make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

Up Designs, LLC

Strategic, professional, and inspiring websites for health and wellness businesses.

Founder/CEO (Website Strategy & Design)

Uproxx Studios

An entertainment media group recently bought by Warner Music Group due to exceptional success at engaging Millennial men at mass, appealing to big name advertisers like FX, Toyota and Pepsi.

- Led and developed all marketing and sales presentations/materials (e.g. sizzle reel scripts, research, case studies, ad products)
- Developed proactive marketing strategy and initiatives (e.g. Oscars, Comic-Con, movie screenings) to elevate Uproxx and provide sponsorship opportunities for top advertisers
- Liaised with the Sales team to customize opportunities for RPFs/proposals for advertisers
- Overhauled and re-constructed a brand new corporate website

Director, Marketing

SpinMedia Group, Inc.

(Formerly Spinmedia) - An entertainment media company with premiere music, celebrity and news brands (SPIN, VIBE, Buzznet, Stereogum, JustJared, Celebuzz, Socialite Life, The Frisky and more) appealing to over 20MM Millennials and GenXers.

- Created, activated and produced some of the largest branded marketing programs in SpinMedia history (8+ years).
- Developed the company pitch presentation and oversaw all sales materials and proactive programs around key tentpoles.
- Created disruptive multimedia branded programs, in response to RFP requests and proactively, for Fortune 500 advertisers with projected spending of $500K+.
- Built and led a superior marketing team of (6) RFP, content and production specialists responsible for all phases of the marketing and content process, from pitch to activation.
- Led meetings with key stakeholders to improve cross-team communication and efficiency in our revenue processes.

Sr. Director, Integrated Marketing

Sr. Manager, Integrated Marketing

TIME

Manager, Integrated Marketing

PEOPLE Magazine | PEOPLE.com

Associate, Integrated Marketing

Your work transforms people's lives - your website should reflect that.

I help small business owners who are gamechangers in the health & wellness industry - by creating strategic, inspiring, and impressive websites that help them grow.

Working with the right health professional changed my life. Now, I use my website expertise to help small businesses, entrepreneurs & practitioners in Health, Medical, Integrative Health, Wellness, and Travel to increase their impact. 

I've helped:
- Medical Organizations & Laboratories
- Healthcare Revenue Consultants
- Health Copywriters
- Doctors & Health Coaches
- Immunity & Cancer Biotherapy scientists
- And gamechangers in travel, affordable housing, art programs for kids, real estate, and law

Unlike other web designers, I bring 20+ years of experience in strategy and marketing to your business. Your website is the front door to that business.

When I'm not working, you can find me hiking beautiful snow-capped mountains in Washington, traveling the world, or sweating at a hot sculpt class.

Need a spectacular website? 

Book a consult: www.up-designs.co/book-a-consult

taplio

The Battle

kristina flynn

Kate Newnham

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