I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

Jordan White

P.A.P.R. - Profitable Acquisition to Predictable Retention. That’s the game. If you can solve for P.A.P.R. then you’re winning the game.Now, this is easier said than done. The question is HOW do we solve for profitable acquisition and predictable retention? Great question! We built Carbon Box Media to solve this exact equation (P.A.P.R.)Over the past 7 years we’ve worked with numerous founders of badass businesses to help solve their DTC needs and consistently hit eight figures ARR.No fluff. Just results.Our clients on average experience a 9.1 MER within the first year, backed by ROI-driven strategies that turn marketing into measurable profit. We do this by analyzing your COGS, OPEX and all unit economics to understand what true profitability actually means for you. We then utilize our Meta Ads, PPC, SEO, Email, SMS and Ad Content Creation with multi-channel personalization to deliver campaigns that are engineered for profit. Not here for likes, clicks or views - we’re here to convince that ICP customer that has no idea you exist to make a purchase at a profitable rate. Period.Now once they’re profitable, how do we predictably get them to buy and buy again?At Carbon Box Media, we call this the Retention Engine. It’s where acquisition meets loyalty. We build systems that maximize LTV, reduce churn, and turn one-time buyers into repeat customers and brand evangelists.From lifecycle email flows, SMS, and personalized retargeting to content ecosystems that actually resonate, we engineer retention strategies that feel native to your brand while driving consistent, compounding revenue.The result? You don’t just scale fast… You scale sustainably.That’s what solving for P.A.P.R. really means: Profitable Acquisition → Predictable Retention → Durable Growth.If you’re a founder ready to break through the volatility of DTC acquisition and retention all WHILE building a brand that compounds, let’s talk.https://carbonboxmedia.com/

Co-Founder

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business to a scale of 7 and 8-figures through a team that eats, sleeps and breathes targeted advertising.

However, to get the outcome no other agency can, we do things no other agency does…

www.carbonboxmedia.com

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Florind Metalla

Jordan White

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