A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

🔥 Kara Redman

CEO, Founder @ Backroom | Brand, Digital, Creative

If a brand decision is expensive, political, or hard to reverse, that's my game.

Hi, I'm Kara and I facilitate brand strategy for founders & CMOs when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.

Over the last 15+ years, I’ve worked as a brand strategist and advisor helping founders and marketing leaders launch startups, raise capital, build brand equity, align brand and revenue, navigate post-merger integration, and scale into complex organizations.

My perspective has been featured in Marketing Millennials, Baltimore Magazine, Sprout Social, and dozens of other industry publications and podcasts.

My work spans B2B and enterprise brands, including brand architecture, portfolio strategy, messaging frameworks, activation, and internal brand enablement. I’ve partnered on brand strategy and execution with organizations like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State.

My sweet spot: supporting founders and executive leadership teams through high-risk brand decisions that require clarity, alignment, and defensible rationale:

→ Startup fundraising & investor readiness
→ Brand identity systems & positioning
→ M&A, acquisition integration & portfolio shifts
→ Founder-to-scale leadership transitions
→ Rebrands, repositioning & brand consolidation
→ Go-to-market strategy resets & stalled growth
→ Board-level and investor communications

If you’re facing complex brand decisions tied to growth, capital, or organizational change, I got you.

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About Backroom

I founded Backroom, a brand strategy agency, in 2014 to partner with companies navigating moments of change. We provide strategic brand consulting, executive brand advisory, and brand systems designed to align leadership, teams, and performance.

Our work centers on custom decision frameworks, playbooks, and enablement systems. We specialize in brand strategy under pressure where alignment, speed, and execution will make or break your company.

Find me at kararedman.com
Subscribe to The Saturday Paper: https://www.kararedman.com/saturday-paper

CEO, Founder

Backroom is a brand strategy and activation agency. We design experience-first identity systems, messaging frameworks, and activation plans for bold companies that change how people think and interact. 


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Fran Langham

🔥 Kara Redman

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