METALLA

Building your brand and developing an effective digital marketing advertising strategy is incredibly time consuming. We take it all off your hands, from building your brand awareness to increasing engagement and sales. If you're tired of spending hours a week trying to create ads that work, wasting money on outdated courses, or watching your CPA triple as you try to scale, you've come to the right place. Our team is ready to take that burden off your shoulders and get you the results you want so you can keep running your business.

CEO / Founder

Social Pulse Marketing Inc.

Developed and executed the Canada-wide influencer marketing campaign strategy for Ford's "We Day" and "We Scare Hunger" initiatives and We Charity in 2017 - 2018. I worked closely with all enabled influencers to develop all original content optimized for YouTube, Facebook and Instagram. 

You can view Valeria Lipovetsky's We Day Vlog by clicking here 👉 https://www.youtube.com/watch?v=NlCMnpWPXR8. 

I managed the influencer marketing campaign for Amazon Canada's pop-up shop at Eaton Center, held in Toronto on November 14, 2018. I worked with 10+ influencers to develop original content concepts for multiple social channels, created the dedicated, personalized Amazon store for each influencer, and coordinated all of their activation in the pop-up store. Served as synergist connecting Amazon's Canadian, UK and American Internal Marketing teams, marketing partners, Creative Agencies, Public Relations etc. with influencers.

You can watch Tyler Stalman's video for the campaign here 👉 https://www.youtube.com/watch?v=_dx6Ce9jlpg.

In 2018, Samsung was one of the partners for Buffer Festival, a 3-day showcase of cinema screenings spotlighting exclusive video premieres from acclaimed digital creators. Samsung's goal was to create content entirely using only the Samsung S9 phone. 

You can check out Monica Gold's Official Buffer Festival Selected Video here 👉https://www.youtube.com/watch?v=Ms7PqBWJ9ro. 

In 2019, Florind developed and implemented Digital Marketing Campaign for "The Longest Day of Smiles," an initiative by Operation Smile Canada to give 1,000 free smiles to children with cleft lips and palates. The campaign was a success as Operation Smile met and exceeded the campaign goal. We were able to raise $260,125 of the $240,000 goal. 

Visit the official Longest Day of Smile page here 👉 http://support.operationsmile.ca/site/ TR /LongestDayofSmiles/LongestDayofSmiles19?pg=entry&fr_id=1170

Director, Strategic Partnerships

Providr Inc.

My relentless pursuit of constantly developing new lead generation initiatives directly resulted in a 40% annual revenue increase over 3 years by successfully securing over 200 global publishing clients. Some of these clients were A-list celebrities such as Lil Wayne (50 million followers + Online Network), Marlon Wayans, Trina, Allen Iverson, Manny Pacquiao and many more. 

I have also been able to acquire indirect sponsorship opportunities for my clients that add value and most importantly different revenue streams. 

I have directly managed relationships with agencies, social media teams and management teams to provide them with tremendous value, support and reports on an ongoing basis.

During my tenure at Providr, my clients were instrumental in making Providr one of the top 100 most visited websites in the world, according to Alexa.com. According to Google Analytics, Providr averaged between 75,000 and 100,000 unique page views per minute.

By proactively identifying market trends in both competitors and clients, my insights and initiatives enabled Providr to remain a market leader with the highest CPM's, engagement and conversion rates in the entire industry.

My willingness to work with the production team provided me the opportunity to be involved in every department of the company. Ultimately, this increased my value to my clients and the company.

I developed the process that credits each publisher for each piece of content by connecting to their UTM parameters.

Strategic Partnership Manager

CPR Media

-	Developed and managed TV, Print, Radio campaigns with the given advertising budgets and co-ordinates with the creative departments for timely production of TV, radio commercials, newspaper ads and online ads
-	Responsible for media planning & media buying
-	Demonstrated talent for planning profitable sales and marketing activities within given budgets
-	Planned and coordinated events to promote brand awareness; performs sales analysis and examines competitive activities to monitor the event efficacy 
-	Conducted market research for new markets and improvements in existing mainstream, Chinese, South Asian, and other ethnic markets
-	Trusted to conduct employee training session’s onsite and offsite based on a track record of success 
-	Successfully managed more than 6 suppliers per campaign
-	Arranged on site media coverage and media briefings for TV and radio to promote brand

Marketing Manager

RBC Dominion Securities

-	Prospected for new potential customers via various prospecting techniques including  cold calling and networking
-	Demonstrated talent for closing deals with prospects and successfully increased B2B sales by 10% 
-	Handled administrative functions including filing, printing and photocopying of important confidential documents
-	Prepared sales order reports – Collated regular reports on sales performance per industry, product, personnel, region and office.

Marketing Assistant

RTS Energy - Automation - Consulting

-	Developed Case Analysis, SWOT Analysis, Positioning Statements, Integrated Marketing Plans
-	Conducted market research and competitor analysis that lead to the creation of marketing strategies to differentiate the brand in the automation market
-	Executed presentations outlining the results of market research and competitor analysis and relevant implications 
-	Prospected internationally by using Google Analytics as a tool
-       Planned meetings and trade shows in order to promote business

Marketing Assistant to the VP of Marketing

I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

NexaMetrics

I started NexaMetrics to help brands and agencies fix their tracking setups. No more confusion, guessing, or complicated setups, just clear and accurate data.

Since I started, I worked with over 200 advertisers and agencies, fixing their GA4, GTM, Meta Pixel, and server-side tracking issues. My main goal is simple:

Make sure you know exactly where your results come from, so you don't lose money because of bad data.

Here's what we've done so far:

- Finished 1,250+ tracking setups for websites, funnels, and apps.

- Worked with 200+ teams in eCommerce, Lead Generation, SaaS, and digital agencies.

- Helped track more than $100M in advertising spend.

- Set up tracking tools like GA4, Looker Studio, Meta Conversion API, and Server-Side GTM.

- Fixed common problems like duplicate events, missing conversions, and messy GA4 setups.

- Built tracking systems that respect privacy and follow GDPR rules.

- I enjoy working with marketers, founders, and media buyers who want to grow their business and trust their data.

My main principles:

↳ Keep everything easy and clear.

↳ Fix the real problems, don't just add more tools.

↳ Make tracking setups simple enough for everyone on your team to use.

If you’re tired of reports you can’t trust, missing conversions, or not knowing what works in your funnel, NexaMetrics can help.

We help you track better, grow faster, and trust your data completely.

Founder & Head of Digital Analytics

Universem

At Universem, I helped companies understand how people use their websites and apps. I worked on making sure tracking was correct, useful, and followed privacy rules like GDPR.

I created clear tracking plans, set up tools like GA4 and Google Tag Manager, and worked with teams to turn data into simple, helpful reports. My job was to make sure clients had the right data to make smart decisions.

My main tasks:

⨭ Planned tracking setups based on business goals

⨭ Fixed problems in GA4, GTM, and Firebase tracking

⨭ Created tagging plans with events, goals, and conversions

⨭ Helped move websites from Universal Analytics to GA4

⨭ Built dashboards in Looker Studio (Google Data Studio)

⨭ Tracked actions like clicks, scrolls, forms, and purchases

⨭ Set up cookie consent tools and worked with legal teams

⨭ Used server-side GTM to improve data quality

⨭ Trained clients on how to read and use their data

⨭ Made sure all tracking followed privacy laws

⨭ Worked with media teams to track ads and campaigns correctly

⨭ Helped choose and connect the right tools for data and reporting

Senior Digital Analyst

Digital Analyst at Universem |

At Universem, I helped companies understand how people use their websites and apps. I made sure the tracking was set up correctly, useful for business, and followed privacy rules like GDPR.

I created simple tracking plans, used tools like Google Tag Manager and GA4, and worked with teams to turn data into easy-to-read reports. My goal was to give clients the right data so they could make smart decisions.

Digital Analyst & Tracking Specialist

Digital Analytics Implementation Specialist

Accion Labs

At Accion Labs, I led the tracking and analytics team, helping clients set up strong and reliable measurement systems. My main focus was to make sure all tracking was working properly, data was clean, and everything followed GDPR and privacy rules.

I worked with tools like Google Analytics (UA & GA4), Google Tag Manager, BigQuery, Looker Studio, Facebook Marketing, and Adform. My job covered both the technical setup and the reporting side.

My main tasks:

⨭ Built and managed measurement plans based on client goals

⨭ Set up and maintained tracking in GA4 and Tag Manager

⨭ Used BigQuery and Looker Studio to create clear, real-time dashboards

⨭ Checked and tested all tracking to make sure data was correct

⨭ Worked closely with clients, developers, and marketers to plan and improve tracking

⨭ Made sure all tracking and data collection followed GDPR and other privacy rules

⨭ Supported campaign tracking for platforms like Facebook and Adform

⨭ Guided and supported team members on technical setups and best practices

⨭ Helped clients understand their data and make smarter decisions

Web Analytics & Tracking Team Lead

At Accion Labs, I worked as a Web Analytics and Tracking Specialist, helping clients set up clear and reliable tracking systems. I made sure all data was accurate, privacy-friendly, and worked smoothly across tools like GA4, Google Tag Manager, Facebook Pixel, TikTok Pixel, Google Ads, and server-side tracking.

Web Analytics & Conversion Tracking Specialist

Ad Pros

As a Web Analyst & Tracking Specialist at Ad Pros, I was responsible for managing digital data across all platforms and channels. I managed measurement plans, implemented and tested tracking setups, built live dashboards and ensured everything followed privacy and GDPR rules.

Worked closely with marketing teams, developers, product owners, and legal teams to keep tracking smooth and reliable. Tools I used daily included Google Analytics 360, GA4, Firebase, Google Tag Manager, and Looker Studio.

Key responsibilities:

⨭ Managed and updated the data layer for multiple websites

⨭ Automated ad reporting using Supermetrics

⨭ Set up and maintained tracking systems and cookie consent banners

⨭ Migrated 50+ websites to GA4

⨭ Handled everything related to data collection from planning and setup to legal checks

⨭ Set up and maintained server-side GTM

⨭ Worked with privacy and legal teams to make sure all data collection was compliant

Web Analyst  & Tracking Specialist

Andie

Web Analyst at Andie (eCommerce)
At Andie, a leading eCommerce brand, I was responsible for end-to-end web analytics implementation and data integrity. My work included setting up and managing Google Tag Manager (GTM), configuring and optimizing GA4 properties, and implementing advanced eCommerce and conversion tracking. I also led server-side tracking initiatives to improve data accuracy and user privacy compliance. In addition, I built automated dashboards in Looker Studio (formerly Data Studio). My role was central to enabling data-driven decision-making across marketing and product teams.

Web Analyst

ReachLocal

As an Advertising Specialist at ReachLocal, I spearheaded digital advertising campaigns for a diverse client base. Proficient in platforms like Google Ads and Facebook Ads, I designed and optimized data-driven strategies to drive targeted traffic, boost conversions, and maximize ROI. Through continuous analysis and implementing industry best practices, I consistently delivered high-performing advertising solutions that propelled business growth for ReachLocal's clients.

Advertising Specialist

You're running ads. You want results.

If this made you pause, you're probably an Advertiser, Agency person, or a Business Decision Maker.

But most tracking setups? Sloppy, incomplete, or downright misleading.

I’ve spent over 7 years in Digital Analytics and optimized 1,250+ websites tracking across startups, e-commerce, and service-based businesses, fixing what others broke, rebuilding what never worked, and making sense of data that actually drives profit, not just clicks.


⨭ What I do:

↳ Set up advanced tracking systems that show you what’s actually working
↳ Find and fix what your last “tracking guy” missed
↳ Turn data into decisions! No more 'I think this is working'.

⮏ My core services include:

⨭ GA4 Setup (done right, not just installed)
⨭ Google Ads Enhanced Conversions
⨭ Lead & Funnel Tracking
⨭ Facebook CAPI (real data, not half signals)
⨭ eCommerce Tracking (GA4, Shopify, Woo, you name it)
⨭ Custom JavaScript for tracking what tools can't
⨭ Form Tracking (Ajax, Hubspot, Calendly, Gravity, etc.)
⨭ Cookie Consent + Trigger Logic (GDPR-ready)
⨭ Microsoft Clarity & Hotjar
⨭ GA4 Custom Reports & Looker Studio Dashboards
⨭ Server-side Tracking
⨭ Conversion APIs for TikTok, Pinterest, Snapchat, LinkedIn, Bing - all the rest!

Does this sound like something you need help with?

So, why wait? 

Trust in the vast experience of me & my team!

If you need "Analytics" or "Tracking Implementation" solutions or want to improve your current setups, just shoot me a DM.

Talk to you soon!

For urgent needs ⤵

WhatsApp: +880 1964914855
E-mail: sadmanshahadats@gmail.com

taplio

The Battle

Florind Metalla

Sadman Shahadat

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