StoryEQ™

Founder

flynnkristina media, inc.

with over 17 years of building story-driven brands and communities for exceptional individuals—from NBA All-Stars to venture capitalists and renowned artists—my approach combines traditional storytelling with the latest in tech and AI. giving you a transformative perspective and uncovering new dimensions in your personal and professional journey.

how can you work with me?

• 1:1 guided personal story discovery 
• story articulation, content strategy and market positioning
• personal story playbooks, knowledge bases, and custom GPTs

accomplishments:

- transformative brand and operational advancements to over 20 award-winning artists, Ivy League PhDs, industry-leading CEOs, Gates Scholar recipients, and multi-million dollar bootstrapped startup Founders.

- built my personal brand to 20,000 followers + subscribers across platforms and a “Top Personal Branding Voice” recognition by LinkedIn in 2 years.

- created "StoryEngine", an AI-powered platform enhancing personal branding and professional growth among influential women and non-binary leaders; 90% approval rating from all BETA participants.

- led the development of a sold-out, first-of-its-kind, 1,000-piece generative art collection on the Ethereum blockchain that generated over $250,000 for award-winning musician, Ed Balloon, in 72 hours.

- engineered Kyle Lowry's pioneering Genesis NFT Collection, marking a significant intersection of technology and sports on blockchain technology.

- enhanced operational efficiencies and cross-functional team communication by over 25% in less than a year and advised and acted as a thought partnership to the CEO for the #1 training program for underrepresented tech founders in the US, Founder Gym.

Personal Brand + Story Strategist

Rug Radio

content focused on all things web3 (culture, community, creators, tech et. al.). platform and format agnostic.

host of weekly podcast, Web3 Queeroes.

Freelance Content Creator

elected, founding, member leading the establishment of the governance framework of pioneering decentralized autonomous organization in the media sector, underpinned by 1000 ETH ($5 million) and a community of over 1,000 co-owners.

Council + Founding Member

Marigold Capital

advisor to one of North America's first and top impact investment funds.

Advisor

jiiWA

- escalated and bootstrapped the startup to over $500,000 in revenue in less than 3 years through strategic development and oversight of all core business units.

- led JIIWA to successful B Corp Certification, acknowledging stakeholder governance policies and company procedures that embody the values of community investment and sustainable business practices.

- facilitated close to 3 years of industry research and customer discovery, collecting over 800,000 data points from over 10,000 end users across multi-year, enterprise clients in North America.

Co-Founder & CEO

GuardLab

- orchestrated the development of operational systems and digital platforms, including a DTC Website, Shopify backend, iOS and Android apps, leading to significantly enhancing efficiency and team and stakeholder engagement.

- established pivotal partnerships with Fortune 500 companies and major sports franchises across the NBA, NFL, NHL, MLB, UFC, and NCAA.

- acted as a strategic advisor and thought partner to the CEO and Board of Directors on industry trends and consumer behaviours that informed critical business decisions.

Vice President, Operations

The 519

- spearheaded the execution of a groundbreaking $100 million capital project of the world’s first inclusive sport and recreation facility, led by one of Canada’s wealthiest families. 

- acted as the primary liaison and strategic council between a major philanthropic donor and critical project stakeholders, including Federal, Provincial, and Municipal elected officials.

- directed the development, presentation, and administration of the project’s annual $1.5 million budget.

- facilitated a comprehensive community engagement process for over 2,500 residents of Moss Park, leading both the planning and execution phases.

Senior Project Consultant, The Moss Park Project

Maple Leaf Sports & Entertainment

- promoted 3 times in under 6 years beginning as Intern, and ending as Manager, Community and Player Engagement.

- led a team of 4 in the strategy and execution of all business and personal initiatives and charitable investments for 90+ professional athletes, coaches and executives annually. 

- generated $1.7M through event management, sales and operations for major MLSE Foundation events through innovative sponsorship and donor engagement strategies. 

- launched MLSE’s educational platform, coordinating cross-functional teams to create a comprehensive resource for community health and wellness that served over 100,000 teachers across Canadian school boards.

- spearheaded MLSE’s first-ever Pride Night and Pride March.

Manager, Community & Player Engagement (Toronto Raptors | Toronto FC | MLSE Foundation)

Coordinator, Community and Player Programming (Toronto Raptors)

Coordinator, NBA Programming (NBA 3on3)

Community/Basketball Development Intern

Fasken Martineau DuMoulin

- Acted as liaison between Toronto and Ottawa legal offices in the acquisition of Johnson and Buchan LLP. Included software and systems training of 15 Ottawa personnel. 

- Created and maintained corporate manual on department policies, procedures and guidelines.
	
- Delivered training seminars to legal secretariat assistant groups and conducted departmental orientations for new legal professionals.

- Assisted with special projects by researching new resources and testing new products and software.

- Provided support to the Records Management team as required.

Analyst/Coordinator, Records Management

make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

aren’t you sick of playing small?

maybe you’re:

• feeling overlooked while you watch others rise
• unsure how to own your story & show up confidently
• ready to finally get paid for what makes you unique

🟦 short 🟦

for 18 years, i built personal brands for NBA All-Stars, Olympians, and VCs. now, i help mid-to-late career founders + pros use StoryEQ™—my AI-driven, neuroscience-backed approach—to discover, articulate, and own their story so they can GET PAID for their expertise.

tired of staying safe? go to my “featured” section to book a discovery call.

🟦 long 🟦

if you’re here, you’re feeling it. the frustration of not fully knowing (or owning) who you are or how to communicate what makes you valuable.

you’re wondering:

• how do i explain what i do in a way that feels like me?
• how am i different and why should people care?
• who the f*ck am i to call myself an expert?

you’ve tried to "figure it out"… journaling, courses, reading. but it never feels complete.

but you’re still stuck:

• holding back
• doubting your worth
• feeling invisible in rooms you belong

the reality is you don’t feel like you because you haven’t fully discovered who you are.

but, here’s what i know from 18 years with top talent:

• you’re not alone in feeling this way
• it can 100% be fixed (in way less time than you think)

if you want to show up with confidence, get paid for your unique expertise, and build a personal brand that "feels like you" AND deeply connects with your audience, it starts with two things:

1) getting clear on your personal story and why it matters
2) learning to share it authentically—in a way that connects with any audience

that’s what i help you do with StoryEQ™. 

this AI + EQ framework makes self-reflection accessible, storytelling strategic (without the trauma-spilling), and your personal brand your greatest professional asset.

ready to enter your no f*cks era? book a discovery call in my FEATURED section.

---

real results from leaders who’ve used StoryEQ™ to step into their No F*cks Era™:

🔸 “i built a multi million dollar company in 18 months, and if i'd had StoryEQ™ early on, my team and i could’ve done it in 9. it is so impactful that we now send all of our consulting clients through the process with Kristina.” — Amanda Northcutt (Founder and CEO @ Level Up Creators)

🔸 “kristina is kindness and warmth personified. she creates a safe space to dig into the nitty-gritty parts of your life and analyze them in a way that gives them deep meaning.” — Erica Schneider (Founder + Creator @ Cut The Fluff + Full Stack Solo)

kristina flynn

walking into a room of 100 accomplished women is my nightmare. last week i not only walked in - i got on stage…


the first thing i asked?


"how many of you looked around today and thought… i must be in the wrong room?"


90% raised their hands.

90% of the top creators. journalists. executives. entrepreneurs. from Spotify, CNN, Forbes, Vanity Fair, iHeartRadio…

90% felt like imposters who got "lucky."


we'd all been telling ourselves the same lie.

that everyone else belonged.
that we were the only ones who didn’t. 

it was wild. 

and a perfect intro to my talk, The Science of Trust in the Creator Economy. 

because the best news is that we can rewire this sh*t. we can engineer self-trust. 

by understanding when we're performing instead of being ourselves.
by proving to ourselves - one terrifying moment at a time - that we can handle it.

micro moments. big shifts. 


standing on that stage, my body screamed RUN. 

(a yell that started over 72 hours earlier)

turns out, I didn't need to be fearless.
those women didn't need me to be fearless. 

they needed me to be real. 

to be terrified and do it anyway. 

because self-trust doesn't come from never feeling fear.

it comes from feeling like you’re gonna puke and still taking the mic. 
feeling like you don't belong and still sharing your story.


rooms of all women have rarely felt safe to me. 

as a mom who didn't birth my kids, i'm often seen more like a "Dad" — never quite fitting the mold.

but by refusing to “perform professionalism” last week at Amy Sterner Nelson’s The Gathering in DC 

I gave others in the room permission to do the same. 

and from the moment i walked off stage, I felt supported, welcomed, seen. 

turns out the wrong room was exactly where we ALL needed to be.

90% of us, learning we weren't alone in feeling alone.


real talk 💬 does walking into a room of all women feel safe to you?


—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their personal stories into personal brands (that feel like them and make shittons of money).

• follow me here: kristina flynn  
• subscribe to my newsletter (relaunching soon!)

you don’t know why you’re valuable. I fix that | 18 yrs w/ NBA All-Stars, Olympians + VCs | founder, StoryEQ™ — helping overthinking high-achievers see, own, and get paid for what makes you unique | ADHD

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42 years old. moving back in with my parents. and finally okay with it.


labour day weekend. kids are set to go back to school. 

text from our landlords: 
"are you around to chat?"

f*ck.

wifey and i have been renting for over a decade. 
we knew what that meant.

no worries though. they were just listing the house, that didn't mean it would actually sell.

fast forward 2.5 months and we move out Saturday.

5 days on market. 
sold over ask. 
60 days to get out.

(still don't get how a single dude is given the same amount of notice when evicted as a family of four. wild.)

out of over 15 places we went to see, 
2 were in our price range.

both applications were rejected.

my parents offered their place.
"just a few months while you figure it out."

the voice in my head (whom i call Regina George) got real loud:

• they're offering out of obligation.
• your wife doesn't want to live with in-laws.
• you're 42. how are you moving back home?
• what if the kids break shit? what if the dog pisses somewhere?

so we kept searching.
kept applying.
kept getting rejected.

then i looked at wifey:

"i know this sounds silly but it feels like the universe is telling us to go be with my parents."

"i feel the same," she said.

when we stopped resisting, things got way less stressful:

• the kids get more time w/ nana + poppa
• we get rare time as adults w/ my aging parents
• the financial breathing room to find the RIGHT place
• my parents get to be needed (they f*cking love that)

when i read (heard) this line in The Surrender Experiment last week, i felt a crazy energy run throughout my entire body: 

"challenging situations create the force needed for change. the problem is - we (often) use that energy to resist change."

the Author, Michael Singer learned: 

"if i could handle the winds of the current storm, it would end up blowing in some great gift."

overthinking high-achievers: we're so busy performing "having it together" that sometimes we miss the gifts wrapped in the storm.

that thing stealing your sleep?
that "failure" you're hiding?

what if it's not happening TO you?
what if it's happening FOR you?

you'll never know unless you take a moment to stop, assess the chaos, and listen long enough for what the universe is trying to show you. 

this is the reframe i'm bringing with me as we pack up the truck this weekend. 

surrendering to reality
instead of resisting b/c of preference. 


real talk 💬 is resistance a new topic for you (it is for me)?

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers like you turn your personal stories and wild careers into personal brands (that feel like you and make sh*ttons of money).

if you liked this (and don't hate Queer people)

follow me here: kristina flynn

my therapist says i need "consistency." so here's 12,000 thoughts from this morning.



(welcome to #overthinkinginpublic — my brain dump series happening every Wednesday)


the avg person has 4000 thoughts/day. 

overthinkers like me? we're *at least* triple that. 


here are some of mine:
(that literally no one asked for)


• whoever said Allan Keys are the best invention has never actually used a f*cking Allan Key

• we have tech that lets rockets take off, come back and land…Apple, can you really not build an AirPod case that stays closed when it drops???

• i don't care how much of a Millennial it makes me. i'm not booking no flight on a f*cking phone. 

• 🎵"i'm just a teenage dirtbag, baby"🎵 

• are we "officially old" when a car peels around the corner and we respond with "well, that was unnecessary."

• as a kid i collected keychains. now i collect domains. welcome to the family, performingprofessionalism(.)com

• i resent Gen Z bringing back the tramp stamp. how are people supposed to know my age now? 

• were "The Jones'" a marketing campaign just like "Betty Crocker"?

• are we the last generation to say things like "2 shakes of a lamb's tail"? (yes i actually say this)

• what asshole decided that women needed to shave their entire bodies to be desirable?



real talk 💬 how many thoughts do you think you have daily?



—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers like you turn your personal stories and wild careers into personal brands (that feel like you and make sh*ttons of money).

if you liked this (and don't hate Queer people):

follow me here: kristina flynn

i crushed the talk. but felt nothing. like watching someone else’s success through a window. 



last week i shared that 90% of women in a room of 100 raised their hands when i asked who felt like they didn’t belong.

today i'm still thinking about why.


"imposter syndrome" doesn't capture it. 
at least not for me.

i don't feel like an imposter. 
i know logically i'm “good at what i do”.

for me, it feels more like disconnect.

my brain can list the facts:

• brought value
• crushed the talk
• people connected
• asks to work together

but my body? feels nothing.


and if 90% of the women in that room of 'heavy hitters' (barf) raised their hands? 

this isn’t just a “me” problem of knowing my achievements but being unable to feel them.


so, here's what i'm #overthinkinginpublic today (maybe you can help me figure this out):


what if the way we're taught to “succeed” actually breaks our ability to experience it when we do?

think about it.

• every time we push through exhaustion for a deadline
• every time we smile in meetings when we want to scream
• every time we ignore our gut to be "professional"

we’re doing what i call “performing professionalism” 


teaching our nervous system its signals don't matter.

teaching ourselves that success means overriding what we feel.

that to “win” we need to disconnect from ourselves.



so when we "make it" - we literally can't feel it. because we've trained ourselves out of it.


i don’t have any answers yet 
but naming it feels like the first step

and i can’t ignore the pattern.


if 90% of a room of ridiculously accomplished women feel like they don’t belong… 

that's not individual failure.
that's something bigger.

and if we wanna fix it… we’re gonna have to admit it’s a big f*cking problem in the first place. 


real talk 💬 have you ever experienced this?


—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their personal stories and wild careers into personal brands (that feel like them and make sh*ttons of money).

if you liked this (and don’t hate Queer people):

follow me here: kristina flynn

my therapist says i need "consistency." so here's 12,000 thoughts from this morning (pt.2)


(welcome to #overthinkinginpublic — my brain dump series happening every Wednesday)

the avg person has 4000 thoughts/day.
overthinkers like me? gotta be at least triple that.

here are some of mine:
(that literally no one asked for)

• do 2 narcissists ever end up together?
• are crawfish actually just baby lobsters?
• do Blue Jays know that they're the Brad Pitt of birds?
• Pamela Anderson might be the best comeback story since the QR code
• “this is our daughter, Dottie, and this is our other daughter…Dottie’s sister”
• why are ears and noses the only things on our bodies that continue to grow as we age?
• if an item you washed is damp but you really want to wear it, do you put it on anyways? (i 100% do)
• i’m still working on a definition of peri-menopause but so far I’ve got: 3 days of existential crises monthly
• is my house actually a disaster or is it just a disaster compared to the house i grew up in (where you only played in your room and basement)?
• 🎵doooooo yooouurrr ears hang low. do they wobble to and frow. can you tie them in a knot. can you tie them in a bow. 🎵


real talk 💬 are you an overthinker?

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers like you turn your personal stories and wild careers into personal brands (that feel like you and make sh*ttons of money).

if you liked this (and don't hate Queer people)

follow me here: kristina flynn

my 6 y/o discovered the $6.2 million banana. what i realized next won't leave my brain.

she doesn't overthink.


my daughter is an Artist. 
she started claiming that label at 3. 
 
wifey and i encourage it. 

i'm an Artist, 
but couldn't claim it until my late 30s. 

last week she burst through the door after school:
"Mommy, this guy's art was taping a banana to a wall!"

i said, "wild right, it's called 'Comedian.'"

her eyes went huge. "you KNOW that story?!"

and we were off. 
(i'd bet my right arm she has my brain)

30 minutes deep diving into Maurizio Cattelan. 
the concept. the sales. the controversy.

about 15 mins in, she grabbed my sharpie.

didn't ask permission.
didn't worry about getting it wrong.
didn't wonder if she was artistic enough.

just...started drawing.

couple minutes later (with some spelling help from me) her interpretation was done. 

it was like i got to watch myself create before the world got to me.

before i worried "what will they think?"
before i wondered "am i qualified?"
before i felt wrong claiming Artist. 

she wanted to make something. so she did.

no overthinking to the point of paralysis.
no overriding voice in her head.
no second guessing.

just: idea → action.

this is what we lose, isn't it?

not our creativity.
not our ability.
not our ideas.

we lose the permission to just do.

overthinking high-achievers get this. 

1000s of ideas sitting in your notes app.
frameworks dying in your Notion instance.
stories you're "perfecting" instead of posting.

maybe it's time to pick up the sharpie again.

stop asking if you're ready.
stop waiting for permission.
stop overthinking it without action.

your 6-year-old self would've just done it by now.


real talk 💬 what did you want to be when you grew up?


—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their personal stories and wild careers into profitable personal brands (that actually feel like them).

if you dig this (and aren't afraid of Queer people):

• follow me here: kristina flynn

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

Is this your life's work?

Here's how you know you found what you're meant to do.

Steve Jobs said the only way to do great work is to love what you do. But how do you know when you found it?

Jobs understood that "meant to do" isn't destiny handed to you. It's alignment discovered through action.

When what you do matches who you are, you don't have to force it. It flows.

Here are the unmistakable signs:

Time disappears when you're doing it

You sit down to work and suddenly four hours passed.

That's not distraction. That's flow. That's your soul saying "Yes, this is it."

If you're constantly watching the clock, you haven't found what you're meant to do yet. You found what pays the bills.

You do it even if no one was watching or paying you

Strip away the money, recognition, status. Would you still do it?

Do you do it in your spare time? In those cracks of your life?

People who found what they're meant to do can't NOT do it.

It's not about external reward. It's about internal compulsion.

I know people making millions who do the same work for free. That's when you know.

Other people seek you out specifically for this thing

When you found what you're meant to do, you don't have to convince people you're good at it.

They come to you because there's something about the way you do it that's different.

Your meant-to-do has your fingerprints all over it. It's unmistakably yours.

It challenges you without crushing you

What you're meant to do isn't easy. But it's not torture either.

It stretches you. Sometimes frustrates the hell out of you.

But it never depletes you. Not really.

You finish exhausted but satisfied. Not drained and resentful.

If your work drains your soul, it's not your purpose. It's a paycheck.

Follow what makes you lose track of time, what you can't not do, what people seek you out for, and what challenges you without crushing you.

That's your life's work.

How many of these signs describe what you're doing right now?

Kasey Jones 🏔

abetterjones

ourgalaxy

integral-healthcare-solutions-llc

wearefounderup

high-growth-founders

li_at

JSESSIONID

Talks about #founders, #entrepreneur, #revenuegrowth, #personalbranding, and #personaldevelopment

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Consultants Scale Through Strategy & Leverage, Not People & Time | 31K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

You're busy. But empty.

If you're constantly busy but feel unfulfilled, you're trapped in the busy-but-empty pattern.

Pay attention to how you feel when I describe this: Your calendar is packed. You're productive. You're accomplishing things. 

And yet... you feel hollow.

The busy-but-empty pattern looks like this:

You end every day exhausted but can't point to anything that actually mattered. You're busy, but not on purpose. You're productive, but not fulfilled.

You keep adding more to your plate, thinking the emptiness is just because you haven't accomplished enough yet. 

Spoiler: It's not.

Here's what's really happening:

You're using busyness as a distraction from the fact that you're not doing what actually matters to you.

Busy feels productive. Busy feels important. Busy gives you permission to avoid the scary question: "Am I building a life I actually want to live?"

I spent three years in this pattern. Worked 70-hour weeks. Accomplished everything. And felt absolutely nothing.

Because I was doing all the right things for someone else's life—not mine.

The busy-but-empty pattern is sophisticated avoidance.

You're avoiding the hard work of figuring out what actually fills you up by staying busy enough that you don't have to feel the emptiness.

It's like eating junk food all day so you don't have to face that you're not actually nourished.

The busyness isn't the problem. The emptiness is the message. Your soul is trying to tell you something.

Breaking this pattern isn't about doing less. It's about doing what matters.

Start tracking meaning, not just tasks. 

At the end of each day, ask: 

"Did I do something that mattered to ME today? Not to my boss, not to society—to me?"

If the answer is consistently no, your busyness is just expensive avoidance.

You can be busy AND fulfilled. But only when your busy serves your purpose instead of avoiding it.

Which feels more true: you're busy because you love what you're doing, or you're busy because you're afraid to stop?

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Entrepreneurs Scale Through Strategy & Leverage, Not Time & Effort | 23K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

Trying to sound professional is actually keeping you broke.

Let me explain.

Most people think sounding professional means using fancy words, corporate language, hiding your personality. Sound smart. Sound polished. Sound like everyone else.

But here's what actually happens:

When you sound like everyone else, you become forgettable. You blend in. You're just another person saying the same thing as 50 other people in your field.

People don't remember vanilla. They remember different.

I've watched this pattern for years. The people making real money aren't the most polished. They're the most memorable.

They talk like real humans. They share actual opinions. They're not afraid to say things some people will disagree with.

And that's what makes them money.

Because when you're memorable, people think of you first. When you're generic, people forget you exist.

Here's what to do:

Write the way you actually talk. If you're funny, be funny. If you're direct, be direct. I say "dude" in my business emails.

Share one opinion some people will disagree with. That's how you find your people.

Stop trying to appeal to everyone. When you try to be for everyone, you end up being for no one.

Professional doesn't pay like different does.

XOXO,
Kasey

I used to spend 3 hours on LinkedIn content that took 30 minutes to write.

The problem wasn't creativity. It was FRICTION — ideas scattered everywhere, no system, no follow-through.

MagicPost's editorial calendar fixed that. Not by writing my posts for me. 

By removing the chaos that made me avoid posting in the first place.

Swipe to see how I use it →

I'm partnering with magicpost.in because it solved a problem I'd been white-knuckling for years.

If you've been inconsistent on LinkedIn — not because you don't have ideas, but because the process of getting from idea to published post feels like a slog — this might be worth checking out.

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗼𝗻𝗹𝘆: 70% off yearly / 40% off monthly with code 𝗞𝗔𝗦𝗘𝗬𝗕𝗙𝟭𝟬 at magicpost.in

BLACK FRIDAY 2025 - Carousel

I spent YEARS asking myself "Am I qualified enough?" and "Will people take me seriously?”
 
Then one day I realized: Those weren't the real questions. Those were stalling tactics.
 
The REAL question was always: "Do I want this enough to figure it out?”
 
That's the freaking shift. From waiting to be chosen... to choosing yourself.
 
Being a businesswoman isn't about having it all figured out. It's about trusting you'll figure it out along the way.
 
XOXO,
Kasey

#EssentialistCEO #FemaleEntrepreneur #CEOMindset

Things no one tells you about divorce (but should):

And I don't just mean marriage.

I mean, the moment you realize something in your life is no longer right. 

A partner. A job. A business. A whole damn identity.

When you decide: “This can’t be it.”

Here’s what I wish someone had told me:

🖤 1. It will feel like grief…even if you’re the one choosing it.

You’re not just walking away from something. You are BURYING it.

You’re burying the dream, the plan, the future you thought you’d live.

Let yourself mourn that. Fully.

🖤 2. You’ll be afraid of what people think—and it’ll feel like shame.

→ Even if you know it’s right.
→ Even if you know you’re better off.
→ Some part of you will feel like you failed.

You didn’t. You just had the courage to stop pretending.

🖤 3. You’ll crave a clean break. There won’t be one.

There is no clean ending. 
There’s only detangling.

One slow, painful knot at a time.

🖤 4. You’ll question who you are. And that’s the point.

You’re not just leaving something behind. You’re rediscovering yourself.

This moment will strip you bare. So you can rebuild without the performance, pretending, or fakery. 

🖤 5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it's worth it.

EVERY.SINGLE.TIME. 

If you’re standing on the edge right now…

→ Leaving the job.
→ Ending the relationship.
→ Burning down the old version of your life.

I want you to hear this:

You’re not broken. 
You're not behind. 
You're BECOMING. And it's absolutely f*cking beautiful.

XOXO,
Kasey

I finally know why I feel "invisible" in conversations—and research shows it has nothing to do with being boring.
 
Everyone thinks people don't like them because they're not...
 
• Funny enough 
• Impressive enough 
• Interesting enough
 
Right?
 
BUT psychology research shows the complete opposite.
 
People usually don't connect with you because you're too busy trying to be liked.
 
When you focus on being likable:
 
• You start performing. 
• You hide the real YOU. 
• You say what you think people want to hear instead of what you actually think.
 
You smooth out your edges. You become generic.
 
And people can sense that.
 
They don't dislike you—they just can't connect with someone who isn't actually there.
 
It's like trying to hug a hologram. There's nothing to grab onto.
 
The people who are most genuinely liked? They stopped caring about being liked.
 
They show up as themselves—rough edges and all—and the right people connect with THAT.
 
Think about your last few conversations.
 
How many times did you say what you actually thought versus what you thought they wanted to hear?
 
If you're...
 
➝ Always agreeable 
➝ Always accommodating 
➝ Always saying the "right" thing...
 
You're not unlikable. You're just "invisible".
 
And that might feel safer, but it's also lonelier.
 
Here's what to do:
 
Share one real opinion in your next conversation. Not controversial—just something true to you.
 
Stop filling every silence with small talk. Let conversations breathe.
 
Ask questions you're actually curious about.
 
"How are you?" gets polite answers.
 
"What's been on your mind lately?" gets real ones.
 
People don't dislike the real you. They just can't connect with the fake version.
 
Stop trying to be likable. Start trying to be real.
 
XOXO, 
Kasey

I spent years performing confidence in boardrooms with executives twice my age. 

Turns out, the louder my certainty, the deeper my spiral.
 
I thought real confidence meant never showing doubt. 

But the more I performed "I've got this," the more I panicked internally.
 
Then a 9-figure CEO told me something that broke the whole act.
 
"I didn't hire you because you had all the answers. I hired you because you asked better questions than anyone else."
 
That's when I got it.
 
Real confidence isn't certainty. 

It's being okay saying "I don't know" without apologizing.
 
The people who seem most put together? Watch if they ever admit they're struggling. If the answer is never, they're performing too.
 
Real confidence is quiet. Performed confidence is loud.

XOXO,
Kasey

I wrote ONE LinkedIn post about a 9-figure CEO who didn't want the "polished consultant"
 
It brought in $15,000 in two weeks
 
(And one of those leads? Six figures over two years)
 
What changed wasn't my skills. It wasn't my content quality. It was my POSITIONING.
 
I stopped trying to be for everyone and started being undeniably, specifically ME.
 
For months before that, I'd been creating great LinkedIn content.
 
󠁯•󠁏󠁏 Great engagement. 󠁯
•󠁏󠁏 Thoughtful comments. 󠁯
•󠁏󠁏 People telling me they loved my posts.
 
BUT ZERO leads.
 
Then I wrote about a financial services CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right "professional" things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
That post was me leaning into everything that made me different.
 
Everything that used to make me feel insecure.
 
󠁯•󠁏󠁏 My unconventional background. 󠁯
•󠁏󠁏 My opinionated approach. 󠁯
•󠁏󠁏 The fact that I wasn't the "super polished consultant."
 
Three qualified leads. $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
Here's what most entrepreneurs resist understanding:
 
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗜𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.
 
Your "broad market appeal" isn't strategic.
 
It's you diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
 
But premium clients don't want a "good generalist."
 
→ They want the perfect specialist for their exact situation. 
→ They want someone who GETS their specific pressure.
 
Your weird, specific experience becomes your unfair advantage.
 
The counterintuitive truth:
 
I got MORE clients by being MORE specific about who I'm for.
 
Stop hiding what makes you different. It's exactly what makes you valuable.
 
That 9-figure CEO wasn't looking for polished. He was looking for different.
 
So are your premium clients. They just can't find you yet.

XOXO,
Kasey

My brain doesn’t work in straight lines. And for most of my life, I thought that made me broken.

I can’t tell you how many times I was called “too much” or “not enough” in the same breath.

Too intense. Too sensitive. Too scattered.

Not focused enough. Not structured enough. Not professional enough.

When you have ADHD, especially undiagnosed or masked for years, you learn how to contort yourself. 

→ You learn how to overcompensate.
→ You become hyper-independent and shame-fueled.
→ You spend your energy pretending your brain works “like it should”… instead of letting it shine the way it does.

For me, that shame carried into everything. Especially business.

I tried to build the way I was told:
→ Rigid routines
→ Hour-by-hour calendars
→ Offers that felt impressive, but drained me
→ Systems that looked good on paper but made me want to scream

Until one day I couldn’t fake it anymore.

The overwhelm hit too hard.
The pressure to “do it right” was killing my creativity.

I realized: I wasn’t building a business.
I was building a cage.

So I burned the old version down.
And I started over.

This time, I built for ME. 

For MY brain.
For MY energy.
For how ACTUALLY work.

• I stopped trying to look like a CEO and started feeling like one.
• I stopped chasing consistency and started building sustainability.
• I created flexible systems that support me, no matter how I'm feeling.
  
And I let go of the shame that told me I was behind.

Now, I teach other brilliant, big-hearted business owners how to do the same.

Because you’re not inconsistent. You’re unsupported.

You’re not flaky.
You’re not broken.
You just haven’t had a business that fits you yet.

If you’ve been spinning…
If your systems are suffocating you…
If your business looks “fine” but feels heavy as hell…

DM me ESSENTIAL

This is the work we do inside Essentialist CEO 

And we’re damn good at it.

You don’t have to change who you are to succeed.

You just have to stop building for someone else’s version of success.

Let’s f*cking go.

Essentialist CEO

For 7+ years, I built a business based on who I thought I was supposed to be.
 
I mimicked the routines, the strategies, the structures of people I admired.  

• Early mornings
• Big launches
• Constant content  

And yeah… it worked. Kinda.
 
But I was tired all the damn time.  Even when the revenue was flowing, I felt off.  

Like I was playing a role instead of building my business.
 
Then I finally asked the question that changed everything:  

👉 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 “𝗯𝗲𝘁𝘁𝗲𝗿” 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗺?
 
That was the unlock.  Not more effort. Not more strategy. Just more TRUTH.
 
Once I understood my own rhythms, my own decision-making, my own damn energy. 

Everything got easier. Clients came faster. Revenue tripled. Stress vanished.
 
Not because I worked harder.  Because I stopped fighting myself.
 
If your business feels like a fight right now...  

This might be the truth you’ve been avoiding:
 
Know yourself. Then build everything around that.

XOXO,
Kasey

Things no one tells you about divorce (but should):

And I don’t just mean marriage.

I mean any “this isn’t working anymore” moment.

→ Divorce from a partner.
→ Divorce from a business.
→ Divorce from a career identity.
→ Divorce from who you thought you’d be.

Here’s what I wish someone had told me:


1. It will feel like grief… even if you’re the one choosing it.

There’s a death here.
• A death of your old identity.
• A death of “the plan.”

Grieve it. Don’t rationalize it.

2. You’ll be afraid of what people think. And that will feel like shame.

You’ll be surprised how much your identity was tied to being seen a certain way.

But that shame? It’s a sign you’re shedding a skin you’ve outgrown.


3. You’ll want a clean break. But there’s no such thing.

There are messy endings.
There are unravelings.
There are long-ass roads to closure.

The only way out is through.

4. You’ll start to question everything — and that’s the gift.

This moment cracks you open.

You get to re-evaluate who you are, what you value, and how you want to live.

It’s abso-f*cking-lutely terrifying.

And it’s where your power is born.

5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it IS worth it.

Every single freaking time.

Whatever you’re going through right now...

→ The layoff
→ The breakup
→ The client loss
→ The closed door

I want you to know:

This is a beginning. Even if it doesn’t feel like it yet.

You’re not broken. You’re BECOMING. 

XOXO,
Kasey

10 weeks ago, I restarted my business, ruthlessly committed to staying as LEAN as possible.

- Few tools
- No employees
- Limited sales calls

It's still early, but my current projections have me hitting $50k+ MRR by April 2026 — all through strategy, systems, and LOTS of leverage.

Curating the right tech stack is a critical part of this vision.

1. Canva- Quick visual content without design headaches
2. Calendly - Booking system that respects my boundaries
3. Zapier - Automation that connects my entire workflow
4. MagicPost - LinkedIn content creation and scheduling
5. Grain - Call recorder, transcriber, and summarizer
6. Notion - My second brain for everything business
7. beehiiv - Newsletter platform that actually converts
8. Circle - Community platform for my growing group program
9. Claude - AI brainstorm, strategy, and planning partner

Each tool serves one clear purpose. No overlap, no redundancy, no subscription bloat.

Simple systems scale better than complex ones.

The result? I save 15 hours per week on admin tasks and $1000s on payroll, tech, and time.

Choose tools that grow with you, not against you. Start with what you need today, not what you might need tomorrow.

Canva

Calendly

Zapier

MagicPost

Grain

Notion

beehiiv

Circle

Claude

I’m freaking out right now. I’ve spent the last 6 months researching tools to build an AI version of me. 

And I think I found it. 

I was looking for something that would use my expertise, my personality, my brand, my style and FEEL authentic to me. 

Here's the uncomfortable truth: most of us never productize because the barrier isn't our expertise—it's the infrastructure.

We know we should create scalable offers. We know our knowledge could work while we sleep. We know trading time for money has a ceiling.

But between Stripe integration, course platforms, customer onboarding, support systems, and marketing sites... we choose the devil we know.

I just found something that removes every excuse I've been hiding behind.

Appy.ai interviews you about your expertise, then builds an AI agent that knows your methodology.

From that conversation, they auto-generate: 

→ White-labeled marketing site 
→ Stripe payment setup 
→ Customer onboarding 
→ Support tools 
→ One shareable link

Interview to live product: 2-5 minutes.

No code. No tech paralysis. No "I'll do it next quarter."

I'm not saying this replaces your high-touch services.

But if you've been sitting on expertise that 𝘴𝘩𝘰𝘶𝘭𝘥 be generating revenue beyond your available hours?

This might be the lowest-friction path to actually doing it instead of planning it.

It’s still early for me, but I’ll build out mine over the coming weeks and I’m excited to share it. 

The entrepreneurs making real money aren't just working harder. They're working multiplied.

Check out Appy.AI if you're done letting infrastructure block your income potential.

Appy.AI

No one taught me how to rebuild when my life fell apart (multiple times). So I taught myself.

And this is exactly why I was able to turn the shittiest experiences into fertalizer for my ideal life.

No one hands you a checklist for reinvention after:

→ A layoff 
→ A divorce 
→ A failed business 
→ A wake-up call you can’t un-hear 
→ A rock-bottom mental health spiral

But here’s what I’ve learned:

You don’t bounce back. You build FORWARD.

(or at least you CAN)

Here’s how you do it.

1. Let the version of you that’s dying… actually die.
   
Stop trying to hold her together.

She got you this far. She did her best. But she can’t take you where you’re going.

You can grieve her. But don’t drag her with you.

2. Stop asking, “What do I DO now?”
   
Start asking, “Who do I BECOME now?"

Reinvention isn’t a to-do list. It’s an identity shift.

And the biggest mistake we make is trying to fix a life that no longer fits us.

Instead of creating a new one that lets us feel as good as we deserve.

3. Make exploration your strategy.
   
Try the thing. Book the trip. Say yes to what pulls you.

Your next chapter won’t be found in a pros/cons list. It’ll be found while you're in motion, following your curiosity.

You don’t need a five-year plan. You need a SPARK.

4. Audit everything. Ruthlessly.
   
→ What do you tolerate? 
→ Who do you spend time with? 
→ What do you pretend to enjoy? 
→ Where do you keep betraying your gut?

Reinvention starts with subtraction. Cut what no longer fits.

5. Choose the kind of life you want first.
   
Then build everything else around that.

→ Not the other way around. 
→ Not what’s practical. 
→ Not what’s expected. 
→ Not what looks good on LinkedIn.

Start with your ideal day.

Reverse engineer from there.

Reinvention isn’t a comeback. It’s a DEPARTURE.

You’re not going back to who you were.

You’re stepping into who you’ve always been becoming.

And she’s just getting started.

XOXO, 
Kasey

I used to think the hard part of personal growth was making the decision to change. 

To leave the job.
End the relationship.
Slow down.
Set the boundary.
Start over.
Choose DIFFERENT. 

But it’s not.

Making the decision is the easy part.

The hard part?

Is making that decision again.
And again.
And again.
And again.

Every time the old pattern tries to sneak back in.

I’m in it right now.

→ I’m a recovering workaholic.
→ A recovering do too much addict.
→ A former “I can handle it all” martyr.

I’ve simplified my business.

I’ve cut my hours. I’ve created space.

But now that I’m here?

It’s SO FREAKING uncomfortable.

It’s slower.
It’s quieter.

It’s full of little voices in my head screaming:
• “You’re falling behind.”
• “You should do more.”
• “You’re wasting time.”

And every day I have to choose:

→ Do I numb that panic by taking on more?
→ Or do I sit with it, feel it, understand it… and stay the course?

This is the real work.

Not the first decision. The 100th. 

The daily recommitment to becoming the version of you that you SAY you want to be.

What helps?

→ Weekly therapy
→ Meditation + journaling
→ Letting the inner chaos be witnessed without being obeyed
→ And texting my inner circle when the urge to “overdo” hits hard

Because sometimes, the bravest thing I do all day is NOT starting a new project. (AAAARGH!)

Change isn’t one big, bold leap.

It’s a thousand tiny choices made in quiet moments.

And most of them won’t feel powerful.

They’ll feel boring, uncomfortable, terrifying, or wrong.

But they’re not. They’re sacred. They're freaking HOLY. 

And they're the secret to becoming. 

XOXO,
Kasey

It took me a LONG time to learn that the work that truly matters feels different from the stuff that just keeps me busy. 

Then I had to figure out how to run my business so I could amplify the essential and downgrade the busy. 

Which saved my sanity and grew my bank account. 

Your body knows the difference before your brain does.

Busy work leaves you drained, anxious, wondering if you're doing enough.

Essential work leaves you energized, clear, like you just did exactly what you're meant to be doing.

I noticed this pattern in my own week:

Content creation used to drain me. I'd spend hours on creating content – finding ideas, writing drafts, editing for impact – and feel exhausted.

Now? I batch draft in https://magicpost.in/, edit to add my voice, and I'm done in 30 minutes. Energized, not depleted.

The difference wasn't the task. It was what part of the task was actually essential for ME to do.

Structure? Not essential. (That's what tools are for.) The spiky opinion? Essential. Only I can say it that way.

Most entrepreneurs are exhausted because they're trying to be good at EVERYthing. 

Essentialists are energized because they're ruthless about what's actually theirs to do.

What task are you doing that leaves you drained instead of energized?

Brumate—the insulated drinkware brand crushing it right now—specifically talks about how BILL gives them speed and efficiency.

Not just cost savings. 𝗦𝗽𝗲𝗲𝗱.

Learning about financial automation through my BILL partnership, this case study made something click:

How much of "being hands-on" is actually fear disguised as responsibility?

• Fear automation means losing control.
• Fear systems won't work without us.
• Fear delegation—even to technology—means we're not "in it."

But Brumate proves the opposite.

Automation didn't make them less involved. It made them 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.

If you're skilled enough to run a business, you're too valuable to manually approve invoices and chase vendor information like it's 2010.

Your competitive advantage: your unique perspective. Unconventional background. Spiky opinions.

Not your ability to reconcile expenses.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲 → https://lnkd.in/e7AUpmA6

The principle holds whether you're processing thousands of transactions or dozens: 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘄𝗼𝗿𝗸 𝗳𝗲𝗲𝗹𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸.

Your time should amplify what makes you irreplaceable—not get lost in finance friction that could be automated.

What manual finance task are you still doing that should be automated? Call it out below.

#BILLpartner

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A Better Jones

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