Florian Lowe

Your Software Supplier

I specialize in providing expert guidance and solutions to optimize software development processes and outcomes. My role involves collaborating with clients to understand their unique business needs, designing and implementing robust software solutions, and ensuring that these systems are both scalable and secure. With a focus on enhancing efficiency and driving revenue growth, I leverage my technical expertise and industry knowledge to deliver high-quality, user-centric software that aligns with clients' strategic goals.

Software Development Consultant

Ethical Devs

We specialize in creating High Converting Websites and Mobile Apps.

- We helped a FinTech Mobile app Targeting West and Central Africa. The aim of the app is to provide affordable financial services to the population underserved by traditional banks. The most challenging aspect of this project was to develop the system in a way the respects international (E,g PCI DSS) and countries' local regulations.

- Contributed to the development and architecture of Acumen Global Payroll Calculator SAAS. This platform creates a breakdown of both employee and employer taxes of any country in the world when given gross salary.

Founder

Mindbody Webworks

We specialize in creating High Converting Websites and Mobile Apps for SMEs and Startups in the Fitness and Wellness Industry.

Recently, we architectured & developed a platform in the UK that allowed users to rent out their memberships and classes. It succeeded in getting 5,000 prelaunch users, 15,000 users 2 weeks after launch, and a 30% average monthly increase in new users.

Upwork

- Created (Both Front & Back end) an Enterprise application to enable GMO solutions to manage its bulk SMS campaigns. The app integrated their SMS provider and enabled them to send and receive SMS from the application.
- Architected and developed an API that was destined to be used by a custom trading application. The system integrated APIs from Interactive Brokers and added additional features requested by the client on top. Some of the features include Notifications when an order reaches a specific profit level, co-dependent orders (one order triggering another), etc.

Software Engineer

SEVEN®

I helped with the architecture and development of multiple ground-breaking startup platforms in various industries, from Education to Health and Fitness.
- Architected and developed curriculum.com, an educational platform in the UK. The aim of the app is to help students prepare for A-levels exams. Close to 95% of the students enrolled on the App passed the exams with A* and A grades.
Tech used: Spring boot, Kubernetes, Java

Maviance PLC

- Architected and built a platform (both Front-end and Back-end) to pay for multiple services like TV subscriptions, airtime top-ups, etc., using multiple e-payment providers.
Tech used: Spring boot and React Js.
- Architected and built a platform (both Front-end and Back-end) to pay for internet subscriptions through Facebook’s Express Wifi.

Afriland First Bank

Participated in the building of several Server-side Apps using Spring Boot.
- Architected and built the Web App (both Front-end and Back-end) for one of the bank's websites
Tech used: Spring boot and React Js.
- Architected and built the Back-end of one of their bank's online payment solutions.
Tech used: Spring boot.

Software Engineer Intern

Before becoming an agency owner, like many others... I was a freelancer.

I once worked with a kind Lady named Sofia.

She is a Small Gym Owner in Tampere, Finland.

She hired me to work on her business website.

She told me she didn't expect the total cost of the website to be so small
compared to the quality work I did for her.

After I did a little investigation into her perspective

she told me about the high price other freelancers and agencies wanted to
charge her for something inferior to what I was offering.

She introduced me to some of her colleagues in the same industry, and unsurprisingly most of them had the same experience with website development agencies and freelancers.😩

I realized then that businesses in this industry are highly overcharged for subpar work, so I decided to start my agency: Ethical Devs.

Which stands for Ethical Developers.

It reflects the very core of our values and mission. In an industry often driven by speed and innovation, we stand out by emphasizing ethical considerations when collaborating with our clients. 

Websites in nearly any industry are crucial.

✅ It's where your clients go to see your work
✅ Learn more about your values
✅ See how your story has unfolded
✅ Sell your product/service 24 hours a day
✅ But most importantly, to assess if they are a good fit for what you offer.

I believe that you shouldn't be overcharged for a fantastic website.

That will also grow your business effectively and consistently.

If you're interested in working with me, click the link below my profile picture
and schedule a call with me today. ⬆️

I’m a Commercial Director and brand strategist with over a decade of experience aligning sales, marketing, and communications to help businesses thrive. Throughout my career, I’ve guided companies through ambitious growth phases, rebrands, and team transformations, always focusing on creating cultures where people feel motivated, valued, and excited about what’s next.

In previous roles, I acted as a fractional marketing and brand consultant, partnering with leadership teams to refine brand identities, recruit high-performing marketing talent, and embed streamlined sales processes. I also co-founded Tiny Wizard Studio and Alchemy Branding Studio, discovering my passion for telling meaningful brand stories and nurturing people-first teams.

Today, I’m fully immersed in leading one organisation’s commercial function, uniting sales and marketing to drive sustainable growth and strengthen brand relevance. I believe real success isn’t just about meeting revenue goals. For me, it’s about building an environment where fresh ideas can flourish, people can grow, and everyone can take pride in the impact they make. If that resonates with you, let’s connect. ✨

Jess Morgan

The simplest sales skill is repeating the last three words. This feels almost too basic to be true, but it works.

When someone says:
“We’ve been burned by suppliers before.”

You say:
“Burned by suppliers?”

Then you shut up. Let them talk.

Mirroring keeps people talking, lowers defensiveness, and hands you the real story without you wrestling it out of them. 

Half the deals I’ve seen go wrong were never about price.
They were about someone not feeling heard.

So, talk less. Listen more and they'll tell you what they need from you.

Commercial Director at Ligtas | Co-founder at Alchemy | Driving brand, marketing & sales alignment for people-first growth | Believer in bold storytelling, behavioural-led leadership & culture that connects ✨

I used to say “I understand” a lot.

I meant well. It sometimes made things worse.

Because “I understand” can sound like: “Cool, anyway…”

Tactical empathy is different. It’s not agreement, it’s accurate reflection. 

So I’ve switched to:
“It sounds like you’re worried this will drag on.”
“It seems like you’ve got pressure internally to show progress.”

You can almost feel the tension drop when you name the emotion properly.

And then the practical conversation can actually start.

I’ve sat through training that was technically “good"…and then watched people go straight back to old habits the next day.

So here’s the thing I keep coming back to: training isn’t the point. Changed habits are.

The best learning I’ve seen has a few traits:
👉 It’s practical (real situations, not just theory)
👉 It’s relevant (your job, your risks, your day-to-day)
👉 It builds confidence, not just knowledge
👉 It’s followed up in the workplace

One thing I like about how Ligtas runs training is the heavy focus on real-world experience and competence, not just ticking the “certificate issued” box.

Read one of our case studies here 👉 https://lnkd.in/ekD-Rdtg 

#LearningAtWork #HealthAndSafetyTraining #Competence #ContinuousImprovement

Back in December, we ran a session on what the Fire Safety (Residential Evacuation Plans) (England) Regulations 2025 mean and who they apply to. 

The response was huge, and the follow-up questions were…very real. Since then, the government has published Residential PEEPs: Guidance for Responsible Persons.

So on Thursday 29 January (12:00–13:00), we’re running Part 2 — this time focused entirely on how to apply the guidance in the real world.

I’ll be hosting alongside Tom Stallard MIFSM CFPA.Dip, our Head of Technical Services and Fire at Ligtas Consultancy & Training, and we’ll cover:

👉 What the new guidance actually says (and what it doesn’t)
👉 What “good” and “proportionate” looks like for Responsible Persons
👉 Where organisations are most likely to trip up
👉 An extended live Q&A to tackle your specific questions

It’s about helping people make sense of their duties and prepare properly ahead of April 2026.

🗓️ Thursday 29 January 2026
 ⏰ 12:00–13:00
 📍 Free Lunch & Learn (CPD provided)
👉 Reserve your place here: https://lnkd.in/erJp-uit 

If you’re responsible for residential buildings or advising those who are, you’ll probably want this one in the diary.

If you’re responsible for residential buildings, January probably brought a mix of relief and dread.

Relief because the Residential PEEPs guidance is finally out.
Dread because now it’s real, and the detail matters.

Following our December webinar on the Fire Safety Regulations 2025, we’re hosting Part 2 on Thursday 29 January, focused entirely on how to apply the new guidance in the real world.

I’ll be joined by Tom Stallard MIFSM CFPA.Dip, Head of Technical Services and Fire at Ligtas Consultancy & Training, for a practical session covering:

👉 What the guidance actually requires (and where there’s still flexibility)
👉 How to approach Residential PEEPs without over-engineering or under-delivering
👉 What Responsible Persons should be thinking about now, ahead of April 2026
👉 An extended live Q&A because the “what ifs” matter here

It’s about doing the right thing, properly, for residents and for the people managing risk.

🗓️ Thursday 29 January 2026
⏰ 12:00–13:00
📍 Free Lunch & Learn (CPD certificates provided)
👉 Register here:
https://lnkd.in/erJp-uit

Feel free to share with anyone in your network who’s navigating this right now.

I’m partway through Turn the Ship Around! by David Marquet and I am utterly hooked. The premise is simple but challenging: Leadership isn’t about taking control. It’s about giving it away.

Marquet didn’t create a culture of followers on the submarine. He inherited it.
A system where people were trained to wait for instructions. To comply rather than question. The uncomfortable moment came when his crew tried to carry out an order that literally couldn’t be done, simply because he'd ordered it. 

Over the last six months, alongside being on a sales leadership programme, I’ve been learning (and unlearning) similar things in a very different setting.

Because sales environments are full of this stuff too. Targets. Scripts. Playbooks. Best practice. “Just do it this way.” All well-intentioned. All familiar. And all very good at training people to follow instead of think.

One quote from the book that’s really got me thinking:
"You may be able to “buy” a person’s back with a pay cheque, position, power, or fear, but a human being’s genius, passion, loyalty, and tenacious creativity are volunteered only."

You can tell people what to do. You can even get short-term results that way.
But thinking, ownership, judgement, care; those don’t respond well to force.

I don’t think I’ve finished forming an opinion on this yet, let alone a plan. But, I do know it’s changing how I think about leadership in commercial teams and what we accidentally shut down and reject when we over-direct instead of trust.

More thoughts once I’ve finished the book. For now, it’s definitely one that’s making me think twice. Has anyone else read this?

I hear “work-life balance” talked about as if it’s something you achieve once and then protect.

This felt much more honest.

Balance shifts. Some weeks' work needs more. Some moments at home can’t wait. Pretending there’s a neat, permanent answer usually just creates guilt.

What I took from this was permission to choose intentionally, rather than trying to get it right all the time.

Leadership isn’t about perfection. It’s about making trade-offs consciously, and revisiting them when things change.

🎧 Episode 9 of Brand To Scale is available here:
https://lnkd.in/eACruYSJ

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Compliance matters. Obviously. But it’s also the minimum. The floor.

The bit that keeps getting my attention lately is what happens when things get busy, messy, pressured, real. That’s when “safety culture” stops being a poster and becomes a behaviour.

A few tells I look for:
Do people speak up early, or stay quiet until it’s a problem?
Are near-misses treated like a gift, or a blame game?
Do leaders ask “what do you need?” or “who did it?”

At Ligtas Consultancy & Training we talk about Safety Beyond Compliance, and it’s a relief to work in a place where that isn’t just marketing copy.

What’s one small behaviour that, in your team, signals “we take safety seriously”?

#SafetyCulture #Leadership #HealthAndSafety #PeopleAndCulture

This explains so much of what I see in leadership and career conversations.

We say we want growth, then avoid the things that would actually create it. The conversation. The decision. The stretch doesn’t feel tidy yet.

Discomfort isn’t a sign you’re doing it wrong. Often it’s the sign you’re doing something new.

Confidence tends to arrive after action, not before it. And waiting to feel ready can keep you waiting far longer than you need to.

🎧 We talk about this properly in Episode 9 of Brand To Scale:
https://lnkd.in/eACruYSJ

Business book recommendation! 😂🔔

No really, it’s Oh, the Places You’ll Go! by Dr Seuss.

If you're anything like me, you read tonnes of serious business books. And they're great. But sometimes the best ones, the one you need at that moment, is one that’s been kicked under a bed with a Paw Patrol toy.

I read this with the kids all the time, and I love it!  This time, it was this bit that clung to my brain. 🔥 

“You have brains in your head.
 You have feet in your shoes.
 You can steer yourself any direction you choose.
 You're on your own. And you know what you know.
 And YOU are the guy who'll decide where to go.”

Anyway. Small reminder: you’re not stuck, you’re steering, and the older I get, the more I realise direction beats speed.

So yes… I’ll be taking business advice from Dr Seuss this week.

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Florian Lowe

Jess Morgan

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jess Morgan's LinkedIn Performance

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