Florin Tatulea

Sales Leader | LinkedIn Top Voice 2023 | GTM Advisor | Focusing on Seed → Series B

I'm a passionate leader that lives and breathes all things sales.

I was lucky enough to be the first sales hire at Loopio and have had the opportunity to be a part of and contribute to the exponential growth that had led us to a sales team of ~50 strong. In my 6.5 years at Loopio we grew revenue by 65x. 

I am now doing it all over again at Common Room

Whether it's been as an SDR, AE, Manager or Director, I'm constantly looking for ways to reinvent myself and my team.

I'm a people-first leader that understands that leading a team is not about me. It's about lifting others up and seeing them succeed. My success is simply a bi-product of my team's success. 

As a sales leader, I'm curious about scaling sales teams, generating pipeline, increasing win rates and lowering ramp times in a remote world.

As an individual, I'm passionate about copywriting, sequence/cadence building, leveraging social selling and the future of sales technology.

Director of Sales

SDRs - Your cold call opener doesn’t really freaking matter. 

Sorry to break it to you. 

I've seen SDRs absolutely kill it using "Hey, how are you?".

I've also seen others kill it using a permission-based opener like: 

"Hey Tom, I know, I'm calling out of the blue. Mind if I take 30 seconds to explain why I'm calling? If it's not interesting from there, feel free to hang up".

Most of the ACTUAL battle is your tone, energy and confidence.

These are all things you can work on with enough practice.

You need to:

1. Deeply understand your persona - read books/blogs, look up what memes/jokes they like, how they talk, what they are measured on, where they hang out, how they think. Obsess over it.

2. Repetition - nobody likes to hear it but you just have to make thousands and thousands of calls. Period.

Get yourself a fantastic data platform like FullEnrich so you actually get shots at bat with real people.

(Their 30-provider enrichment waterfall is NUTS for mobile numbers… we use it).

3. A "just get it done" mentality.

4. Stop trying to be other people - The exact phrases that work for another person WONT work for you! 

Use words you are comfortable using, sense of humour (or lack thereof), natural tone etc. 

It sounds rehearsed and awkward (and probably makes you nervous) to try to force someone else into your calls. 

So…..

Stop analyzing everything all the time. Just make the damn calls and learn from your mistakes.

It's really not rocket science.

#FullEnrichPartner

GTM Leader | LinkedIn Top Voice | Advisor

PSA to all sales reps. 

Nobody is reading your ESSAY of a follow up email after a sales call. 

Why are we still doing this? 

Stop with the links, case studies and generic templates.

Here’s a template that’s short and sweet that I stole from Salman Mohiuddin  Mohiuddin a few years ago: 

——-

Hi , 
Appreciate your time today. 
A few highlights from our call yesterday:

* X
* Y
* X 
Confident {Your Company} can help solve all of these things and excited to continue the conversation. From here:

* XX
* YY
* ZZ

Anything I missed?

——-

That’s it. 

Oh, and maybe don’t just send the same email to everybody on the call. 

Tailor each one to the different people on a call. 

It’s really that simple. 

#sales

An important lesson here that dooms most GTM teams from the start.

Why is it so hard to grasp?

How you target and build your account lists is MORE than half the battle. 

First - let's start at the account layer.

Saying that your ICP is venture-backed "B2B SaaS" companies isn't helpful. 

There are so many differences in how a B2B SaaS company goes to market. 

Let's use their GTM motion as just ONE example:

An org can have a GTM motion based on Product-Led Growth, Sales-Led, Open Source-Led etc... all of these companies go to market COMPLETELY differently. 

The same message likely won't land for these different motions. 

Second - the persona layer. 

Based on the motion a company has, the problems a "Demand Generation Marketer" has are also completely different. 

Even with the best copy in the world, your message has now failed at the account level AND at the person level. 

Your reps were doomed before you even started.

A lesson I've learned the hard way in the past.

h/t to Yurii Veremchuk for the inspo

#sales #outbound

There's a fundamental flaw with how outbound teams approach messaging that I see over and over again.

We've gotten to a place where "signals/triggers" have become a commodity.

The signal should NOT be your message. 

The signal is actually just telling you that it COULD be the right time. 

Let's say I'm a rep at an observability platform that monitors outages for software teams... I happen to get a pricing page web visit from an ICP persona. 

Unfortunately most reps will default to Example 1 which is a massive problem for a few reasons: 

1. There is no additional value that a salesperson brings to this interaction that can't be automated by a simple marketing email.

2. Being on your pricing page MIGHT indicate interest, but you can't assume it. 

As a salesperson, your job is to take a signal and paint a contextual picture as to why this is the perfect time to evaluate/purchase your solution. 

CONTEXT is what is missing in a lot of outbound messaging and sales cycles. 

Tell an exec something they don't know or help them connect the dots on something they might be thinking about. 

Not enough teams are doing it. 

#outbound #sales

Here are the 10 platforms in our tech stack we ACTUALLY found valuable for our team in 2025: 

1. Common Room - the brain behind our GTM engine. The Jarvis to our Ironman. 

Having one platform where so much valuable GTM data and workflows are unified has helped us and our customers deeply. A lot of people still don’t fully understand how much the platform actually does. Most people at first glance think it’s a contact-level signal & intent platform. Much deeper actually.

Internally in 2025 we used Common Room’s AI agents to “GTM Engineer” and do the following:

TAM/SAM Analysis, List Building, Account Research (i.e. Crawling websites for custom signals, 10K reports etc.), Contact Enrichment (Phone, Email, LinkedIn), Duplicate Detection in CRM, Signal/Intent detection (i.e. CRM data, Gong Transcripts, Web Visits, Negative + Positive Reviews, Product Usage Data, Social + Community Engagement, Job Changes, Tech Stack, Job Listings), Dynamic Lead Scoring, Competitor Analysis...

This info was then summarized by our AI agents, pushed to reps in real time and provided suggested messaging/actions to take. 

2. FullEnrich - contact database and waterfall enrichment across 20 providers. For us, it was especially fantastic for phone numbers across all regions and hard to find contact data for prospects outside of North America. It was so good we built a deep integration directly into Common Room for customers as well.

3. Wiza - As a stand alone contact database and provider, they have some of the best contact info out there right now. 4x connect rates compared to Apollo. Solid workflows from Sales Nav.

4. Nooks - AI-Dialer and Virtual Sales Floor. Doing power hours together, being able to listen in and coach on live calls, all while making it way easier to have more conversations on the phone. We 10x’d the number of conversations we had with prospects per month.

5. Outreach - our Sequencer. Lots of people hate on Outreach, but the backend, workflows and deep integrations into other GTM platforms (especially Salesforce) are still relatively unmatched.

6. Kondo: Superhuman for LinkedIn DMs - LinkedIn inbox management. Made us SO much more efficient at LinkedIn outreach. Can't believe there wasn't something like this sooner. 

7. Gong - Call recording, analysis, deal management & forecasting. Best platform in the market for this IMO.

8. Chili Piper - scheduling and lead routing. Super easy to use and helps us run all inbound.

9. Perplexity - our day-to-day LLM. Deep research, ideation, data analysis, completing tasks that are mundane with ease.

10. LinkedIn Sales Navigator - Still the most up to date database of professionals on the planet. Very helpful for building the best lists. 


Hope this was helpful! Stay tuned for my list of tools I'm bullish for going into 2026 👀 

#sales #gtm #outbound

LinkedIn DMs are a MESS.

What that means is, if you’ve been prospecting consistently over the past 6-12 months...

You probably have at least SIX FIGURES in STALE PIPELINE to re-engage.

The problem is that LinkedIn’s DM search and UI make it nearly impossible to navigate and find buried gold. 

Luckily, I stumbled upon the solution a few months ago and I have a prediction: 

Kondo: Superhuman for LinkedIn DMs will be one of the most widely adopted productivity tools in 2026 with massive growth. 

It makes executing on LinkedIn so much easier for reps. 

One of my reps booked 3 meetings right away after installing Kondo.

I almost can’t believe that it took this long to come out with a solution. 

With it you can: 

1. Actually search keywords properly and find profiles 

2. Organize, Label & Tag conversations: I use “Prospect”, “Vendor”, “Customer”, “Side Hustle” tags

3. Set automatic reminders to follow up..

4. See exactly who has accepted my connection request. 

5. Sync convos back to CRM.. much better visibility for coaching reps on how to use LinkedIn

All in a clean UI. 

I’m never going back.

If you want to keep wasting time and navigating an Inbox that hasn't been updated in 20 years, you should ignore this. 

Otherwise, jump on this January promo ending in 2 days...

2 months at no cost 👉 https://lnkd.in/dsYeYi8v

#kondopartner #sales

Turns out... I still got it.

Cold Email Showdown on 30 Minutes to President's Club.

Had a TON of fun going up against one of the best cold email reps in the game, Evan Greek.

3 Rounds... very different context for each email. 10 minutes to write on the spot and judged by the man himself, Jason Bay. 

Here's the email that gave me the edge early:

(Situation: Selling vegan burger meat to McDonalds)

------

𝐒𝐮𝐛𝐣𝐞𝐜𝐭: 𝐑𝐨𝐧𝐚𝐥𝐝'𝐬 𝐛𝐞𝐞𝐟 𝐢𝐬𝐧'𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬

Saw The New York Times report on Ronald threatening to quit after the market share loss, Jason.

Was looking at both of your menus and noticed a potential opportunity for you all. Have you considered a vegan burger option? 22% of the world is vegetarian, and there is a big opportunity to increase market share that you aren't paying attention to.

Can I send over a couple of patty samples? I promise not to disappoint.

Let's win you back the crown.

------

30 minutes of us walking through our thinking process. 

Give this a watch if you have some time :) 

Full video in the comments

#sales #outbound

Is Juliano Massarelli dominating anybody else’s social media feeds or is it just me? 

🤣🤣🤣

Most sales tools aren’t actually designed for the nuances and workflows of how sales reps operate. 

I know because I’ve tested hundreds of platforms over the last decade.

It’s usually the small decisions… sometimes even just simple UI/UX designs that determine whether a tool fits in your workflow or fights against it.

One platform with truly thoughtful design is Prospeo.io. 

They just shipped a V2 of the platform and I’ve genuinely enjoyed using it.

3 things stick out for me:

-Triple verified emails and mobiles 
-Weekly data base refreshes (most providers are every month or quarterly)
-Lowest price per mobile number ($0.010 VS. $1 for others)

They actually have the best match rate for verified emails in Clay’s waterfall. 

Sharing a quick video with what changed + why these product designs matter a real SDR workflows.

What’s been your favorite sales tool recently? 

#prospeopartner #sales #outbound

Founder, Outbound OS | Proven systems for SaaS sellers to book 30-50% more meetings in 90 days

Joined Revolut as the the youngest AE in Jan 2024. Hit 141% and closed the most outbounds out of any new AE.

Before that, Founding SDR, 138% attainment, never missed quota, self-sourced $1.2m+ in pipleine. 

Before that, D2C sales in real estate, insurance, security & charity.

Super privileged to have got incredible sales training when I first started in sales. Realised when I was running a team of 10 people coaching is what I actually loved doing.

Now I get the chance to teach sales every day, write a about it on here, send emails about it, make YouTube videos about it, and do consulting to help reps and companies book more meetings

Company goal: Help every B2B SaaS seller hit their quota.

Book a call with our team to learn how here: https://calendly.com/maxhwilson/strategy-call-max

Aaron Reeves

R.I.P. to generic cold email templates.

Opus 4.5 didn’t just outperform GPT-5… it straight up embarrassed it.

I’ve tested every AI you can think of for cold emails.

ChatGPT, Gemini, Perplexity…. they were all “good”

But you don’t stand out with “good.”

So I built a prompt to create your own project on Claude.

It’s been trained on the emails I used to get up to a 8% reply rate.

Then I create a master prompt to clone their exact tonality.

The result?

- It doesn’t feel like AI copy.
- It feels like your top-performing AE wrote it.

Here’s how it works:

➤You tell it which company do you work for with the website
➤You tell it what persona you’re reaching out to
➤You tell it what is the trigger for the email
➤Takes under 41 seconds.

It mimics human tonality.

Creates a 7 step email sequence.

And is ready to paste directly into your sequences.

Most people are still prompting ChatGPT to “write me a new cold email”

This is running 7-figure outbound in the background.

I’m giving away the Master Prompt for free

Want it?

- Like this post.
- Connect with me.
- Comment “CLAUDE” and I’ll DM you the link.

Start 2026 strong 💪

(♻️ Repost for priority access and a free 56m cold email masterclass video!)

Outbound → Meetings | Helping SaaS sellers book 30-50% more meetings in the next 60 days | DM me “OS” to learn how we work

The best call structure from 200,000+ calls

(Scripts included)

Cold calling sucks

But after thousands of calls, I've learned a few things.

So I teamed up with Chris Ritson to bring you each our best structure.

Let me know which one is your favorite!

BONUS: Remember tonality is key when calling

Here are a few key tips:
↳ Sound confident and like you should be there
↳ Match the prospect's energy level
↳ Don't act inferior to the prospect

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Chris Ritson for more content like this

P.S I LOVE how Chris uses qualifying questions, such a simple tip that works!

The best call structure 

Opus 4.5 just KILLED manual emails.

And I'm never going back.

I used to spend hours crafting personalised cold emails.

Now? My AI stack does it better than I ever could.

- No copy‑paste templates.
- No "hey {{first_name}}" spam.
- No writer's fatigue at message 56.

After testing every major model this year, Claude is the one that works te best for cold emails.

What these models can now do:

→ Create messages for each persona you sell to
→ Create relevant pain-driven initial emails
→ Create a full sequence in seconds

I used to spend hours making sequences that got 8% reply rates.

The difference? I can save 4+ hours now.

I just packaged our AI Cold Email OS into a doc:

- The full prompt structure
- The breakdown for initial emails
- The real examples we use for follow-ups
- The exact structure I give to my paying clients
- This helped 1 AE I coach get to 8-10% reply rates, with her top at 17%.

Want the full system?

- Connect with me
- Comment "CLAUDE"

P.S. Repost for priority access

The best LinkedIn DM structure

(in 4 steps + scripts)

Social selling is really hard

But after testing hundreds of messages I’ve learned what works

So I teamed up with Morgan J Ingram to bring you our best DM structure

Let me know if you’d try it out!

BONUS: Try to warm them up before pitching

Here are a few key tips:
↳ View their profile
↳ Engage with their recent posts
↳ Add thoughtful comments asking questions

If you do this you’ll see your reply rate fly up!

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Morgan J Ingram for more content like this

The best DM structure

After coaching 350+ BDRs and spending 840+ hours in 1-1 sessions last year, I can tell you the top performers aren't working harder. The top 1% all do these 4 things completely differently from everyone else.

1. AI leverage

The best reps aren't manually building lists or researching accounts anymore. They're using tools like Enginy.ai (formerly Genesy) to describe their ICP and get verified prospects in seconds. What used to take 15-20 minutes per account now takes under 2. That's 2-3 hours a day back for actual conversations.

2. Pains over features

Average reps talk features. Top reps talk about the specific problems keeping their prospect up at night. They use the research and signals from their AI tools to write messages that actually land. Specific pain = replies. Generic features = ignored.

3. Time to lead

Most reps check their inbox twice a day. By then the prospect has gone cold. Top performers respond in minutes. They use unified inboxes. They let AI draft replies. Latency kills more deals than bad messaging ever will.

4. They make real systems

Average reps say "I'll follow up tomorrow" and forget. Top reps build systems that follow up automatically and surface the warmest conversations first. Willpower fades. Systems don't. they use the best tools and messaging frameworks to make their day-to-day easy

Truth is, the top reps aren't doing anything revolutionary.

They're just using leverage on the right things instead of getting buried in admin.

They let AI handle prospecting so they can focus on selling.

Enginy.ai (formerly Genesy) recently rebranded from Genesy and they're helping reps do exactly this.

Check them out. Link in the comments.

#sales #engingy #ai #saas #enginypartner #outbound

If I had to start fresh in sales in 2026, I wouldn’t start wit technical scripts or frameworks, I’d focus on these 10 skills before anything else.

1. Learn to listen more than you talk.
Most reps lose deals in discovery because they're waiting to pitch, not actually listening.

2. Get comfortable hearing "no" every single day.
Rejection isn't personal. It's math. The faster you accept that, the faster you win.

3. Master your calendar.
If you're not controlling your time, someone else is. Block time for prospecting, follow-ups, and deep work.

4. Study your best deals, not just your losses.
Everyone dissects what went wrong. Winners study what went right and repeat it.

5. Build relationships before you need them.
The best deals come from trust built months (or years) before the ask.

6. Stop chasing perfection in your outreach.
Done beats perfect. Send the email. Make the call. Iterate as you go.

7. Know your numbers cold.
Activity. Conversion rates. Pipeline coverage. If you don't know your math, you're guessing.

8. Invest in your reputation.
Your personal brand is your greatest asset. People buy from reps they trust and respect.

9. Learn how to manage your energy, not just your time.
Sales is a marathon. Burn out in Q1 and you're toast by Q4.

10. Fall in love with the process, not just the commission.
The hunt, the grind, the small wins—that's what keeps you going when deals fall through.

Sales is tough. But that's part of the game.

The reps who win aren't the ones with the best pitch.

They're the ones who master the fundamentals and stay consistent.

What is your top lesson?

P.S Drop a follow for more sales tips everyday 🫡

Spoke with a VP Sales last Tuesday whose reps ignored 70% of inbound leads because they "weren't worth the time." I see this across hundreds of teams. Here's the real issue with how most companies handle inbound:

The problem isn’t effort or lead volume.

It’s that most teams are operating on broken CRM data and AI just amplifies the damage.

1. The CRM Is The Bottleneck

Their CRM was routing inbound to dead emails, duplicates, and people who left 6+ months ago. Reps would see a "warm lead, reach out, and it bounces. After 3-4 failed attempts, they stopped believing inbound was real. 

This is where Common Room's DataAgent, powered by Person360, changes the game, a unified identity layer that continuously resolves one real person across emails, roles, and duplicates.

Clean data foundation = inbound that actually works.


2. Reps Blame Lead Quality When It's Data Quality

"Marketing sends us garbage" is what most reps say. Reality: the leads might be fine, the data is broken. When contact info is wrong, even perfect-fit buyers look like time-wasters. Fix the data layer first, especially if AI is involved then evaluate lead quality.


3. Speed-To-Lead Dies In Routing Hell

Inbound gets stuck bouncing between wrong owners, wrong territories, duplicate records. By the time it hits the right rep, 48 hours have passed. Speed only matters if you're reaching the right person with trustworthy data underneath.


4. No Follow-Up Structure

Rep reaches out once, no response, moves on. No one owns nurture on cold inbound. These people raised their hand, that intent doesn't disappear. Best teams have a system for re-engaging over 30, 60 and 90 days.

70% of inbound was ignored.

Reps stopped trusting the system.

Pipeline was dying before it ever got worked.

The issue isn’t your reps or lead quality.

It’s a data foundation that quietly decays over time.

Common Room’s DataAgent gives teams continuous visibility into outdated contacts, duplicate contacts, and duplicate accounts, so inbound workflows don’t break as data changes.

Fix the foundation first.

Learn more here → https://lnkd.in/g6CDDhyT

Common Room gives you a unified identity layer, one person, verified contacts, no duplicates.

Fix the foundation first.

Everything else gets easier after that.

#sales #inbound #revops #gtm #crm #commonroom

This 2293-word AI prompt writes perfect cold email outreach (...steal it)

I spent months perfecting and testing this prompt.

Analyzed thousands of messages that converted.

Now it writes outreach that sounds human.

- References specific triggers
- Matches your exact voice
- Gets responses

The clients we coach in Outbound OS use it daily and crush.

AI isn't replacing sellers. It's making the best ones unstoppable.

Want me to share the prompt?

Comment “AI” below

And I’ll send it to you ASAP.

Here is how to get 67%+ opens on your cold emails

(3 Subject lines that actually work)

Cold email is my thing.

It always as been from an SDR, to an AE, to now a Founder.

Through cold email alone I did some cool stuff like:

- I Was able to avg 138% as an SDR with email booking 70% of that
- I Was able to hit 141% of my ramp as a new AE with email as 80% of that
- I Was able to build a business doing well over $600,000/y with email at it’s core

Cold email still works. Really well.

But the truth is most people just haven’t been taught how to do it right.

Most people end up falling at the first hurdle, the subject line.

I decided to sit and record a 15-minute video breaking down three subject lines that actually work in 2026. I talk about:

- The top 5 most common mistakes
- The 3 frameworks you can implement today
- The full system with how this integrates with the rest of your cold emails

If you want watch the full recording you can find it here; https://lnkd.in/dnFaWJ5Q

Hope it helps you out!

Open video: How to Write High Converting Email Subject Lines (50%+ Open Rates) on youtube.com

How to Write High Converting Email Subject Lines (50%+ Open Rates)

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Aaron Reeves

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The Battle

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