make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

Creative LinkedIn videos that don’t suck (and get clients). 60+ founders helped. 21.1M+ impressions.

I've got a big beard.   

Also, on average, our clients get $30k-100k new pipeline in their first 8 weeks.

We’ve helped 120+ agencies and consultants use these exact video formats.

Here's what that actually looks like:     

Aidan (Content Agency): $15K to $20K new MRR with 17 videos  

Connor (Video Agency): $100K+ in contracts in 3 months  

Tom (SEO Agency): 3x'd revenue in 6 months  

Patrick (Content House Founder): 31 calls + $1,041,630 pipeline in 10 days  

Aliaa (C-Suite Career Consultant): 3 clients + $24,000 pipeline in 2 weeks  

Tobin (Marketing Agency): $80,000+ new pipeline in 3 months  

Luke (Video Agency): 50% YoY Growth in 4 months  

Sam (SEO Consultant): 24 leads in 10 days  

Arthur (Video Agency): 7 leads, 4 calls + $70k pipeline in 5 days  

Scott (Naming Agency): 75 leads with 1 video  

Laura (Agency Consultant): $63,000 pipeline in 5 days  

Larry (Career Consultant): 2% → 14% conversion in 1 week + 5 clients + $34,850 pipeline  

Mariana (ADHD Career Consultant): $38,070 pipeline + 1 client in 5 days    

I could keep going, but you get the point.     

Before all this, I ran a video agency called Awesome Business Videos. Made videos for other people's businesses while getting zero clients through my own content. The irony wasn't lost on me.     

So I started posting my own video. Within four months I'd landed clients like Clay and ClickUp and made $221,602 through it.     

The thing most of the people above had in common wasn't that they needed convincing. They already wanted to do video. 

But video can be a beast. What formats do you make? How do you make it engaging? How do you make it look pro (or at least not shit?)

After doing this 120+ times for busy agencies and consultants, we learned (the hard way mostly) that it comes down to 3 things:     

1. A one click setup so filming isn’t a massive task
2. AI systems that handle the research, scripting and editing so video fits around your week, not the other way round  
3. Campaigns that fill a month's pipeline in 5-10 days     

Took us a long time to figure out. But now, like I mentioned, our average client sees $30k-100k pipeline in their first campaign.     

Ultimately, I built this so you could spend more time with loved ones instead of with algorithms. 

Cause life is short, y’know?

ps - I used to be a farmer and lived in a yurt. Make of that what you will 👨‍🌾

Louis Butterfield

I'm shutting down my business.


because I royally fucked up and I feel like I let a lot of people down. 

Basically, I tried scaling a product before I had product-market fit. We iterated our offer 7 times in the past year. But basically, the foundation was broken the entire time.

So I'm shutting down Video Heroes (my community).

Community success rates across the industry sit around 30%-50%ish. No, not every community - don't worry.

But honestly I just don't want to run a business model where the majority of my customers struggle to get results. That's not the business I want.

I'm moving to 1:1 + digital products. And I'm moving to YouTube.

LinkedIn is where you build a network and start conversations. I love it for that. But YouTube is where you're rewarded for depth and storytelling. And if I'm being real, that's always been my thing. I've been a video specialist for years, worked with some of the biggest names on this platform, and every single day I geek out on ideation, packaging, scripting, research, etc.

On LinkedIn I need to explain why video matters. On YouTube everyone already knows.

So I'm taking everything I've learned here from 120+ clients and $2.4M pipeline, bringing it to YouTube, and building the whole thing in public. You'll see exactly what's working and what isn't as I go.

I'm still gonna be posting here. But the next chapter starts on YouTube.

if you want to learn all my Youtube strategies, it'll be on my email list for free: 
https://lnkd.in/gRyHKm67

On to the next one. ✌️

YouTube Loading [██████░░░░] 60% | Check my featured to steal my YouTube Launch secrets for free

MASSIVE respect to everyone on Linkedin who: 

- Steals other people's content word for word
- Tries selling me the same services *I* offer
- Posts AI comments on 243 posts/day
- Fakes engagement with pods
- Pitch slaps in the first DM

Keep going.
You've got this.
Just stay consistent.

$2.4M generated from 1 video/week → 122/250 founders (and counting)

ChatGPT just took over Anthropic's $200M Pentagon contract to build autonomous weapons. And I can't stop thinking about one thing:

Those are going to be the worst autonomous weapons in human history.

"I'd be happy to help you locate the target! Here are 5 strategic approaches to consider 😊"

"As a large language model, I cannot confirm whether that was a friendly or hostile vehicle."

"Great question! Let me think about whether to fire. Here are some pros and cons:"

"I don't have real-time battlefield awareness, but here's what I found online!"

"I'm still learning! Thank you for helping me improve my targeting accuracy."

"Before I engage, I want to acknowledge that warfare is a nuanced and deeply personal topic."

$200M well spent.

Sleep well, America.

LinkedIn has become a total sh*tshow lately.

"value" and "education" are being replaced with sh*tposting

but there's still gotta be a way to use it properly, right?

...right?

Well I'm gonna ask these guys

Stef Curcio (the DM expert behind Jasmin Alić)
Charlie Hills 🦩 (grew to 200k followers in under 2 years)
Luke Redhead (has red hair)

If you're wondering how the f*ck to make LinkedIn work

...you're not alone. See you there friendo.

My wife Jenna just got 58,916 impressions from 3 videos.

Same week, we helped 5 clients generate $327,524 in pipeline.

(Here’s the system we used https://lnkd.in/gRyHKm67)

The hilarious part is she's just being as creepy as possible in these videos. 0 value.

As a result, I keep getting people in my DMs saying they found me through her which is AWESOME 😂

And we're starting to notice a pattern.

The videos that perform best aren't the ones explaining what you do. They're the ones a total stranger can enjoy without knowing who you are.

If you show them something they already know
(trends, memes, cultural moments).

Or show them someone they already know
(feature a bigger creator, borrow their audience).

Both get you introduced to cold networks you'd never reach otherwise.

"But impressions don't pay the bills."

You’re right. But relevant attention does. That's why we had a 100% success rate with our clients last week.

Also Jenna looks great with a mustache.

So that helps.

I'm going to bully these three guys on video tonight. 

Prepare for harassment.

AI has gotten to a point where it can replace 99% of written content. In many cases - it's even better. This is why the biggest names are going to video.

Connor's done it for brands like Commsor 🦕, Storylane and Warmly, (571 total video ads total)

Ademola's done it for Shopify, Okta, Chili Piper (550+ videos total)

Oyinkro's done it for Clearco, Santander, Zest (100+ Brands total)

so how the sh*t are they doing it? what is actually working? 

and ultimately - how exactly can we use it to become AI proof when it seems like literally everything is being replaced by robots? 

discliamer: there might be value. there might not. 

But it WILL be a hell of a time.  see ya there ✌️

Vicki Stepherson🌀, Tas Bober and 88 other attendees

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The Battle

kristina flynn

Louis Butterfield

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