it growth.

Someone builds a following on LinkedIn → People start asking for help. → They think, "Let me do this for clients." → They start ghostwriting. 

If this is you, here are 4 things worth knowing before you take on your first client:

1. Your voice is a liability here. Everything that made your content work was built around how you think and speak. The instinct to write that way doesn't disappear when you're writing for someone else. You have to actively fight it.

2. Your templates won't transfer. What worked on your account was built for your audience, your service, and your positioning. A different client means a different buyer with different reasons to reach out. The format might look the same. The results won't.

3. Scaling before you have a repeatable process just means making the same mistakes faster. Most people hire a writer before they've documented what good actually looks like for each client.

4. Viral posts and conversion posts are not the same thing. Your audience grew because of one. Your clients need the other.

I've worked through most of these in consulting calls, these are always easier to sort out and learn before you make mistakes and damage your reputation. 

My advice: get in touch with people already killing it on different aspects of your service. Content, outbound, DMs, AI, etc. Then offer it to others for an entry price before scaling. I don't believe you should do it for free, but also not at full price before you know you can do this.

We've written this hook for five different clients in five different industries. It works every time. The formula: 

Past struggle + present contrast. 

Take a founder's real low point. Put it next to where they are now. Two sentences. The reader fills in the entire journey between them.

My first job was cleaning locker rooms with a finance degree. Now I run content operations for a ghostwriting agency across three time zones. That took one sentence to set up. And maaaybe you want to know what happened in between.

Nothing about this is manipulative. The failure is real. The recovery is real. We just put them in the right order.

However, there are instances where these were performed, but we felt they could have done better. The issue was giving too much away in the hook. So the reader is left like, "Well, why do I have to click 'see more '?" 

Hard for me to say when I'm doing it, it's usually something I see after the post has gone live.

One of the easiest wins I've gotten from AI for content: a project that turns one winning post into 10 content angles. Here's what I mean:

I take a client's top posts from the last 9 months, sort by impressions, and drop them into a project I built. It identifies what type each post is, then generates follow-up questions covering angles we haven't touched yet.

The next time we have an interview, we explore those other angles.

𝗧𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗶𝘁 𝗺𝗮𝗽𝘀 𝘁𝗼:

 1. Actionable 
 2. Emotional 
 3. Reflection  
 4. X vs Y 
 5. Contrarian
 6. Vulnerable
 7. Deep dive
 8. Educational
 9. Observational
10. Edutainment
11. Listicle

For example, if the post was 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 (a specific guide on how to do something), we can ask follow-up questions to make it a 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 (lessons learned or mistakes made), or 𝗫 𝘃𝘀 𝗬 (we compare the first time they followed the guide vs what it looks like now).

A post that already performed proved the theme works with that audience. What we see now is how many ways we haven't told that story yet.

Most of the time, we're not running out of content. 

We're running out of angles on what already worked.

I spend more time on the hook than the entire post. If I nail it, the rest flows. If I don't, nothing else matters. Sometimes I realize it's already written.

After a post is done, I scan it again. 

I look for a line the client said, buried in the middle or at the end. It's usually the punchline, closing statement, or point of the post.

That's what I want to use as the hook, if possible.

Most people decide whether to keep reading in the first two lines. We used to save the strongest line for the end as a payoff for readers who finished the post. But if it's already specific, creates tension, and sounds like them, it does more work at the top.

We're now trying to lead with the point of the post. 

The hook needs to give people enough information to decide whether to keep reading. If they don't get that in the first two lines, nothing else matters.

We had this whole thing set up. Send the client a list of questions; they record voice notes on their own time, we get the material, and we write. It felt efficient and considerate of their schedule.

What we kept getting back was that because we were structuring the questions around specific posts we wanted to write, we were basically scripting their answers before they gave them. 

The content was basically written before they even answered.

We scrapped async entirely and moved to live interviews. No questions sent in advance. Just a call, us asking things we were genuinely curious about, and them just talking.

The difference was that in a real conversation, people stop performing. They stop trying to give the right answer and start just explaining what they think. They use their actual vocabulary. They go on tangents that end up being the best material. You can't manufacture that with a voice note prompt.

What we pull from those transcripts sounds like someone who just happened to sit down and write what they were thinking.

Now, by the time we open Notion, the hard part is already done.

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

To all women fighting for a seat at the table. 
To all the women battling self-doubt. 
To all the women working twice as hard to be seen.

I celebrate you today. I see you.

I celebrate your ambition. Your discipline.

To the women, learning as they go.
To the mother juggling 100 things.
To the women starting before they feel ready.
To the daughters carrying their families’ hopes.
To the women doing it quietly, without applause.
To the students with a dream and exams to pass.

Today, tomorrow and every day I'm rooting for you. 

Keep showing up, because even if you don't realise.
There's probably a little girl aspiring to be like you. 

I know this because I was one of them. 

Thank you to all the women who've inspired me. 
Knowingly or unknowingly, "big" or "small". 

You have.

PS: Tag your favorite female creator/founder in the comments and celebrate them with me!

Age 18: Couldn't speak in public. Had a stutter.
Age 21: Couldn't pitch myself. Felt insecure. 
Age 23: Couldn't increase my prices. Felt expensive.
Age 25: Built my first 6-figure business. Felt late. 

At 28: I run 3x multi-six and 7-figure businesses.

I speak in front of 1000s weekly (without stuttering.)

I never felt ready to do the things I did to get here.
I didn't wait until I had all the right skills to start.

Instead I: 

Found a hard skill I could learn fast (writing).
Relentlessly studied it and mastered it. 

My self-confidence grew, and so did I in the process. 

You don't lack confidence; you lack repetition. 

To every professional and entrepreneur who relates:

If you can't find a seat at the table. Build your own.

The company is better anyway. Build yourself. 
Don't let confidence and self-doubt stop you. 

Repost ♻️ to inspire others today. 

PS: I'm documenting everything step-by-step here from business to confidence https://lnkd.in/ePmtkSa8! see you there!

Yes, it's true. The "LinkedIn Algo" has changed... but landing high-ticket clients was never about impressions.

It's about what I call "content-offer" fit.

I learnt this after I grew to 20k followers.
And had no clear monetisation path. 

Viral content. An 'optimized' profile... Few closed deals.

This hurt - I didn't want to be a 'content creator'. 
I wanted to run my content into consistent revenue.

So my content and overall brand had to match my offer.

Here's what I did to land high-ticket clients from posts:

1. My content went from "broad" to "1 person 1 problem" - I spoke about their needs and wants not just me.
   
2. My engagement went from "adding everyone" to "10-15 hyper-personalised connection requests to my ICP.
   
3. My comments and dm's always focused on solving a problem or giving value not just "hey good post". 
   
   ^ this was a life-changer, I still get leads from just that. 
   
4. My "engagement" time went from just commenting on every post to looking at profile views and targeting them. 

Look today, your content is either converting clients or wasting your effort and time pursuing impressions.

The difference between both is content-offer fit.
Not the algorithm, or your "low impressions".

If you want to see me explain this in FULL depth and show you the step-by-step I've just opened my next programme to monetise your LinkedIn as a business owners (starts march 12th) https://lnkd.in/enAsWMSy

PS: Comment "dm" below if you want me to drop a full DM to close masterclass to convert 'lurkers' on Linkedin!

pov: you're building viral businesses in london with friends in your 20s documenting everything.

look, you can't compete with people having fun. 

Tycho turned his b2b business into a multi-million view marketing play - doing what no one was doing.

have fun. the creatives that win this game do this.

a few years ago we all had 0 followers.
we didn't have businesses or teams. 

but we kept going, we kept posting. 

today we travel the world, visiting offices, and get to have fun while building our businesses. 

have fun. meet cool people. do cool things.

so a reminder to you my friends, have fun.
this journey is lonely, make sure you're not. 

ps: full video with Tycho Luijten Steven van Marle Henry Hayes out now! link in the comments (i got arrested for talking about b2b saas and ai too much)

I just re-built an entrepreneur's LinkedIn strategy...

And turned Timothy's content into a $1M asset in less than 33 minutes LIVE so you can steal it.

Documented the step by step behind building an algorithm-proof brand that doesn't rely on "trends".

And focuses all on 2 things: attention and conversion.

In 2026 the game isn't how to get more impressions.
The game is how to convert them and grow faster. 

All without changing strategy whenever the algo shifts.

I showed him my LinkedIn system including

1. The Category of 1 Play (to own a market)
2. My Broad-Narrow-Niche Content Framework
3. Turning "ideas" into highly educational content 
4. Engineering viral stories that build engagement
5. How to turn that attention into revenue 

The playbook is there for you to steal.
Now the question is... will you implement it?

Watch the full video here: https://lnkd.in/evRTk2Qp

Probably my favorite strategy video so far.

Enjoy...and don't forget me at the top ;) 

PS: Next week I'm dropping our next session with one of the biggest entrepreneurs in our space... any guesses?

By 27 I built a $1M online business with 89% profit margins using LinkedIn a distribution channel.

Here’s how I’d do it all over again in 2026:

(If you’re not getting leads, this workflow will help you)

I call it the 3-Step AI Lead Gen System.

1. Content that builds trust fast
3. Tools like Apollo to scale outreach
3. Comment + DM strategy to capture intent

The lead-gen game isn’t about inbound vs outbound.

It’s about doing both, well at the same time.

• Build content that creates trust over time.
• Outreach to people who show interest using Apollo.
• Build a sales sequence with it to maximise lead gen.

My agency clients showed me how they are making $100k/mo without 100k followers using those 3 steps.

1. Post weekly educational content to nurture.
2. Use Apollo’s AI Assistant to find warm leads...
3. Build ready-to-message lists in minutes.

Land clients faster, instead of waiting for them.

You don’t need to play the lead gen game on hard mode.
Content builds attention but the right system converts it.

Apollo’s new AI Assistant is in beta and if you want to get access to it before everyone else you can try it out here: https://lnkd.in/eh7icQgH

#ApolloPartner 

PS: I recorded a 20-minute FREE masterclass for this.

Want it? Comment LEADS and i'll send it over now!

pov: our ai startup just hit its first $190k month.

26 days. 1 webinar. 1 huge email campaign + linkedin.

our approach has been dead from day 1 simple:

1. build distribution first (organic linkedin content)
2. turn that into owned traffic (waitlist to email list)
3. build the product in with our users ( early access)
4. fix, test and iterate the product every week
5. pick a launch date (randomly) and promote 
6. send weekly emails pre-launch to warm list up 
7. build a promotion sequence for launch week
8. wrap up with a webinar and make a 1-time offer

this is exactly how we've done it. 

not paid a single penny on ads, marketing or influencers. 
we became our own "influencers" instead. 

crossed $100k 24hrs in. 
grew to $190k weeks later.

and our bets? we can cross $200k before february ends. 

and it's just the beginning... thank you for your support.

ps: we're hiring! if you want to join the Kleo team drop a comment and tell us why you'd like to join us. 

try Kleo here → https://lnkd.in/emEV_GhM

I'm scared. In less than 6 hours I'm exposing every single "new" LinkedIn algorithm claim LIVE. 

And I need your help. 

I know you've read the algorithm reports.
I know you've seen the posts around it too. 

I know that you're even trying to follow the "new" strategies pushed by big creators 

So I have 4 questions for you:

1. What question do you STILL have about the algo
2. What is ACTUALLY working for you right now?
3. Have those reports/articles actually helped?
4. Knowing what you know, what do you still not know?

Let's make this the best live class I've ever done. 

Here's the free link if you want to join https://lnkd.in/e3SHsCjw

Drop your questions below.

I'm rooting for you.

I am committed to building the LinkedIn growth and lead gen programme in the world. 60+ people already joined, and I want you to be in it too (Closing enrollment 14/03)

You'll get direct access to me for 4-weeks.
5x calls every single week (2 hours each).
Breakdown on positioning, content, funnels + launches
Weekly accountability calls designed for your success.
Instant access to a high-level network.
Behind the scenes of million-dollar personal brands.

I'm revealing it all. Giving you the exact plug and play systems I'd use for your business and niche. 

This isn't another course. It isn't a community. 
It's my version of a training camp for entrepreneurs. 

Some members are already signing high-ticket deals.
Most got answers in 30 minutes they waited years for. 
All of them are already winning by having a network. 

So... are you in? 

Join here today: https://lnkd.in/enAsWMSy

Book a call with us: https://lnkd.in/eBRqe9mS

PS: I'll be giving 'scholarship' access to 1 lucky person who reposts this and comments why they should win.

taplio

The Battle

Frank Velasquez

Lara Acosta

Followers

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Performance ScoreFrank Velasquez's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Frank Velasquez

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance