Florin Tatulea

Sales Leader | LinkedIn Top Voice 2023 | GTM Advisor | Focusing on Seed → Series B

I'm a passionate leader that lives and breathes all things sales.

I was lucky enough to be the first sales hire at Loopio and have had the opportunity to be a part of and contribute to the exponential growth that had led us to a sales team of ~50 strong. In my 6.5 years at Loopio we grew revenue by 65x. 

I am now doing it all over again at Common Room

Whether it's been as an SDR, AE, Manager or Director, I'm constantly looking for ways to reinvent myself and my team.

I'm a people-first leader that understands that leading a team is not about me. It's about lifting others up and seeing them succeed. My success is simply a bi-product of my team's success. 

As a sales leader, I'm curious about scaling sales teams, generating pipeline, increasing win rates and lowering ramp times in a remote world.

As an individual, I'm passionate about copywriting, sequence/cadence building, leveraging social selling and the future of sales technology.

Director of Sales

SDRs - Your cold call opener doesn’t really freaking matter. 

Sorry to break it to you. 

I've seen SDRs absolutely kill it using "Hey, how are you?".

I've also seen others kill it using a permission-based opener like: 

"Hey Tom, I know, I'm calling out of the blue. Mind if I take 30 seconds to explain why I'm calling? If it's not interesting from there, feel free to hang up".

Most of the ACTUAL battle is your tone, energy and confidence.

These are all things you can work on with enough practice.

You need to:

1. Deeply understand your persona - read books/blogs, look up what memes/jokes they like, how they talk, what they are measured on, where they hang out, how they think. Obsess over it.

2. Repetition - nobody likes to hear it but you just have to make thousands and thousands of calls. Period.

Get yourself a fantastic data platform like FullEnrich so you actually get shots at bat with real people.

(Their 30-provider enrichment waterfall is NUTS for mobile numbers… we use it).

3. A "just get it done" mentality.

4. Stop trying to be other people - The exact phrases that work for another person WONT work for you! 

Use words you are comfortable using, sense of humour (or lack thereof), natural tone etc. 

It sounds rehearsed and awkward (and probably makes you nervous) to try to force someone else into your calls. 

So…..

Stop analyzing everything all the time. Just make the damn calls and learn from your mistakes.

It's really not rocket science.

#FullEnrichPartner

GTM Leader | LinkedIn Top Voice | Advisor

PSA to all sales reps. 

Nobody is reading your ESSAY of a follow up email after a sales call. 

Why are we still doing this? 

Stop with the links, case studies and generic templates.

Here’s a template that’s short and sweet that I stole from Salman Mohiuddin  Mohiuddin a few years ago: 

——-

Hi , 
Appreciate your time today. 
A few highlights from our call yesterday:

* X
* Y
* X 
Confident {Your Company} can help solve all of these things and excited to continue the conversation. From here:

* XX
* YY
* ZZ

Anything I missed?

——-

That’s it. 

Oh, and maybe don’t just send the same email to everybody on the call. 

Tailor each one to the different people on a call. 

It’s really that simple. 

#sales

An important lesson here that dooms most GTM teams from the start.

Why is it so hard to grasp?

How you target and build your account lists is MORE than half the battle. 

First - let's start at the account layer.

Saying that your ICP is venture-backed "B2B SaaS" companies isn't helpful. 

There are so many differences in how a B2B SaaS company goes to market. 

Let's use their GTM motion as just ONE example:

An org can have a GTM motion based on Product-Led Growth, Sales-Led, Open Source-Led etc... all of these companies go to market COMPLETELY differently. 

The same message likely won't land for these different motions. 

Second - the persona layer. 

Based on the motion a company has, the problems a "Demand Generation Marketer" has are also completely different. 

Even with the best copy in the world, your message has now failed at the account level AND at the person level. 

Your reps were doomed before you even started.

A lesson I've learned the hard way in the past.

h/t to Yurii Veremchuk for the inspo

#sales #outbound

There's a fundamental flaw with how outbound teams approach messaging that I see over and over again.

We've gotten to a place where "signals/triggers" have become a commodity.

The signal should NOT be your message. 

The signal is actually just telling you that it COULD be the right time. 

Let's say I'm a rep at an observability platform that monitors outages for software teams... I happen to get a pricing page web visit from an ICP persona. 

Unfortunately most reps will default to Example 1 which is a massive problem for a few reasons: 

1. There is no additional value that a salesperson brings to this interaction that can't be automated by a simple marketing email.

2. Being on your pricing page MIGHT indicate interest, but you can't assume it. 

As a salesperson, your job is to take a signal and paint a contextual picture as to why this is the perfect time to evaluate/purchase your solution. 

CONTEXT is what is missing in a lot of outbound messaging and sales cycles. 

Tell an exec something they don't know or help them connect the dots on something they might be thinking about. 

Not enough teams are doing it. 

#outbound #sales

Here are the 10 platforms in our tech stack we ACTUALLY found valuable for our team in 2025: 

1. Common Room - the brain behind our GTM engine. The Jarvis to our Ironman. 

Having one platform where so much valuable GTM data and workflows are unified has helped us and our customers deeply. A lot of people still don’t fully understand how much the platform actually does. Most people at first glance think it’s a contact-level signal & intent platform. Much deeper actually.

Internally in 2025 we used Common Room’s AI agents to “GTM Engineer” and do the following:

TAM/SAM Analysis, List Building, Account Research (i.e. Crawling websites for custom signals, 10K reports etc.), Contact Enrichment (Phone, Email, LinkedIn), Duplicate Detection in CRM, Signal/Intent detection (i.e. CRM data, Gong Transcripts, Web Visits, Negative + Positive Reviews, Product Usage Data, Social + Community Engagement, Job Changes, Tech Stack, Job Listings), Dynamic Lead Scoring, Competitor Analysis...

This info was then summarized by our AI agents, pushed to reps in real time and provided suggested messaging/actions to take. 

2. FullEnrich - contact database and waterfall enrichment across 20 providers. For us, it was especially fantastic for phone numbers across all regions and hard to find contact data for prospects outside of North America. It was so good we built a deep integration directly into Common Room for customers as well.

3. Wiza - As a stand alone contact database and provider, they have some of the best contact info out there right now. 4x connect rates compared to Apollo. Solid workflows from Sales Nav.

4. Nooks - AI-Dialer and Virtual Sales Floor. Doing power hours together, being able to listen in and coach on live calls, all while making it way easier to have more conversations on the phone. We 10x’d the number of conversations we had with prospects per month.

5. Outreach - our Sequencer. Lots of people hate on Outreach, but the backend, workflows and deep integrations into other GTM platforms (especially Salesforce) are still relatively unmatched.

6. Kondo: Superhuman for LinkedIn DMs - LinkedIn inbox management. Made us SO much more efficient at LinkedIn outreach. Can't believe there wasn't something like this sooner. 

7. Gong - Call recording, analysis, deal management & forecasting. Best platform in the market for this IMO.

8. Chili Piper - scheduling and lead routing. Super easy to use and helps us run all inbound.

9. Perplexity - our day-to-day LLM. Deep research, ideation, data analysis, completing tasks that are mundane with ease.

10. LinkedIn Sales Navigator - Still the most up to date database of professionals on the planet. Very helpful for building the best lists. 


Hope this was helpful! Stay tuned for my list of tools I'm bullish for going into 2026 👀 

#sales #gtm #outbound

LinkedIn DMs are a MESS.

What that means is, if you’ve been prospecting consistently over the past 6-12 months...

You probably have at least SIX FIGURES in STALE PIPELINE to re-engage.

The problem is that LinkedIn’s DM search and UI make it nearly impossible to navigate and find buried gold. 

Luckily, I stumbled upon the solution a few months ago and I have a prediction: 

Kondo: Superhuman for LinkedIn DMs will be one of the most widely adopted productivity tools in 2026 with massive growth. 

It makes executing on LinkedIn so much easier for reps. 

One of my reps booked 3 meetings right away after installing Kondo.

I almost can’t believe that it took this long to come out with a solution. 

With it you can: 

1. Actually search keywords properly and find profiles 

2. Organize, Label & Tag conversations: I use “Prospect”, “Vendor”, “Customer”, “Side Hustle” tags

3. Set automatic reminders to follow up..

4. See exactly who has accepted my connection request. 

5. Sync convos back to CRM.. much better visibility for coaching reps on how to use LinkedIn

All in a clean UI. 

I’m never going back.

If you want to keep wasting time and navigating an Inbox that hasn't been updated in 20 years, you should ignore this. 

Otherwise, jump on this January promo ending in 2 days...

2 months at no cost 👉 https://lnkd.in/dsYeYi8v

#kondopartner #sales

Turns out... I still got it.

Cold Email Showdown on 30 Minutes to President's Club.

Had a TON of fun going up against one of the best cold email reps in the game, Evan Greek.

3 Rounds... very different context for each email. 10 minutes to write on the spot and judged by the man himself, Jason Bay. 

Here's the email that gave me the edge early:

(Situation: Selling vegan burger meat to McDonalds)

------

𝐒𝐮𝐛𝐣𝐞𝐜𝐭: 𝐑𝐨𝐧𝐚𝐥𝐝'𝐬 𝐛𝐞𝐞𝐟 𝐢𝐬𝐧'𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬

Saw The New York Times report on Ronald threatening to quit after the market share loss, Jason.

Was looking at both of your menus and noticed a potential opportunity for you all. Have you considered a vegan burger option? 22% of the world is vegetarian, and there is a big opportunity to increase market share that you aren't paying attention to.

Can I send over a couple of patty samples? I promise not to disappoint.

Let's win you back the crown.

------

30 minutes of us walking through our thinking process. 

Give this a watch if you have some time :) 

Full video in the comments

#sales #outbound

Is Juliano Massarelli dominating anybody else’s social media feeds or is it just me? 

🤣🤣🤣

Most sales tools aren’t actually designed for the nuances and workflows of how sales reps operate. 

I know because I’ve tested hundreds of platforms over the last decade.

It’s usually the small decisions… sometimes even just simple UI/UX designs that determine whether a tool fits in your workflow or fights against it.

One platform with truly thoughtful design is Prospeo.io. 

They just shipped a V2 of the platform and I’ve genuinely enjoyed using it.

3 things stick out for me:

-Triple verified emails and mobiles 
-Weekly data base refreshes (most providers are every month or quarterly)
-Lowest price per mobile number ($0.010 VS. $1 for others)

They actually have the best match rate for verified emails in Clay’s waterfall. 

Sharing a quick video with what changed + why these product designs matter a real SDR workflows.

What’s been your favorite sales tool recently? 

#prospeopartner #sales #outbound

Outbound Sales Specialist | SDR/AE for SMB and MidMarket SaaS in marketing, finance, and IT

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

People think you need a team to scale an agency.

I just hit $460K in revenue with zero employees.

No hiring headaches. No payroll stress. No management overhead.

Just a solid partner network and the right tech stack.

Here's exactly how I did it:

1. Partner Network Over Payroll

I built relationships with specialists instead of hiring full-time staff.

→ Designers
→ GTM engineers
→ Content creators
→ Technology partners

They handle their expertise. I handle the client relationship.

Everyone wins, and I'm not stuck managing people.

2. Project Management Tools

Google Drive keeps everything organized:

→ Client briefs
→ Project timelines
→ Deliverable tracking
→ Partner assignments

One source of truth means nothing falls through the cracks.

3. Communication Stack

Slack for partners. Loom for client updates.

I record quick videos instead of writing long emails.

Clients love the personal touch. Partners get clear direction.

Everything's documented without endless meetings.

4. Automation Layer

n8n connects my entire workflow:

→ New client? Auto-creates a project in Google Drive
→ Invoice paid? Triggers partner payments
→ Project complete? Sends feedback form

I spend time on strategy, not admin work.

5. GTM tools

Data tools:
→ CompanyEnrich, Ocean.io, and Prospeo.io
Email infrastructure:
→ Luella, Maildoso, Mailforge - Cold Email Infrastructure 📈

Sequencers:
→ Instantly.ai, Smartlead, Woodpecker.co

CRM:
→ HubSpot (the one and only)

LLMs:
→ Anthropic, OpenAI, Perplexity, Grok

The secret sauce:
→ n8n, Serper, Apify, Trigify.io, Warmly, OutboundSync, RevyOps

And Clay for data orchestration

I know exactly what's coming in and going out.

No surprises. No cash flow issues.

The math is simple: $460K revenue, 30% to partners, 70% profit.

That's $322K in my pocket without managing a single employee.

You don't need a team to scale.

You need the right people in your corner and systems that work while you sleep.

Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

2 years ago, Hugo from Prospeo.io asked me a question that changed everything.

"If there were a database that could do anything you want, what would you wish it would do?"

I had a couple of things that came to mind:

- Data accuracy and transparency
- Email verification that actually works
- Speed that doesn't waste time
- An API that doesn't break.

He said: "Good. thanks"

Then.. nothing.

Didn't even know if they were going to do anything with this feedback.

But I kept using the email finder as a happy customer.

A couple of days ago, Matthew reached out.

"Hey, we finished the database the way you wanted. Want to have a look?"

I sign in to Prospeo V2.

My eyes get BIG.

Every profile I check works at the company they say they work at.

I tested a friend who changed jobs last week.

Already updated in their database.

That's the kind of freshness that actually matters.

- The email verification is next level.
- SMTP verified with bounceban on top.
- No more wondering if your outreach will bounce.
- No wasted sends or damaged sender reputation.

Then I notice something else.

They show you exactly where data comes from.

No black box. No mystery sources.

Just clean, verified information you can trust.

It was well worth the wait.

This is what happens when a team actually listens and ships.

Huge props to the Prospeo.io team

"I don't know how to do cold email in 2026."

Let's solve that problem here and now:

Level 1: Deliverability Foundations

→ Use a mix of mailbox providers
→ Monitor sender reputation and bounce rates
→ Use multiple domains to protect your main domain
→ Warm up domains properly before sending volume

Level 2: List Building Mastery

→ Build your entire TAM audience
→ Segment target audiences based on your offer
→ Verify emails before sending to reduce bounces
→ Segment lists by industry, role, and pain points

Level 3: Personalisation at Scale

→ Research prospects using AI tools and social profiles
→ Reference specific company news or achievements
→ Customise opening lines for each segment
→ Use dynamic variables beyond just first names

Level 4: Copy That Converts

→ Write subject lines that get opened (not clickbait)
→ Keep emails under 100 words. Short and crisp
→ A/B test everything: subject lines, CTAs, and body copy

Level 5: Follow-Up Sequences

→ Send 2-3 follow-ups per prospect (most replies come after email 1)
→ Space follow-ups 3-5 days apart
→ Change angles with each follow-up
→ Know when to stop and move on

Level 6: Multi-Channel Outreach

→ Combine email with LinkedIn connection requests
→ Add phone calls for high-value prospects
→ Engage with prospects' content before reaching out

Level 7: Automation Without Robotics

- Use tools like Instantly or Smartlead for sending
- Set up conditional logic based on engagement
- Automate follow-ups but keep replies human
- Monitor campaigns daily and adjust in real-time

Level 8: Compliance and Ethics

→ Follow CAN-SPAM and GDPR regulations
→ Include clear unsubscribe options in every email
→ Respect opt-outs immediately
→ Build reputation through value, not spam

Level 9: Revenue Attribution

→ Track replies, meetings booked, and deals closed
→ Calculate cost per meeting and ROI per campaign
→ Optimise based on conversion data, not just open rates
→ Scale what works, kill what doesn't

Completed all levels?

Now you know.

"I don't know how to get positive replies from outreach".

I hear it all the time.

You need a system that's easy to follow.

Here's mine:

→ Listen to what your audience actually wants.
→ Understand what looks like a really good deal.
→ Add a bit of context to personalize your message.
→ And there's your offer.

Research. Personalize. Connect. Test. Repeat.

Works for founders, sales teams, marketers, you name it.

Following this does 2 things for your outreach:

1. It shows you actually understand their business
2. It makes them want to reply instead of delete

Most people skip step one and wonder why they get ignored.

They blast generic messages about what they sell.

But your audience doesn't care about your product.

They care about their problems.

Spend 5 minutes researching before you hit send:

- Check their LinkedIn posts
- Look at their company's recent changes or launches
- Find the gap between where they are and where they want to be

Then write a message that speaks directly to that gap.

That's how you get replies.

PS. Want more systems like this? Click follow.

I just hate networking events, cold outreach, pushy sales approaches…

Yet, this is what I do for a living.

And I've connected with many industry leaders in GTM.

Small talk drains my battery.
Conference mixers make me want to hide in the bathroom.
"Let's grab coffee" feels like a root canal.

But I've built relationships with people I once thought untouchable.

Here's what I learned after 5 years of making content and avoiding the "dreaded" network functions:

Stop networking. Start teaching.

My 3-step system:

Step 1: Create content consistently

You don't need to chase clients non-stop
Just keep posting good, valuable content. They'll know where to find you.

Your content is your signal.

I started teaching what I knew.
Cold outreach. Pricing. Business. Branding.

I built a community on Linkedin. 
(next on X, Instagram and Youtube)

Slowly, at first. Like molasses slow.

But I didn't let the numbers discourage me.

Then, one day, people started showing up in MY comments.
Sharing MY posts.
Connecting ME to other people.

Eventually, my "heroes" didn't feel so far away.
The teacher becomes the magnet.

Step 2: The 1-9-90 Rule

For every 1 person you want to meet:
• Comment meaningfully on 9 of their posts
• Do this for 90 days

Not "Great post!" garbage.
Add to the conversation.
Challenge respectfully.
Share a related story.

When you finally DM them, you're not a stranger.
You're the person who's been adding value for months.

How do I know this works?
It works on me. I notice people who show up in the comments.

Consistency beats charisma.
Build the relationship slowly, so when you show up, it's not ice cold.

Step 3: Building your small circle

Introverts thrive in small, curated environments.
So I'm creating my own.

Started a mastermind. 8 people max.
Building an online friendship. Async connection.
Strangers became friends.

The result?

Conversations with industry titans.
6-figure business.
Brand partnerships.

The introvert's superpower isn't overcoming introversion.
It's designing systems that work WITH it.

You don't need to work the room.
Let the room come to you.

If you post over 3 times a week on LinkedIn and sell B2B, you NEED to see this

Valley V4 just launched and it's replacing the entire 6-tool workflow everyone's been struggling with. Instead of PhantomBuster → Clay → ChatGPT → HeyReach, Valley automatically finds your LinkedIn profile viewers, qualifies them against your ICP, and sends personalized outreach.
 
Every single day. The pilot users are seeing 47% reply rates (vs 8% for cold outreach).

See what Zayd Syed Ali built 👇

Founder & CEO, Valley | The Smartest LinkedIn Outbound Engine | 2x Exits | Angel & LP

🚨 🚀 Today, we're launching the biggest ever update to Valley! 



Making us the first Warm Outbound Platform for LinkedIn.

Think: LinkedIn native signals + incredible personalized message execution. All in one.

Here's the difference:

Cold outbound = Blasting strangers who've never heard of you
Warm outbound = Reaching people already showing interest in your company

Someone viewed your profile yesterday. Engaged with your post. Followed your company page.

They were interested. They were warm.

And you had no idea.

By the time you noticed - if you noticed at all - they moved on. Talked to your competitor. Became someone else's closed deal.

This happens dozens of times a week.

Most teams do one of two things:
→ Hire a $150k GTM engineer to build it themselves
→ Spend months in "tool-stack hell" with 7+ different tools

We built Valley to replace that entire mess.

Here's what happens now:

Every day, Valley automatically:

✓ Captures your profile viewers, post engagers, and followers
✓ Qualifies them against your ICP (no more messages to competitors)
✓ Researches each prospect across 60+ data points
✓ Writes messages in your exact voice
✓ Sends them on LinkedIn
✓ Notifies you when someone responds

The results from our pilot:
47% average reply rate (vs 8% for cold)
4x more meetings booked

One-time setup. Zero manual labor. No GTM engineer required.

You just keep showing up on LinkedIn, and Valley handles the engine for you.

Companies like Bolt , UiPath, Warp, Stub Hub, and Bennie are already using Valley to build 8-figures in pipeline.

Valley will actively find the leads who already know you, reach out, and win the deal.

Comment "Sure" and I'll have the team send you a special discount code + lock your price in and help you get this up and running asap.


Jeff Becker Roslyn Jin David Kaye Raed A. Masri Mussadiq Lakhani Adam Caplan Chris Minor M.S John Pleasants Christopher Denny-Brown Dan Green ♻ Chris Stone Jeff Ruby Matt Loop Munish Gandhi Kyle Poll Dan H. Romy Newman Kevin Gillies Kyle Stout Aaron N. Mike Weir Nicholas DeMarinis Garrett Marker Michel Lieben 🧠 Alex Vacca 🧠🛠️ Luke Shalom Marc Gaudett

taplio

The Battle

Florin Tatulea

Alex Baldovin

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Performance ScoreFlorin Tatulea's LinkedIn Performance

Performance ScoreAlex Baldovin's LinkedIn Performance

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taplio

The Battle

Florin Tatulea

Alex Baldovin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Florin Tatulea's LinkedIn Performance

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Performance ScoreFlorin Tatulea's LinkedIn Performance