Cognism

Global Head of Demand Generation

Head of Demand Generation

Senior Growth Marketer

Mailtastic 

iAdvize

Responsible for defining and leading on the market strategy for the UK whilst aligning with global business objectives and meeting commercial goals.

Head of Marketing - UK

iAdvize is a conversational platform that allows more than 2,000 brands worldwide to bring the human touch to the online experience. This is done in a scalable way to drive profit, using a blend of human skills and artificial intelligence.

We connect customers or prospects in need of advice with experts who are available 24/7 via real-time messaging . iAdvize has a proven track record working with brands such as Cdiscount, Disney, TUI, L’Oréal, Nespresso and a 2019 Forrester study proved that a 64% ROI can be achieved. 

www.iadvize.com

Marketing Manager - UK

AMPP Group

Responsible for setting strategy across marketing and content for all of AMPP`s initiatives. I successfully led the marketing team to achieve exponential user growth across all of AMPP's platforms and established strategic partnerships with a number of public and private sector stakeholders.

Using our technology, AMPP Group build and deliver B2B platforms. Through an innovative and client-centric approach we enable businesses to grow through collaboration. Ampp’s technology driven platforms are centered around a sophisticated business matching algorithm which automatically matches businesses with professionals interested in their product or services. Based on this we provide targeted business leads, industry insight and emerging and current business opportunities.

Head of Marketing

Corinium Global Intelligence

Taking control of the delivery of delegate revenue across all events which involves, launching and overseeing the new event/product and all of the accompanying marketing tasks to make it as successful as possible. This includes website content management; designing and implementing marketing plans; budget management; production and co-ordination of email campaigns; action online & print marketing materials (within budget and within deadline); development of key partnerships with publications and associations; database research and analysis; and implementing social media marketing campaigns.

Marketing Manager

Capita Conferences

Senior Marketing Executive

Capita Conferences is a leading provider of public sector events. We have been successfully delivering topical, incisive events to the public sector for over 20 years, attracting audiences from Central, Regional and Local Government, Health, Police and Education and the Voluntary and Private sectors. Working in partnership with, and on the advice of, key government departments, experts, pressure groups, and practitioners - including the Cabinet Office and the DWP.

The marketing team deliver direct and online marketing campaigns to attract delegates from local and central government, education, housing, health and criminal justice sectors.

Marketing Executive

Old Hall Hotel

Marketing Assistant

Campus Group

Student Brand Manager

A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

Varonis

•Oversee and manage four teams: Demand Generation, Content Marketing, Digital Marketing + Marketing Operations

Senior Director of Global Demand Generation

• Increased inbound & paid marketing-sourced opportunities by 62% YoY
• Increased target account demo request submissions by 74% YoY
• Grew database for new market by 127% in one year

Key Responsibilities:
• Design & lead a comprehensive demand generation strategy for key business initiatives
• Work closely with Product Marketing to define go-to-market strategies and content needs for product launches
• Develop & track comprehensive metrics and advise on the effectiveness & future direction marketing campaigns & spending
• Grew Demand Gen team from 1 to 5, including adding the Content Marketing team under my management
• Assist in the development of content marketing & thought leadership programs, overseeing all promotional planning in support of these programs
• Optimize targeting, creative, media, and budget allocation to maximize effectiveness & ROI
• Define & manage program budgets

Director of Global Demand Generation

Mongoose

• Increased marketing-generated new revenue from 25% to 73% YOY
• Increased marketing-sourced new opportunities from 10% to 50% in my first 12 months
• Generated over $1 million in new revenue from webinar strategy in 2021
• Shortened sales cycle of marketing-sourced opportunities from 5 months to 2 - 3 months
• Implemented webinar series & higher ed community initiative that has over 2000 registrants & 200+ live attendees at each session 

Key Responsibilities:
• Oversee execution of strategic marketing initiatives including demand generation, product marketing, market research, brand marketing, and more
• Report to CEO & work directly with the Executive Leadership team to identify areas of opportunity for growth, articulate marketing initiatives, and offer solutions to business problems
• Collaborate frequently with Product, Sales, and Client Success teams
• Build, scale & manage a high-performing marketing team of 7
• Coach & mentor team members, ensuring career development & maximum use of the team’s talents

Director of Marketing

Columbus McKinnon

• Increased online RFQs by 78% in first 12 months
• Increased targeted database users by 45% in first 12 months
• Led the redesign for Columbus McKinnon's global enterprise website, consolidating over 40 regional websites
• Received Employee of the Month Award in February 2020 & December 2020

Key duties include:
• Primary internal digital marketing expert, driving global collaboration & alignment across all business units & regions
• Oversaw deployment, integration, and operating model for marketing technology stack that includes HubSpot Marketing Hub, EpiServer, inRiver, LearnUpon, Oracle CRM, and Google Analytics
• Developed campaigns and executed go-to-market strategies; aligning with direction articulated by stakeholders for both short & long-term business objectives
• Led the North American marketing team responsible for content marketing, social media, demand generation, brand marketing & communication, PR, and analytics
• Communicated new campaigns to the executive team, highlighting met goals, forecasting KPIs, and setting a clear vision for the department
• Measured & reported performance of all digital marketing campaigns, analyzing industry & campaign data, to create an informed & market-led marketing strategy
• Founding member & Enterprise Leadership Council for Columbus McKinnon’s first Employee Resource Group, WIN (Women's Influence Network)

Digital Marketing Manager, North America

World Business & Executive Coach Summit (WBECS)

• Served as organization's marketing leader, managing a global team of over 20 people
• Increased Annual Summit Program revenue by 67% in first year
• Strategized & executed integrated and brand strategy for organization and individual program brands
• Increased brand awareness & demand generation via marketing initiatives including content, social media, SEO, paid social media, email & more

Marketing Director

PrivateFly

• Increased online bookings by 79% in first 12 months
• Increased PPC conversion rate by 23% in first 12 months, while also reducing CPC & overall costs
• Coordinated with PR Agency to achieve corporate coverage in multiple publications including Travel+Leisure, CNN, Fox News & BuzzFeed

US Marketing Manager

Digital Marketing Executive

Guaranteed Rate

Social Media & Content Marketing Manager

Appraisal Desk Coordinator

Albright-Knox Art Gallery

Publications Intern

Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator

I'm an innovative & agile marketing leader with global experience in B2B SaaS for a variety of industries. I have expertise in demand generation, brand marketing, content & social media, and product marketing.

I have a Master's Degree in Strategic Marketing & Communications and have worked in both North America & EMEA. 

My strengths are in go-to-market strategies, team development, creative content & social media campaigns, and building online communities.

taplio

The Battle

Fran Langham

Nicole Gates

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