make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

Avicanna Inc. (TSX:AVCN)

Driving biopharmaceutical advancements of plant-derived cannabinoid-based products

Vice President, Commercialization

Deloitte

Supporting cannabis companies to navigate the regulatory landscape with operational compliance + commercial strategy + international go-to-market  plans + M&A advisory.

International Lead, Deloitte's Centre for Cannabis + Senior Manager, Risk Advisory

Cannabis Compliance Inc. (acquired by Deloitte)

Leader of the business development team in Canada's network of cannabis license holders and cannabis retailers, as well as 20+ new emerging global cannabis markets. Acquired by Deloitte.

Director, Business Development

CCI is the top cannabis compliance firm globally, built by a team of subject matter experts and designed to help industry players enter the market quickly and ensure compliance with evolving government regulations.

Our extensive expertise includes consulting on license acquisition, cultivation planning, physical security of facility, executive search, education & training, GMP compliance, and international growth in the key markets next-to-come-online.

We invest in strategic partnerships on both sides of the equation - with the regulator and with our clients that operate within the ecosystem. The relationship with the governing body means that CCI helps shape the industry, but it also means that the regulator (i.e. Health Canada) can have confidence in organizations that choose to work with CCI. Your future is greener than you think.

Consultant, Business Development

Intellitix

Led strategy and developed a new vertical (sports) for the market leader of “smart credentials” - a technology-driven solution for live events. I was primarily responsible for bringing the RFID solution from the music festival space, into the world of live sports.

Intellitix unlocks the benefits of the next generation in live entertainment through access control, cashless payments and experiential activations.

Key clients & events include: the 2017 Mayweather vs. McGregor Title Fight (MGM Promotions), the 2017/'18/'19 CrossFit Games, the 2018 Grey Cup, several PGA Tour events, the 2018 eLeague Major (IMG Live), RBC Olympic Training Ground, Reebok, Wasserman, Intersport, any many others.

MLSE (Maple Leaf Sports & Entertainment Partnership)

Created, developed and activated integrated sports & entertainment partnerships - helping brands and companies find their position within the fan environment. Unlike traditional forms of marketing, sports & entertainment partnerships build a meaningful connection with consumers - on their turf - and tell a story that is authentic to the partner's position in the market.

Where else in Canada can you find as massive a group of people who are as intensely passionate about one common thing?

MLSE partnerships are true to the word "partner", as true success is defined by yours.

Manager, Partnership Strategy, Global Partnerships

Built and fostered a portfolio of new business partners for the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS) & Live Nation Canada.

Sales Executive, Global Partnerships

Consistently overachieved on sales targets in multiple categories & lead the department in total revenue for three consecutive seasons.

Diligently uncovered new sales opportunities and negotiated with prospective buyers – with a particular focus on high yield Toronto Raptors products (courtside tickets, executive suites, etc.).

Managed the inside sales team of 12 junior sales reps, implementing successful sales strategies, developing positive team morale and driving personal accountability.

Account Executive, New Business Development

Speedy promotion from the Inside Sales Team to the New Business Team as a result of top performance.

Account Executive, Inside Sales

Recipe Unlimited Corporation

As a part of the Kelsey's brand team, conducted an in-store & menu brand pivot, and developed a sales tracking application to follow and rank sales from each restaurant.

Assistant Marketing Manager

The Kraft Heinz Company

Originally slated as a summer-student vacation "fill-in", took advantage of a departing sales rep by taking over his territory full-time. 

Consistently exceeded product targets with a Q3 ranking of 22nd out of 150 Ontario reps.

Retail Sales Representative

ClubLink Corporation

Managed execution, communication, administration & operation of corporate events at one of the busiest golf courses (45 holes) in Canada: Rattlesnake Point Golf Club.

Corporate Event Coordinator

A seasoned executive leader with global experience growing complex businesses in start-up, scale-up and enterprise-level organizations. An agile, creative forward-thinker with a strong track record leading commercial teams and cultivating lasting relationships that thrive. Active lifestylist. Sports enthusiast. Healthy hack hunter.

taplio

The Battle

kristina flynn

Brennan Kerr

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