make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

Walmart Connect Canada

As an Account Manager at Walmart Connect Canada, Andrea manages a portfolio of CPG and agency partners, helping them navigate and activate full-funnel media strategies within Walmart’s retail ecosystem. She works closely with cross-functional teams to plan, execute, and optimize omnichannel advertising campaigns that align with client business objectives and KPIs. 

Category: Food & Beverage

Account Manager

EnsembleIQ

As Brand Manager, Andrea was primarily responsible for sales and account management to maximize revenue growth while providing creative direction and marketing strategies to increase Product of the Year Canada's brand health. Including the Annual Product of the Year Awards gala.

As National Account Manager with Canadian Grocer she leveraged multi-channel opportunities in order to provide clients with holistic integrated digital marketing solutions to engage not only Canadian consumers but retailers as well.

Media Sales lead. eCommerce. Shopper Marketing. Client Partnerships. PR/Vendor Partnerships.

- Increased 2021 YOY Sales 171%
* 2022 President's Club Award Recipient - Exceeded 2021 budget by 112%
- Increased 2023 YOY Sales 152% (Revenue milestone)
- Increased 2024 YOY Sales 114% (Revenue milestone)
- 2025 Q1 +52% over budget

Sales & Marketing Manager (Brand Manager) POY | National Acc't Manager Canadian Grocer

Lead sales & marketing efforts to increase POY brand health and drive revenue growth

National Account Manager, Product of the Year Canada

Product of the Year Canada

As Brand Manager, Andrea was primarily responsible for sales and account management to maximize revenue growth while providing creative direction and marketing strategies to increase Product of the Year Canada's brand health. Including the Annual Product of the Year Awards gala.

Clients: Mondelēz, Nestle, Kraft, Cavendish, Lactalis, Danone, Unilever, Mars, Longo's, Canadian Tire, Tempur-Pedic, Whirlpool and many SMBs.

Sales & Marketing Manager (Brand Manager)

TC Media

• Andrea served as a hybrid National Account Manager and Customer Success Manager within the Financial Services Group.
• Managed key relationships with Tier 1 Asset Management Managers. 
• Primary point of contact for strategic partnerships to ensure retention and annual renewals.
• Provided comprehensive client support including demos, training, onboarding, renewals, and upselling initiatives and print, digital and events..
• Maintained deep industry knowledge to deliver value-added solutions and drive customer expansion.
• Championed the adoption of solutions, resulting in heightened customer engagement and decreased churn rate.
• Collaborated across teams to provide innovative, integrated content marketing solutions targeting B2B audiences.
• Tracked program engagement, communicated results, and implemented recommendations to enhance effectiveness.
• Achieved a 3% quarterly churn rate reduction and a 116% year-over-year sales increase in 2019.

National Account Manager

Green and Spiegel

• Critically reviewed reviewed and prepared legal documentation.
• Developed comprehensive training manual for online portal navigation. Essentially streamlining efficiency.
* Social Committee Member

Immigration Case Analyst

Immigration Case Analyst - Intern

Postmedia Network Inc.

In this role, Andrea was responsible for new business development and account management within an assigned territory.

She managed accounts through a full complex sales cycle utilizing consultative sales techniques inclusive of cold calling, relationship building, uncovering client's explicit needs, developing innovative proposals based on those findings, negotiating contracts and closing the business.

She built long term relationships with senior management and C-level executives the CPG industry. 

Leveraging her digital marketing background Andrea increased her client's brand awareness, engagement, and lead generation through traditional, SEM, SEO, social media, display, mobile, video, email and content marketing strategies.

She increased her clients' digital footprint by at least 20%.

* Google Digital Media Sales Certified
* Digital Meda Sales (IAB)
* Native Advertising (IAB)
* Programmatic Advertising (IAB)

Digital Media Strategist, Account Manager

Stericycle

PatientPrompt is now Stericycle Communication Solutions

In this role, I coached a team of 3 new business development sales reps while maintaining my Senior Account Manager responsibilities.

Presented Patient Prompts cloud-based SaaS automated solution for patient engagement through direct real-time synchronization with Employee Health Records (EHR) to C-level executives within the Healthcare Industry via Go-2-Meeting.

Managed client expectations from the beginning of the sales cycle to execution.

Created, implemented and managed an Excel team performance measurement tool.

Maintained a pipeline of accounts and opportunities through Salesforce CRM and managed incoming leads through Pardot.

Culture Committee Member: Lead CIBC Run for a Cure Fundraiser

Senior Account Manager, Team Lead

Rogers Media

Managed a large territory of Financial Service clients working closely to develop multiplatform advertising strategies inclusive of the Rogers' Digital Network, Publishing, Research, and Events the Benefits Canada and the Canadian Investment Review brands. 

Rogers Publishing President’s Award for sales excellence, innovation, and perseverance. This was awarded to the top 10 Account Managers within all of Rogers Media (Both B2B and Consumer Publishing Magazines). 

Exceeded Annual Sales budget by 125%.

Active International

IQPC Exchange

Business Development Manager

Brand Lead @ Product of the Year Canada | Championing CPG Product Innovation

As a results-driven Account Manager at Walmart Connect Canada, I specialize in helping brands harness the power of retail media to connect with consumers at every step of the shopping journey. I bring a deep understanding of the CPG landscape and a passion for building strategies that drive real business results across digital and in-store environments. 

With a background in leading B2B and B2C media programs, I've delivered record-breaking revenue growth through integrated marketing solutions. As a 2x President’s Club Award winner, I’ve consistently built trusted relationships with Tier 1 CPG brands like Mondelēz, Mars, and Nestlé—delivering campaigns that blend innovation, data, and executional excellence. 

Now at Walmart Connect, I work at the intersection of media, retail, and data—empowering brands to drive performance through the largest omnichannel retailer in Canada. 

Let’s connect if you’re looking to make an impact in retail media.

taplio

The Battle

kristina flynn

Andrea Phills

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