I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

The ghostwriting agencies I've watched fail all had one thing in common. Their content was actually performing.

Their clients still left. Usually around month three or four.

Every workflow these agencies built was optimized for internal efficiency, not for making the client feel heard. It was all about getting new clients and plugging them into the system. And clients don't usually say that out loud when they decide to leave. They just don't renew.

Most of them blamed the writing anyway. Better hooks, more templates, more syncs, more efficiency. They were spending 90% of their energy acquiring new clients and 10% on the ones they already had.

No wonder they kept leaving.

3 places where I see this break down:

1. Onboarding that collects information but never asks what the client wants to be known for, for example.

2. Content calls that feel like data collection instead of actual conversations that might spark good, insightful ideas.

3. Reporting that tracks metrics but never checks for recognition, whether the relationship is healthy, or whether the content actually sounds like them.

The agencies keeping clients long-term are not just focused on adding efficiency. They're focused on retention too.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

Is a post less valuable if it was written by AI?

I've been watching 2 camps on LinkedIn: 

The first is AI-generated content. LinkedIn broetry style, 5th-grade level, hitting hundreds of likes, teaching something useful. 

The second is the warriors. People calling it out, listing all the AI-isms, counting the em dashes, the "it's not X, it's Y". That content is also getting numbers.

Here's the part that gets me. Most of the people sharing the warrior posts are probably liking AI posts without realizing it. The content probably helped them. They may have saved it, or even shared it. Then two posts later, they're nodding along to someone explaining how to spot the soulless AI content destroying LinkedIn.

So I genuinely want to know: If the content teaches you something real, does it matter how it got made?

Curious where people actually stand on this one.

In the last 12 months, our clients crossed 5M+ organic impressions on LinkedIn. Now we are giving you an insight into how we are doing it 👇

At the start of 2025, Hivemind Marketing had 2 clients and a few consulting gigs. At the same time this year, we are at 8 clients with expanded SOW, 2 new incoming, and several consulting partners.

Our clients are:

1. Walking into events and getting recognized for their content. 

2. They're having their own posts referred back to them mid-conversation. 

3. They're closing clients who came in already convinced.

For 3 days, Harry Phokou will be giving you an insight into how we've managed it all. Especially the content part, we believe there is a big gap to fill when it comes to sharing more stories, more wins, more insights on this platform.

If you or someone on your team wants to learn how we are helping our clients make the most of LinkedIn, join his free live event.

📅 March 6th, 7th & 8th
⏰ 5 PM CET
📍 Live on Zoom
🧑‍🎨 6 guest speakers
🔗 https://lnkd.in/evpgeQX5

Repost and help spread the word 🙏

I stopped writing value-add posts for my clients. Value-add content is almost always written for peers, not the people actually paying.

Adding value isn't bad. Big disclaimer lol

But often, the people you are targeting either already know it or are not the ones executing on it.

I had a conversation this week about a client in the event industry. The first instinct was to pack the posts with value - How to do venue selection, coordinating logistics, managing budgets, etc. 

Real, useful stuff. But the people reading those posts run events for a living. They've already dealt with venues that charge absurd amounts of fees and catering that costs more than the room. 

Writing a tutorial for them isn't valuable. It's noise. They are not starting an event business from scratch.

What actually gets a CEO/Exec to reach out is reading something and thinking:

- Wait, is he right about that?
- I've never heard it framed that way
- You articulated so well something I did not know how to put into words

Curiosity. Mild disagreement. Recognition of something they've felt but never said out loud.

So I shifted the question. 

Instead of "what can we teach the audience," it became "what would make someone in their world stop and feel something." 

That's a different brief. And it's produced a different kind of post.

The goal of executive content, imo, isn't always to be the most educational voice in the feed. It's to be the one that earns a second thought.

Three months into ghostwriting, I stopped building content plans around client personas and problem-solving topics. 

The logic made sense at the time. Upload the client's profile, find the problems their audience has, write posts about how to solve them. 

That's what you learn. Lead with the pain, deliver the solution. 

The issue is that most of our clients aren't in the business of teaching people how to do what they do. They're in the business of getting hired to do it themselves. Their audience isn't looking to execute, they're looking for someone they trust enough to hand it to.

The content that actually gets clients hired doesn't explain how to solve a problem. It says something their audience has felt but never put into words. An insight that makes someone stop and think "I've never heard it framed that way." 

That's what prompts a DM. Not a tutorial.

Once we understood that, the whole content process changed. We stopped looking for topics and started looking for the way our clients think.

The best content advice I give doesn't work on me.

I tell clients to build a story bank. Keep a running list. Mine your past, your decisions, your patterns. And it works - I've watched it work for people I coach and people I work with every day.

But sitting down to do that for myself, after a full day of delivery, is a different thing. My brain isn't there. I know the stories. But finding them on demand takes energy I usually don't have left.

So I stopped trying to mine stories reactively. 

Everything I know - the context, the examples, the patterns I've noticed - it all goes into a project. When I sit down to write, I just point at what's already there and can build from there.

It's made consistency feel like a different thing.

Most agency owners spend 90% of their time on content and 10% on their clients. Then wonder why clients leave after 3-4 months.

I've watched this play out enough times to know it's not a coincidence. Somewhere in the process, the client stops feeling like the priority.

The 10% looks like this in practice: bare minimum delivery, no check-ins, delegating the exact stuff clients hired you for. 

What people miss is that clients don't buy an agency. 

They buy the person whose name is on it. 

You don't have to be in every call. But you have to be present enough that they feel it. That's not a systems issue. That's a priorities issue.

The part that gets me is that most people think they're growing during this period. Sometimes they're not. They're replacing. Every new client covers someone who quietly left. At some point, the math stops working, and there's nowhere left to grow into.

Keeping a current client happy takes a fraction of what signing a new one costs. A check-in. Sitting in on a content call. Actually solving something when they bring it up. That's it.

Most agencies figure this out too late.

We spent 90 minutes extracting a founder's story. Then an hour realizing we hadn't actually written one.

We were reviewing a post a while ago, and it went through his life year by year. Dates, milestones, company names, funding rounds. 

All accurate. But completely boring...

There were no stakes. No problem that we were trying to solve. There was no journey. It was just facts. This happened, then this happened, and then this happened.  

It was basically a Wikipedia entry.

Here's what the draft said: "In 2003, my dad took out a $70,000 loan to fund my company."

Here's what it should have said: "In 2003, my parents put their house up as security. We went all in as a family."

Same fact. One reports it. The other makes you feel it.

Reporting answered: what happened?

Storytelling answered: what was at stake?

Reporting becomes the default because it's safe and fast. You're not inventing anything, you're just organizing what the client told you. But organized facts aren't stories. They're timelines.

The client's life has real stakes with real consequences and real moments where things could have gone wrong. Your job isn't to compress their career into bullet points; it's to find the part where the reader holds their breath.

That's the difference between a post someone skims and one they send to a friend.

The first few months I was ghostwriting, I was basically writing as myself with different topics.

I didn't notice it for a while. The posts were performing fine. Clients weren't complaining. But looking back at the drafts, everything had the same rhythm, the same sentence length, the same way of ending a thought. 

That was me, not them. 

I'd taken what they gave me and run it through my own filter so many times that nothing original was left.

The fix was just learning to be uncomfortable leaving sentences that felt slightly off to me but were exactly how the client spoke.

Big impressions are easy to get excited about. 

They're also easy to hide behind. 

A post that gets 50,000 views and zero DMs is not a good post for a service seller. It's just a popular one. Top-of-funnel content attracts top-of-funnel audiences, people who found the post interesting but have no reason to reach out. 

What we track when we get a viral post are things that could lead to results. Resume submission, meeting requests, DMs, conversations, etc.

The agencies I've seen struggle with this aren't producing bad content. They're optimizing for the wrong metric and calling it growth.

Someone builds a following on LinkedIn → People start asking for help. → They think, "Let me do this for clients." → They start ghostwriting. 

If this is you, here are 4 things worth knowing before you take on your first client:

1. Your voice is a liability here. Everything that made your content work was built around how you think and speak. The instinct to write that way doesn't disappear when you're writing for someone else. You have to actively fight it.

2. Your templates won't transfer. What worked on your account was built for your audience, your service, and your positioning. A different client means a different buyer with different reasons to reach out. The format might look the same. The results won't.

3. Scaling before you have a repeatable process just means making the same mistakes faster. Most people hire a writer before they've documented what good actually looks like for each client.

4. Viral posts and conversion posts are not the same thing. Your audience grew because of one. Your clients need the other.

I've worked through most of these in consulting calls, these are always easier to sort out and learn before you make mistakes and damage your reputation. 

My advice: get in touch with people already killing it on different aspects of your service. Content, outbound, DMs, AI, etc. Then offer it to others for an entry price before scaling. I don't believe you should do it for free, but also not at full price before you know you can do this.

We've written this hook for five different clients in five different industries. It works every time. The formula: 

Past struggle + present contrast. 

Take a founder's real low point. Put it next to where they are now. Two sentences. The reader fills in the entire journey between them.

My first job was cleaning locker rooms with a finance degree. Now I run content operations for a ghostwriting agency across three time zones. That took one sentence to set up. And maaaybe you want to know what happened in between.

Nothing about this is manipulative. The failure is real. The recovery is real. We just put them in the right order.

However, there are instances where these were performed, but we felt they could have done better. The issue was giving too much away in the hook. So the reader is left like, "Well, why do I have to click 'see more '?" 

Hard for me to say when I'm doing it, it's usually something I see after the post has gone live.

One of the easiest wins I've gotten from AI for content: a project that turns one winning post into 10 content angles. Here's what I mean:

I take a client's top posts from the last 9 months, sort by impressions, and drop them into a project I built. It identifies what type each post is, then generates follow-up questions covering angles we haven't touched yet.

The next time we have an interview, we explore those other angles.

𝗧𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗶𝘁 𝗺𝗮𝗽𝘀 𝘁𝗼:

 1. Actionable 
 2. Emotional 
 3. Reflection  
 4. X vs Y 
 5. Contrarian
 6. Vulnerable
 7. Deep dive
 8. Educational
 9. Observational
10. Edutainment
11. Listicle

For example, if the post was 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 (a specific guide on how to do something), we can ask follow-up questions to make it a 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 (lessons learned or mistakes made), or 𝗫 𝘃𝘀 𝗬 (we compare the first time they followed the guide vs what it looks like now).

A post that already performed proved the theme works with that audience. What we see now is how many ways we haven't told that story yet.

Most of the time, we're not running out of content. 

We're running out of angles on what already worked.

I spend more time on the hook than the entire post. If I nail it, the rest flows. If I don't, nothing else matters. Sometimes I realize it's already written.

After a post is done, I scan it again. 

I look for a line the client said, buried in the middle or at the end. It's usually the punchline, closing statement, or point of the post.

That's what I want to use as the hook, if possible.

Most people decide whether to keep reading in the first two lines. We used to save the strongest line for the end as a payoff for readers who finished the post. But if it's already specific, creates tension, and sounds like them, it does more work at the top.

We're now trying to lead with the point of the post. 

The hook needs to give people enough information to decide whether to keep reading. If they don't get that in the first two lines, nothing else matters.

We had this whole thing set up. Send the client a list of questions; they record voice notes on their own time, we get the material, and we write. It felt efficient and considerate of their schedule.

What we kept getting back was that because we were structuring the questions around specific posts we wanted to write, we were basically scripting their answers before they gave them. 

The content was basically written before they even answered.

We scrapped async entirely and moved to live interviews. No questions sent in advance. Just a call, us asking things we were genuinely curious about, and them just talking.

The difference was that in a real conversation, people stop performing. They stop trying to give the right answer and start just explaining what they think. They use their actual vocabulary. They go on tangents that end up being the best material. You can't manufacture that with a voice note prompt.

What we pull from those transcripts sounds like someone who just happened to sit down and write what they were thinking.

Now, by the time we open Notion, the hard part is already done.

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

I didn’t start out with investors, fancy titles, or a huge team.

I started out with one thing: a belief that your story is your most profitable asset.
And I’ve been proving it ever since.

In just the last 2 years, I’ve helped founders and coaches turn LinkedIn & Instagram into growth engines:

1. 1,000,000+ impressions in 90 days for a D2C/B2C founder in the soft furnishing industry

2. 3,000,000+ impressions + 10+ leads in 30 days for a wellness coach (and $1,000 revenue directly from content)

3. A fintech founder landed investment & merging opportunities from one brand story post

4. Increased engagement for brands like Makeupaura, Stay Delight, Jaydev Lifespace by over 200%

Not bad for “just content,” right?

What I do isn’t about vanity metrics. It’s about building you a personal brand that:

- Pulls in verified leads on autopilot
- Attracts speaking opportunities + investors
- Helps you hire top talent without chasing
- And turns your name into a trusted brand that sells before you even get on a call.

If you’re ready to stop blending in and start leading, let’s chat.
Head to the featured section to book a call.

Chipra Singh

Stop calling yourself lazy for not posting on LinkedIn.

You're not lazy. You're overwhelmed.
I know because I have been there.

I'd open LinkedIn every morning and within 60 seconds I was already comparing myself to someone announcing their 10k followers, their brand deal, their "6 figures in 3 months.

I'd close the app. 
Tell myself I would write tomorrow and end up calling myself lazy. 

But I was never lazy , I was stuck in a comparison trap.

And the only way I got out of this trap is by stopping to write for the algorithm and start writing for the one person that needs to relate to my content. 

This little change in my thought process helped me build an audience of 20k and got me the opportunity to work with some of the most amazing clients.

So if you feel that Linkedin is saturated, start sharing your story, failures and your learnings and I promise Linkedin will feel rewarding. 

Posting after 3 weeks and its hard to start writing again but I miss being here

How is Linkedin treating you ?

#linkedin

Chipra  Singh

Authority Driven Brand building & Lead generation for Founders, Health Coaches & D2C Brands through storytelling on Linkedin, X and Instagram. Content Strategist | Ghostwriter

Linkedin Algo has changed , reach is lower but people are closing more high ticket leads than ever, 

Simply, because high impressions never guarantee leads.

When I started, my posts got viral, got likes , few leads but then leads went low. 

The dopamine hit I got by seeing likes and followers also disappeared. 

Even though I spent hours, all of it felt wasted because it lacked direction.

Here is what I changed. 

- Instead of chasing a number of posts , I focused on creating content for ICP addressing their pain points.
- Skipped commenting on 50 posts daily and focused on 15-20 target comments every day.
- Instead of sending generic connection request , I focused adding relevant people to my network
- Rather than spending 10 hours on Linkedin < i became extremely intentional of my time here. 
- Honestly completely stopped doing forced networking to meet that mandate of networking with X no of people everyday.

Algos will keep changing , and we can’t do anything about that, but if you have your goals clear then you will still be able to make money from the platform.

I tried generating leads via cold emails, FB groups, upwork but Linkedin is my top lead generation tool. 

Helping me close deals above $1000. Here is exactly how I am doing it.

1. Content strategy

I don't post randomly. I follow a simple mix:
- Educational posts to create awareness 
- Personal stories to build trust Case studies 
- Client results to prove it works
- Minimum 3-4 posts a week that’s it.

2. Outreach

I don't chase 100 DMs a week.
- Instead I build a very targeted list of 50 people every week using Sales Navigator, do research on their profile and reach out to 30-40 of them with personalized messages or direct pitches.
The aim is to get people on the call.

3. Engagement

With AI comments taking over, this is your unfair advantage right now.
- Pick 10-20 creators from the country you want clients from. 
- Then identify 5-6 of your ideal clients from that same region. 
- Engage with their content. 
- Send connection requests.

This one hack alone helped me land my first few international clients.
You don’t need to be on Linkedin all day, to build your Personal Brand.

Just become intentional with your time.

If you want your post to more impressions and leads, do this one thing.

Spend 90% of the time on writing hooks. 

here are three simple ways that I use and you can use to write hooks that grabs attention.

1. Call-out + Pain 
Coaches posting daily and still not booking clients? This is why. The right person knows this post is for them.

2. Using Number in the Hook 
100k impressions. 700 followers. 28 days. This will stop people because it has proof , numbers and it’s crisp.

3. Personal Milestone 
My first client paid me $5,00 when I had no niche, no systems, just consistency. A milestone makes people curious about the story behind it.

A hook doesn’t need to be fancy. It just needs to grab attention from the right person.

Save this for the next time you sit down to write

A 32 year old walked out of her abusive marriage after struggling for 4 years and now runs a successful business, travelling and exploring the world.

27 yr old decided to quit her full time high paying job and built a thriving career in art even when everyone called her stupid.

45 yr old who started to build her small business when everyone thought she would do nothing in her life. 

These are just afew women I met in the last few months. 

All of them fought for their choices and build a life that they want. 

Being a Women is not easy, esp when you are questioned for your choices everyday. 

Wishing every women a Happy International Women’s day.

Cheers to you for fighting so many hidden battles and still not giving up. 

#womensday

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How can you make 6 figures from Linkedin.


1) Post 3-4 times a week on linkedin. 
2) Drop 10-15 comments 
3) Send some DMs.

Do it for afew days and you will get high paying leads and you can start earning 6 figure. 

If you are also getting fooled by posts like this, as a creator on Linkedin.

Let me burst your bubble.

Making money from Linkedin is not easy.

1) You will have to keep writing till the time your ICPs notice and reach out to you.
2) 100s of DMs will get rejected before you land clients.
3) You will have to work with low paying clients before you can actually charge high. 
4) You will fail multiple times and you would feel like quitting.
5) There would months where you would not get a new client and your current client would also leave. 
5) Your posts will fail miserably, the algorithm will change. 
6) You would need to put alot of efforts to retain clients. 

I am tired of reading posts where people have become rich instantly just after a few months . 

The most successful creators who are actually making money have been doing it for years. 

Please stop believing the false claims. Start putting efforts, fail and try again.

I posted on LinkedIn for 60 days but still failed to close clients 

My followers were growing and but not leads.

I kept thinking maybe my content isn’t good, I need better hooks. 

But honestly the content was never the problem.

The problem was that I was sharing tips but never telling my own stories.

So I reworked on my content and changed three things.

1) Got clear on direction.
Stopped posting about everything and picked one thing I wanted to be known for.

2) Picked one platform.
Stopped trying to be everywhere and committed to Linkedin.

3) Started sharing educational post with my learnings. 
No matter what tips I posted , I always made sure to back it up with my learnings. 

With this simple changes, my profile started getting right visibility.

The quality of leads improved, people knew me before they booked the call and closing clients became easier.

If you are someone struggling to get leads, focus more on sharing your learnings and process.

taplio

The Battle

Frank Velasquez

Chipra Singh

Followers

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Performance ScoreFrank Velasquez's LinkedIn Performance

Performance ScoreChipra Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Frank Velasquez

Chipra Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Performance ScoreChipra Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance