Florian Decludt

Demand Generation Manager @ Clutch

Growth Marketer

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

“Nice” founders are never DM’d by buyers. Because they. Just. Don’t. Shut. Up.

If you are just a creator whose business model is followers, share it all. 
Sell cohorts and $39 templates.

But if your business model is to stop companies from crashing on hot concrete via your solutions

and exchange $20k–$120k in return –

Be very careful about how much you give away.

Because serious enquiries only happen when there is a huge gap between what the buyer knows and what you know.

The moment they see you as an encyclopedia
You have the same value as a Google search

They feel no pull to work with *you.*

Because your approach told them your consulting is free and accessible 24/7/365.

They have 0 curiosity to DM you.
To get private access to your mind.
Instead, they will use you to browse options.

And find someone “better” to DM.

Simply put,
If buyers can't mentally justify buying access to you -

They won't.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

Founders who post “consistently” are the bane of their own existence.

More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.

Content is a half-asleep trigger.
It only triggers serious buyers *if* your presence is nailed.

And I don’t mean a nice profile headline and a loud banner.
Your buyers couldn’t care less that you post 25x a month.
Or that you have 10 case studies.

Your. Profile. Is. Your. Disposition.

When its wrong, buyers don’t DM.
They mentally blacklist your name and justify it as:
“Too pushy”
“Didn’t feel the pull”
“Not interesting enough”

When I start with a company -
The first phase is their perceived market value.

Then, the productized service map.

Then, the founder’s story.

That’s what triggers content.

And that’s what forces content to trigger the best inbound.

This founder’s $25k proposal was thrown out because he was too needy in every post.

Monday: ”Work with us”
Tuesday: “Book a free call”
Wednesday: “Get a free audit!”

My client liked this founder's history. But he felt icky.

He chuckled while delicately wiping his round glasses,
“It’s like I am at a fish market where everyone’s yelling at me to buy from them.”

And he didn’t want to risk a bad choice.
Even if it was a time-sensitive project.

That founder’s work was admirable.
But his presence wasn’t.

Lousy tactics like “I help X do Y” headline,
“Let’s chat!” in the comments of your own post...

These don’t build a selling sequence.
They just scream.

And when everybody on LinkedIn is screaming -
No one is heard.

Buyers buy when they feel like you’re worth investing in.

They scan for
 • Your self-assurance
 • Your ability to hold high-stakes work
 • Your judgment signaled with composed content

And they assess all these before ever following you.

Your disposition is your currency on LinkedIn.

Selling here is not about how many like you.

But how many are silently rejecting you.

1 prerequisite for serious inbound: say less.
In your content.
In your Calendly.
In your profile.
In your DMs.
On your site.

Context is only appreciated when the buyer’s mind asks for it.

Teaching product design didn’t get my client any DMs.
Even after making 4 people post 4x a week.
Even with FAANG case studies.

The moment his posts started questioning the state of the buyer’s company -

Buyers started pitching him.

Make them crave it.
Or they won’t DM you.

Ciao.

Founder: “But we must post every day so buyers see us.”
They see you. 
They just don’t like you.

Founder: “But if we post more they will like us.”
They don’t like you.
Because they see nothing new.

Founder: “But educating them will eventually sell!”
They see nothing new.
Because they see you as just another agency.

Founder: “But we are really good.” 
They see you as just another agency.
Because every agency claims to be really good.

Once you follow the script everyone does,

You cleanly axe your own spotlight.
You numb the buyer. 
You don’t get DMs.
You don’t sell.

You become a content creator instead.

When your dream is $120K DMs on a random Tuesday - be careful with what you make your selling point.

Every founder who approaches me has the same posts:
“I almost quit this month...”
“We hit $450K MRR. DM us.”
“Launched our latest dashboard for rapid prototyping.”

Buyers. Don’t. Care.

They are not here to emotionally bond with strangers.
They are frustrated and searching for 1 solution:

The right company they can give full project ownership to.

You can’t be that solution if your selling point is still:
“XYZ in 90 days”
“Ex-Google Design Head”
“I help businesses build better systems.”

There is no lack of expertise. The accounts I audit add massive revenue to their clients’ businesses.

They have saved entrepreneurs from their own worst mistakes.

Yet new buyers never DM them,
even months after posting.

Because in the buyer’s mind,
they have 0 value.

You cannot ignore market reality if you want to win.

Your inbound doesn’t suck because you don’t have what it takes.

But because you haven’t built that value in the buyer’s mind.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

taplio

The Battle

Florian Decludt

Sadiya Mulla

Followers

Posts

Engagements

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Performance ScoreSadiya Mulla's LinkedIn Performance

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taplio

The Battle

Florian Decludt

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSadiya Mulla's LinkedIn Performance