A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

So I am a bit off a strange cookie. You will see. 🍪 

I am leading our Nordic and UK GTM upstream motion. 
Working with brands like Trapets, Lime and WinningTemp. 
Companies are now realizing that go-to-market excellence has to be driven by data and KPIs, not gut feelings and anecdotal evidence.

Companies are also realising that the midmarket/enterprise space is the arena for high ACV and lower churn. 

That’s exactly where N.Rich sits - a platform built for this era. 

What Markus Ståhlberg and the team have created here is insanely relevant for every B2B marketing team that’s trying to bridge the inbound-outbound gap and actually prove revenue impact and run in a real collaboration with sales. We are one team, time to act like one. 

When Inbound doesn't scale anymore and Outbound doesn't convert like it used to, its time for Mixbound to enter the stage. 

Marketing and sales working together on the same target accounts, with campaigns, events, multithreading, webinars, sales activities - all aiming for creating pipeline in the accounts we really wanna work with. 

The potential in the Nordics is huge, and I’m beyond excited to lead that charge.

Here’s to a market that’s finally ready for alignment, accountability, and real growth. 🍾 

Sign up for my newsletter on all things SaaS and Revenue here: 
https://stormysarascorner.beehiiv.com/

Sara Storm

The biggest lie in enterprise / ABM marketing right now



“We just need better intent data”

No you don’t...

You need data your sales team actually believes

Also, this idea that third party data and first party data holds the same value is crap..  🫨 

Last week I sat in another meeting with a company looking to switch from one ABM platform to another

Why? You might ask.

Well… let’s dive into it.

Every single question they asked pointed to the same thing

Not targeting
Not reach
Not channels

Trust. 


“Why is this account prioritized?”
“Who are we actually reaching inside the account?”
“How long until we hit the right people?”

Not a single feature question.

All credibility questions.

Because here’s what happens in reality

If sales can’t understand the signal
→ they ignore it

And once that happens
Your entire ABM motion collapses

This is why most ABM programs fail.

Not because of strategy.

And no one can defend it internally.

*loud for the people in the back* 

Kbye 😎

Sales Director Nordics & Benelux @ N.Rich - ABM therapist 👀 😂

Webinar time! 💃 Today! 🦄 



In a couple of hours me and Julia Goelles will moderate an amazing panel of powerhouse GTM leaders (Yeah, I am business crushing 😎  on all of them, not gonna lie)  diving into what is actually happening in the market related to GTM, Enterprise marketing and AI. 

Trying to keep up? So are we all. This is a great opportunity for honest conversations about where we are going, the roadblocks and how to move past them. 

You don't wanna miss this. 

Sign up for the webinar here: 
https://lnkd.in/dh7nSsMQ

If you cant join live, you will get the recording after.

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The Battle

Fran Langham

Sara Storm

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taplio

The Battle

Fran Langham

Sara Storm

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Storm's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSara Storm's LinkedIn Performance