Florin Tatulea

Sales Leader | LinkedIn Top Voice 2023 | GTM Advisor | Focusing on Seed → Series B

I'm a passionate leader that lives and breathes all things sales.

I was lucky enough to be the first sales hire at Loopio and have had the opportunity to be a part of and contribute to the exponential growth that had led us to a sales team of ~50 strong. In my 6.5 years at Loopio we grew revenue by 65x. 

I am now doing it all over again at Common Room

Whether it's been as an SDR, AE, Manager or Director, I'm constantly looking for ways to reinvent myself and my team.

I'm a people-first leader that understands that leading a team is not about me. It's about lifting others up and seeing them succeed. My success is simply a bi-product of my team's success. 

As a sales leader, I'm curious about scaling sales teams, generating pipeline, increasing win rates and lowering ramp times in a remote world.

As an individual, I'm passionate about copywriting, sequence/cadence building, leveraging social selling and the future of sales technology.

Director of Sales

Last month, after 20 months of building at Common Room, I took some time away from being a full time operator. 

It’s been an absolutely EPIC journey. 

In a relatively short timeframe that I’ve been there: 

-We 4x’d ARR 
-4x’d the size of the SDR team
-Sourced 7-Figures in outbound revenue
-20x’d monthly outbound pipeline $ and built the outbound engine from scratch
-Re-architected our internal Common Room instance. This involved “GTM Engineering” the brain behind our outbound program using our AI agents
-Recruited and worked with the best operators I’ve ever had the chance to work with in my career. 
-Opened career paths and had our first rounds of SDR to AE promotions (this is a really important one for me)

The program is now in fantastic hands with Sara Hanegby . 
 
There aren’t enough words to say how grateful I am for everybody on this journey. You know who you are!! 

On the side, I’ve also been running my own 6-figure media company. 

I’ve given my career my all over the last decade and needed to slow down to focus on some other aspects of my life. 

It’s why I’ve been quiet on here the last month as I've stepped away from the tech echo chamber.

But… I am baaaack!!! 

I have some really exciting projects in the works and I’m looking forward to doing some advisory work and helping the start-up ecosystem over the next few months. 

If you are a company < $20M ARR and are thinking about scaling your outbound program I’ve figured out quite a few things over the last 12 years in B2B SaaS: 

1. I've built outbound from scratch at 4 companies and 3 have already been acquired.

2. I’ve designed and scaled sales programs, selling into SMB to large enterprise (Fortune 100 companies). 

3. I’ve cracked the code selling into Sales, Marketing, Rev Ops, Engineering & HR Leadership and have built systems that work across industries.

Im also excited to work with orgs on the content and thought leadership side. If you are selling to GTM leadership, I’ve built a curated audience of ~90,000 across LinkedIn, Substack & X. 

I’m only a DM away. 

It’s the most exciting time EVER to be building. 

LETS GOO!

GTM Leader | LinkedIn Top Voice | Advisor

I just took a look at the new Nooks launch.

Users of Outreach and Salesloft are going to want to take a look after what I saw with the their new AI Sequencer.

I believe they are going to seriously shake up the legacy sequencing space. 

Not a lot of people know this, but I was one of the first 10 customers of Nooks when the company was still just Dan, Rohan & Nikhil and a virtual sales floor.

As a multi-time customer, not even I could have predicted the level of execution that their team was going to put forth.

Apart from building a quality product FAST, Nooks did something (intentional or not) that is going to give them a massive competitive advantage over the next couple of years.

They owned the action/execution layer FIRST, and have now built the Data Foundation layer (Account Research, Signals, etc.) around it.

Most GTM tech orgs in the market today are doing the exact opposite.

They built the data foundations and are now trying to build an execution layer.

Why is this important?

Because the action layer is where the rep lives. If you own the action layer and do it well, it’s VERY sticky.

Reps will kick and scream if you take it away from them. Re-training tens or hundreds of reps on a new system of action is a nightmare for enablement.

Trust me, I’ve lived through the kicking and screaming.

Selling GTM tech, everybody was constantly asking us… “Can you integrate with Nooks? That’s where our reps live.”

Right now there is a full-blown race to see who will own the full “Sales OS”.

Today, Nooks made this race a lot more interesting by launching their new Agent Workspace for Intelligent Outbound.

They just added:

1. Signals (Combining live web intent with your CRM and past calls)
2. Autonomous Account Research Agents (Running in the background 24/7)
3. List Building Capabilities
4. An Omnichannel Sequencer (Executing across Email, Phone, SMS, and Social)

Imagine autonomous agents that monitor web intent in the background, cross-reference it with your CRM, draft hyper-personalized emails, and then drop the warmest leads into a power hour calling block.  Because it's actually an action layer, the feedback loop makes it smarter with each engagement. 

You can argue that they have a real chance at being the MAJOR player in the consolidation of the GTM tech stack.

They also have a massive moat of call data (50% of our own outbound meetings came from cold calls)... which a lot of other data platforms simply do not have.

​​GTM Leaders: what are your thoughts on this space? Let's debate below

(PS - go check out the massive Nooks launch ). 

#NooksPartner

SDR teams are toast. 

In fact...

SDR teams are so screwed that OpenAI and Anthropic are hiring SDR teams aggressively. 

The thing is, outbound is not a game of AI and automation. 

AI is a tool. 

Outbound is a game of: 

Precision

Timing

Deep industry expertise

Human relationships

It's why orgs like Ramp recently shut off their autonomous outbound program. 

It's why the people that make these LLMs realize that humans are still necessary. 

At least for now :)

If you prospect on LinkedIn, you should watch this. 

This is something I’ve always struggled with that I’ve now found a solution for.

If you use sequencing platforms like Outreach, Salesloft and Gong Engage you’ll know that after you do the manual steps of sending connect requests, LinkedIn activity just gets lost to the void.

There is no easy way to systematically filter for:

1. New LinkedIn connections who are actually in your ICP vs general networking contacts

2. Prospects who have accepted your request but you never actually bothered to send a DM to

This has made systematic outreach that’s coordinated more difficult.

This is no longer a problem as I’ve started to use Kondo: Superhuman for LinkedIn DMs. 

I can now:

→ Filter for connections and bulk tag them as prospects

→ Search for specific personas very easily with a fuzzy search that actually works

→ Open a custom of these personas posts on LinkedIn to build more tailored outreach

SOOO much easier. 

They have a great promo running right now if you sign up by the end of the week (Feb 28):

2 months free with this code:  https://lnkd.in/gFETw84Z

You are welcome :) 

#KondoPartner

2026 is the year to double down on cold calling.

Last year, 50% of all of our qualified opps came from cold calling. 

Keep it simple.

First, get yourself a proper data provider for cold calls so you actually get connects. 

FullEnrich has been an absolute CHEAT code for us with their 20-provider waterfall. 

They now also have amazing search functionality directly in the platform so you can build proper lists. 

Then, I break this down into 3 parts (here's an example):

1️⃣ Permission Based Opener

Hey this is {NAME}, I was actually just on the customer tab on your website at
{ACCOUNT}, and had a question. Do you have a sec?

2️⃣ Menu of Pain (most important part)

Noticed you are selling to accounts like {ACCOUNT}. Typically when I talk to SDR leaders at commercial open source companies, they’re focused on one of these three things:

1. Your SDRs see tons of developer engagement but struggle to identify which users are actually ready for a sales conversation.

2. Your team relies on community signals, but it’s hard to surface and action on real buying intent.

3. SDRs waste time digging through GitHub, Slack, forums, and LinkedIn instead of working on the right leads.

3️⃣ Open Ended Question

How are you making sure your SDRs are focusing on in-market leads?

-----

I like the menu of pain, because if done correctly and the messaging is tight, at least one of the 3 challenges is something they are likely thinking about.

This then opens the conversation.

3 days left this week. Let's get it 🫡

#FullEnrichPartner

No alternative text description for this image

How do you feel about this take GTM leaders? 

To me it comes across as a take from somebody who doesn’t fully understand GTM. 

Sure, there are a lot of incredible things AI can do to automate TAM building, lead scoring, account research, funnel optimization etc. 

But GTM is also still one of the professions that is still deeply human. 

I doubt this person has spent a lot of time making cold calls, on demos, meeting clients in person etc. 

If you believe this, you essentially believe that robots will be selling to each other only in the near future. 

No offense to you Jay Sahnan. I respect the opinion and it’s a good discussion 🙏🏻

graphical user interface, text, application

We talk about “GTM Engineering” and “Revenue Orchestration” but how does it apply to outbound? 

Here’s how you tactically execute a strategy at scale using signal data. 

Now we have the ability to capture 100+ signals at a time, transform the data and tell us which leads are the lowest hanging fruit.

That’s a HUGE amount of context for sales reps to have in one place and it means that we can now get HYPER-specific with our messaging and sequences.

Each signal that is important to your organization should have its own purpose, messaging, and sequence built out.

Step 1: Write down all the signals that you currently have access to at your organization. 

There are standard signals everybody can use (I.e. web visits) but also very specific signals to your org (I.e. software outages for an outage tracking product) 

Step 2a: Map out where each signal implies a lead is in the buyer journey

Look at the image below. You can see that a signal and therefore message has to adapt to where somebody is in the BUYER JOURNEY.

Step 2b: Create a lead-scoring system that takes into account which signals (or combination of signals) tend to imply that an individual and account is ready to buy or at least talk to sales. 

This usually happens when they are in the “Solution Aware” and “Product Aware” stage.

Step 2c: Cross reference these leads with your account level- ICP criteria. 

Not all leads that exhibit buying behavior work at accounts that are good fits for your business. (THIS IS CRUCIAL). 

Step 3: Create messaging (i.e. email campaigns, outbound sequences etc.) for each signal.

You can get even more complex here and create messaging or sequences for combinations of signals.

Step 4: Set up alerts and workflows so that if a lead provides a certain signal or hits a certain threshold they get put into the respective “campaign”.

There are many platforms to do this in… Common Room, Clay etc. 

THREE OTHER THINGS TO CONSIDER:

1. Top of funnel leads that aren’t ready to talk to sales go in automated sequences that are more focused on education (this can either be done by marketing or SDRs)

2. Mid-to-Bottom of funnel leads are sent to the sales team and are put into the appropriate sequences (emails + call scripts + LinkedIn message templates are already built out by the team). It is up to the SDRs/AEs here to do additional research and tie your product's value to your prospect’s strategic priorities.

3. Consider the size of the account and the number of owners on the buying committee. Start multithreading into the various decision makers/economic buyers who will influence your deal so you establish momentum early.

(h/t FletchPMM  for the great visual)

#sales #outbound

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Obtained a GPA above 3.5 for the entire academic year 2011-2012

Dean`s List

E3 Business Case Competition

Top Ranked Junior Tennis Player - Canada  

Talk Master Certification 

Competed against 20 business schools across the U.S. including Wharton, Stern, Berkeley and Sloan. 
This competition asked students to choose a stock to either long or short, with the only requirement of it having a 30 day SMA of over $200m in market cap. Our team, being the only international presence in the competition,  chose to pitch Iridium (IRDM), a satellite communications company, and have received a final judgement score of 24/30 based on Stock Selection, Presentation, and Q&A. 

Georgetown Stock Pitch Competition

Cold Email Conversion Machine by Florin Tatulea

Prospecting from the Trenches | Florin Tatulea | Substack

Working with Local Food Plus, a not-for-profit aiming to drive a sustainable food model to the benefit of local farmers and retailers in Ontario

There is a very simple but important question that most sales reps miss when they are selling to GTM leaders . 

And I say this from experience as somebody that buys software. 

Put simply: 

“Is your team hitting their number…What % of attainment is your team at?” 

The harsh reality is that unless you are a SVP/EVP/C-Level exec with long term incentives, the average GTM leader doesn’t really care to change much if things are working well. It’s a massive uphill battle to sell to a leader that is crushing. 

Even most VP, Sales are just trying to survive next quarter. 

It’s very difficult to sell somebody the “future” if they are at 110% of quota as a team and in accelerators. 

Saves you a lot of time as a rep. 

Just what I’ve seen over the last decade. 

Thoughts?

Founder, Outbound OS | Proven systems for SaaS sellers to book 30-50% more meetings in 90 days

Joined Revolut as the the youngest AE in Jan 2024. Hit 141% and closed the most outbounds out of any new AE.

Before that, Founding SDR, 138% attainment, never missed quota, self-sourced $1.2m+ in pipleine. 

Before that, D2C sales in real estate, insurance, security & charity.

Super privileged to have got incredible sales training when I first started in sales. Realised when I was running a team of 10 people coaching is what I actually loved doing.

Now I get the chance to teach sales every day, write a about it on here, send emails about it, make YouTube videos about it, and do consulting to help reps and companies book more meetings

Company goal: Help every B2B SaaS seller hit their quota.

Book a call with our team to learn how here: https://calendly.com/maxhwilson/strategy-call-max

Aaron Reeves

I published what I think is the most comprehensive cold email course for SaaS sales reps out there right now on YouTube. 

I use cold email every single day across a business that does over $500k a year in profit, and I teach over 400 people inside Outbound OS how to use it for both breaking into new accounts and sourcing new meetings.

This course is basically everything I know about it condensed into one place. The same systems my cleints are using to get upwards of 17% response rates on some sequences.

The course takes you from zero to advanced in 1 hour: everything from targeting and inital emails, all the way through to follow-up emails, subject lines / CTAs, and creating relevant sequences to run.

Plus all the email templates are included for free so you can follow along. 

Once you go through this course, cold email will genuinely improve your outbound in a way that's hard to overstate. 

Want access to the course + all the email templates?

1. Like this post
2. Comment "EMAIL"
3. Connect with me so I can DM you

I'll send you the full Notion page with the video and all the email templates in it.

Outbound → Meetings | Helping SDRs/AEs book 50% more meetings in 60 days with repeatable systems | Click the link below to learn how 👇

I just realised I crossed 63,000 followers, but I’ve NEVER introduced myself

So hello hello everyone!

Lemme give you the inside scoop on the guy who yaps about cold email all day.

- Parents are English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 (where I am from), grandparents are from France 🇫🇷, Jamacia 🇯🇲 & Barbados 🇧🇧

- My first ever pet is still going strong my cat called Bob who is 14 and my child

- Born and raised in the north of England in Sheffield, the steel city

- Both my brothers were college / academy athletes, I was not lol

- All I’ve ever done is work in sales, apart from 6 months in a warehouse

- I worked commission only for 15 months… in covid… selling face-to-face…

- Made my first-ever LinkedIn post in November 2023

- I LOVE business and fanboy over Alex Hormozi, Sam Ovens & any entrepreneur really

- Have been with my lovely girlfriend for 4 years

- Before 2023, I’d never felt the UK, since I’ve been to 15 countries and have turned into a “digital nomad” (hate that phrase but I just bounce around and live where I feel like)

- My favourite fruit is a banana (idk why I shared this, but here we are lol)

- I really enjoy history and learning how ancinet times shaped how we think

- Love to read anything business or philosophy

- Thailand is my favourite country by far

- I have bracelets from all the continents I’ve been to (Asia, Africa, Europe & South America)

- Even though I sell I’m a HUGE introvert in most situations & prefer to be by myself

- Had an afro for 16 years.... then cut it off... then re grew it.... then cut it off again lol

My life can look cool with the revenue numbers & travel, but I’m very simple man.

I like to eat, run, lift weights, work, read and spend time with my family and friends.

But I hope my weird fact dump helped you to get to know me a little bit better.

I tell my team to share personal info and be real but I suck at it so I’m trying.

Thank you to everyone who’s supporting crazy that a whole stadium follows me here lol.

P.S Yes I walk about in red light glasses with nose strips on also, I've got to the point I just don't care lol

NEVER use GPT for cold emails again…

The new Gemini 3 prompt can write you a sequence in minutes

Most reps struggle with booking meetings through email

→ Generic templates that feel spammy
→ Follow-ups nobody responds to
→ Dry pipeline

I just built a prompt for Gemini 3 based on real sequences from 1000s of emails in my community that get upwards of 8% reply rates on cold emails.

The capabilities are insane:
→ Writes full sequences instantly
→ Creates followups people actually respond to
→ Leads with value, not desperation for another deal

This isn't just theory - I've used this system across multiple industries with the reps I coach.

The best part?

It costs $0 and can d this in minutes isnetad of spending hours trying to write effective messaging.

I've included everything in the library:

→ The way for it to understand your offer
→ The inital email prompt t write effective initial emails
→ The structure to create full sequence that

Want the prompts?

- Connect with me (needs to be connected)
- Comment “GEMS” below
- Like this post

I'll send it straight to your DMs in 24h

P.S - We need to be connected so I can send it over

P.S.S - If you want priority access to this repost this and I’ll get it over

Outbound → Consistent Meetings | Helping SaaS sellers book 30–50% more meetings in 60 days | DM “OS” to learn how we work

If I started as an enterprise BDR or AE today, this is exactly how I’d book meetings with my top accounts in the first 30 days:

1. First, I’d map out my ICP and get insanely clear on who I sell to. Not just job titles but goals, priorities, KPIs, pains and what’s at stake if they don’t fix the problem.

2. Then I’d review every deal my team has closed in my territory. In this I’d be lookign for patterns is; what personas we sold to, what issues they had, what they liked about us

3. Then I would use this to create my relevant persona matrix so I know I'm touching on pains that other people will likely have.

4. Next, I’d use AI to find easy wins; I’d use AI-powered buyer intelligence (like Common Room) to surface accounts already showing intent, instead of guessing who to prospect.

5. Once I've got the list of accounts, I would find 5 relevant personas in 5 different departments that I want to reach out to. You need to multi-thread to break into large accounts

6. I would then go below the line to either reps or low-level managers to start gathering information on the company's current processes, issues, and objectives.

7. Next, I take this information that I've gathered from below the line and the triggers I identified with Common Room to create a highly relevant cold email for each of the 5 personas that I identified before. At ENT you need to be relevant & personal

8. After that, I'd pick up the phone. Most people are scared of this, but it still works even at the enterprise level.

9. Then I would send a connection, and if accepted, create a hyper-relevant, personalised video message reiterating the same points as my cold email.

10. Once I've reached out a few times, I would keep following up and try to give value with third-party resources (articles and blogs) to prove my credibility & genuinely help them out in their day-to-day

11. Then I would rinse and repeat this process for anywhere from 2 to 5 new accounts a week, depending on how many were in my book of business.

After 3 months I’d have crushed ramp and have left a positive impact on my customers

If you do this, you will book meetings, build pipe and become a top rep.

Or you could load the generic team sequence and hope for the best.

Test out Common Room & their MCP in Claude today!

Your call

My SDR’s drove $48,827 in new ARR last month, 91% of our total. Insane stat.

Harry alone booked 14 meetings last week. Here’s what’s been working for us:

By no means have I figured everything out.
I’m still trying to become a better manager every day.
But the SDR team had a KILLER month in January.

Josh drove $28,575 in new ARR.
Harry drove $18,152 in new ARR.
Dominic drive $2,100 in new ARR.

Harry & Josh did this ALL from using LinkedIn DMs alone.

Yup that’s it.

No emails, no calls, just DMs.

So here are a few things that I’ve been instilling in the team to drive this growth.

1. Brand
We don’t ask the team to post daily, it’s literally part of their KPIs. Every person in our org has a KPI to post at least 1x a day, Mon - Fri. This means we divr millions of impressions every month.

2. Systems
We have an SOP for everything. How to open a chat, how to manage a chat, how to close a chat, how to follow up. There is 0 guesswork and the team works like clockwork.

3. Prioritization
We have a simple process of a maximum number of leads anyone can be working at 1 time. This means the team has to be ruthless with moving bad fits out of the pipeline.

4. Consistently
The team is militant with their follow-ups. They had value, they send bumps, they stay top of mind to every single prospect they talk to weekly.

5. Culture
Every single member of our team competes on a daily basis. They all want to be the best but they still help each other out as they understand we can go further together.

Overall, it’s nothing crazy or revolutionary.

It’s just good systems executed by some good humans daily.

So many people overcomplicate sales. You need 3 things:

1. Truly know your buyer and their actual pain points
2. Make messaging centred around how you help them fix issues
3. Keep going and have a relentless attitude day to day

Do that and you’ll be further ahead than most without any tools or AI.

If you don’t already, go follow the team! I'll link them here: Troy Johnson, Max Wilson, Harry Wilson, Josh Etim, Ethan Desouza, Dominic Tolan, Rhogelyn Diana.

They make better stuff than me lol.

There’s a reason we call Josh Etim Mr Influencer internally lol.

➕ Follow me for B2B SaaS cold outbound tips
♻ Share if you like this post

Outbound → Consistent Meetings | Helping SDRs/BDRs/AEs book 30–50% more meetings in 60 days with repeatable systems | Click the link below to learn how 👇

STOP writing cold emails from scratch.

This free Claude prospecting playbook replaces 45 minutes of research per prospect.

Most SDRs are still:

- Googling prospects for 20 minutes before writing one email
- Copy-pasting the same generic opener to 200 people
- Getting 1-2% reply rates and blaming the list

I spent 6 months building Claude workflows that my team of 6 SDRs used to hit 140% of quota. Collectively.

Then I documented every prompt, every workflow, every template.

Here is what is inside The Claude Prospecting Playbook:

- The cold email prompt that writes like a human, not a bot
- ICP research prompt that replaces 45 minutes of Googling
- Subject line generator hitting 45%+ open rates
- 7-step cold email sequence builder, full workflow
- Objection handling script generator
- Account prioritization prompt that ranks by likelihood to reply
- 5 bump email prompts for follow-ups 2 through 5
- The system prompt I use for every prospecting conversation

I tested this against ChatGPT head to head for cold outbound.

Claude won. The data is in the playbook.

Want it?

- Connect with me
- Comment "CLAUDE"
- I will DM you everything.

P.S. Repost and I will send you the exact system prompt my top SDR uses daily.
We must be connected or LinkedIn blocks the message.

2020: £8.23/h in a warehouse making doors

2025: $650,000 in revenue as a founder

When you put it like that, it seems insane.

It kinda is insane tbh lol.

So let me give you a little rundown on how we got here over the years.

14yo, 2016 - decided I wanted to be an entrepreneur (shoutout my business teacher lol)

15yo, 2017 - did precisely 0 and enjoyed being a kid haha. I was CRAZY good at Fortnite back in the day.

16yo, 2018 - decided to go to sixth form to study business, economics and history at A levels. Got As.

17yo, 2019 - spoke to my business teacher (who ran a business) and realised 95% of the stuff we got taught you’d NEVER use in a real-life scenario. Decided then to skip university. (Shoutout Mr Jarvis)

18yo, 2020 - started working any job I could find in a warehouse. I made doors 8h a day but quit to learn sales in a commission-only role. I was AWFUL and make $250 in 2 months selling.

19yo, 2021 - took my second commission-only sales role that changed my life. By EOY I had a team, had interviewed 140+ people and had placed no.1 in the country in December.

20yo, 2022 - that company dissolved and I was lost, bounced around sales roles selling insurance, houses, and everything else in between. Truly doubted if sales was for me.

21yo, 2023 - joined Fruugo as an SDR, second life-changing role. Never missed quota, was a top rep for 12 months, and EOY decided to start posting on LinkedIn.

22yo, 2024 - joined Revolut as the youngest ever AE hit 141% in my first Q and left to start my own business consulting after building a brand on LinkedIn.

23yo, 2025 - crossed $650,000 in revenue in the first full year of the business, grew to 60,000 followers and grew the team to 8+ people.

But here is the truth that you don’t see:

- I still feel like a failure every day
- I still doubt myself and think I’mnot good enough
- I still question weather I’m ever going to hit my goals

Don’t get me wrong this isn’t a sympathy post lol.

I’m so thankful for everything, but the truth is there are still hard days.

If you want something go get it.

You’re the only thing stopping you.

And to 14yo Aaron, you completed it little man.

Good job.

Our team booked a record 143 meetings in February!!! Up 36% from January. In March, we're aiming for 200+. Here are the 4 things that changed for us:

So last month was a big one for here at Outbound OS:

- A record for our DM and our phone teams
- A record of meetings booked
- A record of meetings shown

We took a huge leap from January, and we’re pacing for a huge March.
Our goal is to get to 200+ meetings booked this month.

But last month was a huge jump and changed our business.
So here are the 4 biggest needle movers for us:

1. The Phone Still Works

We hired multiple reps who come in to make cold calls. This is a new team, but it is already producing a 3x ROI with scope to blow past that. Don’t believe the propaganda, the phone is alive and well.

2. Pre Call Confirmations

This was a huge one that took us from 30% show rates to 60%+. We now send personal pre-call DMs, intro to the AE and reach out through 3 channels pre-call. This has led to a huge uplift in revenue.

3. Cross-functional Teams

All of our reps help each other. The DM setters will DM the meetings from the phone setters and vice versa. Everyone truly wants what is best for the business. Honestly, the culture is something you can’t replicate.

4. Volume

We have pushed much more volume, we rip dials, send tons of DMs and this is leading to more results (who would have thought). Now I’m glad we have the right team to execute on this.

These lessons apply if you’re a BDR or a sales leader.
You need to get the basics right, then ramp your throughput.

Do that, and in 3 months, everything can change.
I’m honestly loving these building in public posts!

We’re on a mission to become the biggest SaaS sales consulting business.
And we aren’t stopping anytime soon.

Go win this week.

P.S Idk why we all look so angry it was a snapshot and a fun time I promise lol

I’ve been in sales since I was 18. I’ve sold insurance, services, charities, security, houses, software and fintech. I’ve coached over 400 reps selling everything from cyber to saas. Here are my 7 key lessons to win in sales:

Sales can be very different depending on your industry and product.

But these 7 lessons have served me across all of them:

1. Know Your Shit - Know your prospects’ pains, know what your product does, know why you’re different to everyone else. Know your shit.

2. Care - Actually care about your prospects & them getting the best outcome. Care about your team too; it goes a long way.

3. Pain > Features - People care how you can help, a feature doesn’t hold inherent value unless it solves an issue worth solving for.

4. Volume Negates Luck - If you suck, do more; if you’re great, do more. The fastest way to learn is by getting the reps in. Always look to do more.

5. People Lie, Numbers Don’t - The data doesn’t lie. Don’t take anything at face value, get the stats, look through the numbers and see what’s really going on.

6. Test, Test and Test Again - Never settle with your numbers; you should always be testing to try to get better. Test new angles constantly.

7. Be Coachable - You’ve never reached the summit, always be willing and seeking to learn from people further ahead. It’s the fastest way to move forward.

I turn 24 this month, so I’ve been in the game for 5 years with plenty more left.

What’s the biggest lesson you’ve learned to win in sales?

🚨 WE ARE HIRING 2 NEW SALES COACHES 🚨

We are hiring for 2 coaches to come and help us teach our students Outbound OS

What do we do?

We teach Sales Reps and Sales Teams how to book more meetings every single month with proven systems for cold email, cold calls, and LinkedIn outreach.

You’ll have your approach, I’ll share how we do it and if we align you role will be to work 1-1 with reps and also with the sales teams we work with.

What can I earn?

We’ve already added $105,000 new ARR in the first 2 months of the year and we’re growing fast. We pay all our coaches a flat rate per hour. The coaching commitment is atleast 5 hours a week with potential for this to be 10+ hours a week.

We have the customers, we have the training, we have the systems, the most important thing i’m looking for is individuals who are aligned with how we teach and the methods behind it.

Who are we looking for?

We are looking for individuals with a elite understanding of sales. You'll be trained by me of course, but atleast 2 years of being a top performing AE, or 2 years as a manager is necessary.

Conditions:

→ This is a remote role, but you must be able to work US hours
→ You must be ready to start within 1 week (ASAP ideally)
→ You need to be based in the US, UK or Canada
→ Must be fluent and articulate in English

The last coach reps we hired?

→ Managing 20+ students
→ Working fully remote maximising their income

How do I apply?

Fill in the form in the comments OR send me a DM for more info!

🚨 I AM HIRING A PAID MEDIA BUYER 🚨

This individual will own our paid acquisition channels at Outbound OS.

What do we do?

We teach Sales Reps and Sales Teams how to book 50% more meetings every single month with proven systems for cold email, cold calls, and LinkedIn outreach.

You will receive direct support and the ability to earn a great salary in your first year.

We are looking for individuals with a solid foundation in media buying. You'll be owning the whole media strategy across Meta, Google, and LinkedIn. Experience across all 3 is key.

For the sake of culture you must be:

→ Driven
→ Hungry
→ Resilient
→ Emotionally Intelligent

Conditions:

→ This is a remote role, but you must be able to work US hours
→ You must be ready to start within 1 week (ASAP ideally)
→ Must be fluent and articulate in English

Out of everyone we've hired

→ 0 have left voluntarily 
→ Working fully remote, maximising their income

How do I apply?

Drop me a DM and we'll see if it could be a fit!

P.S If you have an agency or founder background, too that is a huge bonus 

P.P.S If you also have skill with organic content and SEO then it could be a head of growth role :)

AI is changing sales forever. I was an early adopter in 2023/24. It’s a key reason I averaged 135% as an SDR, became the youngest Revolut AE at 21, then hit 141%. Here are the 4 ways you need to be using AI to win:

Everyone is talking about “Claude code” and spamming our feeds.
But the truth is, the best sellers have been using AI for years.

AI isn’t some gimmick or trend that will be hot for a few months.
AI is the foundation that can help any seller unlock a new level of productivity.

I’ve used it for years and it’s why I averaged 135% and never missed my number.

So here are 4 ways you need to be using AI to get ahead now:

1. Persona & ICP Understanding

Gone are the days of needing to spend 4 weeks in onboarding, learning everything about your buyers. AI can help you do this in a matter of minutes. You can do deep research to understand your buyers KPIs, day-to-day issues, and even articles they're publishing talking about pains. You can become a product expert and tend to be faster if you implement AI.

2. Account Research & Pre-Call Prep

If you're still manually researching accounts, you'll get left behind this year. Instead of manually digging through press releases and 10K reports ,I use Claude paired with Common Room’s buyer intelligence layer to surface: Accounts showing real buying signals, Leadership changes, Product engagement and relevant context I’d otherwise miss

3. Personalised Messaging

You should still write your outbound messages, but they should all be AI-assisted. AI messaging isn't perfect, but it can get you 80% of the way there. With tools like Claude, you can get access to Common Room's Roomie AI to create thousands of personalised one-to-one messages in minutes. This alone took my response rate from 5% to 8%+.

4. Weekly / Quarterly Reviews

The best reps are the ones who review their data and make logical improvements, but most managers are busy now and don't have time to spend with the reps one-to-one. This is where AI is key. With AI, you can pull all of your stats, get detailed analytics on what you need to focus on and what you can change.

We’re already seeing huge shifts like Jack Dorsey cutting 4,000 roles due to AI.

I don’t think AI will replace sellers, but the ones using it will replace the ones not.

You still need to make cold calls, you still need to send thoughtful outreach.
But AI should be powering you to focus on that.

This switch is what unlocked my full potential.

So having the right tech isn’t optional, it’s necessary.

The reps who win won’t just “use AI.”

They’ll build AI into their entire sales workflow.

That means having buyer intelligence, signal detection, and AI-assisted execution working together.

That’s where tools like Common Room actually create leverage.

You can check them out in the comments.

Either way, I hope this was useful for you.

#gtm #sales #outbound #techsales #ai #saas

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