METALLA

Building your brand and developing an effective digital marketing advertising strategy is incredibly time consuming. We take it all off your hands, from building your brand awareness to increasing engagement and sales. If you're tired of spending hours a week trying to create ads that work, wasting money on outdated courses, or watching your CPA triple as you try to scale, you've come to the right place. Our team is ready to take that burden off your shoulders and get you the results you want so you can keep running your business.

CEO / Founder

Social Pulse Marketing Inc.

Developed and executed the Canada-wide influencer marketing campaign strategy for Ford's "We Day" and "We Scare Hunger" initiatives and We Charity in 2017 - 2018. I worked closely with all enabled influencers to develop all original content optimized for YouTube, Facebook and Instagram. 

You can view Valeria Lipovetsky's We Day Vlog by clicking here 👉 https://www.youtube.com/watch?v=NlCMnpWPXR8. 

I managed the influencer marketing campaign for Amazon Canada's pop-up shop at Eaton Center, held in Toronto on November 14, 2018. I worked with 10+ influencers to develop original content concepts for multiple social channels, created the dedicated, personalized Amazon store for each influencer, and coordinated all of their activation in the pop-up store. Served as synergist connecting Amazon's Canadian, UK and American Internal Marketing teams, marketing partners, Creative Agencies, Public Relations etc. with influencers.

You can watch Tyler Stalman's video for the campaign here 👉 https://www.youtube.com/watch?v=_dx6Ce9jlpg.

In 2018, Samsung was one of the partners for Buffer Festival, a 3-day showcase of cinema screenings spotlighting exclusive video premieres from acclaimed digital creators. Samsung's goal was to create content entirely using only the Samsung S9 phone. 

You can check out Monica Gold's Official Buffer Festival Selected Video here 👉https://www.youtube.com/watch?v=Ms7PqBWJ9ro. 

In 2019, Florind developed and implemented Digital Marketing Campaign for "The Longest Day of Smiles," an initiative by Operation Smile Canada to give 1,000 free smiles to children with cleft lips and palates. The campaign was a success as Operation Smile met and exceeded the campaign goal. We were able to raise $260,125 of the $240,000 goal. 

Visit the official Longest Day of Smile page here 👉 http://support.operationsmile.ca/site/ TR /LongestDayofSmiles/LongestDayofSmiles19?pg=entry&fr_id=1170

Director, Strategic Partnerships

Providr Inc.

My relentless pursuit of constantly developing new lead generation initiatives directly resulted in a 40% annual revenue increase over 3 years by successfully securing over 200 global publishing clients. Some of these clients were A-list celebrities such as Lil Wayne (50 million followers + Online Network), Marlon Wayans, Trina, Allen Iverson, Manny Pacquiao and many more. 

I have also been able to acquire indirect sponsorship opportunities for my clients that add value and most importantly different revenue streams. 

I have directly managed relationships with agencies, social media teams and management teams to provide them with tremendous value, support and reports on an ongoing basis.

During my tenure at Providr, my clients were instrumental in making Providr one of the top 100 most visited websites in the world, according to Alexa.com. According to Google Analytics, Providr averaged between 75,000 and 100,000 unique page views per minute.

By proactively identifying market trends in both competitors and clients, my insights and initiatives enabled Providr to remain a market leader with the highest CPM's, engagement and conversion rates in the entire industry.

My willingness to work with the production team provided me the opportunity to be involved in every department of the company. Ultimately, this increased my value to my clients and the company.

I developed the process that credits each publisher for each piece of content by connecting to their UTM parameters.

Strategic Partnership Manager

CPR Media

-	Developed and managed TV, Print, Radio campaigns with the given advertising budgets and co-ordinates with the creative departments for timely production of TV, radio commercials, newspaper ads and online ads
-	Responsible for media planning & media buying
-	Demonstrated talent for planning profitable sales and marketing activities within given budgets
-	Planned and coordinated events to promote brand awareness; performs sales analysis and examines competitive activities to monitor the event efficacy 
-	Conducted market research for new markets and improvements in existing mainstream, Chinese, South Asian, and other ethnic markets
-	Trusted to conduct employee training session’s onsite and offsite based on a track record of success 
-	Successfully managed more than 6 suppliers per campaign
-	Arranged on site media coverage and media briefings for TV and radio to promote brand

Marketing Manager

RBC Dominion Securities

-	Prospected for new potential customers via various prospecting techniques including  cold calling and networking
-	Demonstrated talent for closing deals with prospects and successfully increased B2B sales by 10% 
-	Handled administrative functions including filing, printing and photocopying of important confidential documents
-	Prepared sales order reports – Collated regular reports on sales performance per industry, product, personnel, region and office.

Marketing Assistant

RTS Energy - Automation - Consulting

-	Developed Case Analysis, SWOT Analysis, Positioning Statements, Integrated Marketing Plans
-	Conducted market research and competitor analysis that lead to the creation of marketing strategies to differentiate the brand in the automation market
-	Executed presentations outlining the results of market research and competitor analysis and relevant implications 
-	Prospected internationally by using Google Analytics as a tool
-       Planned meetings and trade shows in order to promote business

Marketing Assistant to the VP of Marketing

I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

Zeng Countertops & Surfaces

Brand Management 
- Develop and implement strategies to enhance brand awareness, maintain brand consistency across marketing channels, and ensure brand guidelines are followed.

Lead Generation 
- Develop and implement lead generation strategies, qualify leads for sales (MQL), and nurture throughout the customer journey working closely with sales. 

Organic Social Media
- Strategy and creation of social media content aligned to marketing strategy and business goals.

Website Conversion Rate Optimization 
- User experience and accessibility based design to increase website leads.

Event Coordination 
- Planning, organizing, and execution of marketing events, like trade shows and customer appreciation events.

Marketing Director

UNANIMOUS

- Strategy, development, and execution of marketing and advertising campaigns that resonate with our client's target audience, communicate key brand messages, and showcase compelling offers.

- Organic social media marketing, including conducting competitor analysis, audits, research, strategy development, content calendar creation, content execution, and actionable KPI reporting for continual optimization.

- Design of social media graphics that align with new or existing brand guidelines and continual testing for improvement based on audience engagement and reach.

- Media buying, creative strategy, ad creative design, and campaign management with Facebook ads, LinkedIn ads, and Google Ads. 

- Keyword research, direct response copywriting, and audience targeting to optimize performance based on the campaign objective. 

- Data-driven focus on optimizing marketing and advertising campaigns by consistent KPI performance monitoring and tracking.

- Collaboration with cross-functional teams to ensure that all marketing and advertising materials adhere to brand guidelines, fostering a consistent and memorable brand experience for clients.

- Manage ongoing client communications to cultivate long-term relationships based on honesty, trust, and results to increase LTV.

- Establish and implement standard operating procedures and knowledge documents to increase department efficiencies.

- Leverage continual education and growing expertise in digital marketing to deliver impactful results that contribute to personal and company growth.

Digital Marketing Strategist

Robidoux Inc.

- Design and execution of B2C and E-commerce email marketing strategies for Robidoux Inc. and Robidoux Inc. Distributing, driving increased engagement and conversions.

- Created social media content across Facebook, Instagram, TikTok, and YouTube, leveraging skills in graphic design, copywriting, photography, videography, and editing.

- Used tools like Adobe Creative Cloud (Illustrator, Photoshop, Lightroom, and Premiere Pro), Figma, Mailchimp, and Klaviyo to concept, design, and deliver visually compelling and impactful marketing materials.

- Collaborated with cross-functional teams to ensure the delivery of high-quality, value-driven content and communication to customers, fostering strong relationships and brand loyalty.

- Vital role in the launch of The Big Barbecue Company, including creating email marketing templates, custom graphics to be printed in a large-scale vinyl wall application (in partnership with the in-house illustrator), and promotional materials.

- Demonstrated strong project management skills, effectively prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment while maintaining exceptional attention to detail and quality standards.

Digital Marketing Specialist

gp Customs

- Specialized in producing high-quality photo and video content across platforms such as YouTube, Facebook, Instagram, Snapchat, and TikTok.

- Leveraged a strong understanding of social media to engage and grow audiences on these platforms effectively.

- Photo and video editing, copywriting, and hashtag research to enhance online visibility and connect with the target audience.

Social Media Marketing Specialist, Videographer, Photographer

Marketing and advertising partner specializing in full-funnel growth for B2B and B2C service businesses. I leverage creativity, analytics, and business economics to build high-impact strategies.

- Marketing and Advertising Strategy
- Conversion Rate Optimization
- Copywriting and Brand Voice
- Email Marketing Strategy
- Social Media Advertising
- Organic Social Strategy
- Google Ads (PPC)
- Market Research
- Graphic Design

taplio

The Battle

Florind Metalla

Calen M.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?