Somos Digital

• Led a Diverse Team: Managed project managers, designers, specialists, and KOL managers, fostering collaboration and innovation.
• Brand Collaboration: Partnered with industry giants like Edifier, XPeng, Amazfit, and Toshiba to align marketing strategies and drive success.
• System Optimization: Enhanced reporting, content creation, and KOL management systems to streamline processes and improve efficiency.
• Performance Metrics: Established and monitored KPIs, leveraging insights for continuous performance evaluation and improvement.
• Sales Generation: Orchestrated campaigns generating over $250,000 in sales, reflecting strategic execution and market understanding.
• Service Innovation: Introduced and implemented cutting-edge services like email marketing, aligning with emerging trends and customer needs.

Social Media Director

PLUSMINUS AI

• Email Marketing Pioneer: Built an extensive Email List of over 50,000 subscribers, leveraging targeted content and engagement strategies.
• Customer Engagement: Achieved 1000+ verified Amazon reviews, reflecting a commitment to customer satisfaction and product excellence.
• Digital Expansion: Established a Shopify website for enhanced sales and customer support, optimizing the online shopping experience.
• Social Media Growth: Cultivated an Instagram audience of 40,000+ followers and 400 Youtube subscribers, demonstrating social media savvy.
• Community Building: Built and managed a thriving Facebook Group, fostering community engagement and brand loyalty.
• Influencer Marketing: Launched influencer, ambassador, and affiliate programs, tapping into influential voices to amplify brand reach.

Marketing Director

kù Marketing

• Strategic Consultation: Conducted client consultations, strategy and content creation, competition research, hashtag research, and KOL outreach, aligning with client goals.
• Instagram Growth: Provided strategies to 70+ Instagram accounts, resulting in thousands of new followers and enhanced brand visibility.
• Creative Campaigning: Crafted campaign proposals, including concept, message, and strategies, maximizing promotion impact and audience reach.
• Lead Conversion: Designed an Engagement Funnel to transform cold leads into warm leads, optimizing the customer journey.
• Co-Branding Success: Collaborated with other brands for professional promotional campaigns (Co-Branding), driving audience growth and market presence.

Renewal by Andersen

•	Processed orders, deposits and handled final payments for all Northern Indiana jobs
•	Organized and managed new sales, measurement files, pending orders, order files, and completions
•	Provided a link between Reps, technicians, upper management and customer

Administrative Assistant

National Institute for Fitness and Sport "NIFS"

• Built daily relationships with 20+ members by providing them with top-notch customer service
• Enhanced member’s experience by conducting projects and tasks that would not interfere with the their fitness practices

Maintenance

Tierrabuena S.A.

•	Organized acquisitions of two properties by conducting market research and valuating comparable prices of real estate properties currently available in the market
•	Collaborated with senior partners in buy and sell transactions, with valuations of up to $200,000

Assistant Analyst

IUPUI

•	Clarified grammatical and verbal concepts to Spanish students resulting in higher classroom performance and improved pronunciation
•	Developed a plan to carry out the process of instructing 25 students through out the academic semester, in both privately and in small groups

Independent Spanish Tutor

I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

In 2015, I was cleaning locker rooms at a gym in Indiana. That was my first job after graduating from college.

I was there for like eight months. Then I became an admin assistant for a window company, filing repair orders and organizing invoices. 

Not exactly where I thought I'd end up with a finance degree.

But while I was organizing receipts during the day, I was teaching myself Facebook ads at night. Building websites. Growing Instagram accounts. 

I just did cause I started liking it. 

2016: Moved to China. 

2017: Those side projects became the actual job. Companies in China needed someone who knew Western social media. I kept adding skills. Email. Content. Social management. By 2019, I was a director at an agency handling the team operations.

Four years later, in 2024, I quit. Stable salary. Established role. But something wasn't right. I wanted to move back to Ecuador to be closer to family. 

Just thought: "Now what?"

That's when I went all in on LinkedIn. 

- Figured out how this platform works. 
- How to write for myself. 
- Then, how to write for others without it sounding like me.

Today, I'm helping grow another agency with the same systems I spent years learning and developing. We started back in January 2025 with 2 clients, and we are now at 9 clients and over $30k/month.

At the time, I had no idea where all those side projects would lead. But glad I got started.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

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I work across three time zones every single day. It's not as smooth as people think.

5am: Check Slack from Ecuador before the gym. Make sure nothing's on fire.

9am: Meetings with the team in Cyprus and Europe.

Afternoon: Create content. Handle client work.

People love the idea of working remotely across continents. Sometimes it lives up to the hype. I worked from Buenos Aires for a month, spending afternoons with my nephews when I'm free.

𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀:

- Freedom to be in Ecuador with family instead of relocating for work
- Can work from anywhere as long as systems hold

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁:

- Sleep is harder. Always thinking something might break while I'm offline
- An early meeting in Europe means I have to adjust the schedule
- Time zones dictate everything. There's no real "off"

All clients have different schedules, travels, and meetings. Sometimes there are no notifications. Sometimes they all come at once.

I already did this while I was living in China and had to travel. Managing teams in different continents, working evenings to handle operations. Just different time zones then.

What this taught me: I had to become a calendar person. I've never been this organized. But it forced me to.

Anyone else managing multiple time zones? How do you actually disconnect?

Crazy to think I've published 421 posts so far this year. 

We are adding all sorts of new graphs and dashboards to track our progress and be able to see what's coming up more easily. 

For context, we began with two clients in February and March. We'll be 9 or 10 by the end of November. So it's easy to track things when you have up to 4-5 clients. 

But anything after that starts to get messy, especially when you have to take into consideration timelines for things like client interviews (and their prep), choosing which ideas to write about, drafting them, and having them reviewed internally, and then having the client approve them.

But as we do that, we are finding out these cool stats. Figuring out what content has been working consistently across clients and what elements are recurring in those top posts, etc

inStrategy Consulting

Leveraging decades of marketing leadership experience to help B2C and B2B clients cut through the noise, engage consumers, and develop the tactics and strategies to drive top and bottom-line growth while achieving maximum impact.

Chief Strategy Officer (CSO)

Voyant Beauty

Promoted to transform the Hotel Division by creating marketing and brand strategies, optimizing all customer and consumer touchpoints, building stakeholder alignment, and expanding the portfolio to drive profitable growth. Led a team of 9 cross-functional team members across 3 locations (IL, NY & MS).

* Crafted data-driven marketing and brand acquisition strategies that drove a 42% increase in revenue and a 101% increase in profit for the division.
* Expanded personal care amenities portfolio by launching new branded and private label lines.
* Redesigned the digital footprint to increase social following by 61% and 221% in web traffic.
* 2022 CEO Award
* Key customers included: Marriott, Wyndham, Marriott Vacation Club, Wyndham Vacation Club, and IHG. 
* Key brand partners included: John Paul Mitchell, Aveda, Babor, Soapbox Soaps, R+Co, JR Watkins, Farm House Fresh, and Kevin Murphy.

Director of Marketing and Customer Development, Hotel Division

Recruited by a former manager to lead the marketing team for branded suncare (NO-AD, Ocean Potion, Bull Frog) and private-label personal care portfolios in retail. Key customers included Walmart and Walgreens.

* Role expanded after 5 months to create a new Private Label Team and strategy.
* Seized a market opportunity and executed a record speed-to-market project during the global pandemic to exceed team profit target by 1,017% while avoiding team furloughs.

Sr Brand Manager, KIK Personal Care Division

Hasbro

Marketing leader for the My Little Pony toy franchise in the U.S. Developed marketing strategy to grow an iconic brand in a dynamic and changing retail landscape. Managed the portfolio through product selection, pricing, and forecasting, created a winning sell-in strategy with customers, and proactively managed all the touchpoints across the brand blueprint.  Worked with the Global Brand Team on the brand strategy and met with other regional & country marketing teams to ensure global alignment.  Key customer presentations included Walmart and Target.

Sr Brand Manager, My Little Pony

Promoted to transform and rebrand multiple seasonal durable goods product portfolios. Led rebranding projects, packaging refreshes, new product innovations, and customer presentations.  Top accounts included: Walmart, Target, Toys “R” Us, Home Depot, and Dollar Store.  2 direct reports.

* Increased sales by 36% and profitability by 47% across brand portfolios through packaging refresh, product innovation/design updates, updating the digital footprint, executing SKU rationalization, and creating a new product line.

Sr. Brand Manager, All Seasons

Marketing strategy lead for summer brand portfolio. Created the brand strategy, led new product development, and constructed a marketing and communication plan to create brand equity and generate maximum impact.

* Increased customer commitments by 32% by developing a new signature line to capitalize on white space in the category to create a trade-up strategy.

Brand Manager, Splash Time

Riverside Health System

Led a cross-functional team of 47 including 3 director report managers across 4 locations in 2 cities.  Improved employee engagement and built strategic relationships with key healthcare professionals to grow the funnel and increase patient satisfaction.

Director

Rich Products Corporation

Brand leader for Rich’s premier frozen food brand in retail and club.  Owned the P&L and marketing budget, led brand strategic planning, created the integrated marketing plan, and led new product development. Oversight for multiple agency partners, broad cross-functional project teams, and 1 direct report.

Marketing Manager, SeaPak

Promoted to drive growth on a portfolio of emerging frozen food brands at key retailers in grocery, mass, and club.  Led strategic planning, created a new product plan, developed and executed marketing and communication plans, and launched a new sub-brand to profitably growth the business.  Led 4 direct reports, a broad cross-functional team, multiple agency partners, and an enterprise-wide interactive digital media team.

Marketing Manager, Emerging Brands

Responsible for brand management, digital strategy, product line strategy, and project leadership for the SeaPak brand in both retail and club channels. Key customers included: Walmart, Target, Sam’s Club, Costco, BJ’s, Winn-Dixie, Publix, Food Lion, Aldi, and Safeway.

* Led comprehensive brand update including logo, website, packaging, and messaging redesign. 
* Launched the brand into social media making it the first brand at Rich’s and the first frozen seafood brand in retail to have a branded Facebook page.
* Led break-out innovation project to launch the first extended shelf-life refrigerated shrimp product into retail.

Developed and implemented brand-building tactics and marketing plans for Casa Di Bertacchi (meatballs), Byron's BBQ, and Battistoni (pasta) brands in retail and club channels.

Product Manager, Value-Added Meats

Implemented marketing plans for Farm Rich snack and appetizer brand in retail, club, and food service; managed product line P&Ls; developed consumer/trade promotions; and redesigned Farm Rich consumer website.

Associate Product Manager, Farm Rich

Developed forecasting models, conducted competitive analyses, and researched new distribution channels.

Assistant Product Manager, Farm Rich

20 years Brand Management and Marketing | 10 years Leading Teams

Experienced marketing executive and brand leader on a mission to inspire action and drive maximum impact. Thriving at the intersection of creativity and strategy, I transform complex challenges into innovative solutions that fuel growth. With a proven track record in CPG and FMCG marketing, my expertise spans both B2C and B2B sectors. Bridging the voice of the consumer with actionable insights, I create data-driven strategies that consistently deliver results.

As a high-EQ leader, I’m passionate about building high-performance teams and cultivating a culture of innovation, growth, and development. My leadership philosophy focuses on setting bold visions, empowering diverse teams, aligning stakeholders, and maximizing resources. I've curated innovation pipelines, led business transformations, and turned consumer insights into strategies that elevate brand equity and drive profitable growth.

SNAPSHOT OF RECENT RESULTS:
✅ Delivered a 42% revenue and 101% profit increase in one year by leveraging insights to craft successful marketing and brand acquisition strategies, optimizing consumer touchpoints, and engaging key customers. 
✅ Saved an $84MM account and eliminated a $3.7MM liability through leadership, problem solving, and communication.
✅ Launched a product line that delivered profits 1,017% above budget during a major market disruption.
✅ Recognized as top talent and placed in the company’s leadership acceleration program.
✅ Awarded a 2022 CEO Award for leadership and teamwork.

With a growth mindset and entrepreneurial spirit, I’m driven by curiosity, a refusal to accept the status quo, and a commitment to building brands that are consumer-first and future-forward. Whether developing compelling communication plans, navigating market shifts, or creating clarity for teams, I focus on delivering measurable results while fostering environments where creativity and strategy coexist.

Key Strengths:
• Brand Management & Positioning
• Insight-Driven Consumer Strategy
• CPG & FMCG Expertise
• Leading High-Performance Teams
• Stakeholder Engagement
• Business Transformation
• Innovation Pipelines
• Entrepreneurial Spirit

Hobbies: Culinary exploration, traveling to expand my perspective, painting to let my creativity flow, and trying (with mixed success) to convince my houseplants that life is worth living.

Life philosophy: "You miss 100% of the shots you don't take." ~ Wayne Gretzky

taplio

The Battle

Frank Velasquez

Jenna Reed, MBA, MS

Followers

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Performance ScoreFrank Velasquez's LinkedIn Performance

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taplio

The Battle

Frank Velasquez

Jenna Reed, MBA, MS

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance