Florian Decludt

Demand Generation Manager @ Clutch

Growth Marketer

Senior Sales Leader with 23+ years driving multimillion-pound growth across mobility, clean energy, technology, and B2B services.

Proven track record of scaling sales teams, securing complex enterprise partnerships, and transforming underperforming divisions into profit engines.

Most recently, I pioneered AI-enabled sales operations at Terrapinn - integrating tools across prospecting, outreach, CRM automation, and proposal generation to shorten sales cycles and increase conversion. I've seen first-hand how the right AI stack can give salespeople back 10+ hours a week to focus on what they do best: selling.

I've consistently delivered £MM revenues, closed landmark deals with global brands, and built high-performance teams that exceed ambitious targets.

Passionate about the intersection of technology and sales performance. Whether leading a team or advising on sales operations, I help companies accelerate revenue and get more from their people.

Core strengths: Sales Leadership | AI-Enabled Sales Operations | Sponsorship Sales | Revenue Acceleration | GTM Strategy | Partnership Development

David McCready

Sales reps spend only 2 hours per day actually selling. 


Two. Hours. The other six? 

Research. CRM updates. Writing emails. Chasing contact details. Internal meetings. Admin that has nothing to do with closing deals. 

You're paying a full salary for 2 hours of output. This isn't a people problem. It's a systems problem. Your reps didn't get into sales to update spreadsheets. 

They got into sales to sell. 

The question is: what are you going to do about the other 6 hours?

Sales Director | 23 Years B2B Sales Leadership | AI-Enabled Sales Operations | GTM Strategy & Team Building

70% of your sales team's time goes to admin. 


Not selling. Not building relationships. Not closing deals. Admin. 

That means for every £100k you spend on sales salaries, you're getting £30k worth of actual selling. 

The rest is expensive data entry. I've seen this number drop to 40% with the right systems in place. 

That's an extra day of selling per rep, per week. Same headcount. Better results. 

What would your team do with an extra day?

Reps forget 50% of what they're told on calls within an hour. 


You just had a great discovery call. 

The prospect opened up about their challenges, mentioned their budget, dropped hints about their timeline. 

An hour later you sit down to write the follow up. 

What did they say their budget was again? 
Who else needed to be involved? 
What was that specific pain point they mentioned? 

You can't quite remember. Your notes are incomplete. You send something that's "probably close enough." 

This is costing you deals. 
The best salespeople I know don't rely on memory. 
They have systems that capture everything. 

What's your system?

40% of sales rep time is spent searching for someone to call. 


Before they can sell anything, they need someone to sell to. 

Building lists. 
Finding contact details. 
Verifying emails. 
Researching companies. 
Figuring out who the right person even is. 

That's nearly half the day gone before a single conversation happens. 

The best reps I know have figured out how to get this down to 10%. 

Not by working harder. 
By working smarter. 

What's your team's number?

Making Allyship Happen - CEO at Male Allies UK - Keynote Speaker - UN Women Changemaker - Kavli Fellow - Author of Momentum

Sorry to bring this to your feed this morning

But it has to be shared

It has to be amplified

So much pain

Over a thousand survivors

Eight taking the incredibly bold and brave step to share their trauma

Knowing the power their perpetrators wield

For this superbowl advert

It brought me to tears. For five administrations they have suffered. Been invalidated. Been silenced.

Credit to World Without Explotation for bringing their stories to the public.

With the courage they have shown

The least we can do is amplify their voices

Male Allies UK will continue to challenge a system that silences survivors while platforming perpetrators

Let’s get their story to every corner of the internet

Justice is what they deserve

Only 25% of B2B sales reps hit quota last year. 


Three out of four missed their number. So what are the top 25% doing differently? 

They're not working harder. 

They're working with less friction. 

Less time on research. 

Less time on CRM updates. 

Less time on follow up admin. 

More time actually talking to prospects. 

The gap isn't talent. It's systems. If 75% of your team is missing quota, the playbook is broken. Not the people.

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The Battle

Florian Decludt

David McCready

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taplio

The Battle

Florian Decludt

David McCready

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David McCready's LinkedIn Performance

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