Sparkbound

We exist to unlock the potential of people to do more good, better.

Sparkbound is a leadership development academy disguised as a medical sales organization and medical device distributor. We are focused on going beyond transactions and enriching the lives of our people, partners, and practitioners.

Founder & Principal

Enovis

Sr. Salesperson building Sparkbound ❇️

Arthrex

Agency Sales Manager

Arthrex Extremity & Trauma Lead & Territory Manager

Upper Extremity Sales lead

Arthrex Clinical Specialist

Arthrex Technology Consultant | Sales Professional 

Empire Medical

Executive Sales Manager

P4L Fitness & Torque Sports Performance

Director of Sports Performance

Hospital for Special Surgery

Worked independently for Dr. Adele Boskey’s laboratory. Dr. Boskey is 	interested in tissue mineralization; the ultimate goal in the lab was to improve bone quality by providing insight needed for new 	therapies and tissue engineered products. My specific research project was focused on the role of proteoglycans in the bone mineralization process. More specifically, I looked at the effect of 	the interaction between the large proteoglycan, aggrecan, and aggrecanase (ADAMTS) and aggrecanase inhibitors (TIMP) on hydroxyapatite formation in a gel system. My work was paralleled 	with identical studies performed in this laboratory in a cell culture 	system.

Research Assistant

Weill Cornell Medical College

Presented and participated in weekly journal clubs. Partook in a Lab Techniques Workshop and Clinical Skills Workshop. Scrubbed into surgeries at the New York-Presbyterian Hospital. Gave an oral 	presentation at Leadership Alliance National Symposium and written and poster presentation of my research at Weill Cornell Medical College.

Intern

I help salespeople become sales leaders w/ the Salesblazer Method™️ | Executive Sales Leader

Over the last decade, I helped build multiple multi-million dollar medical device territories by developing new markets and strategic sales teams. I also helped customer-partners build their personal brands and land consulting contracts, which led to developing new products/techniques and enhanced patient outcomes.

Then, in 2023, I hit a fork in the road. Do I continue building someone else's company at the expense of my convictions, or do I risk my comfortable life to gain personal agency, take complete ownership over my future, and craft something worth telling a story about?

Building something on my terms and diversifying my income would be the best pathway towards control over my calendar, autonomy over the work I get to do, and the direct impact I can have.

While this pathway has not been easy, the results have been remarkable.

Since leaving a sales executive role with a great brand, I have been able to replace my income by working for myself with less effort (working smart).

I have launched Sparkbound, a medical sales & marketing organization that goes beyond the transaction and seeks to enrich the lives of others.

Sparkbound not only helps our people build influential careers, increase our partners' influence, or improve our practitioners' patient outcomes, but we also want to help aspiring difference makers become the change they wish they could make... and then help them make positive change happen.

My mission is to help you see that you're not stuck. You don't have to labor and live as others expect you to. My mission is to help you challenge the status quo, lead by design, and choose the impact you wish to have.

I love writing about leadership, specifically leadership without titles, about how high-impact professionals can earn personal agency, purposeful productivity (doing more good, better), and meaningful work.

Francisco Martinez

Most people wait for the perfect opportunity to start leading.

The perfect promotion.
The right work/life balance. 
The sales kickoff meeting.
A bigger team.

But here’s what I’ve learned after building sales teams:

There is no perfect opportunity.

The promotion won't make you a leader.
There is no such thing as work/life balance in sales leadership.
Leadership happens before the title. 

The people who get promoted don't wait. 

They start.
They lead anybody.
Create opportunities to serve.  
They find solutions that everyone has been aching for. 

Because they understand something most people ignore:

You don’t build influence by a title. 
You earn it by leading. 

Serving builds trust.
Solving problems makes you indispensable.

That’s exactly how I've gone from a sales demotion to now running my own sales organization.

Not with a perfect plan.

But by showing up every day seeking to enrich the lives of others.

What about you?

Making Leaders Remarkable | Follow for systems & strategies for effortless leadership & remarkable work | Founder & Principal building an 8-figure sales agency from scratch

The best leaders aren't the smartest in the room. 

More knowledge won't get you promoted. Try this instead:

Acquire wisdom. 

Here's why:

🧠 Knowledge is about knowing more. 
🦉 Wisdom is about knowing you don't know enough. 

🧠 Knowledge says, "I know the answer." 
🦉 Wisdom asks, "What's the right question?"

🧠 Knowledge recites best practices. 
🦉 Wisdom knows when to break them.

🧠 Knowledge speaks first in meetings. 
🦉 Wisdom listens, then synthesizes what others missed.

🧠 Knowledge focuses on being right. 
🦉 Wisdom focuses on being useful.

🧠 Knowledge collects information. 
🦉 Wisdom connects the dots others can't see.

The leaders who get promoted aren't the ones with the most certifications or the biggest vocabulary.

They're the ones who can navigate complexity, read between the lines, and make decisions when the data is incomplete.

They turn information into insight. Problems into opportunities. Chaos into clarity.

Stop collecting knowledge. Start cultivating wisdom.

Your career will thank you.

What's one moment when wisdom mattered more than knowledge in your career? Share below 👇

-- 
♻️ Repost to help others lead with wisdom
➕ Like and follow Francisco Martinez for more insights

The best medical sales reps don't sell. They serve.

After 13 years in medical sales, I've watched too many reps crash and burn trying to be the smartest person in the room.

Here's what actually works:

Stop trying to impress doctors.
Start trying to improve patient outcomes.

This mindset changes everything.

Here are the non-negotiables for high-performing medical sales reps: 

✅ Lead with patient impact, not product features
✅ Create opportunities to serve your customers. 
✅ Play the long game and build trust as you build your pipeline.
✅ Educate, educate, educate. 
✅ Don't knock the competition. 

Here's the interesting truth:

When you stop selling and start serving, your numbers go up.

In medical sales, we don't just move products.
We're integral to someone's healing.

Act like it.

What's the most important lesson you've learned about putting people before profit?

♻️ Repost if this resonates
➕ Follow for more on character-driven sales leadership

The wrong path looks promising. 

Until you are replaced. 

I used to think success came from putting in the most hours.

→ First in. Last one out.
→ Say yes to every opportunity.
→ Take work off your boss’s plate. 

The formula they sold us:
Be everywhere → Pay your dues → Trust the process

But here’s the problem:

Budget cuts happen.
Burnout persists.
And no one is looking after your career. 
One bad performance can make you replaceable. 

Now I focus on building what can’t be replaced:

1. Your Attitude
You can’t control every outcome.
But you can control whether people want you in the room when things get tough.

2. Your Wisdom
Thanks to ChatGPT, Knowledge is cheap these days.
But applying that knowledge? That’s hard-earned. 
Wisdom only comes from personal experience plus reflection.

3. Your EQ Skills
Tools change. Markets shift.
But people don’t. The ability to communicate and win with people will outlast AI. 

4. Your Character
Character can’t be bought. 
It is developed and tested over time. 
While others focus on competencies and credentials, build the foundation that no one else is. 

5. Your Discipline
Motivation can pack a punch, but has a short fuse. 
Discipline keeps your butt in the chair no matter how you feel. 


6. Your Leadership
Leadership isn’t a title.
It’s creating opportunities to initiate acts of service.

7. Your Point of View
A unique, well-reasoned perspective is a moat.
It sets you apart in a world drowning in copycats.

These 7 things made me indispensable.
No org chart. No market shift. No competitor can take them away.

You don’t need to protect yourself.
You need to build value that no one can replace.

♻️ Repost to help your tribe become indispensable
➕ Follow to learn how to become the one your company can't live without

Don't just pray for a great culture.

Be the answer to your prayer.

It's easy to hope for a healthy workplace—one where you feel safe, valued, and seen.

But culture isn't something you stumble upon.

It's something you help create.

Culture is not:

- Pizza, ping pong, or even pickleball
- Unlimited PTO or remote work
- A profitable business unit
- A mission statement
- HR department
- Core values
- The CEO

The success or attitude of individual contributors is not the measure of culture. 
But is measured by:

- Low burnout
- Employee referrals
- High retention rates
- People celebrate each other
- Alignment of all people and parts
- The way employees feel on Sunday night

Yet, no culture is perfect. Even great workplaces will disappoint at times.
And that's okay.

That's why what matters is how you carry yourself and champion the culture you wish you had.

You bring attitude, habits, and values everywhere you go.

The best cultures aren't found. Courageous people cultivate them.

So yes, pray for a great team, a mission you can stand behind, and a culture that breathes life.

But don't stop there.
Be the person who:

- Gives credit
- Has a bias for action
- Chooses to lead without a title.
- Praises the efforts and success of others.
- Isn't waiting to be asked to serve but creates opportunities to serve.

You're not just a recipient of great culture.
You're crafting it—every day.

How else can someone be the solution to a better culture?

If you want to work remotely, that's great.

If you want a hybrid workplace, that's awesome.

If you want to return to the office to be present with people, wonderful.

If you want to quit and work for a remote company, go for it.

If you want to bring everybody back from their home offices, own up to it.

If you want to go to a 4-day work week, that's also cool.

So many people are trying to fortune-tell the future of work.

Many are trying to push their version of success on others.

They pretend that one way of working is better or superior to the other.

Stop believing everyone's opinions.

You live in the digital revolution, which provides many options.

Determine the direction of your life and what works best for you this season.
Then get after it!

Be faithful no matter where you work.
That's true success.

99% of people overcomplicate career moves.

So, in 2023, I simplified the riskiest career decision of my life. 

What they won't teach you in school or corporate America is that all you need is:

1. Direction - where do you want to go in life? 
2. Anti-goals - what are you not willing to give up?
3. Convictions - Why and what must you do no matter what?
4. People - whom do you have as your personal board of advisors?

Things you don't need:

1. To listen to your heart.
2. 5 & 10-year plans.
3. Large network.

The key is to decide on your career before you need to choose. 

And no matter what, be excellent and intentional. 

Because none of this matters if you suck at your work.

What would you add to this career decision framework?

After 13 years in medical sales (17 total in sales), I've had to reinvent my career several times. 

I have been demoted, stuck, and promoted. 

I have represented large brands and startups. 

Every time, it has come down to these basic but powerful habits. 

Here are the 17 powerful habits of high-impact salespeople:

1. Focus on what you can control: your attitude & actions
2. Learn to say, "I don't know, but let me find out." 
3" Give, don't take. Give away your time, expertise, & self. 
4. The day starts the night before. Wake up to execute. 
5. Practice patience, not passivity. Growth takes time. 
6. Like navy seals, train with a pod of peers. 
7. Sundays are for strategy. Plan an ideal week.
8. Get aligned every quarter with your values and mission
9. Always be checking in on your character. 
10. Do what you say you will do, even if it costs you. 
11. First impressions are for impact, not to impress. 
12. Time block high revenue activities. Ruthlessly stick to it
13. Send a weekly highlight report to your boss. 
14. Send a weekly lessons learned report to your team. 
15. End each day with a self-assessment review of yourself.
16. Solve big problems instead of reacting to fire drills.  
17. Go beyond the transaction and seek to enrich lives. 

Medical sales, and all sales, is more than hitting quota. 

It's about becoming the person you would rave about doing business with. 

What did I miss? 

--
♻️ Repost to help your network become a high-impact salesperson
➕ Follow for more tips on how to grow your sales career

The best sales leaders don't obsess over numbers. 

They obsess over people (and their growth). 

Here's a simple playbook for developing your people: 

> Invest in everyone, not just top performers.
> Be the leader you wished you had.
> Know your people's strengths & weaknesses (personal SWOT).
Create an actionable development plan that drives better paychecks.
> Become a broken record with the company's mission, values, and vision.
Connect people's "why" to the company's purpose.
> Coach, don't command.
> Delegate to grow people, not just clear your plate.
> Lead from the trenches with daily rep face time.
> Make 1:1s sacred (& follow through).
> Celebrate effort, not just results.

The math is simple:
Better people = better culture = better results. 

Choose people over profit because people matter more. The byproduct? They generate profit. 

Do you agree?

Character is king. 

You can't fake true character. 

The truth of one's character is revealed in time.

Trust me when I say:

- mastering influence
- excelling in your role
- crafting solutions as a niche
- teaching others to create success

And above all, being worthy of remark...

Will make it 100x easier to get promoted.

Waiting for an opportunity isn’t reliable. Go create a demand for your skills.

The sales boss who kills careers obsesses over numbers. 

Instead of the growth of their people. 

This is especially true in medical device sales, where companies want market share at the expense of people.  

That's why they obsess over acquiring managers and not leaders. 

Leaders help people grow. 

Sales leadership needs to stop:

❌ Managing spreadsheets
❌ Celebrating ONLY the quota achievers
❌ Compromising culture for short-term wins
❌ Measuring success by one bad quarter report

Instead leaders do the following:

✅ Help their salespeople make SMARTER goals
✅ Help align their goals with the company's purpose and goals
✅ Have clear expectations and stop micromanaging
✅ Recognize growth moments that build character
✅ Invest in their potential even when it costs you today
✅ Measure success by their consistency and direction

The leaders who get this right are the ones who:

↳ Ask more questions of their people (they care about them)
↳ Spend more time coaching and practicing
↳ See potential in people before they see it in themselves
↳ Build careers, not just quarterly results

I've watched this play out over and over.

When you care about the people you care for more than just their numbers. 

You want people not just to hit their targets because they have to. 
You want them to crust it because they want to, and they are bought in. 

What's the most impactful way a leader has invested in your growth?

♻️ Repost if you believe in people-first leadership
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Caring isn't a strategy you implement. 

It is a lifestyle you embody daily.

So stop acting like you care. Start actually caring. 

❌ Don't perform empathy for your team 
✅ Genuinely invest in their growth

❌ Don't fake interest in customers
 ✅ Detach from profit and connect as humans

❌ Don't care for the applause 
✅ Care because it's a person you can impact

If you feel you are acting, tell yourself to care genuinely.

Do the work to make an impact, not just to impress.

What's one way to embody authentic care?

♻️ Repost to create a more caring world
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The most dangerous attitude in sales?

"I already know that" or "I don't need help."

I've seen sales careers, especially med sales, crash and burn with that attitude.

Earlier in my career, I saw my own ego get me demoted because of words like that.  

I've seen the most talented salespeople miss opportunities because of that attitude. 

Here's what I've learned about success in sales:

The moment you think you know it all or don't need help, you've already lost.

The top performers who succeed in the long run are the ones who:

↳ Still walk through their checklist before time with a customer
↳ Invite teammates to review your performance
↳ Ask "what would you have done differently?" after every encounter
↳ Read and learn daily
↳ Do not defend against correction from leadership

You only learn from every conversation in the field if you have a humble attitude.

An attitude that wants to improve. 
Craves to learn. 
Never comfortable. 
Is teachable. 

Being humble means:
- You haven't arrived (& never will)
- You can't get there without others

It's not about being weak.
It's about being wise.

Sales is hard and competitive. 

But if you stay teachable and humble
You'll overcome.

Choose a leader instead of a job. 

The wrong manager can hold your career back for years. 

The right managers see your potential, help you unlock your potential, and champion your promotion. 

The best leaders are agnostic to the logo they represent. 
They are believers in the people they are responsible for. 

The best managers prioritize people first, then profit. 

I've worked for great leaders. 

- They believed I had potential.
- They asked about my wife & children. 
- They invested in me even when I deserved to be fired. 
- They designed comp plans around revenue goals, not quota.
- They created roles to solve problems that fit my passion and strengths. 
- They listened - and did not turn on me - when I considered outside offers.

I once struggled because I wasn't sure I wanted to be in this industry. 
My leaders noticed my decreasing excitement, put their arms around me, and said, "Where do you want to be? We'll help you get there." 

They are why I stayed when I was offered better financial offers. 
They are the reason I haven't quit the medical device industry.

Ultimately, their leadership has produced several promotions for me, bigger paychecks, and once-in-a-lifetime career opportunities. 

Choose leaders who want to see you grow today. 

Agree? Let me know your thoughts👇

The best ideas don't come from dreadful meetings. 

More brainstorming on a whiteboard won't move your business forward. 

Ideas matter.
All great things started with an idea. 
That was executed. Iterated. Reshipped. 

Whether ideas to improve the workplace.
Or ideas for new products or companies. 

Ideas accelerated my career. 

I went from being demoted to an accelerated promotion track due to the high-impact ideas I brought to the table and executed. 

But if you never make time to break away to generate ideas, you'll never make time to execute them. 

Here's my Idea OS:

1) Get outside
> Find a happy place. 
> Schedule it during the best time. 
> For me, it's sunrise mornings in the hills and trails behind my house. 

2) Have a plan
> Have an exercise plan: you can walk, ruck, or run
> Have a thinking plan: what are you listening to? Podcast? Music? Audio book?
> For me, it's whatever I am working on or wanting to create. 

3) Come prepared
> I get to my happy place and set time with juices already flowing.
> This means I have already read, prayed, and prepared my heart. 
> Getting out and moving takes it to the next level. 
> Bring the right tools: notepad & pen, notes app, podcast app, etc. 

4) Capture
> When an idea or thought arrives that I want to capture, I pause. 
> I use Ali Abdaal's Voicepal app to record and transcribe all my thoughts. 

5) Create
> Don't just waste this session by doing nothing after the fact. 
> When resolve is high, take action. 
> Make a plan to outline the next steps of the best and most crucial idea you had. 
> Take a step to execute the first thing in that idea. 
> Schedule the following steps. 

Commit to a place and time to get outside and move. 
Chart a course for your time there. 
Capture what matters most. 
Commit to execution. 
Craft a plan around the most essential idea. 
Create and execute. 

For me, not one week goes by without me getting out there at least once. 

What are your favorite ways to get your creative juices flowing? 

♻️ Repost to help your tribe ditch meetings and be more creative. 

Follow Francisco Martinez for more insights like this.

The brutal sales career truth about quota achievement, presidents club, and MBAs:

None of these buys you job security. 

My first year of quota achievement actually got me a demotion.

I was putting up solid numbers. But my attitude? 

 Not helpful. Not responsive. Not aligned with what leadership needed from me.

That demotion was a wake-up call.

Being a top performer doesn't make you irreplaceable.

Showing up consistently with results, character, and attitude buys you security. 

Consistency is hard because it requires discipline.
It requires being a person of high character.
Someone true to their word.

Knowledge is abundant.
Tricks and Hacks are everywhere. 
Dependability is scarce.

Once I changed my attitude, everything changed:

- I became someone leadership could count on.
- I showed up for my team, not just my quota.
- I did what I said I would do, even when it cost me.
- I stopped chasing numbers and started building trust.

My career not only recovered, but it also skyrocketed. 
Then I earned endless opportunities from within and from other companies. 

Instead of focusing on bigger numbers, ask yourself: "Am I someone people can truly count on?"

What's one way you've seen reliability beat raw talent?

Don't quit. Don't give up. Turn that frustration around. 

Success is not a corner office, a title, or a bigger role. 

Thinking vanity metrics measured success almost destroyed my career. 

Thinking I could impact lives if I had that bigger role hindered my effort. 

I realized that it wasn't my managers keeping me from bigger and better things. 
It was me. 

Once I chose to be a salesblazer, making positive change happen right where I was and leading without a title, my career blossomed. 

Here's the mindset that finds success with or without titles:

- You make change happen for the sake of others. 
- You initiate solving common problems your way. 
- You think beyond your role. Create a rising tide. 
- You are willing to ask for help from your tribe.
- You are faithful with what you've been given.
- You detach from outcomes. Create systems. 
- You know what makes you unique. 
- You don't hate small beginnings.
- You adopt the 12-week year. 
- You aim to work hard. 
- You excel. 

The result? 

You build an impactful and successful career.

The most impactful leaders are the ones who serve. 

Leadership is not a license to do less but a responsibility to serve. 

But everyone gets servant leadership wrong.

It's not about being willing to serve.

But initiating acts of service.

Change from this:

- "If there is any way I can help you let me know."
- "I love helping and serving others."
- "Tell me how I can help."
- "Do you need any help?"

Initiate service this way:

- "I see the best way I can help you is by option a or option b. Which one is it?"
- "You have a lot going on. I am going to take this off your plate."
- "I knew you would say you didn't need help, but I showed up anyway and am ready for you to put me to work."

Most people will not ask for help or say they need it, even if you ask.

Servant-leaders know this and create ways to serve and surprise others.

How will you create opportunities to serve others next week?

Hi, I’m Courtney Turich. Medtech leader. Shark Tank entrepreneur. Podcast host. I build what doesn’t
exist yet and help others realize they can too. I’m passionate about turning ideas into impact and
people into powerhouses.

Throughout my career, I’ve led transformational growth in healthcare, from startup disruption to
global commercialization. As VP of Sales & Marketing at Cooler Heads, I’m helping cancer
patients retain their dignity and emotional well-being through scalp-cooling innovation, but my
mission goes even deeper: to ignite confidence, lead with purpose, and energize the teams and
solutions that change lives.

I developed a product that made it onto Shark Tank, ultimately securing a deal with Mark Cuban
and Lori Greiner. This unforgettable experience fueled my passion for innovation, fearless
thinking, and making bold moves.

At my core, I’m a small-town girl who dreamed big and never looked back. I’ve lived in eight
states, consistently stepping outside of my comfort zone and learning to thrive in the unfamiliar.
That journey fuels my passion for helping others discover their strengths, own their voice, and
lead with boldness.

I love guiding young professionals, coaching teams, and seeing people light up when they
realize what they’re capable of. I want people to feel good about who they are and know they
can accomplish anything they set their minds to. I thrive in newness and in starting things from
the ground up and watching them blossom, whether it’s a business, a career, or someone’s
confidence.

I’m also the host of Bold Moves, Confident Choices, a podcast about defining your path, making
fearless decisions, and embracing change to shape your future. Through candid stories and real
advice from remarkable guests, my goal is to empower you to take charge and create the life
you envision.

Real leadership means being honest, being human, and lifting others as you climb.

Be Bold. Be Confident. Be You.

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