I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

The ghostwriting agencies I've watched fail all had one thing in common. Their content was actually performing.

Their clients still left. Usually around month three or four.

Every workflow these agencies built was optimized for internal efficiency, not for making the client feel heard. It was all about getting new clients and plugging them into the system. And clients don't usually say that out loud when they decide to leave. They just don't renew.

Most of them blamed the writing anyway. Better hooks, more templates, more syncs, more efficiency. They were spending 90% of their energy acquiring new clients and 10% on the ones they already had.

No wonder they kept leaving.

3 places where I see this break down:

1. Onboarding that collects information but never asks what the client wants to be known for, for example.

2. Content calls that feel like data collection instead of actual conversations that might spark good, insightful ideas.

3. Reporting that tracks metrics but never checks for recognition, whether the relationship is healthy, or whether the content actually sounds like them.

The agencies keeping clients long-term are not just focused on adding efficiency. They're focused on retention too.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

Is a post less valuable if it was written by AI?

I've been watching 2 camps on LinkedIn: 

The first is AI-generated content. LinkedIn broetry style, 5th-grade level, hitting hundreds of likes, teaching something useful. 

The second is the warriors. People calling it out, listing all the AI-isms, counting the em dashes, the "it's not X, it's Y". That content is also getting numbers.

Here's the part that gets me. Most of the people sharing the warrior posts are probably liking AI posts without realizing it. The content probably helped them. They may have saved it, or even shared it. Then two posts later, they're nodding along to someone explaining how to spot the soulless AI content destroying LinkedIn.

So I genuinely want to know: If the content teaches you something real, does it matter how it got made?

Curious where people actually stand on this one.

In the last 12 months, our clients crossed 5M+ organic impressions on LinkedIn. Now we are giving you an insight into how we are doing it 👇

At the start of 2025, Hivemind Marketing had 2 clients and a few consulting gigs. At the same time this year, we are at 8 clients with expanded SOW, 2 new incoming, and several consulting partners.

Our clients are:

1. Walking into events and getting recognized for their content. 

2. They're having their own posts referred back to them mid-conversation. 

3. They're closing clients who came in already convinced.

For 3 days, Harry Phokou will be giving you an insight into how we've managed it all. Especially the content part, we believe there is a big gap to fill when it comes to sharing more stories, more wins, more insights on this platform.

If you or someone on your team wants to learn how we are helping our clients make the most of LinkedIn, join his free live event.

📅 March 6th, 7th & 8th
⏰ 5 PM CET
📍 Live on Zoom
🧑‍🎨 6 guest speakers
🔗 https://lnkd.in/evpgeQX5

Repost and help spread the word 🙏

I stopped writing value-add posts for my clients. Value-add content is almost always written for peers, not the people actually paying.

Adding value isn't bad. Big disclaimer lol

But often, the people you are targeting either already know it or are not the ones executing on it.

I had a conversation this week about a client in the event industry. The first instinct was to pack the posts with value - How to do venue selection, coordinating logistics, managing budgets, etc. 

Real, useful stuff. But the people reading those posts run events for a living. They've already dealt with venues that charge absurd amounts of fees and catering that costs more than the room. 

Writing a tutorial for them isn't valuable. It's noise. They are not starting an event business from scratch.

What actually gets a CEO/Exec to reach out is reading something and thinking:

- Wait, is he right about that?
- I've never heard it framed that way
- You articulated so well something I did not know how to put into words

Curiosity. Mild disagreement. Recognition of something they've felt but never said out loud.

So I shifted the question. 

Instead of "what can we teach the audience," it became "what would make someone in their world stop and feel something." 

That's a different brief. And it's produced a different kind of post.

The goal of executive content, imo, isn't always to be the most educational voice in the feed. It's to be the one that earns a second thought.

Three months into ghostwriting, I stopped building content plans around client personas and problem-solving topics. 

The logic made sense at the time. Upload the client's profile, find the problems their audience has, write posts about how to solve them. 

That's what you learn. Lead with the pain, deliver the solution. 

The issue is that most of our clients aren't in the business of teaching people how to do what they do. They're in the business of getting hired to do it themselves. Their audience isn't looking to execute, they're looking for someone they trust enough to hand it to.

The content that actually gets clients hired doesn't explain how to solve a problem. It says something their audience has felt but never put into words. An insight that makes someone stop and think "I've never heard it framed that way." 

That's what prompts a DM. Not a tutorial.

Once we understood that, the whole content process changed. We stopped looking for topics and started looking for the way our clients think.

The best content advice I give doesn't work on me.

I tell clients to build a story bank. Keep a running list. Mine your past, your decisions, your patterns. And it works - I've watched it work for people I coach and people I work with every day.

But sitting down to do that for myself, after a full day of delivery, is a different thing. My brain isn't there. I know the stories. But finding them on demand takes energy I usually don't have left.

So I stopped trying to mine stories reactively. 

Everything I know - the context, the examples, the patterns I've noticed - it all goes into a project. When I sit down to write, I just point at what's already there and can build from there.

It's made consistency feel like a different thing.

Most agency owners spend 90% of their time on content and 10% on their clients. Then wonder why clients leave after 3-4 months.

I've watched this play out enough times to know it's not a coincidence. Somewhere in the process, the client stops feeling like the priority.

The 10% looks like this in practice: bare minimum delivery, no check-ins, delegating the exact stuff clients hired you for. 

What people miss is that clients don't buy an agency. 

They buy the person whose name is on it. 

You don't have to be in every call. But you have to be present enough that they feel it. That's not a systems issue. That's a priorities issue.

The part that gets me is that most people think they're growing during this period. Sometimes they're not. They're replacing. Every new client covers someone who quietly left. At some point, the math stops working, and there's nowhere left to grow into.

Keeping a current client happy takes a fraction of what signing a new one costs. A check-in. Sitting in on a content call. Actually solving something when they bring it up. That's it.

Most agencies figure this out too late.

We spent 90 minutes extracting a founder's story. Then an hour realizing we hadn't actually written one.

We were reviewing a post a while ago, and it went through his life year by year. Dates, milestones, company names, funding rounds. 

All accurate. But completely boring...

There were no stakes. No problem that we were trying to solve. There was no journey. It was just facts. This happened, then this happened, and then this happened.  

It was basically a Wikipedia entry.

Here's what the draft said: "In 2003, my dad took out a $70,000 loan to fund my company."

Here's what it should have said: "In 2003, my parents put their house up as security. We went all in as a family."

Same fact. One reports it. The other makes you feel it.

Reporting answered: what happened?

Storytelling answered: what was at stake?

Reporting becomes the default because it's safe and fast. You're not inventing anything, you're just organizing what the client told you. But organized facts aren't stories. They're timelines.

The client's life has real stakes with real consequences and real moments where things could have gone wrong. Your job isn't to compress their career into bullet points; it's to find the part where the reader holds their breath.

That's the difference between a post someone skims and one they send to a friend.

The first few months I was ghostwriting, I was basically writing as myself with different topics.

I didn't notice it for a while. The posts were performing fine. Clients weren't complaining. But looking back at the drafts, everything had the same rhythm, the same sentence length, the same way of ending a thought. 

That was me, not them. 

I'd taken what they gave me and run it through my own filter so many times that nothing original was left.

The fix was just learning to be uncomfortable leaving sentences that felt slightly off to me but were exactly how the client spoke.

Big impressions are easy to get excited about. 

They're also easy to hide behind. 

A post that gets 50,000 views and zero DMs is not a good post for a service seller. It's just a popular one. Top-of-funnel content attracts top-of-funnel audiences, people who found the post interesting but have no reason to reach out. 

What we track when we get a viral post are things that could lead to results. Resume submission, meeting requests, DMs, conversations, etc.

The agencies I've seen struggle with this aren't producing bad content. They're optimizing for the wrong metric and calling it growth.

Someone builds a following on LinkedIn → People start asking for help. → They think, "Let me do this for clients." → They start ghostwriting. 

If this is you, here are 4 things worth knowing before you take on your first client:

1. Your voice is a liability here. Everything that made your content work was built around how you think and speak. The instinct to write that way doesn't disappear when you're writing for someone else. You have to actively fight it.

2. Your templates won't transfer. What worked on your account was built for your audience, your service, and your positioning. A different client means a different buyer with different reasons to reach out. The format might look the same. The results won't.

3. Scaling before you have a repeatable process just means making the same mistakes faster. Most people hire a writer before they've documented what good actually looks like for each client.

4. Viral posts and conversion posts are not the same thing. Your audience grew because of one. Your clients need the other.

I've worked through most of these in consulting calls, these are always easier to sort out and learn before you make mistakes and damage your reputation. 

My advice: get in touch with people already killing it on different aspects of your service. Content, outbound, DMs, AI, etc. Then offer it to others for an entry price before scaling. I don't believe you should do it for free, but also not at full price before you know you can do this.

We've written this hook for five different clients in five different industries. It works every time. The formula: 

Past struggle + present contrast. 

Take a founder's real low point. Put it next to where they are now. Two sentences. The reader fills in the entire journey between them.

My first job was cleaning locker rooms with a finance degree. Now I run content operations for a ghostwriting agency across three time zones. That took one sentence to set up. And maaaybe you want to know what happened in between.

Nothing about this is manipulative. The failure is real. The recovery is real. We just put them in the right order.

However, there are instances where these were performed, but we felt they could have done better. The issue was giving too much away in the hook. So the reader is left like, "Well, why do I have to click 'see more '?" 

Hard for me to say when I'm doing it, it's usually something I see after the post has gone live.

One of the easiest wins I've gotten from AI for content: a project that turns one winning post into 10 content angles. Here's what I mean:

I take a client's top posts from the last 9 months, sort by impressions, and drop them into a project I built. It identifies what type each post is, then generates follow-up questions covering angles we haven't touched yet.

The next time we have an interview, we explore those other angles.

𝗧𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗶𝘁 𝗺𝗮𝗽𝘀 𝘁𝗼:

 1. Actionable 
 2. Emotional 
 3. Reflection  
 4. X vs Y 
 5. Contrarian
 6. Vulnerable
 7. Deep dive
 8. Educational
 9. Observational
10. Edutainment
11. Listicle

For example, if the post was 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 (a specific guide on how to do something), we can ask follow-up questions to make it a 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 (lessons learned or mistakes made), or 𝗫 𝘃𝘀 𝗬 (we compare the first time they followed the guide vs what it looks like now).

A post that already performed proved the theme works with that audience. What we see now is how many ways we haven't told that story yet.

Most of the time, we're not running out of content. 

We're running out of angles on what already worked.

I spend more time on the hook than the entire post. If I nail it, the rest flows. If I don't, nothing else matters. Sometimes I realize it's already written.

After a post is done, I scan it again. 

I look for a line the client said, buried in the middle or at the end. It's usually the punchline, closing statement, or point of the post.

That's what I want to use as the hook, if possible.

Most people decide whether to keep reading in the first two lines. We used to save the strongest line for the end as a payoff for readers who finished the post. But if it's already specific, creates tension, and sounds like them, it does more work at the top.

We're now trying to lead with the point of the post. 

The hook needs to give people enough information to decide whether to keep reading. If they don't get that in the first two lines, nothing else matters.

We had this whole thing set up. Send the client a list of questions; they record voice notes on their own time, we get the material, and we write. It felt efficient and considerate of their schedule.

What we kept getting back was that because we were structuring the questions around specific posts we wanted to write, we were basically scripting their answers before they gave them. 

The content was basically written before they even answered.

We scrapped async entirely and moved to live interviews. No questions sent in advance. Just a call, us asking things we were genuinely curious about, and them just talking.

The difference was that in a real conversation, people stop performing. They stop trying to give the right answer and start just explaining what they think. They use their actual vocabulary. They go on tangents that end up being the best material. You can't manufacture that with a voice note prompt.

What we pull from those transcripts sounds like someone who just happened to sit down and write what they were thinking.

Now, by the time we open Notion, the hard part is already done.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2026:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise and a personal brand isn't enough anymore. 

You need the end-to-end system; positioning, brand strategy, and authority offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:

• Your positioning sounds like everyone else's "I help" statements
• Your brand and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system

The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:

Having positioning so clear that ideal clients find YOU. 
A brand strategy that drives every business decision. 
Offers that practically sell themselves at premium rates. 

All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I help you build the complete system, brand strategy, premium positioning, and authority offers that make you uncopyable.

Whether you prefer the energy of group (VIB), private, or done-for-you, I help you:

→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the positioning and brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Pick your path below.

Alana Sparrow

Fastest way to lose authority with 3 words.


It involves high needs and bowl smacking.

I unpack it all in the video.

And how to avoid it.

Happy Friday beautiful people.

I'll bet my first born you're under-positioned.

( better yet…I'll prove it ↓ )

Had an 8-fig founder tell me their positioning was "dialed in."

20 minutes later they're having a holy sh*t moment about value they've been leaving on the table for years.

I've worked with people making millions. MILLIONS.

And every single one discovered they were under-positioned.

Not underpriced. Under-positioned.

Like Mark. 25 years experience. Recovered over $250M in claims for clients. Built multimillion-dollar divisions at Marsh, JLT, and NFP.

Know how he was positioning himself? "Boutique insurance brokerage."

Now? "We turn insurance from a line-item expense into a strategic asset for financial institutions."

Same expertise. 10x the perceived value.

Or Dominick, former healthcare CEO with 30+ years transforming organizations. Was calling himself an "executive coach."

We uncovered he specifically helps high-impact women leaders revolutionize healthcare using tools he developed like Gapfinder.™

That's not coaching. That's category ownership.

Or Elif, who thought her approach was "too soft" for male-dominated construction and engineering.

Turns out reducing 73% turnover by integrating feminine leadership principles isn't soft. It's a $2M+ problem solver.

Your blind spots are costing you money.

I'm here to fix that.

𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗲 𝗜𝗿𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗮𝗯𝗹𝗲™ $29

https://lnkd.in/eNSdJBSU

No alternative text description for this image

Caught myself in a massive lie yesterday.

“Woman, you’re biting off more than you can chew. You should choose delusional peace.”

You know, the kind we tell ourselves in business that sounds totally reasonable...

until it costs us growth.

Let's get uncomfortable for a minute.

Here are the expensive lies I've both told and heard:

"I need to perfect this before I can launch it"

Translation:
I'm afraid of judgment, so I'm hiding behind perfectionism.

"My audience isn't ready for premium pricing."

Translation:
I'm not confident in my value, so I blame it on the market.

"I'm just waiting for the right time."

Translation:
I'm scared of failing, so I call procrastination "strategy."

"I need to learn one more thing first."

Translation:
I'm avoiding taking action by staying in perpetual student mode.

"My market is different."

Translation:
I'm letting fear of competition keep me playing small.

Here's what stings….

Every time I've pushed past one of these lies, it's led to real growth.

Not because the timing was finally right but because I finally got out of my own damn way.

When I stop gaslighting myself, the results look like closing $80k deals in one call.

And I’m done negotiating with that voice. 

Because I’m most at home by the sea, I’m now working on building an 8-figure ecosystem, rooted in an ocean HQ…

built to serve 1M+ people with true autonomy (money, time, location, mission) over livelihood, career, or cause.

Would love to know…

What's the most expensive lie you've caught yourself telling lately? Drop it in the comments.

Alana Sparrow 

Making Leaders Irreplaceable | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

70% reply to my first LinkedIn note.

No, it’s not “thanks for connecting.”

And no, I’m not warming them up for 3 weeks first.

I straight up ask why they want to connect. 

No apologies.
No tiptoeing.

Most people accept connections and ghost. 
Or worse, immediately pitch.

Both are leaving opportunity and maybe money on the table.

Here's my exact follow-up framework:

Step 1: Qualify before accepting 
Not everyone gets in. 
I look for: 

• Personal interest (they fascinate me) 
• Industry colleagues doing interesting things
• Engaged community members
• Clear ICP signals

Step 2: The message that works for ICPs

"Hi [Name], wonderful to meet you! Happy to connect.

[Insert specific thing from their profile that caught my attention]

I'm here meeting interesting people, paying my bills, and hopefully doing something good for society. You know, massive goals.

Always curious to know what people I'm connected to hope to get from this weird platform. So I'm all ears.

I'm curious to ask if you don't mind...and there's no wrong answer...

Are you just looking to expand your network or considering personal brand strategy for yourself?

Have a great rest of the week! 
Alana"

Why this works:

• It's genuine (I actually mean it
• Shows I looked at their profile
• Shares my goals in a light way
• No pressure, "no wrong answer"
• Clear but not pushy about what I do

The results:

70% response rate. 
+50% say "I'm interested in talking about my personal brand."

These are 7-8 figure founders.
Following me for a reason. 
Not because I'm aspirational.
Because they need what I have.

Here's the thing:

They're busy. 
They won't reach out first. 
But they're sending signals.

• Sharing company content only
• Posting without engagement
• Following personal brand strategists

That's not accidental. 
That's intent.

By reaching out this way:
• I show confidence
• I offer value 
• I move qualified prospects forward

Not doing this with every ICP connection?

You're missing the point.

And the opportunity.

This isn't about volume. 

It's about recognizing intent and having the confidence to start real conversations.

Will you give this a try?

Meta stole my sacred Friday and I’m still pissed.

I protect my Fridays like they’re the last clean thing I own. Pedicure by noon. Coffee was perfect. Head was clear. I was ready.

Then Facebook decided I was a criminal.

Ad account locked. No warning. No explanation. Just gone. So I did what you do. Went to the chatbot. Which was exactly as bleak as you’d expect. Three hours. On hold, in a queue, down a rabbit hole into another rabbit hole. Every response was a door closing. I watched noon come and go.

Then it said goodbye.

Not sorry. Not try again. Goodbye. One word. A period. Then it sent me a link to review the community guidelines. Like I’d been running a cartel. I was trying to sell a coaching program.

The fix? Two settings. A profile permission. An email address. Account unlocked in seconds.
It knew the whole time.

And honestly? We’ve all been that chatbot. Given people process when they needed help. Made someone feel like a problem to be managed instead of a person.

The pedicure’s rescheduled. The grievance is immortalized. And Facebook still owes me a Friday.

How I get inbound calls from 10-fig brands 

Easy, I turn LinkedIn into FB....

Haha, at least according to one guy. 

A few months back, someone clapped back at a story post:

“Stop turning LinkedIn into Facebook.”

The irony? 

That’s classic FB aggression. 

The thing they don't want they dropped on my step.

Of course I (sort of) ignored it.

Then an hour later, after coffee,
I took a call from a 10-figure brand.

Inbound lead.

They’d been following for a bit.

On the call they mentioned a post that made them reach out. 

Even sent it to the new CEO.
( freaking loved it BTW )

Was it about strategy? 
Market analysis?
Industry insights? 

Nope. 

A Father’s Day post about my dad and how he shaped my approach to business and getting sh*t done. 

The exact kind of “FB content” that guy thinks doesn’t belong here.

Quality storytelling works everywhere.

So yeah, real humans run businesses.
They want to work with real humans.

If that offends someone’s idea of “professional,”
I’m good with that.

I share tons of brand strategy content. 

How it impacts bottom lines. 
Drives business culture.
Advances careers. 

The future belongs to leaders and brands who show up as whole humans.

What’s your take? 

Sanitized corporate speak or candid leadership conversations?

Come on Jeff, that’s a question we all know the answer to.

So don’t drop in “people do business with people,” cuz I already said that.

Add something of great value in the comments, brilliant peeps.

Please and thank you.

PS: Tomorrow I'm laying down hard facts about how brand can steady or even save your business in a down market. 

PPS: Follow for daily brand strategy at 6:30am EST, same time I used to swim laps in HS before clients knew my name.

After careful observation of my LinkedIn feed, I feel compelled to issue the following brand advisory.

Be authentic.

But make it a brand.


Be consistent. But never formulaic.

Post every day.

Only post when you have something to say.

You should always have something to say.

Never post just to post.


Charge your worth.

Never talk about money.

Talk about money, but make it a story.

Not that kind of story.

A vulnerable story.

Not that vulnerable.

Just vulnerable enough to close.


Having a methodology means you’ve been compromised.

Not having a methodology means you have no authority.

Name your methodology.

Do not call it a methodology.


Authority is gatekeeping.

Gatekeeping is bad.

Unless you’ve earned it.

Do not say you’ve earned it.

Post about almost quitting instead.

It performs better.


Reposting is desperate.

Your best content deserves a second life.

Do not let it be seen doing so.


Think for yourself.

Everyone is currently thinking for themselves.

It is, from where I’m standing, indistinguishable from not thinking for yourself.


The ones who’ve cracked it are selling a course.

You should take the course.

It will teach you to think for yourself.

I have done most of this.

The parts that worked, I kept quiet about.

The parts I kept quiet about built the business.


The most qualified people in every room I have ever entered are doing none of this.

I do not know how to explain this.

I am choosing not to at this time.


I am not suggesting you abandon strategy.

I am suggesting you stop performing it.


I trust this brings clarity to what we should and should not be doing at this time.

You’re welcome.​​​​​​​​​​​​​​​​

———
Follow Alana Sparrow for all the brand insight you need 6:30am EST, M-F.

Have you ever tried to explain what you do… and the person across from you just doesn’t quite get it?

Or maybe they get it, but aren’t interested.

And the cost shows up in your bottom line, not your ego.

We need to fix that.

Here’s the problem. If you can’t say what you fix across a table it’s likely you’re not saying it in your offer either.

Get this right, and you have the right offer. The strongest expert businesses own one lane. They solve a specific expensive problem with a unique process. 

So here’s how I think about it.

First, get clear on the offer itself.

Not just something you could sell.
The premium offer that actually reflects your depth, the transformation you provide, and the kind of business you want to build.

Then you position it.

That’s where you define the lane you’re actually claiming. Then get clear on who you help. People we want to work with. People we know we can help. People who can pay.

What makes your work hard to compare.

And how to say it so the right people get it immediately.

Then your messaging has something solid to stand on.

Because messaging without a clear offer and positioning is usually just a lot of words doing too much work.

That’s exactly why I’m opening two live rooms right now.

One will help you create the right premium offer.

The other will help you sharpen the positioning and messaging around it.

If you want details, comment or DM me:

OFFER
AUTHORITY
or BOTH

and I’ll point you in the right direction.

PS: do you find messaging hard?

Consider this your personal invitation.

I'm doing a limited LinkedIn Live series, a mini-podcast, basically, where I show up, talk straight about brand and positioning at a level most people don't have access to, and then open it up for real conversation. No slides. No deck. No pitch. Just thirty to forty minutes of the kind of thinking that actually moves something.

This episode is BUILT ON PURPOSE, How Your Why Drives Your Market Position.

Most people build their brand around what they do and never ask why. That gap, between what you do and what's actually driving you, is almost always what's making everything harder than it needs to be. The wrong clients, the rates that feel impossible to hold, the exhausting sense that you're always explaining yourself.

We're going to close it.

I'll share how I've done it, how I've helped others do it, and give you something concrete to walk away with. Then we open it up, questions welcome, but keep them on the theme.

See you inside.

BUILT ON PURPOSE, How Your Why Drives Your Market Position

I’m testing a new LinkedIn Live that’s basically a mini-podcast: 30–40 minutes of CEO-level brand + positioning thinking (with a little attendee or guest Q&A at the end). I want the first few episodes to be built around what you actually need most right now, so vote on what you want me to cover first.

The author can see how you vote. Learn more

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

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Performance ScoreFrank Velasquez's LinkedIn Performance