I help 7-8 figure brands turn one-time customers into lifetime buyers through strategic email systems that maximize customer value and drive repeat purchases.

Since 2017, I've worked as an email strategist and copywriter, helping over 100 businesses generate more than $25 million in revenue through retention-focused campaigns, customer journey optimization, and lifetime value maximization

Today, I partner with established brands who have solid products but struggle to keep customers coming back for more.

Whether you're looking to increase repeat purchase rates, extend customer lifecycles, or build email sequences that turn buyers into brand advocates, I help you create the systems and write every message that transforms your customer base into a predictable revenue engine.

📩 DM me "RETENTION" if you want to turn your email list into a customer loyalty machine — backed by the strategies that keep them buying.

Francis Nayan

I truly think MOST writers are getting worse because of AI.

YOU may be too.

I've watched clients prompt ideas before brainstorming with me on a call. They paste outputs before reading the dang thing twice. They "generate" ideas instead of looking at the data in front of them. They publish drafts that don't even sound like them. They obsess over a sentence and have Claude re-write it for 20 minutes instead of just doing it themselves.

Brother, this is how writing skills die.

Maybe not overnight, but one lazy and swiped prompt at a time.

People used to really CARE about what they posted, published, or sent to a client.

They used to have a reason behind every sentence crafted.

Now many open ChatGPT before they even think about the message or grab an output just because it "sounds good enough".

AI should speed up thinking.

It should not replace it.

The writers who still think deeply, understand WHAT they should look for, and discern between a good idea and a bad one will dominate the next five years.

Because most people stopped sharpening that marketing blade, and the gap is growing every day.

Email Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Newsletter Operator | Partnered with 100+ DTC & Personal Brands

The time is right for copywriters who care.

If you’re a half-decent writer and can think more strategically past a few prompts, then you’ll PRINT, brother.

Stay sharp.

Read the books.

Study the swipes.

Write with the data in mind.

Use the dang robots to amplify your skills.

Pitch, publish, and share your wins.

Don’t listen to the doomers.

There’s SO MANY opportunities out there for you.

SO MANY businesses looking for a smart writer who puts strategy and purpose behind every word and idea they bring to the table.

You got this, friend.

Creative Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Partnered with 100+ DTC & Personal Brands | Partners featured on Shark Tank, LA Weekly, USA Today, Men’s Health & more.

As a copywriter, fav way to get rid of 'writers block' is to speak that copy into existence. I'm a yapper.

I may have 'writers block', but I don't have talker's block.

Not only does it get words on the page, but your copy reads 100x easier too.

Nothing could've prepared me to realizing I'm the 'the old guy' on the marketing team 😭

If you have a lot of followers, great case studies, and call yourself an expert...

...but DON'T have an email list, then I assume you just hate money.

Been working as a email marketer for the last 7 years, but moved to Creative Strategy for a new business and and LOVING IT….

Who are the best Creative Strategists to follow on LinkedIn?

Trying to learn from the ELITE.

SPAM your list more case study emails.

Got a good client win? Got 10 minutes? Bombard your readers with an annoying and ridiculous amounts of proof and your process to get that win.

Not only are client wins compelling, but you let others see your process and that you know what you're doing.

At the end of day, that's all your list wants to know: 

"Is this person legit?" 

Flex your big dubs every week and watch those booked calls and sales roll in.

I love email.

But since diving into Creative Strategy, it’s been almost TOO FUN coming up with ideas, hooks, angles, scripting, etc. and coming up with the visuals.

New way of writing, thinking, and strategizing.

Creative juices are FLOWIN’.

Man, I bet writers were 100x more creative BEFORE remote work, right? 

Like imagine: 

Waking up early, getting the day started with the sun, and sipping on coffee while reading a newspaper.

And then throwing on clothes that'd made you feel confident and proud, and commuting to work seeing all of the characters of the world.

Maybe you'd chat with the barista at the nearby cafe. Have a quick breakfast place where everyone knows your name. See a bunch a different outfits and personalities driving, on the train, or walking to the office. Or maybe you'd overhear a conversation that'd make you think, smile, or cringe. 

All of THAT must have done something for your creative brain in the mornings.

Nowadays, I just make a drink, throw on my work hoodie, and hit Slack, the docs, and ESPs.

Not bad, but I bet the commute got your mind stimulated like nothin' else.

Another Monday

Another avalanche of "RIP [insert tool/service you have here]" posts

It’s wild how 1 case study can change your life.

I’ve seen businesses grow to 7-figures spamming and breaking down the same handful of case studies.

Want more clients?

Grab your wins. Get the 5-7 steps you took to get the win. And share it everywhere.

Email, social media, YT, email, email, and did I mention email?

Best place for swipes of converting DTC sales/landing pages?

CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Since when did clean formatting = AI?
Em dashes and bullet points aren’t crimes

Lately, there’s this weird pressure to strip out em dashes, add in spelling mistakes, or avoid clean formatting just to prove a human wrote it.

That’s a problem.

Writers shouldn’t have to unlearn clarity, remove helpful structure, or rethink their voice just to avoid the “sounds like AI” label.

Em dashes aren’t the enemy. Neither are H2s, bulleted lists, or smart, scannable sentences.

They’re tools. And they’ve been part of good writing long before the internet decided to play detective.

If your writing is clear, well-paced, and useful, then it’s doing its job. Whether or not someone assumes it came from a human, a machine, or a little of both.

---

Follow Jeff Gapinski for more content like this.

♻️ Share with someone hiding their em dashes.

CRO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

In 15 years, I've worked on 400+ websites.
This home page formula has generated >100M in sales.
 
We used it for brands like:
– Boom Supersonic
– Boston Dynamics
– HITT Construction
 
Today, I'm breaking down this exact strategy so you can use it for yourself or your clients.
 
Let's get into it 👇
 
𝗜𝗺𝗽𝗮𝗰𝘁
 
Make it clear what you do, who you serve, and how you make lives better. Have a visual that continues the message and brings in attention.
 
𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘍𝘰𝘳𝘮𝘶𝘭𝘢:
[What You Do] + [Outcome]
 
𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
Unlimited Copywriting That Converts
 
𝘚𝘶𝘣𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘍𝘰𝘳𝘮𝘶𝘭𝘢:
We help [Audience] + [Value Prop 1], [Value Prop 2], [Value Prop 3], with [What You Do]
 
𝘚𝘶𝘣𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
We helped B2B SaaS companies lower staff costs, go to market faster, and convert more demos with unlimited copywriting.
 
𝗧𝗿𝘂𝘀𝘁
 
Customers need to feel comfortable working with you. You need proof.
 
Your home page should include:
 
→ Testimonials
→ Case Studies
→ Client Logos
→ Press Logos
→ Data
 
Use these to your advantage to back up claims.
 
Don't leave them isolated to a single section.
 
𝗘𝗺𝗽𝗮𝘁𝗵𝘆
 
Customers want to feel seen. Make it clear you understand where they are and what they deserve.
 
𝘌𝘮𝘱𝘢𝘵𝘩𝘺 𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘍𝘰𝘳𝘮𝘶𝘭𝘢:
[Question] + [Deep Rooted Concern]
 
𝘌𝘮𝘱𝘢𝘵𝘩𝘺 𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
Do you have an amazing product but struggle to communicate it's true value?
 
𝘌𝘮𝘱𝘢𝘵𝘩y 𝘚𝘶𝘣𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
Every word on your website is an opportunity to connect with your ideal customer.
 
Finding the right combination of trust, education, and pulsation with your copy is no easy task.
 
You need the right partner to help guide you to a copy strategy that will resonate with your ideal customer.
 
𝗣𝗮𝗶𝗻
 
Focus on what frustrates your customers. Reiterate what keeps them up at night and how you can solve that for them.
 
Common things to focus on:
→ Lost money
→ Lost time
→ Lost opportunity
→ Inability to achieve goals
 
𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆
 
Make it obvious why you're the right choice.
 
Clearly communicate how you've solved these problems for people just like them.
 
𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘍𝘰𝘳𝘮𝘶𝘭𝘢:
We Help [Customer Industry] +
[Path Forward]
 
𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
We help B2B SaaS companies write copy that clearly communicates their value and prompts action.
 
We helped [Client Name] lift their demo requests by [Specific Value] just by re-writing their home page.
 
𝗔𝗰𝘁𝗶𝗼𝗻
 
Not only should you make it crystal clear what the next step is, make it known what the cost of inaction is.
 
𝘈𝘤𝘵𝘪𝘰𝘯 𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘍𝘰𝘳𝘮𝘶𝘭𝘢:
[Value] + Starts Now
 
𝘈𝘤𝘵𝘪𝘰𝘯 𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
Your path to better copy starts now
 
𝘐𝘯𝘢𝘤𝘵𝘪𝘰𝘯 𝘌𝘹𝘢𝘮𝘱𝘭𝘦𝘴:
You lose opportunities every time a customer fails to resonate with your copy.
 
Stop wasting time and ad budget on bad copy.

No alternative text description for this image

taplio

The Battle

Francis Nayan

Jeff Gapinski

Followers

Posts

Engagements

Likes

Performance ScoreFrancis Nayan's LinkedIn Performance

Performance ScoreJeff Gapinski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Francis Nayan

Jeff Gapinski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francis Nayan's LinkedIn Performance

Performance ScoreJeff Gapinski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrancis Nayan's LinkedIn Performance