Bluelambda

Bluelambda™ Helps Online Stores Grow.

Bluelambda helps small to medium-sized online stores grow bigger through getting more visitors to the store, converting more visitors into customers, and keeping existing customers happy.

Find out more at Bluelambda.com.

Director, eCommerce Growth

Full-scale Academy

Full-scale Academy is the education division of Bluelambda.

Our unique Full-scale Framework, shared through our insightful newsletters and free 7-day email course, provides advanced business owners with actionable strategies for growth. 

From mastering positioning and value propositioning to navigating the complexities of attribution and metrics, we're committed to empowering eCommerce brands with the knowledge and tools they need to succeed.

Founder

Online Store Ninjas

Online Store Ninjas is an eCommerce Retailer of Lifestyle, Fashion and Beauty Brands.

Director, eCommerce Marketing

The Conversions Podcast

Learn how to get more of your site's visitors to take action, increase your conversion rates and get more sales, revenue and leads on your website on The Conversions Podcast. 

We interview conversion rate optimization specialists, technology specialists and eCommerce business leaders to get you the most up to date conversion strategies you can actually use.

Host

Conversions Guaranteed

Conversions Guaranteed™ helps your online eCommerce store get more sales and revenue, without having to pay for or invest in getting more traffic - Guaranteed.

Conversions Guaranteed's services have been integrated into the parent brand Bluelambda for a unified approach to helping our clients grow their eCommerce stores.

eCommerce Conversions Strategist and Founder

Barclays Capital

I was part of the Barclays Capital graduate program. I worked as part of the Global Networks Team designing, supporting and deploying network equipment in Asia as well as globally.

Analyst

Full-scale Growth Acceleration for Ambitious eCommerce Businesses at Bluelambda

I'm a trusted growth partner to fast-growing eCommerce stores and my team helps them scale their businesses to global success.

As an eCommerce entrepreneur, I've seen the challenges that come with scaling a business from $1 million in revenue to $10 million or more in annual sales. In order for my clients' businesses to grow at this rate, they need help understanding how customers are engaging with their brand or product online and offline, as well as how they can use data insights and marketing strategies to build customer relationships.

We have extensive experience of working with online retail brands across various industries including supplements, health, skincare, fashion, beauty, home decor, electronics and more. 

The cross-border expertise we offer has helped many brands grow exponentially from small niche players in Asia and the US into global market leaders by tapping on new markets such as North America, Europe or Australia through our network of global logistics partners combined with global expertise.

Francis Teo

TikTok

User Acquisition 
Stakeholder Management
Paid Advertising

Growth Marketing Manager

Work on Climate

(Volunteer)

1. Source and onboard relevant experts for Expert Office Hours, covering various sectors and verticals in climate

2. Promote program usage within the community: 3x monthly program usage in 6 months) 

Work On Climate is home to the world's largest climate community, with 17,000+ members (Jan 2023). We are a non-profit helping more people work on fighting climate change through our programs and partnerships.

The goal of WoCl Expert Office Hours is to get people who want to work in climate in the same room with people who do – to share knowledge, foster interpersonal connections, and demystify the idea of working in climate and the people in it.

Program Coordinator, Mentorship Team

Coda Payments

- Lead customers' life cycle journeys planning and execution in key markets
- Channels: paid social/email/push notifications/SMS/direct messaging app

Growth Marketing

- Spearheaded lead generation, and customer life cycle initiatives (Tools: Drip, Klaviyo –  Klaviyo Product Certified)  
- Responsible for end-to-end implementation of conversion optimization initiatives for eCommerce stores (Facebook Media  Buying and CRM), and active optimization of Facebook Ads 

- Klaviyo Sales Certified

Digital Marketing Manager

- Facebook Certified Media Buying Professional
- Klaviyo Product Certified (Email & SMS Marketing for eCommerce)

Digital Marketing Executive

Wine.Delivery

•	Analysed trending keywords, drove website organic traffic with Google Keyword Planner
•	Developed 2 digital campaigns by utilising paid search and social ads to drive conversion
•	Collaborated and liaised with external partner to co-host a campaign that increased brand awareness 
•	Revamped and designed eDM templates

Digital Marketing

FOMO Pay

•	Managed advertising budget for Facebook ads to drive  conversion for mobile money
•	Planned content calendar to improve efficiency by applying SEO skills and identifying online trends

Marketing

Business Solutions Case Club, Nanyang Business School 

Asian Business Case Competition 2018
- Director of Events

•	Spearheaded in conceptualizing and executing social events for international participants from 9-11 countries
•	Secured vendors and venues to assure smooth executions of the events for approximately 100 participants

Student Associate

AIESEC Singapore

- Supplying international talents to companies to take them on as full time interns
- Matching and realising global youth to bridge the talent gap in the industry

Business Development Executive

NETS

•	Conceptualised and launched 8 successful scalable events across tertiary campuses 
•	Liaised with at least 3 internal and external stakeholders to ensure successful campaign delivery 
•	Oversaw and executed online and offline campaigns that drove more than 100% MoM growth in e-payment transactions

Merchant Business

Luxasia

•	Examined current brands’ social media strategies and proposed new methodology to select Key Opinion Leaders (KOLs) across 30 brands

Marketing Team

Growth Marketer

*views are my own

I do things for the plot 🏋️‍♀️

I am a growth marketer experienced in the eCommerce, gaming, and fintech spaces.
Outside of work, I enjoy learning about climate, startups, marketing, product strategy, and exciting stuff happening in the technology realm.

I am very good at building optimal processes, solving process-related problems, keeping things in check, and teams accountable. I like to move fast and be the dumbest person in the room to learn more from the rest.

🌟 Let's chat if you are working on any interesting business ideas, I might be able to connect you with someone who can help! (https://calendly.com/jieyuchan/coffee30)

Linktree: https://linktr.ee/jieyuchan
While on the road: http://www.nanyangchronicle.ntu.edu.sg/Lifestyle/2505backpack.html

taplio

The Battle

Francis Teo

🔮 Jieyu Chan

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