I help 7-8 figure brands turn one-time customers into lifetime buyers through strategic email systems that maximize customer value and drive repeat purchases.

Since 2017, I've worked as an email strategist and copywriter, helping over 100 businesses generate more than $25 million in revenue through retention-focused campaigns, customer journey optimization, and lifetime value maximization

Today, I partner with established brands who have solid products but struggle to keep customers coming back for more.

Whether you're looking to increase repeat purchase rates, extend customer lifecycles, or build email sequences that turn buyers into brand advocates, I help you create the systems and write every message that transforms your customer base into a predictable revenue engine.

📩 DM me "RETENTION" if you want to turn your email list into a customer loyalty machine — backed by the strategies that keep them buying.

Francis Nayan

I truly think MOST writers are getting worse because of AI.

YOU may be too.

I've watched clients prompt ideas before brainstorming with me on a call. They paste outputs before reading the dang thing twice. They "generate" ideas instead of looking at the data in front of them. They publish drafts that don't even sound like them. They obsess over a sentence and have Claude re-write it for 20 minutes instead of just doing it themselves.

Brother, this is how writing skills die.

Maybe not overnight, but one lazy and swiped prompt at a time.

People used to really CARE about what they posted, published, or sent to a client.

They used to have a reason behind every sentence crafted.

Now many open ChatGPT before they even think about the message or grab an output just because it "sounds good enough".

AI should speed up thinking.

It should not replace it.

The writers who still think deeply, understand WHAT they should look for, and discern between a good idea and a bad one will dominate the next five years.

Because most people stopped sharpening that marketing blade, and the gap is growing every day.

Email Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Newsletter Operator | Partnered with 100+ DTC & Personal Brands

The time is right for copywriters who care.

If you’re a half-decent writer and can think more strategically past a few prompts, then you’ll PRINT, brother.

Stay sharp.

Read the books.

Study the swipes.

Write with the data in mind.

Use the dang robots to amplify your skills.

Pitch, publish, and share your wins.

Don’t listen to the doomers.

There’s SO MANY opportunities out there for you.

SO MANY businesses looking for a smart writer who puts strategy and purpose behind every word and idea they bring to the table.

You got this, friend.

Creative Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Partnered with 100+ DTC & Personal Brands | Partners featured on Shark Tank, LA Weekly, USA Today, Men’s Health & more.

As a copywriter, fav way to get rid of 'writers block' is to speak that copy into existence. I'm a yapper.

I may have 'writers block', but I don't have talker's block.

Not only does it get words on the page, but your copy reads 100x easier too.

Nothing could've prepared me to realizing I'm the 'the old guy' on the marketing team 😭

If you have a lot of followers, great case studies, and call yourself an expert...

...but DON'T have an email list, then I assume you just hate money.

Been working as a email marketer for the last 7 years, but moved to Creative Strategy for a new business and and LOVING IT….

Who are the best Creative Strategists to follow on LinkedIn?

Trying to learn from the ELITE.

SPAM your list more case study emails.

Got a good client win? Got 10 minutes? Bombard your readers with an annoying and ridiculous amounts of proof and your process to get that win.

Not only are client wins compelling, but you let others see your process and that you know what you're doing.

At the end of day, that's all your list wants to know: 

"Is this person legit?" 

Flex your big dubs every week and watch those booked calls and sales roll in.

I love email.

But since diving into Creative Strategy, it’s been almost TOO FUN coming up with ideas, hooks, angles, scripting, etc. and coming up with the visuals.

New way of writing, thinking, and strategizing.

Creative juices are FLOWIN’.

Man, I bet writers were 100x more creative BEFORE remote work, right? 

Like imagine: 

Waking up early, getting the day started with the sun, and sipping on coffee while reading a newspaper.

And then throwing on clothes that'd made you feel confident and proud, and commuting to work seeing all of the characters of the world.

Maybe you'd chat with the barista at the nearby cafe. Have a quick breakfast place where everyone knows your name. See a bunch a different outfits and personalities driving, on the train, or walking to the office. Or maybe you'd overhear a conversation that'd make you think, smile, or cringe. 

All of THAT must have done something for your creative brain in the mornings.

Nowadays, I just make a drink, throw on my work hoodie, and hit Slack, the docs, and ESPs.

Not bad, but I bet the commute got your mind stimulated like nothin' else.

Another Monday

Another avalanche of "RIP [insert tool/service you have here]" posts

It’s wild how 1 case study can change your life.

I’ve seen businesses grow to 7-figures spamming and breaking down the same handful of case studies.

Want more clients?

Grab your wins. Get the 5-7 steps you took to get the win. And share it everywhere.

Email, social media, YT, email, email, and did I mention email?

Best place for swipes of converting DTC sales/landing pages?

Pharmacist 👉 Direct response copywriter for experts, coaches, consultants and course creators who are launching or relaunching an offer |Emails |Ads |Sales/Landing pages | Convert more ideal clients and make more sales

If you’re already generating sales but know your copy could be converting more of your traffic into paying customers…

Or you’re scaling a proven offer and need a copywriter who understands how to create ads, VSLs, and funnels that actually perform at higher levels.

👉🏽 That’s where I come in.

I’m a Direct Response Copywriter & Funnel Strategist. I help growth-driven coaches, consultants, eCommerce, SaaS, and DTC brands turn cold traffic into buyers and scale profitably.

WHAT I SPECIALIZE IN:

* Video Sales Letters (VSLs/TSLs) that keep viewers hooked and drive conversions
* Facebook, Instagram, TikTok & YouTube ads that cut through the scroll and boost ROAS
* Email marketing & launch sequences that maximize revenue per subscriber and LTV
* Sales pages, landing pages & advertorials built for conversions, not just branding
* Funnels (opt-ins, pre-landers, upsells, post-purchase flows) optimized from top to bottom


WHY CLIENTS CHOOSE ME:
* Proven experience writing for eCommerce, supplements, health & wellness, fitness, coaching, consulting, and info products
* I don’t just write copy, I think like a media buyer and strategist, creating hooks, angles, and variations you can test and scale fast
* Copy that has boosted CTRs, doubled conversions, and added six figures in revenue to campaigns
* Fast, reliable delivery: launch-ready copy and optimized iterations without hand-holding

CORE STRENGTHS 
✔ Direct Response Copywriting (ads, VSLs, sales pages, emails, funnels)
✔ Research-driven customer insight mining
✔ Compliance-conscious copy (health, finance, biz-op niches)
✔ Performance-focused: CTR, CVR, ROAS, RPS, EPC
✔ AI + creative workflow to speed execution without losing quality

👉🏼 Whether you need a control beating VSL, a scalable funnel, or emails that print money on demand - I’ll help you turn words into revenue.

📌 Let’s connect. If you’re scaling and need copy that moves the needle on your KPIs, I’d love to chat.


Victoria Onyeje, PharmD

I put a lot of thought and effort into my work.

And when I get testimonials like this, it makes it all worth it!!!

This a $297 offer, converting at 2-5x ROAS directly via Meta Ads. That's huge!!!

In her own words👇🏼

“…this is the highest 2 weeks of sales that I’ve ever had”

A good way to start me week!

Thank you, Jesus 🙌

🏆Launch Strategist & Conversion Copywriter for Coaches and Consultants | 📈Positioning, Buyer-Ready Messaging & Funnels That Turn Expertise Into Premium Clients 📲Product Marketing Manager • Pharmacist • Podcast Host🎤

I will never understand those who spend their entire day doing AI Witch-hunting.

Dedicating significant chunks of their day into trying to figure out if a post was written by AI or not.

Like whyyyy?

I understand it’s not a good look when people post AI slop, but some people see a very well written post…

And takes their time trying to figure out if the person even slightly used AI.

Focus on conversions.

Most of my clients welcome AI, ask for it, insist on it for speed, but without excluding the human touch.

They are having sold out and six-figure launches.

Go do something else with your time!

When I got into copywriting, I did all the boring things.

Took a bunch of courses (still taking).

Read a bunch of books (Still reading).

Hand-copied sales letters.

Spent hours dissecting winning copy and practicing.

Now, I leverage AI! 

But what makes me different than a non-copywriter who just prompts AI is the way I think about copy.

You can’t beat that.

It comes with all the dedication, time, experience, and persuasion/buyer psychology principles buries in ancient copy books.

One of the best shifts I made as a DFY service provider is selling to people who are already looking for what I offer.

Instead of trying to convince business owners they need a copywriter, I went for the ones who already knew they need a copywriter…

They knew who a copywriter is, and why they should hire one - they only needed to find out the best hire for their specific wants, and company culture.

Most marketing advice tells you to “create demand” or “educate your audience.”

And that’s not a bad advice, but you need to understand the right way to do that.

Do you don’t go casting a wide net in a very wide river.

You need to position yourself where people with the problem, the budget, and the urgency are already searching.

Stop trying to convince people they need what you sell.

Start attracting people who already know they need it.

Higher quality of clients, better expectations, higher pay.

Worth it!

If your message doesn’t move people from where they are to where they need to be mentally, they won’t buy.

Every “I need to think about it” is a gap.

Every ignored sales page is a gap

Every DM that goes cold is a gap.

Most business owners write messaging that describes their offer instead of messaging that dismantles the disbelief standing between the prospect and the purchase.

They lead with features. They lead with credentials. They lead with the what, the how, the price, the timeline.

But none of that closes a gap.

What closes a gap is a message that enters the exact conversation already happening in your prospect’s head…

Acknowledges what they currently believe, and then systematically shifts that belief until your offer becomes the only logical next step.

Treat your message as a bridge, not a brochure.

So the real question isn’t “why isn’t my messaging converting?”

Ask yourself… What does my prospect need to believe to say yes, and is my message doing the work of getting them there?

Because if it isn’t, no amount of posting more, boosting ads, or tweaking your CTA is going to fix it.

Close the gap first. Everything else follows.

Over 4 years of copywriting. 5+ years in digital marketing. Clients from 10+ countries.

Here’s what I know for sure👇🏼

The copywriters who earn consistently are not necessarily the best writers in the room.

They’re the ones who picked an income path and committed to it.

That’s it.

Not the ones who took the most courses.

Not the ones with the biggest vocabulary.

Not even the ones with the fanciest portfolios.

The ones who said, “This is how I’m going to make money from this skill,” and then actually did the work.

The problem is that most people don’t know all 5 paths exist.

They know about getting clients. Maybe freelancing.

But there are 3 other paths, none of which require you to work with clients at all, that are wide open right now…

Especially for copywriters who are willing to show up and do the work.


I’m revealing all 5 on Sunday 3rd May, live on Zoom.

Register through the link in the comments 👇🏾

Most people think great launches comes from only having a great offer.

It's more than that…

What has shaped me into the kind of copywriter and launch strategist who delivers great results for my clients isn’t creativity alone.

It’s a certain level of curiosity that most people don’t have the patience for.

I spend a huge amount of time going down rabbit holes. 

Studying launches that performed unusually well. Looking past the surface to understand what actually drove the outcome.

Not just what they said, but why it worked.
Not just the funnel, but the thinking behind it.
Not just the copy, but the decisions that shaped it.

Because when you do that long enough, something starts to happen.

You start seeing patterns.

And once you see the patterns, a lot of what looks like “genius” in this industry becomes a lot more predictable.

The reality is, most successful launches are not random. They are built on a combination of specific triggers that show up again and again, even if they look different on the surface.

The problem is, most people never study deeply enough to notice.

They skim. They swipe. They replicate pieces without understanding the structure holding everything together. Then they wonder why their version doesn’t convert the same way.

That gap between what’s visible and what’s actually driving results is where most revenue is lost.

So instead of chasing more tactics, I’ve focused on building pattern recognition. Understanding what consistently moves people to act, across different markets, audiences, and price points.

That’s the real leverage.

Because once you understand the underlying mechanics, you’re no longer dependent on trends or guesswork. You can adapt, apply, and execute with a level of precision most people don’t have.

Over the coming weeks, I’ll be breaking down some of the most interesting launches I’ve studied, along with the specific triggers that made them work.

Not as inspiration, but as strategy you can actually use.

If you’ve ever looked at a successful launch and wondered what you’re missing, you probably are.

And it's the ability to see what’s actually happening beneath the surface.

——

If you'd love to see how you can increase your revenue from offers you already have… Follow Victoria Onyeje, PharmD and turn on your notifications.

Don't forget to repost 🔁 for someone in your audience who needs to see this.

Your sales copy is doing too much explaining and not enough connecting.

I see this constantly with established coaches and consultants.

You’ve got the credentials, the testimonials, the case studies - and you’re shoving all of it into your messaging hoping something sticks.

But overloading prospects with information doesn’t build trust. It builds overwhelm.

Great copy doesn’t convince through volume. It convinces through resonance.

One story about a client who had the exact problem your prospect has right now will do more than ten bullet points about your methodology.

Less explaining. More mirroring.

Your competitors with worse products are outselling you because their messaging is sharper.

It's not fair, but it's true.

Prospects don't buy the best solution. They buy the clearest one.

When decision fatigue hits, people default to whoever made them feel most understood, most quickly.

You can have the superior offer and still lose to someone who just explained it better.

Stop competing on features. Start competing on clarity.

Most launch copy fails because it’s written for the wrong moment.

Your prospect isn’t sitting at their desk, fully focused, ready to make a buying decision.

They’re distracted. Overwhelmed. Skeptical.

If your copy doesn’t grab them in the first three seconds, it doesn’t matter how good the rest of it is.

This is why “curiosity-driven” hooks outperform “benefit-driven” ones.

People don’t click because you promised them results. They click because you made them think “wait, what?”

Your job isn’t to explain everything upfront. It’s to create enough intrigue that they want to keep reading.

Hook first. Sell second.

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The Battle

Francis Nayan

Victoria Onyeje, PharmD

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taplio

The Battle

Francis Nayan

Victoria Onyeje, PharmD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francis Nayan's LinkedIn Performance

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Performance ScoreFrancis Nayan's LinkedIn Performance