I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Finding good ghostwriters is almost impossible. Most have writing skills or LinkedIn knowledge. Rarely both. These are three types:

Writers who know how to write but have no LinkedIn experience. They don't know yet what makes a good post stand out. But they easily could if they know how to hook people.

LinkedIn creators who are good at their own content but can't shed their voice for someone else. Just because things work for them doesn't mean it works when they do it for somebody else. It's hard to find the tone of the client and make it sound like them.

And then there are people who've done this for multiple clients across different agencies. After writing for different clients, taking on someone new is almost straightforward. 

(These have been extremely hard to come across 🥲)

A client I recently took on has a style similar to that of someone I worked with before. I had to experiment on that previous client to nail the tone of voice and writing style. That gave me what I needed for the next one.

That's why hiring is so difficult. It's usually one or the other. It's hard to find the mix. There's always a learning curve, and it can be very long. You might be very good for some types of people and writing styles, and not for others.

I've been able to be adaptable. 

But even for me, it's not always the case.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

At the end of 2025, I moved to a new place and decided to transform the guest bedroom into a proper home office. Not just a desk pushed against the wall - a full setup fitted to my needs.

I kept thinking about the desk I had back in China. So I went all in. Researched the plank of wood, the color of the paint, bought a bunch of accessories, and a new desktop. As I kept doing research on IG and YouTube for office aesthetics, I caught myself thinking: why am I not doing the same thing for my content and eventually my clients' content?

The research and aesthetics of how I wanted my personal office to be led to a new save list on different storytelling styles, new content pieces, and different ways of sharing content I want to try in 2026. 

Realized I can't find fresh angles by studying the same platform all day. Sometimes you need to step outside your feed. Just because of this, I think the investment in the new office is already paying off.

2 years ago, I left my job in China at 30. I had no backup plan and no idea what I'd do next.

I'd spent seven years building systems for companies and agencies there. Scaling social media departments from scratch. Managing email marketing campaigns that generated millions for clients. But I didn't want to stay there anymore.

So I moved back to Ecuador and figured it out.

Today, I'm growing a LinkedIn ghostwriting agency. We grew from 2 to 8 clients in 2025, and we want to double that number this year. 

In 2025 alone I did: 500+ posts for my clients, 17,060 followers, 5.2M impressions.

That’s two years of trial and error on LinkedIn. Testing what captures voice and what clients actually respond to.

Turns out you don't need a perfect plan. You just need to be willing to figure it out as you go.

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I broke LinkedIn's number one best practice, and engagement actually went up.

I started writing on LinkedIn in 202,3 and there was a particular style that was working. One-liners. Short hooks. Line breaks everywhere. Some people still do it, but it's clear that it has caused some fatigue all across. 

Although big creators who focused on building solid communities still thrive with that. After all, it's not just the formatting.

However, in the niche we are in, we stopped using what we thought were best practices. For some of our clients, one-liners don't work. They think it's cheap. They think you're trying too hard. Big bulk paragraphs actually work very well. But then there's an art to what is a good paragraph.

The hard part is knowing when to break the "rules" versus when to follow them. 

That's where most people get stuck. 

They either follow best practices blindly or reject everything because they want to be different.

I guess the point is that playbooks are starting points, not the gospel.

I came across a clip from Anthony Smith, the editor for The Diary Of A CEO, where he explains how he needs to justify every single edit decision. It hit me immediately.

In my case, when writing for a client, every single line needs a reason to be there. There are many ways to write a hook. I need to justify why I think that hook will perform over others. Could be because others in that niche do it. It could be because it stacks credibility or shows contrast. It could be because it starts with a personal story, and that has worked in the past for that client.

Same with the stories we tell in the post. Does this benefit or entertain our audience? Is there clear value to them? Is there a lesson or advice they can take away from reading this? We try to justify every single line.

What Anthony said about his trailer editing process applies directly to ghostwriting: if someone asks why you chose this approach, you should be able to explain it. Not just "it sounds good" - actual reasoning based on what's worked for this client, what performs in their niche, what their audience responds to.

It holds you accountable. Makes you think harder about every element you're adding. And if you can justify it, it's meant to be there.

Want faster decisions from clients? Do 90% of the thinking first.

I used to send messages asking what we should do about something. Then I’d wait three days for a vague response that created more questions. The content would inevitably be delayed. 

Now, I’d rather present three options, recommend one, and ask for a yes or no.

It’s not that clients don’t want to help. It’s that open questions require way more mental energy than reacting to something concrete. 

When you ask someone to figure out the approach from scratch, you’re asking them to do work. When you present options, you’re making it easy to steer.

My job isn’t to make people do the hard thinking. It’s to do the thinking, then make it easy for them to decide.

So how did you end up writing with Harry Phokou ?

Ready To Land Your Dream Career? | DM Me To Get My Linkedin Dream-Job Messaging Guide

“I thought I just needed a Resume and a Linkedin makeover, but after talking to Gonzalo I realized I could live to my full potential. I ended up landing my dream job - if someone questions it works, it works maybe too well”. 

I’m going to start off with an unpopular opinion, but as an industry expert who’s actually gotten results time and time again, it’d be unethical to not mention this.

It seems like this “misunderstanding” is the root of today’s job seekers' problems. Really not their fault either, as:

• Resume “professionals” who never take accountability for results
• Career coaches who’ve never landed their own dream job, so they speak off theory (instead of practical results)

Lead them to think this is all they need, making for an easier sale, but not the truth either.

Anyway, what’s this unpopular opinion?

The fact that a resume won’t be everything you need to land your dream job.

Sure, it can get you past the ATS system, but what after that? Do you think you will stand out doing what everybody else is?

If you really want to stand out as the #1, you have to give them reasons to like you. Few ways you can do that, but from experience, where I did 167 interviews in 4 months - the best way is with…

“Congruent pre-suasion”.

That is, the art of positioning yourself as THE choice before the first interview. I.e. your interview persona matches up with your self-image (more on that later). Subtle things that’ll give you a huge upper hand.

And that’s what brings me here today.

Not going to cover everything now, but so you get a hint of how well this worked, let’s say I went from barely getting an “Intern” job - to landing my dream job as Head of Internal Control of Europe's largest bank.

Don’t think I need to explain what this did for me financially, but one thing people don’t realize, is the “lifestyle design” it brings. Where I am able to travel the world with no fear, as I know I can get a top job whenever I want. 

This has brought so much freedom to my life, that I’ve decided to help others do the same.

Might sound a little exaggerated, I know - but give me 45 minutes and you might see differently.

Worst case scenario, you become aware of a blind spot in your approach before you put too much time and effort into finding a new job.

Best case scenario, you allow me to fix this blind spot - help you get your dream job (and make more money as well).

Sounds fair? A 45-minute strategy session in exchange for a potential lifetime of rewards?

If so, hit “Strategy Call” above, and I’ll be in touch within 24 hours.

-Gonzalo

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The Battle

Frank Velasquez

Gonzalo Hurtado, MBA, MSc

Followers

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Ready to grow your LinkedIn presence?

taplio

The Battle

Frank Velasquez

Gonzalo Hurtado, MBA, MSc

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance