METALLA

Building your brand and developing an effective digital marketing advertising strategy is incredibly time consuming. We take it all off your hands, from building your brand awareness to increasing engagement and sales. If you're tired of spending hours a week trying to create ads that work, wasting money on outdated courses, or watching your CPA triple as you try to scale, you've come to the right place. Our team is ready to take that burden off your shoulders and get you the results you want so you can keep running your business.

CEO / Founder

Social Pulse Marketing Inc.

Developed and executed the Canada-wide influencer marketing campaign strategy for Ford's "We Day" and "We Scare Hunger" initiatives and We Charity in 2017 - 2018. I worked closely with all enabled influencers to develop all original content optimized for YouTube, Facebook and Instagram. 

You can view Valeria Lipovetsky's We Day Vlog by clicking here 👉 https://www.youtube.com/watch?v=NlCMnpWPXR8. 

I managed the influencer marketing campaign for Amazon Canada's pop-up shop at Eaton Center, held in Toronto on November 14, 2018. I worked with 10+ influencers to develop original content concepts for multiple social channels, created the dedicated, personalized Amazon store for each influencer, and coordinated all of their activation in the pop-up store. Served as synergist connecting Amazon's Canadian, UK and American Internal Marketing teams, marketing partners, Creative Agencies, Public Relations etc. with influencers.

You can watch Tyler Stalman's video for the campaign here 👉 https://www.youtube.com/watch?v=_dx6Ce9jlpg.

In 2018, Samsung was one of the partners for Buffer Festival, a 3-day showcase of cinema screenings spotlighting exclusive video premieres from acclaimed digital creators. Samsung's goal was to create content entirely using only the Samsung S9 phone. 

You can check out Monica Gold's Official Buffer Festival Selected Video here 👉https://www.youtube.com/watch?v=Ms7PqBWJ9ro. 

In 2019, Florind developed and implemented Digital Marketing Campaign for "The Longest Day of Smiles," an initiative by Operation Smile Canada to give 1,000 free smiles to children with cleft lips and palates. The campaign was a success as Operation Smile met and exceeded the campaign goal. We were able to raise $260,125 of the $240,000 goal. 

Visit the official Longest Day of Smile page here 👉 http://support.operationsmile.ca/site/ TR /LongestDayofSmiles/LongestDayofSmiles19?pg=entry&fr_id=1170

Director, Strategic Partnerships

Providr Inc.

My relentless pursuit of constantly developing new lead generation initiatives directly resulted in a 40% annual revenue increase over 3 years by successfully securing over 200 global publishing clients. Some of these clients were A-list celebrities such as Lil Wayne (50 million followers + Online Network), Marlon Wayans, Trina, Allen Iverson, Manny Pacquiao and many more. 

I have also been able to acquire indirect sponsorship opportunities for my clients that add value and most importantly different revenue streams. 

I have directly managed relationships with agencies, social media teams and management teams to provide them with tremendous value, support and reports on an ongoing basis.

During my tenure at Providr, my clients were instrumental in making Providr one of the top 100 most visited websites in the world, according to Alexa.com. According to Google Analytics, Providr averaged between 75,000 and 100,000 unique page views per minute.

By proactively identifying market trends in both competitors and clients, my insights and initiatives enabled Providr to remain a market leader with the highest CPM's, engagement and conversion rates in the entire industry.

My willingness to work with the production team provided me the opportunity to be involved in every department of the company. Ultimately, this increased my value to my clients and the company.

I developed the process that credits each publisher for each piece of content by connecting to their UTM parameters.

Strategic Partnership Manager

CPR Media

-	Developed and managed TV, Print, Radio campaigns with the given advertising budgets and co-ordinates with the creative departments for timely production of TV, radio commercials, newspaper ads and online ads
-	Responsible for media planning & media buying
-	Demonstrated talent for planning profitable sales and marketing activities within given budgets
-	Planned and coordinated events to promote brand awareness; performs sales analysis and examines competitive activities to monitor the event efficacy 
-	Conducted market research for new markets and improvements in existing mainstream, Chinese, South Asian, and other ethnic markets
-	Trusted to conduct employee training session’s onsite and offsite based on a track record of success 
-	Successfully managed more than 6 suppliers per campaign
-	Arranged on site media coverage and media briefings for TV and radio to promote brand

Marketing Manager

RBC Dominion Securities

-	Prospected for new potential customers via various prospecting techniques including  cold calling and networking
-	Demonstrated talent for closing deals with prospects and successfully increased B2B sales by 10% 
-	Handled administrative functions including filing, printing and photocopying of important confidential documents
-	Prepared sales order reports – Collated regular reports on sales performance per industry, product, personnel, region and office.

Marketing Assistant

RTS Energy - Automation - Consulting

-	Developed Case Analysis, SWOT Analysis, Positioning Statements, Integrated Marketing Plans
-	Conducted market research and competitor analysis that lead to the creation of marketing strategies to differentiate the brand in the automation market
-	Executed presentations outlining the results of market research and competitor analysis and relevant implications 
-	Prospected internationally by using Google Analytics as a tool
-       Planned meetings and trade shows in order to promote business

Marketing Assistant to the VP of Marketing

I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

European Global Varsity

As the Digital Marketing Manager, I spearhead multiple facets of our digital strategy, including SEO optimization, social media management, email marketing, and website maintenance. My focus is on enhancing online visibility, driving quality traffic, and converting cold leads into substantial revenue for the company.

Key Responsibilities:

Lead SEO efforts, using tools like Semrush and Ahrefs to optimize content and improve search engine rankings.
Manage social media platforms, crafting engaging campaigns that align with brand voice and objectives.
Execute email marketing strategies using Brevo to drive engagement and conversions.
Maintain and update the company website on WordPress, ensuring functionality, user experience, and timely content updates.
Analyze performance using Google Analytics, Google Tag Manager, and Google Search Console to drive data-driven decisions.
Design marketing materials using Canva to support social media, email, and website initiatives.

Key Achievements:

Successfully turned cold leads into significant revenue through targeted digital marketing strategies.
Played a pivotal role in ensuring the overall success of marketing campaigns, working collaboratively across teams to deliver results.

Digital Marketing Specialist

European Global Institute of Innovation & Technology (EU Global)

Asteeri Infotech

In this role, I led SEO efforts and managed paid ad campaigns to drive traffic, increase visibility, and enhance lead generation. I implemented strategies that improved search engine rankings while optimizing ad spend to ensure maximum ROI.

Key Responsibilities:

Managed and executed SEO strategies, conducting keyword research, on-page/off-page optimization, and performance tracking.
Led paid advertising campaigns on Google Ads and social media platforms, optimizing for conversion and cost-efficiency.
Analyzed and reported on campaign performance using Google Analytics and other tracking tools.
Collaborated with cross-functional teams to align SEO and paid strategies with broader marketing goals.
Achievements:

Significantly improved organic search rankings and reduced ad costs while increasing conversions.

SDLC Corp

Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Monitors and develops reports on competitor activity within social media spaces

Social Media Executive

Digital Jugglers

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Digital Marketing Executive

Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns

🔍🚀 Unleashing the Power of SEO Magic 🚀🔍

Hello there! I'm Mantasha, a digital marketer with a passion for SEO. If you want to boost your online presence, attract more visitors, and get higher in search results!

💼 About Me:
With 2+ years of experience in digital marketing. My mission is to help businesses like yours thrive in the vast digital world.

💡 How I Can Help You:
📈 Boost Your Online Traffic: I know the tricks to get your website noticed by search engines, bringing more people to your virtual doorstep.

🎯 Personalized Strategies: No one-size-fits-all approach! I'll tailor an SEO strategy that suits your business needs and goals.

💬 Practical SEO Tips: I love sharing easy-to-implement SEO tips that can make a real difference. Follow me to stay updated with the latest tricks of the trade.

🏆 Track Record: My results speak for themselves! I've helped many businesses achieve better rankings and increased visibility.

📚 Always Learning: SEO is ever-changing and I make sure to stay updated with the latest trends and tactics.

👥 Let's Connect:
Whether you're a business owner looking for SEO services or a fellow marketer eager to exchange ideas, let's connect! Feel free to reach out to me.

✉️ Message me now and let's work together to unlock the true potential of SEO!

taplio

The Battle

Florind Metalla

Mantasha Abu Bakar

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