Florian Decludt

Demand Generation Manager @ Clutch

Growth Marketer

Defined.ai

Sr Content Marketing Specialist

Sr Copywriter

Freelance Copywriter

Freelancer

Crafting words to better inform, educate, communicate and engage.

- Storytelling;
- Keyword research and Onsite SEO;
- Content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, whitepapers;
- Editing and Proofreading;

Senior Content Writer

Startup Portugal

As Communications Specialist, I managed multiple communication channels, tailoring messages to engage diverse stakeholders and audiences with Portugal's entrepreneurial ecosystem. Responsible for content strategy, I developed impactful campaigns and collaborated with media partners to amplify startup visibility. By adapting communication styles to resonate with entrepreneurs, investors, and the public, I successfully enhanced engagement across key audiences and promoted Startup Portugal’s mission to foster innovation.

Especialista em comunicação

CreativeMornings

Creative Writer

•	Angariação e gestão de patrocínios;
•	Gestão de equipa de voluntários;
•	Gestão e dinamização da comunicação e conteúdo nas variadas plataformas de social media;
•	Gestão de paid media;
•	Convites a potenciais oradores e apoio na selecção e preparação do conteúdo a apresentar.

Organizador de eventos

VMware

- Responsible for supporting the Business in the Southern region in French, Spanish and English:
•	Responsible for ensuring Software Revenue transactions are reviewed, documented and accounted in compliance with VMWare Revenue Recognition Policy and in accordance with current GAAP and SEC guidance;
•	Review Revenue Allocation within RevStream Accounting Package;
•	Prepare and review of monthly Deal Review Checklists for Internal and External Audit Submission;
•	Review and approval of Enterprise License Agreements Pricing Quotes for revenue recognition compliance.
•	Review PCS renewals to ensure VSOE compliance;
•	Review contracts, Statements of work (SOW), ELAs and MSLA for potential revenue recognition issues to assure compliance with revenue policies;
•	Works closely with sales operations and legal to ensure proper compliance with revenue recognition rules and guidelines, providing advice and support on complex accounting issues during deal negotiations across Southern EMEA region;
•	Preparation of quarterly analysis of revenue for related parties.

Senior Revenue Analyst

The Coca-Cola Company

Managed intercompany reconciliations to ensure balanced accounts across entities, working closely with a German bottler to coordinate intercompany recharges, balance sheet reconciliations, and transfer pricing calculations. Oversaw the initiation of balance payments and handled the calculation and posting of intercompany loans to maintain financial alignment between entities

Intercompany Analyst

Oversaw second-level controls for the Regional Finance Center in Drogheda and multiple European Business Units, collaborating closely with cross-functional leaders to ensure strict compliance with company policies and procedures. Conducted self-assessments to verify adherence, updated local policies to align with global standards, and maintained SAP approval routes. Additionally, managed SOX narratives across all processes in partnership with process owners, upheld business continuity plans, and distributed compliance reports with follow-up actions. Contributed insights to KPI tracking to enhance transparency and performance.

Controls & Compliance Analyst

Reported directly to the Finance Director, overseeing key accounting, control, and compliance activities while working closely with Marketing and Communications teams to support business initiatives. Responsible for financial forecasting, OPEX management, monthly and annual closures under IFRS and GAAP standards, payroll coordination, and audit support. Led profitability analyses for new product launches, including juices, and managed supplier negotiations to drive cost efficiencies.

Finance Assistant

I specialize in crafting compelling narratives that captivate audiences and drive engagement. With a focus on simplicity and clarity, I use the power of words to evoke emotions and tell impactful stories.

Throughout my career, I've embraced transformation and problem-solving, whether through project management, coaching, delivering webinars, or crafting various forms of content. I firmly believe that effective communication can overcome nearly any challenge.

I am currently leveraging my skills as a copywriter and content manager at Defined.ai to disseminate information and insights about AI technology and innovation. My focus is on creating engaging content that educates and informs audiences about the latest developments and trends in the field.

Let's connect and explore how we can create meaningful connections through storytelling and strategic communication.

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Florian Decludt

Elisa Baltazar

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