Fernando Academia Jr., CDMP, PCM

Full Stack Marketer | Digital Marketing Instructor | Speaker/Trainer

I solve marketing technology challenges for mid-market companies ($5M-$50M revenue) across FinTech, HealthTech, and E-commerce.

Build and optimize marketing technology ecosystems driving measurable outcomes:

→22x-31x ROI improvements through platform optimization
→100% client retention across $50K-$66K MRR portfolios
→12-40% performance gains in customer acquisition and retention
→Email engagement improvements from 12% to 40% through AI-powered automation

📌 My MarTech Expertise

Platform Strategy & Implementation
Marketing automation (Netcore Cloud, MoEngage, Salesforce, CleverTap), CRM systems (HubSpot, Odoo, Pipedrive), analytics platforms (Tableau, Looker Studio, Power BI)

AI-Powered Optimization
Customer segmentation, predictive analytics, campaign automation, personalization at scale

Integration Architecture
Connect marketing platforms with CRM, data lakes, e-commerce systems, and enterprise applications

Team Development
Build marketing technology capabilities through training, process design, and change management

📌 Experience Highlights

Previous Leadership:

• Strategic advisor managing portfolios for top 3 digital banks, largest telemedicine platform, international e-commerce brands, and 90M+ user digital wallet
• Marketing strategist for US-based growth consultancy serving 5-10 clients
• Instructor at CIIT Philippines, teaching digital marketing to 80%+ student satisfaction

📌 Education & Executive Training
Executive MBA, Asian Institute of Management (2025)

Executive Education:

‣ Digital Transformation (Global Network for Advanced Management, Dublin)
‣ Customer-Centric Innovation & Metrics (FGV EAESP, São Paulo)
‣ CMO Leadership Program (Asian Institute of Management)

🤝Fractional CMO Services
Available for select engagements helping companies:

→Audit and optimize marketing technology stacks
→Implement AI-powered customer engagement platforms
→Build customer data and segmentation strategies
→Develop marketing performance measurement frameworks
→Train teams on marketing automation and analytics

🚀 Current Venture
Building SukiNomics, a networked, gamification-powered loyalty platform transforming customer engagement for Philippine MSMEs.

Open to: Fractional CMO roles, advisory positions, and strategic partnerships with growth-stage companies needing marketing technology leadership.

Not available for: Direct competitors to telecommunications industry.

Member

Fernando Academia Jr., CDMP, PCM, CSSWB

Time to doubt if you’re really customer-centric…
Hear me out…

Just got this a few days back… My completion certificate for the Customer-Centric Innovation, Disruption and Metrics program with FGV EAESP  in São Paulo.

Three insights I am applying immediately that I see applicable to most enterprises in the Philippines:

1️⃣Customer value chains (not the Porter’s Value Chain) reveal where disruption happens.

Professor Thales Teixeira #decoupling framework shows that startups win by breaking apart activities incumbents bundle together.

The threat comes from unhappy customers, not new technology.

2️⃣Firm-side synergies are different from customer-side synergies.

Most companies optimize for their own efficiency. The winners optimize for customer convenience. 

Magazine Luiza’s transformation proved this works even in traditional retail.

3️⃣ Growth metrics must follow customer behavior.

Measuring what matters to the company is easy. Measuring what matters to customers requires discipline.

The gap between these two measurements signals opportunity or vulnerability.

Knowing this now, would you still say you have a customer-centric orientation?

OR are you inherently firm-centric trying to appear customer-focused?

Thank you to Professor Leandro Guissoni, Ph.D.  and the FGV team for an awesome learning experience.

Fernando Academia Jr, EMBA, CDMP, PCM

Marketing Technology and Digital Transformation Leader | Building SukiNomics | 15+ Years helping eCommerce/SaaS/FinTech scale with MarTech & Strategy

You bought the tools. You hired the people. You scheduled the meetings.

Why does nothing move?

Here is the uncomfortable truth:

Organizations invest in tools. They invest in campaigns. They invest in talent.

But nobody invests in the person who connects it all.

Look around your company right now.

Everyone attends meetings. Everyone brainstorms. Everyone operates within their own system.

But nobody owns active governance.

Nobody targets the silos. Nobody bridges the gaps between teams. Nobody connects the dots across sporadic efforts.

This is “the thing that no one owns.”

And it is killing your results.

Systems thinking calls this policy resistance. Multiple actors pull in different directions. Each resists changes made by others. Massive effort maintains a state nobody wants.

The data confirms it.

McKinsey found that martech is often used in isolation with little support, ownership, or visibility from senior leadership or the broader enterprise. 

Gartner reports that only 33% of martech capabilities are being used today. That number dropped from 58% in 2020 to 42% in 2022 to its current level. 

Read that again.

Two-thirds of what you paid for sits unused.

The problem is not that the tools lack power. Organizations lack the infrastructure, proficiencies, governance and integration to make use of them. 

47% of martech decision-makers cite stack complexity and integration challenges as key blockers that prevent them from getting value from their tools. 

So what is actually missing?

Someone needs to connect Marketing campaign data to IT infrastructure. Someone needs to align Brand messaging with Customer Experience touchpoints. Someone needs to feed Customer Support insights back into Product roadmaps. Someone needs to translate what Analytics discovered into what Operations can execute. Someone needs to ensure Customer Success metrics inform Marketing’s next move.

In systems thinking, this is the highest leverage point: information flows. Who knows what. Where data goes. What gets measured and reported. Missing feedback is one of the most common causes of system malfunction.

Here is the problem.

That role requires focus. That role requires authority. That role rarely exists on org charts.

Without cross-functional buy-in or visibility, every team tries to solve their problems their own way, leading to redundancy. 

So companies accumulate 75 tools on average. They tolerate overlapping functions. They accept data sitting in silos.

They resource everything except the integration layer.

The outcome gap is not a capability problem. It is a governance problem.

If you want enterprise outcomes, prioritize enterprise coordination.

No alternative text description for this image

Channel handoffs are where revenue goes to die. This breakdown from NRF 2026 shows how to fix it with two real examples. Read full post below 👇 

This matches what I see in enterprise environments.

Fragmented architectures where customer context resets at every channel switch.

The cost shows up in abandoned journeys and manual workarounds.

The critical shift: manage omnichannel as a business capability, not as separate channel initiatives.

Read more below 👇

SVP Latam | Global Executive & Board Member | P&L & Business Transformation | Bridging AI, Strategy & Behavioral Science for Sustainable Growth

Omnicanalidade e Agentic Commerce 

Operar uma única jornada, com continuidade de contexto, dados e execução, foi um dos pontos que destaquei na NRF 2026 ao discutir a evolução para Agentic Commerce.

Omnicanalidade sem fricção acontece quando essa jornada deixa de reiniciar a cada troca de canal e passa a ser operada de forma contínua entre digital e loja. Do contrário, o impacto aparece em abandono, queda de produtividade, exceções operacionais e aumento de custos.

Essa capacidade exige integração de canais, estoque e dados, garantindo reconhecimento do cliente em todos os pontos de contato. 

Isso viabiliza decisões mais rápidas, com governança, e sustenta a evolução para Agentic Commerce, quando decisões antes manuais passam a ser orquestradas por sistemas e agentes, sob regras claras de risco, serviço e custo.

Para mostrar a execução, compartilhei dois exemplos reais da Thoughtworks: 

↳ transformação do fluxo de venda em loja com um app que leva contexto e conclusão para a ponta; 
↳ e Click and Collect tratado como decisão dinâmica para melhorar previsibilidade, produtividade e cumprimento da promessa e uso de IA e Agentes no processo.

Para a agenda executiva, isso precisa ser tratado como capacidade de negócio, não como projeto de canal. 

Na sua operação, omnicanalidade é iniciativa por canal ou capacidade ponta a ponta com governança e evolução clara rumo a Agentic Commerce?
___

English Version:

Operating a single journey with continuous context, data, and execution was one of the points I highlighted at NRF 2026 when discussing the evolution toward Agentic Commerce.

Frictionless omnichannel happens when the journey no longer resets at every channel change and is instead operated continuously across digital and physical touchpoints. 

When it does reset, the impact shows up in abandonment, lower productivity, operational exceptions, and higher costs.

This capability depends on integrating channels, inventory, and data, ensuring consistent customer recognition across touchpoints.

That enables faster, governed decisions and supports the shift toward Agentic Commerce, where previously manual decisions are orchestrated by systems and agents under clear constraints around risk, service, and cost.

To illustrate execution, I shared two real Thoughtworks examples: 

↳ transforming in-store sales with an app that brings context and completion to the frontline; 
​​↳ and Click and Collect treated as a dynamic decision to improve predictability, productivity, and promise-keeping ( AI and Agents embedded in the operation).

From an executive perspective, this must be managed as a business capability, not a channel project. 

In your organization, is omnichannel managed by channel initiatives or as an end-to-end capability with a clear path toward Agentic Commerce?

Fear sat at my table for years.
I burned through it. This is what remained.

I managed 5 concurrent jobs at one point.

I delivered well enough to win awards.

3 career resets. Each one compounded.

I learned...
...in classrooms,
...in masterminds
...in conversations
...through certifications,
...through YouTube,
...and through execution.

Solo. With teams. In chaos. In structure.
Follower. Connector. Leader

In abundance. In famine.

I performed when resources were plentiful.
I performed when there was nothing left but willpower.

But none of that mattered until I dealt with fear.
↳Fear of office politics and its unspoken rules.
↳Fear of being overlooked.
↳Fear of being misunderstood.
↳Fear of being seen as arrogant.
↳Fear of being stuck in environments that do not match my pace.

Fear had a seat at my table for years.

I processed all of it.
Extracted the signal from the noise.
Kept what served me.

I no longer carry those fears.

What remains:
↳ Clear intentions about what I am building
↳ The resets. The repetitions. Enough to trust myself to lead.
↳ Freedom to choose the mission. Not just the job.
↳ Directness without tiptoeing around egos
↳ Genuine care for people and outcomes
↳ Comfort with mistakes. I course-correct fast.
↳ Relentless drive. A sense of urgency that moves before the room is ready.

BUT fear does not disappear on its own.

You burn through it until it stops controlling you.
What remains is who you actually are.

That clarity is the signal. Fear was the noise.

LinkedIn Growth Hacker✌️ ||Believe in Smart work💥 || Content Creator🖋️|| Believe in Opportunities💫|| Adding a little spark✨

LinkedIn Growth Hacker | Brand Builder | Marketer | ML Engineer | Public Speaker | Featured at Times Square

Most LinkedIn profiles get views. Few get growth.

I help creators, professionals, and brands turn their LinkedIn presence into a growth engine, attracting visibility, opportunities, and authority.

Many people have incredible skills or products, but their profiles don’t reflect their value. I change that.

I’ve scaled my own LinkedIn to 130,000+ followers, not with luck, trends, or gimmicks, but with a proven system of growth-focused content, strategic branding, and audience-first engagement.

Now, I help others do the same. My focus is on amplifying your authority, building a strong personal brand, and growing your audience, so you become the go-to name in your niche.

What I do:

✅ LinkedIn Growth Strategy 
✅ Content Creation & Branding 
✅ Brand Collaborations & Campaigns 
✅ Profile Optimization

If you want to scale your LinkedIn, grow your influence, and turn your brand into a visible authority, let’s connect.

➡️ DM me or email: v.toshniwal2828@gmail.com

Always open to meaningful conversations, collaborations, and opportunities in AI, ML, and tech-driven products.

Currently seeking Tech / Machine Learning Engineer opportunities.

Vidhi Toshniwal

Your neighbour wants you to fail.
Your relative wants you to earn less.
Your boss doesn’t want you to grow.

Because your growth disrupts their balance.

So they’ll say:
“Wait.”
“Be realistic.”

Ignore the noise.

➡️ Do what you love
➡️ Upskill yourself
➡️ Ask for referrals
➡️ Follow up

There is no one fixed formula.

If you’re growing, don’t be ashamed.

Be relentless.
Keep knocking.
Someone will answer.

You’ve survived harder phases than this.

Let’s win this one too ❤️

From a cold email to a $4B AI company, yes really! 

Synthesia has now raised $200M in Series E at a $4B valuation.

It all started as a tiny AI video startup and 100+ investor rejections.

When they were almost done, one bold move changed everything: a cold email to Mark Cuban.

He replied in 5 minutes, "Intrested"
After 13 hours of conversation, he committed $1M.

Fast forward 9 years: that same company, Synthesia, just raised $200M and is redefining how work learns.

Work is changing.
Learning is changing.
And companies can’t rely on static PDFs and training decks anymore.

We’re moving toward:

➡️ AI-powered video
➡️ Conversational AI agents
➡️ Real-time, contextual learning at work

Upskilling is no longer optional.
It’s a board-level priority.

Synthesia didn’t just build AI videos.

They’re helping redefine how knowledge moves inside companies.

This isn’t just a funding round.
It’s a bet on how companies learn next.

Big signal for where AI at work is heading.

#synthesia

Synthesia

I didn’t realise how many AI subscriptions I was paying for
until I tried cancelling them one by one.

I was already using way too many AI tools.
One for writing. One for images. One for videos. One for apps. One for dashboards.

At some point, I realised I was spending more time organising tools than doing real work.

Then I came across Abacus AI Deep Agent.

I watched it build an app from scratch in a few minutes.
Frontend, backend, database, logic -  everything came together on its own.

That was the first time I felt like I wasn’t “using a tool”,
I was just explaining what I wanted and watching it happen.

👉 http://deepagent.abacus.ai

Some things that stood out:

➡️ You can build full apps from one prompt
Web apps, internal tools, dashboards, and now even mobile apps.
You describe the idea, it handles the structure, backend, and data

➡️ Websites and SaaS in one flow
Landing pages, logins, payments, storage - all built together.

➡️ You can recreate complex products just by explaining them
No specs or diagrams. Just describe how it should work.

➡️ These are proper tools
CRMs, Notion-style systems, HR software, founder tools.

➡️ Micro-SaaS feels way more approachable
Ideas that felt “too much effort” suddenly feel worth trying.

➡️ Games and interactive tools show up instantly
Sudoku, simulations, small utilities.

➡️ Reports, decks, and dashboards
Upload data and get visuals and insights without setting everything up.

➡️ ChatLLM is built in
So you’re working with text, PDFs, images, videos, and code in one place.

It just changes how you think about building things.

Instead of planning for weeks,
You can actually try ideas and see where they go.

👉 Abacus AI Deep Agent
http://deepagent.abacus.ai

#ai #tech

Listening to music at full volume feels harmless.
Even powerful.
Like you’re in your own world.

But your ears are paying a price you don’t feel today.

Sign up for more health & wellness insights 👇
https://lnkd.in/evZpbd9E

Inside your inner ear are tiny hair cells.
Every loud beat makes them vibrate harder than they’re designed to.

Day after day.
Hour after hour.

They wear out.
And here’s the brutal part:

Once those cells die,
they never come back.

That’s how permanent hearing loss begins.
Quietly.
Silently.
Without warning.

Push it long enough and tinnitus follows,
a constant ringing that doesn’t switch off.
Ever.

No notification. No reset button.

Some damage doesn’t announce itself in pain.
It shows up later as regret.

Protect what you won’t get back.

Sign up for more health & wellness insights 👇
https://lnkd.in/evZpbd9E

I watched an AI agent build a production-ready app in minutes.

Frontend. Backend. Database. Logic.
Everything is connected and actually working.

Not a demo. Not a mockup. A real app you could ship.

This is Abacus AI Deep Agent an AI agent that works like a full engineering + execution team.

👉 http://deepagent.abacus.ai

Here’s what really stood out:

➡️ End-to-end apps from one prompt
UI, backend, databases, forms stitched together into something you can actually deploy.
And now mobile apps too. You can build and publish full mobile apps with Deep Agent just by describing what you want in a single prompt.

➡️ Websites and SaaS built in one flow
Landing pages, login systems, payments, and data storage - created together, not pieced apart.

➡️ Complex products recreated just by explaining them
You describe how it should look and work.
Deep Agent figures out the structure and builds it.

➡️ These are proper products
CRMs, internal tools, Notion-style systems, HR software made for real usage, not demos.

➡️ Micro-SaaS suddenly feels practical
Resume tools, niche utilities, lead magnets ideas that used to take months now feel achievable fast.

➡️ Apps and games appear instantly
Sudoku, Conway’s Game of Life, and interactive tools, ready to use as soon as they’re generated.

➡️ AI apps built around specific roles
Founder assistants, research helpers, and domain-specific AI tools.

➡️ Reports, decks, and research on demand
Charts, visuals, and structured insights put together in minutes.

➡️ Spreadsheets turned into dashboards
Upload Excel or CSV files and get metrics, explanations, and visuals automatically.

➡️ ChatLLM comes built in
Work with text, PDFs, images, videos, and code in the same place.
For founders, this changes how fast ideas can be tested.

For teams, it changes how work gets distributed.

Worth paying attention to.
👉 Abacus AI Deep Agent

 http://deepagent.abacus.ai

#ai #tech

I cancelled my $20 ChatGPT Subscription
and started using an All-in-one AI tool that's much better! because… my work didn’t fit in one place anymore.

I’d write in one place.
Generate images in another.
Make videos somewhere else.
Create presentations in another.
Build apps or prototypes in a different tab.

By the time I finished one task, I had 6–7 tabs open.

Then someone introduced me to ChatLLM by Abacus AI, and my whole workflow moved into one place.
👉 https://lnkd.in/gdrpgQnC

Here’s what made the switch stick:

1. ONE SINGLE PLACE FOR ALL AI MODELS
ChatLLM lets me switch between GPT-5.2, Claude 4.5, Gemini 3 Pro, Grok 4.1 Fast, DeepSeek, LLaMA, and more without breaking flow.

2. IMAGES & VIDEOS, WITHOUT JUMPING TOOLS
No more opening separate platforms.
Nano Banana Pro, GPT Image 1.5, Seedream 4.5, Ideogram for images.
Sora 2, VEO 3.1, Kling AI v2.6, Runway, Luma for videos.

3. FULL-STACK APPS, WEBSITES & SAAS
I describe what I want and actually see it live.
Layouts, colors, and copy are edited normally, like working with a real designer.

4. PROFESSIONAL PRESENTATIONS, INSTANTLY
Simple ideas turn into clean decks with researched content, graphs, and charts.

5. A PERSONAL AI ASSISTANT THAT WORKS IN THE BACKGROUND
Searches and tasks keep running even when I’m offline -  you come back to progress.

6. TALKING TO PDFS INSTEAD OF READING THEM
Upload a file, ask questions, get clean notes and summaries.

7. MAKING AI WRITING SOUND NORMAL
Write → click “Humanize” → choose a tone.
The output actually sounds usable.

8. REAL-TIME WEB SEARCH
Answers with sources, images, and videos - more research, less guessing.

9. ABACUS AI DEEP AGENT FOR BIGGER BUILDS
Web apps, technical reports, dashboards, micro-SaaS, workflows, websites, and now mobile apps too, built from simple prompts.

10. AN AI CODE EDITOR THAT ACTUALLY HELPS
Write, run, debug, and improve code inside Abacus AI Desktop, with proper vibe coding without the chaos.

It stopped feeling like “using AI tools.”
And started feeling like working inside an AI workspace.

If you’re paying for multiple AI subscriptions right now,
This might clean up your whole setup.
👉 https://lnkd.in/gdrpgQnC

#ai #tech

This morning, a newspaper made me pause.

Just two photos. Side by side.
No labels. No explanations.

And now we know why.

It’s the newly launched REDMI Note 15.

What stood out to me about this launch:

➡️ No exaggerated claims. Just a camera comparison.

➡️ Confidence over noise. Letting real images speak first.

➡️ Bold timing. Most brands wait for reviews, REDMI invited judgment on day one.

➡️ Familiar REDMI Note DNA. Disruptive, direct, and unafraid of comparisons.

After following the Note series for years, this approach feels intentional, and refreshing.

If details matter to you, this is your camera.

No shortcuts. Just 108 million pixels mastering your moments.

Blind test photos on print? This is such a cool way to launch a smartphone. 😎

I met someone at a cafe last week.

A few days later, I couldn’t remember their last name.

And that’s when I realized something:
We meet too many people…
and remember too little.

That’s where ConnectMachine feels different.

Instead of asking me to “post more” or “stay active,”
it quietly does the remembering for me.

It knows:

➡️ who I met
➡️ where I met them
➡️ when it happened
➡️ and why the connection mattered

I don’t carry one digital identity anymore.

I share different cards for different contexts, 
founder, collaborator, private circle.

No oversharing. 
No awkward follow-ups.

When I want clarity, I just ask:

“Who are the founders in my network?”
“Who did I meet at that conference last month?”

No scrolling. No searching. 
Just answers.

Conversations stay private.

Only silent alerts, encrypted channels, and control.

Sometimes the exchange is a QR.
Sometimes AirDrop.
Sometimes straight from the lock screen.

It’s fast. It’s precise.

ConnectMachine isn’t trying to make networking louder.
It’s making it intentional.

👉 If you believe networking should be quiet but powerful,
take a look at ConnectMachine.

https://lnkd.in/gnmCvhvQ

Ananya Panday’s confidence in this film really stayed with me.

It felt thoughtful, not impulsive, and it made me reflect on my own hair care habits.

We often hydrate hair without thinking if we are even using the right ingredients ?
TRESemmé Hydra Matrix is infused with Polyglutamic Acid (PGA), an ingredient that is naturally biocompatible with hair, not borrowed from skincare.

That distinction changed my mindset.

Hydration should protect hair health over time, not just make it look good for the moment.

#TRESemmeHydraMatrix

Maharashtra just sent a strong signal to the world.

₹30 lakh crore in MoUs at Davos 2026.
Another ₹10 lakh crore already in advanced talks.

This isn’t hype.
This is execution at scale.

83% of these agreements are pure FDI from 18 countries, a clear vote of confidence in India’s most industrialized state.

A projected 40 lakh jobs.
And a rare 75% MoU-to-project conversion rate.

What stands out is not just the number, but the direction 👇

➡️ AI, Quantum Computing, Green Steel, Data Centers

➡️ Health, Fintech, Food Processing

➡️ India’s first Innovation City near Mumbai

➡️ A bold Circular Economy model to process 100% of urban waste

➡️ Balanced regional growth, from MMR to Vidarbha, Marathwada, and North Maharashtra

Global giants like Tata, Reliance, Adani, Volkswagen, Bosch, Brookfield and many more are not “exploring” anymore, they are committing.

This is how economic leadership is built:

Vision + Infrastructure + Global trust + Local impact.

Maharashtra isn’t just attracting capital.

It’s designing the future of India’s growth. 🇮🇳

This ad didn’t feel like an ad.

It felt like someone saying,
“Stop babying your phone.”

We’ve all done it.
Skipped the rain photo.
Stayed back at the beach.
Put the phone away because it felt too risky.

This one flips that habit.

No fancy setup.
No perfect phone shots.
Just showing a phone that can handle real moments, and capture them.

The camera shows up.
The durability doesn’t hide.

Quiet, confident, very REDMI Note.

You don’t feel sold to.
You just feel a little less careful.

#REDMINote15ProSeries #SimplyBetter #200MasterPixelCamera

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Fernando Academia Jr., CDMP, PCM, CSSWB

Vidhi Toshniwal

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The Battle

Fernando Academia Jr., CDMP, PCM, CSSWB

Vidhi Toshniwal

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Engagements

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