METALLA

Building your brand and developing an effective digital marketing advertising strategy is incredibly time consuming. We take it all off your hands, from building your brand awareness to increasing engagement and sales. If you're tired of spending hours a week trying to create ads that work, wasting money on outdated courses, or watching your CPA triple as you try to scale, you've come to the right place. Our team is ready to take that burden off your shoulders and get you the results you want so you can keep running your business.

CEO / Founder

Social Pulse Marketing Inc.

Developed and executed the Canada-wide influencer marketing campaign strategy for Ford's "We Day" and "We Scare Hunger" initiatives and We Charity in 2017 - 2018. I worked closely with all enabled influencers to develop all original content optimized for YouTube, Facebook and Instagram. 

You can view Valeria Lipovetsky's We Day Vlog by clicking here 👉 https://www.youtube.com/watch?v=NlCMnpWPXR8. 

I managed the influencer marketing campaign for Amazon Canada's pop-up shop at Eaton Center, held in Toronto on November 14, 2018. I worked with 10+ influencers to develop original content concepts for multiple social channels, created the dedicated, personalized Amazon store for each influencer, and coordinated all of their activation in the pop-up store. Served as synergist connecting Amazon's Canadian, UK and American Internal Marketing teams, marketing partners, Creative Agencies, Public Relations etc. with influencers.

You can watch Tyler Stalman's video for the campaign here 👉 https://www.youtube.com/watch?v=_dx6Ce9jlpg.

In 2018, Samsung was one of the partners for Buffer Festival, a 3-day showcase of cinema screenings spotlighting exclusive video premieres from acclaimed digital creators. Samsung's goal was to create content entirely using only the Samsung S9 phone. 

You can check out Monica Gold's Official Buffer Festival Selected Video here 👉https://www.youtube.com/watch?v=Ms7PqBWJ9ro. 

In 2019, Florind developed and implemented Digital Marketing Campaign for "The Longest Day of Smiles," an initiative by Operation Smile Canada to give 1,000 free smiles to children with cleft lips and palates. The campaign was a success as Operation Smile met and exceeded the campaign goal. We were able to raise $260,125 of the $240,000 goal. 

Visit the official Longest Day of Smile page here 👉 http://support.operationsmile.ca/site/ TR /LongestDayofSmiles/LongestDayofSmiles19?pg=entry&fr_id=1170

Director, Strategic Partnerships

Providr Inc.

My relentless pursuit of constantly developing new lead generation initiatives directly resulted in a 40% annual revenue increase over 3 years by successfully securing over 200 global publishing clients. Some of these clients were A-list celebrities such as Lil Wayne (50 million followers + Online Network), Marlon Wayans, Trina, Allen Iverson, Manny Pacquiao and many more. 

I have also been able to acquire indirect sponsorship opportunities for my clients that add value and most importantly different revenue streams. 

I have directly managed relationships with agencies, social media teams and management teams to provide them with tremendous value, support and reports on an ongoing basis.

During my tenure at Providr, my clients were instrumental in making Providr one of the top 100 most visited websites in the world, according to Alexa.com. According to Google Analytics, Providr averaged between 75,000 and 100,000 unique page views per minute.

By proactively identifying market trends in both competitors and clients, my insights and initiatives enabled Providr to remain a market leader with the highest CPM's, engagement and conversion rates in the entire industry.

My willingness to work with the production team provided me the opportunity to be involved in every department of the company. Ultimately, this increased my value to my clients and the company.

I developed the process that credits each publisher for each piece of content by connecting to their UTM parameters.

Strategic Partnership Manager

CPR Media

-	Developed and managed TV, Print, Radio campaigns with the given advertising budgets and co-ordinates with the creative departments for timely production of TV, radio commercials, newspaper ads and online ads
-	Responsible for media planning & media buying
-	Demonstrated talent for planning profitable sales and marketing activities within given budgets
-	Planned and coordinated events to promote brand awareness; performs sales analysis and examines competitive activities to monitor the event efficacy 
-	Conducted market research for new markets and improvements in existing mainstream, Chinese, South Asian, and other ethnic markets
-	Trusted to conduct employee training session’s onsite and offsite based on a track record of success 
-	Successfully managed more than 6 suppliers per campaign
-	Arranged on site media coverage and media briefings for TV and radio to promote brand

Marketing Manager

RBC Dominion Securities

-	Prospected for new potential customers via various prospecting techniques including  cold calling and networking
-	Demonstrated talent for closing deals with prospects and successfully increased B2B sales by 10% 
-	Handled administrative functions including filing, printing and photocopying of important confidential documents
-	Prepared sales order reports – Collated regular reports on sales performance per industry, product, personnel, region and office.

Marketing Assistant

RTS Energy - Automation - Consulting

-	Developed Case Analysis, SWOT Analysis, Positioning Statements, Integrated Marketing Plans
-	Conducted market research and competitor analysis that lead to the creation of marketing strategies to differentiate the brand in the automation market
-	Executed presentations outlining the results of market research and competitor analysis and relevant implications 
-	Prospected internationally by using Google Analytics as a tool
-       Planned meetings and trade shows in order to promote business

Marketing Assistant to the VP of Marketing

I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

Kuehne+Nagel

I provide responsive communication to ensure customers receive accurate and prompt responses.

Through a creative and diplomatic approach, I resolve simple or complex problems to meet customer needs.

I collaborate with sales, marketing and technical support teams to tackle customer issues and elevate their experience.

I keep meticulous records and documentation within the system, allowing for smooth follow-up and resolution.

Results-driven, meeting and exceeding individual and team performance goals through response times, customer satisfaction and quality metrics.

Billing Experience

VinLog Customer Care Specialist 

Core Home

Monitor supply chains and shipments for major retail stores Walmart; ROSS; Big Lots; TJX; Kroger:
 ● Facilitate operational planning between business teams and 3PL to distribute the daily Inbound Container Report. 
 ● Forecasting and capacity planning, promotional planning, and implementation of new processes for product distribution. 
 ● Collaborate with cross-functional teams, including sales, finance, and customer service of budgeting, planning, estimating future growth.
 ● To ensure efficient and effective operations for process improvement and cost reduction and implement solutions to shared daily.
 ● Managing and monitoring inbound containers and outbound trailer assets for vendor/customer guidelines and efficient processes.
 ● Ensure timely schedules for client orders via EDI systems and WMS systems for inbounding loads and sharing accurate data. ● Maintain accurate and consistent records for auditing and daily asset reporting to share with team members for specific operational tasks.
 ● Address errors in pick orders and warehouse transfers to promote client satisfaction.
 ● Manage inventory databases for containers and dry van operations per move to provide accurate data to team members for system performance.
● I played a critical role in streamlining import operations for Walmart, ensuring seamless container clearance and timely shelf stocking. My efforts directly contributed to increasing Walmart’s Black Friday week receipts from $6 million in 2022 to $17 million in 2023, and an impressive $32 million in 2024. For the full year, Walmart achieved $325 million in receipts—far surpassing the $200 million projection—due to my ability to enhance communication, optimize logistics, and eliminate supply chain bottlenecks.

Logistics Coordinator

Logistic Professionals

Worked with ownership to make the Import/Export Course available on NJDOL. Confidant and available at all times for ownership for troubleshooting and confidence building. Examine marketing materials to ensure compliance with policies or regulations. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Develop promotional materials. Gather and organize information to plan advertising campaigns. Conduct opinion surveys or needs assessments. Compile operational data. Confer with clients to provide marketing or technical advice.

Advise others on business or operational matters. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. Monitor performance of organizational members or partners.

Coordinate special events or programs. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. Confer with organizational members to accomplish work activities.

Director of Operations

Responsible for overseeing and facilitating the entire supply chain operation, from acquisition to distribution, by coordinating the distribution of goods through personnel and processes.
“Tracking and Tracing” of containers; Terminal knowledge and understanding of required documentation. 
Communicate and maintain professional relationships with vendors, customers and truck drivers.

Belle Âme Cafe

Launched the cafe, utilizing 15 years of leadership and work experience to grow a small business from the ground up. I aid and directing a small business owner in my areas of expertise. Currently learning from the owner and business on a multitude of vital topics such as proper accounting practices or how vital mindset is when embarking on any endeavor. Increased foot traffic by utilizing social media and creating two best selling items: Chicken Bacon Ranch sandwich and a double chip chocolate chip cookie.

Head Barista and Operations Manager 

Clover Health

I am now considered an expert in the use of the Episource Salesforce platform. I retrain fellow employees to make sure they know how to use the system.  Utilize leads and Salesforce for member outreach. Speaking with members daily to ensure they are utilizing their Medicare benefits. I spoke with the utmost respect while being fully knowledgeable on my responsibilities which allowed me to stand out amongst my peers already.

Member Navigator

5 Star Apparel

Pioneered efforts to serve as the only B2B Sales Assistant with a commissioned account – deftly managed True Religion Kids on Zulily, securing $164,000 in sales and facilitated other daily operations. Leveraged leadership skills to productively liaise with, supervise and manage domestic and international sales executives for Cookie's, US Kids; Dillard's, Bloomingdale's; UK-Retail & Wholesale, EMEA, Mexico, and Bloomingdales Outlet, Nordstrom Rack, Burlington, Saks off 5th, Century 21, TJ Maxx Group, Winners Canada.

Achievements: Developed and implemented robust marketing strategies to streamline merchandise sales – utilized communication and interpersonal skills to connect with prospective buyers through cold calling, mail, and meetings. Recognized by the leadership with a 40% raise within six months – began in the organization as an intern, but developed skill sets to effectively learn the brand and business. $21 million in 2017 and $24 million in 2018.

Associate Account Manager

Helmed responsibility for increasing sales and business revenue by effectively supporting HP customers. Proactively strengthened knowledge of HP's suite of desktop computers, laptops, and printers and consistently endeavored to offer useful information to the customers to make informed purchases.

Achievements: Leveraged aptitude for sales to exceed weekly sales goals by over 120%. Instrumental in increasing the market share of the brand by utilizing persuasive sales techniques.

Senior Sales Representative

Starbucks

A Certified Barista, streamlined product movement, and multitasked productively to assist team members while delivering the highest customer service standards. Mastered Starbucks recipes within two months.

Achievements: Supported revenue growth and increased café profits by 20% YoY by leveraging exceptional communication and interpersonal skills to engage the customers. Instrumental in generating a 70% increase in customer retention. Effectively reduced trash waste by 75% by separating plastic, paper, and waste, and increased productivity by 100%. Recognized with multiple compliments by the customers, one of whom very kindly stated, “No matter how long the line is, he makes you feel like you're the only person in the world."

Barrista

Led processes to foster an environment for growth for students while following all US Government policies. Acquired various skills, including CPR Training, Epi-Pen/Allergen Training, to better serve the community.

Achievements: Effectively increased student participation and safety by 30% – consistently encouraged and motivated the students to develop independent thought while respecting authority. Responsibly served as a chaperone on trips to Italy, France, and Germany.

Child and Youth Program Associate

Cheikh Anta Diop University

Research Assistant to Dr. Cheikh Ibrahima Niang of the Environmental Sciences Department Cheikh Anta Diop University. Contributor to "Sex Tourism and Child Abuse in Senegal" for the United Nations Human Rights commission.

Chief of Staff

I strive to be a connector that benefits from every interaction.

taplio

The Battle

Florind Metalla

Ajamu Offord

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