Florin Tatulea

Common Room

Building outbound & pipeline generation systems with the very platform we are selling. 

Year 1: 500%+ pipeline growth

Head of Sales Development

Sales Flo

Building meaningful pipeline for GTM brands by engaging their audience through content creation across 80,000+ followers on LinkedIn, Substack & X. 

salesflo.substack.com
x.com/FlorinTatulea

I also do Sales Workshops and GTM Advising for some of the best B2B companies in the world: Shopify, LivePerson, Zendesk, Docebo, and Vendr.

Founder

pclub.io

Best Selling Course - Copywriting, Cold Email and Sequencing: https://go.pclub.io/florin

Course Author

Barley

Acquired by Workleap

Helping People/HR teams make smarter compensation decisions to stay competitive:

-Global Salary Benchmarking Data 
-Comp Planning Workflows & Reporting 
-Pay Equity Analysis 
-Total Rewards Communication

Director of Sales

Plato 

Acquired by Coda

Built the BDR/SDR function from scratch. 

Plato helps Engineering & Product teams build their skillset by providing access to the top mentors in the world from orgs like Google, Meta, Netflix, Spotify etc.

Director, Sales Development

Loopio

Acquired by PE

First sales hire at Loopio and part of an elite sales team as an SDR, AE & SDR Leader that grew revenues by 65x in 6 years leading to a high 9-Figure valuation.

As an SDR Leader, I helped scale the Inbound & Outbound function to a team of ~25 across Commercial, Mid-Market & Enterprise segments.

Senior Manager, Sales Development

Manager, Sales Development

Closed 100+ deals across Commercial, Mid-Market & Enterprise segments.

Notable deals include: Square, Ceridian, Mcdonalds (Dynamic Yield), Databricks, TripActions, Carbon Black, Bentley, Gainsight, Grammarly + many more.

Senior Account Executive

Team Lead, Sales Development

Founding SDR

PenPal Technologies

Business Development Manager

Banking Associate

STS Capital Partners

STS Capital Partners is an international investment banking firm specializing in mergers, acquisitions, divestitures, strategic consulting and advisory services for mid-market businesses. 

Worked on five $10MM - $100MM transactions within the real estate, airport logistics, IT & security and healthcare industries.

Analyst Intern, M&A

Sales Leader | LinkedIn Top Voice 2023 | GTM Advisor | Focusing on Seed → Series B

I'm a passionate leader that lives and breathes all things sales.

I was lucky enough to be the first sales hire at Loopio and have had the opportunity to be a part of and contribute to the exponential growth that had led us to a sales team of ~50 strong. In my 6.5 years at Loopio we grew revenue by 65x. 

I am now doing it all over again at Common Room

Whether it's been as an SDR, AE, Manager or Director, I'm constantly looking for ways to reinvent myself and my team.

I'm a people-first leader that understands that leading a team is not about me. It's about lifting others up and seeing them succeed. My success is simply a bi-product of my team's success. 

As a sales leader, I'm curious about scaling sales teams, generating pipeline, increasing win rates and lowering ramp times in a remote world.

As an individual, I'm passionate about copywriting, sequence/cadence building, leveraging social selling and the future of sales technology.

There are two metrics that not enough SDR teams are tracking.

It’s crazy to think about, but the reality is that most SDR teams are still largely ONLY tracked on volume, meetings and pipeline.

Don’t get me wrong ALL of those are still important. 

But you MUST be tracking SDR efficiency to really unlock and ultimately improve an outbound program.

Two metrics that are still extremely overlooked and tell you A LOT about your reps and business:

→ Contacts touched per qualified opp (S2)

Most teams (including ours) are not going wide enough into accounts...depending on who your ICP is. 

As an example: we sell to 4 Personas…. Sales, SDR, Marketing & Rev Ops.

Yet in our growth segment, our average contacts touched per account is 3. That needs to be fixed.

→ Penetration Rate: How many accounts to S2?

It quite literally tells you how many accounts you need to touch or assign to your reps in order to hit your number.

Let’s say you have an S2 quota of 24 per quarter. If each rep has 300 accounts and your avg. penetration rate is 6%, all else the same… your avg. rep will be hitting 18. 

You either need to increase the accounts they own/touch or need to figure out how to increase efficiency.

Otherwise you don't even stand a chance.

This is a great way to counter a top-down approach to quotas that are often unrealistic.

GTM Leader | LinkedIn Top Voice | Advisor

It's been pretty hilarious to see what some of the younger SDRs on our team that are more "AI-Native" use ChatGPT for. 

I had an SDR the other day making an argument for an opportunity that he believed should be marked as "qualified". 

He ran the full Gong transcript through GPT, input our qualification criteria and sent me a 3-page report explaining how it was in fact qualified. 

Fair enough Mr. SDR. Fair enough 🤣 🤣 🤣 

(It was still a no). 

Jking. 

I thought it was funny. Not something I would have thought of myself.

Shoutout to all the cold callers out there 😭 😭 😭 

We ran FullEnrich across our own contact database recently…  the results speak for themselves:

30% coverage in USA -> 80% coverage!!!

10% coverage in EMEA - 70% coverage

How?

They run a waterfall against 30 providers.

For the last decade, mobile numbers have been a constant battle for me. 

People are SLEEPING on FullEnrich.  

I met Benjamin Douablin earlier this year… after seeing the quality of what they built, we knew we had to integrate FullEnrich data into Common Room. 

Our customers now have access to premium phone number data as well.

One of my main goals for this year is partnering with a smaller number of brands that I actually use and find value in every day. 

FullEnrich is one of them. 

Fantastic product.

Brand partnership • GTM Leader | LinkedIn Top Voice | Advisor

There are two types of sales reps going into Thanksgiving week:

1. You convince yourself that it's the holidays and you let your foot off the gas

2. You bust your ass for the next 3 days, before a well deserved 4-day weekend and set yourself up for success come December. 

Which one are you? 

...If you are going to work. Why not be the second? 

Otherwise, just take the week off.

SDRs & AEs - here are 5 things that will help you finish strong in Q4 going into the Thanksgiving/Holiday Season (it's coming fast..)

1. Stop telling yourself that everybody is off and that you won’t book meetings.

There is always going to be an excuse any time of year. Talk to your prospects or somebody else will.
 
2. Understand that budgets for 2026 are being made right now. Executives are actively thinking about spend + what solutions they need to hit their 2026 goals as we speak.

3. Closed Lost/Not Now reports in your CRM are going to be your best friend right now. Make a list of everyone who told you that “next year” was a better time to talk. HIT THEM UP NOW!

We've actually completely automated this play in Common Room. We built a workflow that automatically finds and enriches every contact that's been on a Gong call with us in the last year and use our RoomieAI agent to go through the calls and write emails based on the context of the transcript. 

We've found 3600 contacts we can hit up. 

4. Your biggest objection right now is going to be "Not Now / Let’s talk in the new year"

ADDRESS THE OBJECTION UP FRONT BEFORE YOUR PROSPECT DOES:

Here is a template:

“I can appreciate that the holidays are coming up and things are going to be crazy.

Would you be opposed to taking a peek at how we can help with X, before everything gets crazy with the holidays / Q1?

From there, if it’s not something that makes sense, I won't waste either of our time in the new year."

5. Plan - There are 4 full non-holiday weeks left until end of year. Figure out your daily game plan. What do you need to do every day to hit your goals? 

Focus there.

LinkedIn’s inbox is still stuck in 2015. 

What’s up with that?

I literally don’t think it’s changed since I started posting on LinkedIn that year.

It’s the wild west and makes it incredibly difficult to prospect properly as a salesperson. 

A few frustrations of mine: 

1. There is no way to label or tag conversations
2. I don’t have a way to set automatic reminders for follow up
3. There is no clear way for me to know who actually accepted my connection requests when I drop people into a sequence
4. Also… why can’t I send a voice note from my laptop?
5. Answering a basic question about my network like “how many VP, Sales am I connected with” is more difficult than it should be. 

Mitchell and team just built my fav tool of the year. 

Kondo: Superhuman for LinkedIn DMs

It does every SINGLE one of those 5 things, in one of the most clean UIs I’ve had the pleasure of working in. 

I’m never going back.

If you use LinkedIn to prospect. Do yourself a favor and try it out. TRUST ME. 

They have an awesome “Black Friday” promo ending in 2 days...

2 months for free 👉 https://lnkd.in/dsYeYi8v

Report back and let me know what you think. 

#kondopartner

Here’s an insane hack to rank your brand #1 in ChatGPT that’s worth millions of $$$ in pipeline.

Steal this exact play if you sell to the Forbes ☁️ Cloud 100.

It requires some orchestration between the Growth and SDR team and was a play that Josh Lind and Matteo Tittarelli ⚡️(legends!) help us build:

Background: 

 ✅ The Forbes Cloud 100 are key target accounts for us… and also for our top prospects and customers.

 ✅ One of the value props of our RoomieAI agents is that it can generate full contextual account plans in seconds based on your internal data (i.e. CRM, Call Transcripts, Signals) and external data. 

—--

The idea: 

-Generate account plans for the Forbes Cloud 100 list and turn that output into SEO and GEO (generative engine optimized) pages for LLMs to rank. 

-Reps are using LLMs and searching for things like “[strategic account] + business model” as they conduct account research. 

-This allowed us to highlight the value prop of our product in a unique way and also drove LLM-based search traffic to our website. 

-----

The Execution of the Play: 

1. Generate 100 account plans for each company using our RoomieAI agent

2. Created 100 landing pages for each account plan and used an AirOps workflow to expand and format the account plans into LLM optimized pages that brought in traffic. 

AirOps is particularly good to rank in ChatGPT/Perplexity etc, where most search traffic is going.

3. Use our website de-anonymization functionality to identify key stakeholders on these pages and have our SDR team hit them up with tailored messaging.

4. Repurpose the account plan pages and send them as value adds to accounts that likely have the Cloud 100 as key accounts.

AirOps made a free tool that shows you exactly how often ChatGPT, Claude, and Perplexity mention your brand vs competitors.

Comment "RANK" and I'll send you the link to run your AI Search Audit.

(Takes 30 seconds and it’s FREE)

Engineer (GTM/AI) @ Common Room

B2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

AirOps

Vibe coding is HOT.

It quietly wipes out 80+ hours of manual RevOps work every month. But most people are thinking about it the wrong way…

There’s a massive opportunity for GTM & Ops leaders to change how they operate.

The general narrative around vibe coding platforms is that they’re meant for coders and entrepreneurs to kick off new businesses…

At least that’s how I interpreted it.

BUT after digging deeper, I came across a ton of use cases to vibe code your own internal solutions, the ones that remove the painful, repetitive, 80-hour problems your team keeps dealing with every month.

Here are 3 examples:

--> Territory planning & account router

Apply your own custom rules (industry, ARR band, geo, partner involvement)
to generate territory splits and account assignments automatically.

--> Lead routing & SLA monitoring

Build a small app that connects to your CRM via API and: 

-Applies your routing logic (segment, intent, previous owner)
-Flags SLA risks in real time and alerts in Slack
-Produces a live dashboard with time-to-first-touch, SLA breach counts, and chronic slow responders

--> Pipeline hygiene & forecast assistant

-Pulls open opportunities
-Flags issues (no next step, stale stages, pushed close dates, missing contacts)
-Uses your rules + LLM scoring to highlight risk

Do I believe you can “vibe code” a new BI tool, CRM, or forecasting platform?

No.

But for targeted use cases, especially for orgs without unlimited budgets and insane complexity... it’s a fantastic way to eliminate massive manual effort.

Want the breakdown of how to do this?

👉 Comment “VIBING” and I’ll send it to you.

Happy Thanksgiving to all of our American friends down south! 

Grateful for you all. 

Enjoy the long weekend :)

Here’s a question that I think most of these outbound AI agencies with the “I’ve booked 1000 meetings in the last week with this AI workflow” would be hesitant to answer: 

1. How many of the meetings you booked for your clients showed?
2. How many were qualified? 
3. How many were closed won?

A booked meeting doesn't mean anything in itself. 

Don't always believe the hype.

The data speaks for itself. 

We found images in emails work 3x better. Here’s why…

We recently ran an A/B test and found that images in cold emails outperform plain emails (when done right).

“An image is worth a thousand words” 

Obviously it depends what the image is about. For us, relevant memes work extremely well at breaking through the noise (it’s not something AI has done well at scale yet).

The problem has been that traditionally this would hurt your email deliverability. 

That’s why we always saved the links and assets for the follow up email after you hit the inbox. 

The rules of the game have changed though. 

Maildoso recently launched Custom Domain Tracking that allows you to safely add links straight from your FIRST email without hurting deliverability. 

This means you can finally:

-Embed direct booking links
-Drop videos right away
-Add images to paint a better picture 

Check it out for yourself: maildoso.com

X is soon releasing “Hiring” and “Jobs”. 

As a matter of fact, it’s already here: 

Is LinkedIn cooked? 

Doubt it. 

It’s one thing to have job posts up. 

LinkedIn is still the best database for real-time information on where people work. 

That data is invaluable and there are network effects that make it difficult to switch. 

Many have tried to replace it. Only time will tell. 

What do you all think?

graphical user interface, text, application, chat or text message, Teams

These are the facts: 

Most companies have a TON of prospects that visit their website, have genuine interest, but never go through the hassle to book a demo themselves. 

If ONLY there was a way to have more conversations with THESE prospects...

DM me to learn how  ;)

Oliver Johnson

Salespeople… It’s friday. Who’s up for a debate? 


If a prospect is totally ICP - should SDRs be comped for a meeting held, even if no next steps are scheduled? 

My take?

Absolutely. 100%. 

Even if the prospect isn’t ready right now, it’s still EXTREMELY valuable to get in front of the right people, build a relationship, create awareness, and make sure that when the timing is right… you’re already top of mind.

PLUS - it’s not the SDRs fault if the AE bombs a demo, doesn’t clearly ask for next steps, etc. 

Jasper, Krish, Adia, Marc, Jake, 🔥 Tom,  what do you guys think?

GTM & Community Lead at Rep.ai || Founder of Tech Sales Tutors

Salespeople… I want to know… Do you HATE this cold email I received, or love it? 


My take? 

The first line stood out enough for me to click on it, read it all the way through, and think about it hard enough to write this post. 

I think this email could be pretty polarizing which is better than a BORING email any day of the week. 

I’m not the buyer, but I replied and told him who to reach out to. That’s better than most people get from me. 


Ace, 🐜 mike, Ryan, 🔥 Tom, Dariia, What do you guys think? Hate it or love it?

Salespeople… this has nothing to do with sales, but I’m proud of how these pictures turned out, and I want to brag for a sec hahaha. 


A little over a year ago - my wife and I bought our first home. 

The house was built in 1917, and was pretty much a DISASTER (as you can see by that INSANE green carpet lol). 

BUT, we saw the vision and fell in love with the area/bones of the house. 

Soo, after months of hard work (Mostly by my father. Thanks dad lol!) - it’s all finally coming together. 

Super proud of how it’s turned out, and how these pictures look!


PS: if you’re thinking about renovating an old home. Here’s just a few things we had to do to get it in the current spot. 

- Remove carpet. 
- Refinish hardwood floors.
- Get new electrical. 
- Peel off wallpaper.
- Repaint walls. 
- Scrape off linoleum flooring.
- Put in new flooring. 
- Repaint kitchen cabinets. 

… you get the point.

Salespeople… Rate this email 1-10 that got me a meeting booked.


Here’s what I think is good AND what could be improved about the email…

The GOOD: 

1. It highlights a problem. 

A big problem law firms have is that by time they reach out to a potential client’s inquiry - that person has already signed up with another attorney. 

The first line immediately speaks to this problem and gets them to stop and think for a second. 


2. It doesn’t immediately ask for a meeting. 

Low ask CTAs CONSISTENTLY get way more replies than asking for the meeting immediately. 

I think this email does a good job of getting them intrigued enough to say, “Sure. I’d like to see a video.”


3. Most important: it actually LANDED in the inbox. 

People forget this. Your copy doesn’t matter AT ALL if your email never reaches the prospect. 

We’ve seen a massive spike in meetings lately - not just because the messaging is good, but because the sending infra is actually working. 

If you’re doing any sort of volume you NEED: 

- High-quality infrastructure (inboxes and domains) 
- Proper warmup 
- Perfect DNS setup (SPF, DKIM, DMARC) 
- And a tool that won’t tank deliverability 

(Mailpool is what I recommend for this. Again, If you aren’t hitting the inbox, none of the messaging even matters.)


The BAD:

- Could definitely use some more personalization. 
- I think MOST people are jaded with the word AI and I avoid saying it on cold calls. BUT, for this cold email campaign - I think it's caught lawyers that are looking to be more tech forward. 

Lauren, Andy, Kevin, Julia, Elmer, Ivan, What do you guys think of this one?

Salespeople… I ran an experiment last week. The results will SHOCK you (or actually maybe they won’t at all). 


While cold calling lawyers, I tried 2 openers that are almost IDENTICAL…

Opener 1: “Hey Jim, it’s Oliver with Rep. Did I catch you with a quick second?”

Opener 2: “Hey Jim, it’s Oliver with Rep ai. Did I catch you with a quick second?”

I had 36 connects total last week with lawyers. 

19 connects with opener 1. 

17 connects with opener 2. 

One opener led to 15 conversations and 4 premature hang ups. 

The other opener led to 9 conversations and 8 premature hang ups. 

Which one do you think led to more conversations?

You probably guessed it. Opener 1. 

I said the SAME thing after each opener, but it seemed like anytime I said AI to start the cold call - people IMMEDIATELY checked out. 

This is far from scientific, but something to think about if you sell something AI related… 

AI can help in a LOT of ways, but be VERY careful on how you package it to your prospects... and maybee don’t lead with it from the jump. 

Elijah, Marc, Roy J., Adia, Harry, 🔥 Tom, Evan does this surprise you at all or would you expect this? Do you think people are already getting sick of hearing "AI" haha.

Salespeople… I turn 24 today. Here’s 10 things I'm proud to have accomplished since my last birthday. 


1. Bought my first house. 

2. Cleared 6 figures for the first time. 

3. Helped 3 of my friends break into tech as SDRs.

4. Read the New Testament all the way through 2x, and never missed a day of reading my bible. (Also read a few other great books: Paul by NT Wright, Simply Christian by NT Wright, Jesus and the eyewitnesses by Richard Bauckham) 

5. Got WAY out of my comfort zone and moved to a state with no family/friends. Just my wife and I. 

6. Ran a half marathon (that sucked). 

7. Went to the gym 3x minimum every week - even when things were CHAOTIC. 

8. Posted 5x a week and broke 14k followers on linkedin. 

9. Hit/exceeded quota every month. 

10. Tried every restaurant in Astoria with my wife (yes, we are FOODIES lol).  


23 was filled with a lot of learning, a LOT of discomfort, and a ton of gratitude - excited to keep it going at 24!

I wanna hear from you guys. What're your guys’ goals for NEXT year?

Salespeople… here’s how I turned this email reply into a meeting booked. 


Just kidding. I didn’t. 

Happy Thursday everyone. Hope your day is starting off better than mine. 🤣 


Sneha, YuChin, Travis, Adia, Kieran, ☁️Justin What’s the most unhinged email reply you’ve ever gotten LOL.

Salespeople... It's Friday. Who's up for a debate? 


What's the hardest persona to outbound into?

I've cold called a WIDE variety of persona's including: 

- CTOs 
- HR Leaders
- Warehouse/Construction managers
- Hospital Administrators
- Chief Lending Officers
- CEOs 
- Product Leaders
- CISOs
- Chief Data Officers
- Marketing Leaders
- Sales Leaders 
- Law firm owners/lead attorneys 

Without a DOUBT the hardest personas to cold call IMO are... 

CISOs and Lawyers

CISOs are scared of you and lawyers think they're BETTER than you 🤣 

PS: We're trying a new vertical with lawyers, so if anyone has any tips - I'm all ears lol. 

🔥 Tom, Ronen R., Abe, Martin, Kevin, Kellen, Elijah, John What do you guys think is the hardest persona to reach via outbound/cold calling?

Salespeople… I hit 100% of my meeting held quota in November. Here’s the breakdown of where each meeting came from. 


20% from cold calls. 
30% from linkedin. 
40% from cold email. 
10% from proactively video calling someone on our pricing page (using Rep.ai). 

Not horrible considering I took off a full week this month, was on the road for another half week, tested a new ICP/set up brand new cold email infra (that's why cold call volume was much lower than usual), AND got hit with, “follow up in Jan” about 1M times LOL. 

Also cool to note that 7 of these meetings were with C level decision makers. 

Travis, Kade, Nate, Martin, Sneha, Carla, How about you guys? How was November? Did you hit?

Salespeople… Watch me book a meeting with the owner of a law firm on a LIVE cold call below. 


Key takeaway from this call? 

For many personas - the best thing you can do is start the call by immediately telling them the purpose of your call (to book time to chat later). 

That sounds something like, “Reason for my call is simple… I know I’m calling you out of the blue right now. I wanted to get just 15 or so minutes on your calendar next Tuesday to properly introduce myself and company when I’m not a total interruption. Do you have a few minutes that day?”

I stole this line from Shawn and Aubrey - and it’s worked like a CHARM. 

Such an easy way to get the prospect to relax right off the bat, and then ask YOU - what your company does. 

If you're selling to any persona besides GTM leaders (they don’t like this in my experience lol)  - give that line a shot. 


PS: Got this prospects number from upcell (they’ve had a good amount of lawyer personal cells in my experience), and dialing with Minari's power dialer (inexpensive, month to month, and no delay). 

Marc, Ronen R., 🔥 Tom, Jasper, Roy J., Adia What do you guys think of this call? Anything you'd change?

Salespeople… Watch me book a meeting with a VP of Sales on a LIVE cold call below. 


Key takeaway from this call? 

If the prospect doesn't give you a firm time to meet - suggest a date for them, get it on their calendar, and say that they can propose a different time later if they need. 

The WORST thing you can do when a prospect shows interest - is email them times that you have available. 

I did this a few times early on and I don't think I ever got a reply back. 

The BEST thing you can do for yourself is get it on the calendar, and confirm they got it in their inbox WHILE you have them on the phone. 

Your likelihood of getting them to attend literally SKYROCKETS. 

PS: found this one's number with upcell. if you need good mobile data - check them out. 

Jamis, Ronen R., Juan, Eric ☎, Marc, Aubrey What’d you guys think of this call? What do you do if a prospect gives you a “wishy washy” time to meet?

Salespeople… Watch me book a meeting with a VP of sales/marketing on a LIVE cold call below. 


Key takeaway from this call?

If it sounds like your prospect is busy (you hear them driving, kids are crying, they’re obviously in a meeting, etc.) CALL IT OUT IMMEDIATELY. 

The WORST thing you can do in a scenario like that is just pitch them as quickly as possible and hope your message resonates. 

This literally never works and just makes you sound desperate/inexperienced. 

So, show some restraint and DETACH like Josh Braun says. 

Say something like I did in the call below, “Hey Matt, it sounds like you’re driving. Did I catch you at a bad time or do you have a quick second?”

Either the prospect will tell you a better time to call them, OR they’ll correct you and say, “No, I can talk. What’s up?”

That’s what happened in this call here and it earned me the meeting at the end. 

PS: Using Minari to make dials for those that have asked. 

Aaron, Kieran, Martin, Jamis, ☎️James What do you guys think of this call? Do you ask if the prospect has a minute, or do you go straight to pitching?

Salespeople… In the last 2 weeks I’ve booked 6 meetings with founders via mass cold email campaigns. Here’s 3 things I recommend if you want to do the same. 


1. Aim for replies, not meetings. 

The chances of a founder agreeing to a 30 minute demo with little context is VERY slim. 

The chances of a founder saying, “sure” when you ask if you can send a video… Much better. 

EVERY single one of these meetings booked came in the following way:

- Send email with CTA of, “Mind if I send over a 30 second video?”
- Founder replies, “sure.” (always 1 word replies lol)
- I reply with video and ask if they have time to dive deeper. 


2. Reply ASAP when you get a response. 

It is CRUCIAL that you stay on top of your replies when you set up a mass email campaign. 

I aim to reply in <5 minutes. 

Pro Tip: Make sure you use a good email sending platform that has a clean inbox  where you can check for replies quickly across all domains/channels. lemlist is a good example of this. Great sending platform + great inbox management.


3. Follow up with cold calls. 

For this campaign we’ve been targeting the founder at various kinds of law firms. 

At least 3 of these meetings booked came from following up with a call to their office saying, “John expressed some interest via email. Wanted to call to get some time on his calendar.”

If you aren’t doing something similar - you’re 100% leaving money on the table. 


🔥 Tom, Sam Ackerman, Martin, Sheriff, Christopher, What else do you guys recommend to crush via cold email?

Salespeople… I took on one of my first fractional clients recently to cold call for them. Here’s what happened. 


9 meetings booked in the last week and a half. 

The secret? 

(No, it’s not because I’m the greatest cold caller ever (although I am pretty good 😉 ).

It’s because they had 3 things NAILED down:

1. They knew their ICP EXACTLY

They are targeting hospital administrators at skilled care facilities that work under ONE giant healthcare holding company. 

Getting THIS niched down was huge. Anytime I had a prospect pickup, I knew they’d have at least SOME interest. 


2. They had a good script. 

This script was short, conversational, and started IMMEDIATELY with references that the prospects knew. 

It’s SO important to start your calls off with something that builds trust ASAP. 


3. They had good data. 

The list wasn't filled with a bunch of wrong numbers. They invested in a good system to ensure they had accurate phone numbers. 

I always recommend upcell for this. 


So, if you’re planning on working with an outbound agency, or ramping up an SDR to start dialing for you. 

PLEASE. Get these things right FIRST. 

Your calendar/pipeline will thank me later. 

PS: If you want someone to cold call for you that genuinely LOVES dialing, and is pretty decent at it. DM me. I’d be happy to help ;)

Elijah, Hunter, 🔥 Tom, Ronen R., Abe, Martin, what’s the ONE thing you wish every client had ready before you ever dial for them? 

What do you think is most important out of the 3 of these?

Salespeople… It’s Friday. Who’s up for a debate? 


Is it acceptable to cold call a prospect past 5pm?

My take? 

5-5:45pm is an acceptable window… 

And in fact… It’s probably the best time TO cold call - ESPECIALLY C suite execs. 

Think about it… You’re catching prospects as they’re wrapping up for the day. It’s usually the perfect time to catch them when they aren’t busy. 

Once you hit 6 tho you’re pushing it IMO. 

Marc, Nate, Elliot, Ronen R., Gui, David,  What do you guys think? Do you ever hit that 5-5:30 call block?

Salespeople… Rate this DM (1-10) that got me a meeting booked with a VP of Marketing. 


I’ll start with what I think is GOOD about it: 

1. Shares exact/believable metrics. 

I think what makes this message work is that I show an actual screenshot from our dashboard that shows how many website visitor conversations + meetings booked in a 7 day period. 

Also - I honestly think prospects listen MORE when you share a metric like “3 meetings booked in a week” compared to, “want to know how I booked 40 meetings in 2 days?” 

Most prospects KNOW that if you’re booking that many meetings, something’s off or you’re lying lol. 


2. It’s short. 

No linkedin DM should be more than 3 paragraphs. EVER. 


What could be IMPROVED?: 

1. CTA could be stronger IMO. 


Dylan, Sam, Dylan, Tommy, Devanshu, Colton R, Edin What do you guys think? Is this a good message? How would you improve it?

taplio

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Florin Tatulea

Oliver Johnson

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Florin Tatulea

Oliver Johnson

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Florin Tatulea's LinkedIn Performance

Performance ScoreOliver Johnson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFlorin Tatulea's LinkedIn Performance